10 SaaS Social Media Marketing Ideas To Boost Your Sales
If you take a look at the world now, it’s evident that social media has become a huge part of the average daily life.
With the rapid advancement of internet technology and even faster developments by social media platforms, they have become essential to our day-to-day interactions and activities.
And for businesses, a social media network isn’t just something that can be used to connect with friends and family. It has also become an incredibly powerful marketing tool.
This is especially true for SaaS businesses that rely on digital marketing for a large part of their marketing efforts.
With that being said, here are some practical ways to boost your SaaS social media marketing strategy:
1) Choose The Right Social Media Platforms
Over time, more and more social media networks have been popping up. Sure there are established giants like Facebook and Twitter.
But from time to time, there are also newer players such as Snapchat and TikTok.
So how do you know which platform is right for your SaaS business?
Well, the answer lies in understanding your target audience.
Once you know who your ideal customer is, you can research which platforms they are most active on.
Here are the top social media networks that you can use:
Nowadays, you can’t go wrong with marketing on Facebook.
Whether you have a business-to-consumer (B2C) or business-to-business (B2B) target audience, you have a high chance of reaching them through the most popular social network in the world.
As of this writing, Facebook already has almost 3 billion monthly active users.
What’s more, you can create company pages, run ads, and even join relevant groups to reach your target SaaS customers.
That’s why a lot of companies even use Facebook as a storefront.
Another social platform that SaaS businesses can use is Twitter. Although it doesn’t have as many users as Facebook, Twitter still has a decent number of monthly active users at 396 million.
Twitter is especially useful for SaaS businesses because it’s a great platform for networking and building relationships. This is due to the fact that Twitter is all about sharing content and engaging with others.
Twitter is also a great place to build thought leadership and other personality-based marketing initiatives.
We could learn a thing or two from Elon Musk in that area, although he posts a few controversial tweets every now and then. Twitter has been one of his key platforms for being relevant and causing hype that even led to Tesla’s stock price going up.
And don’t even get me started on his Dogecoin hype.
The point is, if you’re looking to build thought leadership or establish your SaaS business as an expert in your industry, Twitter should be one of your go-to platforms.
If you’re targeting a B2C audience, then you should also consider using Instagram.
It’s a great platform for connecting with your potential customer on a personal and emotional level.
This is because Instagram is all about sharing photos and videos.
And since SaaS products are mostly digital, you can use creative visuals to show how your product works or what it can do for your target customers.
So if video marketing is part of your SaaS social media strategy, then you should definitely consider uploading your videos on Instagram.
What’s more, Instagram also has a lot of built-in features that make it easy to share content. For example, you can share an Instagram Story, which is a short video that disappears after 24 hours.
You can also use the Live feature to engage with your followers in real time. This is a great way to build relationships with potential SaaS customers and answer any questions they may have about your product.
LinkedIn is the godfather of B2B social media marketing. After all, it’s a platform specifically designed for connecting with other businesses and professionals.
This makes it an ideal platform for SaaS businesses that are looking to target other businesses as their customers.
LinkedIn is also a great platform for content marketing.
This is because you can share articles, infographics, and even videos on it. You can also join relevant groups and participate in discussions to get more exposure for your SaaS business.
TikTok is a newer social media platform, but it’s already gaining a lot of traction, especially among younger audiences.
It’s a great platform for SaaS businesses that are looking to target millennials and Generation Z.
This is because TikTok is all about short videos.
Now, short-form content may not necessarily be optimal for SaaS content marketing. After all, SaaS products are usually complex and require a certain amount of explanation.
But that doesn’t mean you can’t use TikTok to generate hype for your SaaS business. You can use it to run ads or even create fun and creative videos that would pique the interest of potential customers.
Just look at this popular TikTok user named Timothe Chanut. He has a whole series of videos presenting web apps and some SaaS products lifehacks and underrated websites.
And as of this writing, he has more than 3 million followers on TikTok.
Imagine if you could have as many as 3 million people watching your videos. That would definitely be a game-changer for your SaaS business.
2) Synergize Content Marketing & Social Media Marketing
Your SaaS social media marketing strategy won’t be effective if you don’t have any content to share. This is why it’s important to synergize your content marketing and social media marketing efforts.
The first step is to create high-quality, informative, and engaging content. This can be in the form of blog posts, articles, infographics, videos, or even podcasts.
Once you have your content ready, you can start sharing it on social media. But before you do so, make sure to optimize your content for each platform.
For example, if you’re sharing a blog post on Twitter, make sure to use a catchy headline and include a relevant hashtag. You should also consider using images or videos to make your tweet more engaging.
If you’re sharing an article on LinkedIn, on the other hand, you should use a more professional headline and include a brief description of the article. You can also add images to make your social media post more visually appealing.
3) Use Different Types Of Visual Content
Taking off from our previous point, it’s important to use different types of visual content to promote your SaaS business on social media.
This is because people are more likely to engage with posts that contain images or videos. In fact, tweets with images get 150% more retweets than those without images.
So, if you’re only using text-based content to promote your SaaS business on social media, you’re missing out on a lot of potential engagement for your social media posts.
So how can you boost your social media strategy with visual content? Here are some tips:
Post Different Kinds Of Videos
Videos are one of the most engaging types of content on social media. They’re also great for SaaS businesses because they can be used to explain complex concepts and features.
But not all kinds of videos are created equal. If you want your videos to perform well on social media, you should try different types of SaaS marketing videos, such as:
Whiteboard Videos: These are videos where someone draws on a whiteboard to explain a concept. They’re great for SaaS businesses because they can be used to explain complex topics in a simple and concise manner.
Success Story Videos: These are videos where you showcase how your SaaS product has helped a customer achieve their goals. They’re great for building social proof and helping potential customers see the value of your product.
Behind The Scenes Videos: These are videos that give your followers a behind-the-scenes look at your business. They’re great for humanizing your brand and building a more personal connection with your audience.
These are just some of the many video ideas you can use to promote your business or build brand awareness on social media.
Ultimately, the best video type will depend on your target audience and which social media platform you are using.
Try Interactive Content
In addition to videos, another great way to promote your SaaS business on social media is with interactive content.
Interactive content is any type of content that requires the audience to do something, such as answer a quiz, solve a puzzle, or play a game.
The benefits of using interactive content are twofold.
First, it’s more engaging than static content, which means people are more likely to stick around and consume your content.
Second, it’s more memorable, which means people are more likely to remember your SaaS product when they’re ready to make a purchase.
So if you want to stand out from the crowd and promote your SaaS business effectively on social media, try using some interactive content.
Use Memes (When It’s Appropriate)
Memes are a great way to add some personality to your social media content and make your SaaS business more relatable.
But it’s important to use them sparingly and only when it’s appropriate.
For example, if you’re promoting a SaaS product that helps people manage their finances, you probably don’t want to use a meme that makes light of financial problems.
But if you’re promoting a SaaS product that helps people with their taxes, a meme complaining about taxes might work because a lot of people can relate to it.
However, be extra careful and meticulous in using memes as marketing assets.
Make sure that they are actually funny. A meme that’s forced or not funny will do more harm to your brand than good.
4) Post & Engage With Your Followers Consistently
Social media marketing can be a very effective way to build brand awareness and generate more leads.
But only if you consistently post and engage with your followers.
If you only post sporadically or if you never engage with your followers, then your SaaS social media marketing efforts will be for nothing.
So how do you make sure that you’re consistently posting and engaging with your followers?
Here are a few tips:
Find The Best Time To Post
According to a study made by Hootsuite, the social media posts with the most engagements are the ones posted at 10 AM on Tuesdays, Wednesdays, and Thursdays.
Of course, this will vary depending on your SaaS business and your target audience. So it’s important that you experiment with different days and times to see when you get the most engagement.
Create A Content Calendar
A content calendar is a tool that helps you plan and organize your content marketing efforts. And if you’re using social media for content distribution, then it’s essential that you have one.
A content calendar will help you post and engage with your followers consistently because it will give you a clear overview of what needs to be done and when.
There are many different content calendar templates that you can use. Or you can simply create your own using a tool like Google Sheets or Excel.
Personalize Your Comments & Replies
When you’re engaging with your followers, it’s important that you personalize your comments and replies.
Don’t just leave generic comments like “Great post!” or “This is interesting.”
Instead, take the time to write something thoughtful and relevant. This will show your SaaS customers that you’re truly interested in what they have to say.
And when you’re replying to comments, make sure that you address the person by name. This will make your replies seem more personal and genuine.
5) Go Live
One of the most useful features of most social media platforms today is the ability to go live.
When you go live, all your followers will be notified and they can watch your broadcast in real-time.
So how can you maximize this feature?
Host Live Webinars On Social Media
You can use social media to host live webinars and connect with your SaaS target audience in real time.
This is a great way to build trust and rapport with your potential customers. And it’s also an excellent opportunity to showcase your SaaS product.
To make sure that your live webinar is successful, promote it heavily on social media in the days leading up to the event. And during the webinar, encourage your viewers to interact with you by asking questions and leaving comments.
Run A Live Q&A Session
Another great way to use the live feature is to run a Q&A session.
This is an opportunity for you to answer any questions that your SaaS customers or potential customers might have. And it’s also a chance for you to show off your expertise in your industry.
You can also build brand awareness by inviting a popular expert in your industry. This will help attract more viewers to your live Q&A session.
6) Partner With Influencers
Influencer marketing is a type of marketing that involves working with popular people, usually on social media, to promote your SaaS product or brand.
Influencers are people with a large following on social media. And because of their influence, they have the ability to reach a large number of people and persuade them to take action.
There are many different ways to partner with influencers. For example, you can:
- Collaborate on a video or blog post
- Do a joint webinar
- Run a contest or giveaway together
- Create an exclusive discount code for their followers
The key is to find an influencer who is relevant to your SaaS product or brand and has a similar target audience.
For example, if you’re a SaaS company that provides tools for graphic design, you might want to look for a popular designer who posts their works on social media.
Or if your product has something to do with music, you may want to partner with a musician who has a large number of followers.
7) Run Social Media Ads
Social media advertising is a great way to reach more people and promote your SaaS product.
With paid social media ads, you can target a specific audience and get your SaaS ad in front of them.
For example with Facebook Ads, you can specify the location and age of the people you want to target.
You can also use retargeting with social media ads. This is when you show your social media ad to people who have already visited your website or engaged with your brand in some way.
So what types of social media ads can you run?
Let’s go through a few of them:
Static image ads are the most common type of social media ad. They’re simple to create and they can be very effective.
You can also add call-to-action (CTA) buttons to these static image ads, which can help increase clicks and conversions.
Video ads are becoming more and more popular on social media. And for good reason. They’re engaging and they can tell a story in a way that static image ads can’t.
Carousel ads are a type of ad that allows you to showcase multiple images or videos in a single ad. This is a great way to tell a story or show off the different features or benefits of your SaaS product.
Stories are a popular feature on social media platforms like Snapchat, Instagram, and Facebook. And you can now run ads in these stories.
These types of ads are very eye-catching and they’re a great way to reach people who prefer viewing stories instead of scrolling through their feeds.
Messenger ads are a type of ad that appears in the messenger app. These ads can be very effective because they allow you to reach people when they’re already in a messaging environment.
One of Facebook’s and Instagram’s latest features is Reels. This feature has proven to be an effective platform for viewing and sharing short videos.
And the good news for businesses is that you can also run ads in these Reels.
And just like with other video content, you can use these ads to tell a story or show off the different features or benefits of your SaaS product.
8) Use Social Media As A Customer Service Channel
One of the best ways to use social media for your SaaS business is to use it as a customer service channel.
This means that you can use social media to help your customers with any problems they’re having with your SaaS product.
Here are some tips for maximizing social media platforms as customer support tools:
Proactively Look For Customers In Need Of Help
The reality is that there are users who don’t come to your support team right away when they encounter problems. Instead, they rant about it on social media.
If left unattended, those posts could serve as negative word-of-mouth and can hurt your brand.
But if you can proactively look for those posts, you can quickly respond to them and troubleshoot their problems.
Not only will you be serving these customers. It will also be an opportunity to show their friends and followers how awesome your support team is.
If you can successfully address these concerns through a social media conversation, you would have turned a negative review into something that can rather help your brand.
One way to do this is to regularly search for posts that mention your SaaS product or contain key terms related to it. Even better, you can set up a social listening tool to notify you whenever someone mentions your SaaS product.
Create Dedicated Accounts For Customer Support
You can also create dedicated customer support Twitter and Facebook account to respond to any user who posts about problems with your SaaS product.
The benefit of doing this is keeping your marketing and support teams organized.
If they each have separate accounts, they can more effectively track which conversations are for marketing or sales and which are for support.
The downside, however, is that it can be confusing to your customers and prospects.
Some customers in need of support may not be aware of your dedicated customer support account and would message your main account instead. Some prospects could message your support account with questions intended for your marketing or sales team.
One possible fix for this is to have a system for redirecting messages to the right accounts.
For example, if a customer is in need of technical support messages on your main account, your social media marketing team can redirect the message to the support account.
Then your customer support team can respond to that customer using the dedicated technical support account.
9) Invest In Social Media Marketing Tools
There are a lot of different social media marketing tools out there. And it can be hard to know which one is right for your SaaS business.
But investing in a good social media marketing solution can save you a lot of time and help you to better measure your results.
Some of the best social media marketing software include the following:
Each of these social media marketing SaaS solutions offers different features. But some of the common features include the ability to help you schedule and publish content, track your analytics, and engage with your audience.
10) Grow A Community Of Customers On Social Media
One of the best ways to use social media for your SaaS business is to grow a community of customers.
This can be done by creating a private Facebook group or a LinkedIn group for your existing customers.
Having a group like this can bring a lot of benefits to your SaaS business:
- Peer-To-Peer Support
- Product Feedback
- Lead Generation
- Increased Engagement
- Improved Customer Retention
- Growth In SaaS Company Valuation
So how do you actually grow this community? Here are a few tips:
Make It A Safe Space For Customers To Connect With Each Other
Once you have people joining the group, it’s important to make sure that it’s a safe space for them to connect with each other.
This means moderating the group and making sure that people are respectful to each other.
You can also add rules and guidelines to the group so that everyone is on the same page about what is and isn’t acceptable behavior.
Share Relevant Content & Facilitate Discussions
Nothing makes a SaaS community alive like a healthy exchange of ideas does. So, as the group’s leader, it’s important to share relevant content and facilitate discussions.
You can do this by sharing blog posts, videos, podcasts, and other resources that would be helpful for your customers.
Then you can start a discussion about the content and see what everyone has to say.
Grow It With Segmentation In Mind
As your SaaS community grows, it’s important to segment it into smaller groups.
This way you can better target the content and discussions to each group.
For example, you might have a group for customers who are using your SaaS product for the first time and another group for customers who have been using it for a while.
You can also segment by industry, company size, or any other criteria that make sense for your SaaS business.
Final Thoughts About SaaS Social Media Marketing
Having a social media strategy is one of the most important things that a SaaS business can do.
But social media marketing for SaaS businesses can be a challenge. There are a lot of moving parts and it’s easy to get overwhelmed.
What’s more, social media marketing is an ever-changing landscape.
Social platforms themselves roll out new features and updates on a regular basis. New ones can even pop out of nowhere and quickly gain popularity.
As a SaaS business, it’s important to rethink and update your social media strategy according to the latest changes and trends.
Want more guides and tips to help you grow your SaaS company? Visit our blog here.