How to Create a Killer Social Media Strategy For SaaS

Social Media Strategy For SaaS


With almost 3 billion active social media users across the globe,  it’s hard to ignore the benefits of creating a social media presence for your SaaS business. 

From building brand awareness and driving organic traffic, to developing relationships with potential customers, the opportunities social media provides are vast. 

But if you’re not using SaaS social media marketing effectively, you’re missing out on a lot of potential leads and customers. In this blog post, we’ll share tips for creating a social media strategy that works for SaaS businesses.


Research and Asset Gathering


Before launching any type of social media campaign, it’s important to do your research and gather the necessary assets. 

This includes having a solid understanding of your target audience, researching relevant topics that you can share via organic content, and developing engaging visuals (e.g., images and videos) that will help capture the attention of potential customers.


Types of Assets to Curate


Below are some types of assets you should consider curating for your SaaS social media campaigns:

  • Blog posts about industry news and trends
  • Videos that showcase the features and benefits of your product/service
  • Related images
  • Infographics that highlight important statistics
  • Whitepapers and eBooks
  • Case studies  from current customers


Sources for Inspiration and Competitor Analysis


Below are a few sources for discovering social media marketing ideas and understanding what your competitors are doing on social media.

  • Industry websites
  • Social media accounts of competitors
  • Trends on industry-specific hashtags
  • Google Analytics data for your website


Creating a Social Calendar


Once you have the necessary assets and content ideas for your SaaS social media marketing campaign, it’s important to create a calendar for tracking your posts. 

This should include the frequency of posting (daily, weekly, etc.), the topics that will be covered, and what type of asset (organic or paid) will be used.


Understanding Your Audience and Content Goals


Each type of asset (organic or paid) can be used to achieve different marketing goals, so make sure that you have an understanding of which type makes most sense for each goal.

Leveraging existing analytics or audience research will help inform the type of post content you can feature and when best to promote it. 

You can then use that feedback and data for future planning and adjust as needed, ensuring you provide relevant and consistent content on all platforms.


Planning Your Content Type For Each Day and Network 


Here are a few key steps that can help streamline the content planning process:

  • Identify the platforms where your target audience frequents.
  • Prioritize topics that would hold most relevance with your audience. This could include topics for articles, blog posts, helpful advice, social media updates, and more.
  • Consider how best to optimize timelines for maximum engagement by doing research on engagement times for each platform.
  • Aim to create content around specific keywords related to your main topic.


Defining a Schedule for Posting and Engagement Efforts


When defining your own social media calendar, it’s important to decide how frequently you’ll post and how often you’ll engage with your followers. The frequency of posting may depend on factors such as the size of your SaaS business, as well as the social media platform of your choice and your target audience.

If you have smaller resources available, start off with a smaller posting frequency like once every other day, and then adjust accordingly based on performance.

It is also important to take into consideration things like industry trends, holidays or other seasonal changes, your customer’s online behaviors, and how specific topics related to your brand benefit from active promotion during certain periods of the year. This will help you create relevant and timely content for your target audience.


Benefits of Leveraging Automation Tools for Scheduling Posts     


Automation tools such as Hootsuite, Buffer, or Sprout Social can help streamline scheduling posts and make it easier to successfully post content on a regular basis. 

Utilizing these tools can free up time so you can focus on better engaging audience members through interactive content or additional creative contributions.

Automation tools not only reduce the time and effort necessary to schedule posts, but can also automatically choose the best times of day for them to be released to get maximum visibility. 

Rather than needing to manually determine when and how often to post content, using automation tools makes it possible for users to set up all of their platform posts in advance. 

Automation tools also allow organizations to stay agile; they are easily adapted to user preferences and analytics. It also ensures that posts are spread evenly over multiple platforms in order to provide a cohesive experience across multiple channels. 


Engaging Across Different Channels


Engaging with your followers across multiple networks can help increase their loyalty and brand recognition. Below are a few tips for engaging your audience on each platform.


LinkedIn Strategies For SaaS Brands      


Here are some strategies that SaaS brands can use to get the most out of the platform.


Use LinkedIn Ads 


LinkedIn Ads are a great tool for businesses to target potential customers on the popular social media platform. With nearly 90 million active monthly users, and 850 million registered users, businesses have access to a large pool of potential customers. The type of demographic LinkedIn Ads caters to is mostly working professionals in the 25-65 age range, with higher household incomes compared to other social media platforms. This makes it an ideal marketing platform for SaaS companies looking to increase their reach with more affluent and experienced clientele. 

By having ads on LinkedIn, SaaS companies can connect easily with professionals who are likely interested in their services or products due to their job titles and responsibilities related to technology or software development.


Create a Company Page 


A Company Page is a great way to build trust and credibility with your target audience. A well-designed Company Page will include information about your company’s history, mission, values, and products or services. potential customers can learn about your brand and what you have to offer without ever having to leave LinkedIn.


Optimize Your Profile 


Make sure your profile is up-to-date and includes information about your work history, skills, and accomplishments. Visitors to your profile should be able to get a sense of who you are and what you do within seconds of landing on your page. You should also regularly post updates on your profile so that your connections can see what you’re up to and what you’re thinking about.


Join Relevant Groups 


Groups are a great way to connect with potential customers and build relationships on LinkedIn. Once you’ve joined a group, make sure to participate in the discussion by asking questions, sharing resources, and providing valuable insights.

Groups are also a great way to generate leads; you can reach out to members of groups who look like good prospects for your product or service.


Publish Original Content 


Another great way to build trust and credibility with potential customers is to publish original content on LinkedIn Pulse. Pulse is a content platform where users can share articles, infographics, videos, and more. If you can provide value and educate prospects with your content, they’ll be more likely to do business with you down the road.

Plus, publishing content on Pulse will help increase your visibility on LinkedIn since articles that perform well often get featured prominently in the Pulse feed 


Facebook Advertising  Best Practices  


There are a few different types of Facebook ads that businesses can use to reach their goals, including: 

  • Awareness ads: These ads are designed to increase brand awareness and reach as many people as possible 
  • Consideration ads: These ads are designed to generate leads or get people to download a piece of content like an e-book or white paper 
  •  Conversion ads: These ads are designed to get people to take a specific action, like make a purchase or sign up for a newsletter 

Once you have chosen the appropriate ad format for your campaign,  use Facebook’s targeting options to make sure your ad is being seen by the right people. 


Best Practices for Organic Reach Strategies 


Organic reach on Facebook refers to the number of people who see your post without you having to pay for it through advertising. While organic reach has been declining in recent years due to algorithm changes, there are still some things you can do to improve it.

First, create high-quality content that’s relevant and interesting to your target audience. Posts with images tend to perform well on Facebook, as do videos and live videos. The best SaaS posts on Facebook and other social media platforms are being shared 246 times.

You should also post often enough to keep your audience engaged but not so much that you become annoying. Finally, take advantage of Facebook’s Insights tool to track your performance and make sure you’re on the right track.


Twitter Content Tactics for SaaS Companies  


Use Twitter Lists to Organize Your Leads


A great way to organize your potential leads on Twitter is by using Twitter lists. This way, you can segment your list by interests, job titles, or anything else that would be relevant to your business. For example, you could create a list for high-level executives, another list for people in decision-making positions, and so on. Once you have your lists set up, you can start tailoring your content to speak directly to each group—increasing the likelihood that they’ll be interested in what you have to offer!


Use Hashtags Effectively 


When used judiciously, hashtags can be a great way to help users find your tweets and expand the reach of your message. But if you use too many hashtags or ones that are irrelevant to your tweet, users will view it as spammy and be less likely to engage with it. 

So how can you use hashtags effectively? 

Start by doing some research on which hashtags are most popular within your industry (you can use a tool like Hashtagify me). Then, choose 1-2 relevant hashtags per tweet and make sure they flow naturally within the text of your tweet—don’t just tack them on at the end as an afterthought!


Use Twitter Ads 


Twitter Ads allow users to target potential customers by interests, keywords, and even tailored audiences. This is a great way to reach the right people with your message and increase engagement with your tweets.  


Utilizing Instagram’s Stories Feature To Connect With Audiences        


Instagram Stories are short videos or images that appear in a chronological order at the top of a user’s feed. These disappearing posts stay live for 24 hours before disappearing forever (unless a user chooses to save them). Here are some ideas how SaaS businesses can use Instagram Stories: 

  • Share behind-the-scenes content: Give your followers a sneak peek of what goes on behind the scenes! This could be anything from product development to your team hard at work. 
  •  Show off your personality: Use stories as an opportunity to show off your brand’s personality! This is a great way to humanize your business and connect with your audience on a more personal level. 
  • Highlight customers/clients: Have you received some great feedback or had a satisfied customer? Share it on your story! This is also a chance to show off any products or services you offer in action. 
  • Host giveaways or contests:  Hold a giveaway or contest to reward your followers and bring in new customers/clients.
  • Announce events or new products: Have something big coming up that you want your followers to know about? Share the details on your story! You could also use this space to give people a first look at new products or services. 


Tips on Utilizing Quora For Driving Leads             


Quora is a website where people can ask questions about any topic and get answers from experts in that field. For example, if you’re a small business owner, you can go on Quora and find questions about marketing, sales, or any number of topics related to running a business. Here are four tips on how to use Quora for driving leads: 

Find questions that are relevant to your SaaS product

The first step is to find questions that are relevant to your business. You can do this by typing keywords related to your industry into the search bar on Quora. For example, if you sell a productivity tool, you might search “productivity tools” to find questions that are relevant to your business .

Once you type in a keyword, a list of relevant questions will come up. Skim through the list and choose the questions that you think you could provide helpful answers to.


Give detailed answers 


Once you’ve selected the questions you want to answer, it’s time to start writing your responses. When writing your answers, make sure they are detailed and helpful. The goal is not only to drive traffic to your website but also to build trust with potential customers. If you can provide them with valuable information upfront, they’ll be more likely to do business with you later on down the road.


Include a call-to-action (CTA) 


When crafting your answer, be sure to include a call-to-action (CTA). A CTA is a statement or question that urges the reader to take some form of action. For example, your CTA could be something like , “If you’d like to learn more about our product, check out our website at example.com” including a CTA in your answer, you’ll be able to guide potential leads directly to your website where they can learn more about what you have to offer. 


Interact with other users on the platform 


In addition to answering questions, it’s also important that you interact with other users on the platform. This means liking other users’ answers (if they’re good), commenting on other users’ answers (if you have something valuable to add), and asking other users questions (again, if they’re relevant to your industry). 

By interacting with other users freely and openly, you’ll create a sense of community around your brand which will make people more likely do business with you in the future.


Final Thoughts


Creating an effective social media strategy is essential for any B2B SaaS company that wants to leverage this powerful marketing tool.

To create a successful social media strategy, you need to keep in mind that each social media platform has its own unique features and best practices. Hence, it’s important to tailor your approach accordingly.

To streamline the process, you can use automation tools such as Hootsuite and Sprout Social to save time and optimize your campaigns.

For more tips on growing your SaaS business, be sure to check out our blog.


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Ken Moo