15 Social Media Marketing Statistics Every SaaS Business Needs to Know

Social Media Marketing Statistics


Social media marketing is an essential tool for SaaS businesses. With almost 5 billion active users on social media platforms as of 2022, it’s no surprise that companies are turning to this powerful tool as a way to increase brand awareness, drive traffic and boost sales. 

Here are 15 social media marketing statistics proving how beneficial social media channels are in promoting SaaS solutions.


15 Top Social Media Marketing Statistics


1. 93% of marketers agree that brand exposure is the main advantage of social media advertising. Source: Neislschaffer

SaaS social media marketing is a great way to increase your brand’s visibility and reach more potential customers.

2.  75% of marketers say they have experienced an increase in website traffic due to their social media campaigns. Source: Review42

A solid social media strategy can help drive more visitors to your website, leading to higher conversion rates and better ROI from your marketing efforts.

3. 73% of marketers said that their social media marketing activities have been “somewhat effective” and “very effective” for their businesses. Source: Oberlo

Engaging with potential customers on social media can generate more leads and convert those leads into paying customers.

4. 43% of consumers surveyed said they had discovered new brands or products via social media. Source: Business2Community

Social media gives you the opportunity to reach new audiences who may not know anything about your SaaS.

 5. 90% of respondents will buy from brands they connect to on social media as they feel more loyal toward them. Source: Marketing Dive

Engaging with existing customers on social platforms can encourage loyalty and build relationships with them over time which can result in higher customer retention rates for your business 

6. LinkedIn generates about 80% of B2B social media leads. Source: Kinsta

If you want to reach out to potential SaaS customers in the B2B space, LinkedIn is the best choice for your social media marketing activities.

7. 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to others. Source: Oberlo

This statistic demonstrates the importance of providing exceptional customer service via social media platforms—it will not only satisfy existing customers but also encourage new ones! In order to make sure the customer experience is positive each and every time they interact with your business, make sure you reply promptly and address any issues or questions they may have in a timely manner. 

8. 81% of Instagram users surveyed said that they learn about products and services through the platform. Source: Wordstream

Instagram has become one of the most popular platforms for brands looking to promote themselves online—and for good reason! Not only does this statistic demonstrate its potential as an advertising platform but also makes it clear that people are using Instagram as a learning tool as well as an entertaining one.  

9. 78% of salespeople using social media outperform their peers who don’t use social media. Source: Optinmonster

Having an active presence on social media can be a great way to boost your SaaS sales efforts. By engaging with potential leads on popular networks such as Facebook and Twitter, you can establish relationships and build trust—essential components of successful sales. Additionally, you can use the platform to share helpful content related to your SaaS tool.

10. 93% of marketers say that Facebook is the most important social platform for their business. Source: Sproutsocial

Facebook remains the most popular platform for businesses looking to grow their customer base and increase sales. Not only does it provide a great way to connect with potential customers but also allows you to track their behavior and interests so that you can tailor campaigns accordingly.

11. 62% of marketers say that social listening as a social media marketing strategy has helped them to acquire new customers. Source: Truelist

Social listening is the practice of monitoring conversations about your brand and industry on social media. By doing this, you can gain valuable insights into the needs and wants of potential customers, allowing you to tailor content accordingly. Additionally, it’s an effective way to identify new leads and engage with them directly—ultimately leading to more conversions

12. 66% of small businesses benefit from the use of social media for marketing purposes. Source: Socialmediaexaminer

This statistic demonstrates the importance of utilizing a platform such as Facebook, Twitter, or Instagram for marketing purposes. By doing so, small businesses like SaaS startups can increase their brand visibility and reach more potential customers than ever before.

13. 40% of Twitter users purchased following an influencer’s recommendation via the platform. Source: Digitalmarketinginstitute

The power of influencer marketing on social media platforms such as Twitter is undeniable. This statistic shows that when influencers recommend your SaaS tool, it has the potential to lead to real conversions. Therefore, it’s important to partner with the right influencers who are aligned with your values and can effectively promote your SaaS tool.

14. 39 % of businesses say social media has helped them reduce contact research time. Source: TrueList

Social media can be an invaluable tool for SaaS businesses looking to reduce the time taken to research contacts. Not only does it provide easy access to potential leads, but also allows you to identify and connect with key influencers in your industry—allowing you to build relationships quickly and efficiently.  These connections can come in handy when you need to reach out for advice, feedback, or even collaboration opportunities

15. Social media marketing has a 100% higher lead-to-close rate than outbound marketing tactics. Source: Lyfe Marketing

This statistic clearly speaks for itself—social media marketing is an effective way to convert leads into paying customers. By utilizing the platform’s powerful targeting capabilities and engaging with potential customers, you can generate more qualified leads and increase your chances of success. 

Of course, it’s important to maintain a consistent presence on social media in order to keep your customers engaged and ensure that they see the value of your SaaS tool.


Final Thoughts


Social media is an invaluable tool for SaaS businesses looking to increase brand awareness, generate leads, and improve customer loyalty without spending too much money doing so. 

From improved website traffic, increased engagement rates, better SEO rankings, cost-effective advertising solutions, access to analytics tools, ability to measure results quickly and accurately, there are plenty of reasons why investing some effort into developing a strong presence on popular networks like Facebook Instagram Twitter LinkedIn should definitely be part of any successful SaaS business digital marketing strategy today.

To make your social media marketing ideas even more effective, make sure to leverage the latest analytics tools such as Google Analytics or any other one that fits your needs. Doing so will allow you to track and measure the performance of campaigns in real-time, allowing you to make quick adjustments if necessary. 

Additionally, it’s important to stay up-to-date with industry trends and news in order to ensure that your content is fresh and relevant. For more tips on growing your SaaS business, check out our blog posts regularly.


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Ken Moo