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Lead nurturing is a crucial process to turn leads into customers. This blog talks about strategies and mistakes when it comes to lead nurturing in SaaS.
The Saas Rule of 40 measures the success of a SaaS business. This blog talks about what it is, how it is calculated, and how you can achieve it.
Prioritizing growth VS profit in SaaS is something that most startups struggle with. This blog talks about how you can use both to ensure your success.
The S curve in SaaS is a mathematical graph that allows companies to plan for growth and prepare for inevitable challenges. Find out why it’s important in this article!
Cost of customer acquisition (CAC) is a vital metric to track for any SaaS business. To learn more about CAC for SaaS businesses, read on.
Fractional marketing is outsourcing a part—in other words, a fraction—of your marketing department to part-time specialists. You still maintain some full-time in-house team members while filling the gaps with part-time professionals.