Plerdy Review: The All-In-One CRO & UX Toolkit
Plerdy is a heatmapping tool like Hotjar but does much more than that.
It also offers session recordings, click tracking, pop ups, SEO audits, funnel tracking, and more.
With the ability to do so many things in one app, will the performance in each area drop?
Before we evaluate in detail, let’s see their main features and benefits.
Plerdy Features and Benefits
Popup forms – Create popups right within the platform to survey your site visitors or collect their information.
SEO Checker – Plerdy scans your site daily and shows you potential problems to be fixed. It also has a before/ after mode to validate the fixes you have made to the website.
Session Replay – View screen recording of your site visitors and learn how they interact with your site. This often reveal UX issues that can deter your visitors from completing the desired actions.
Event/ Goal Tracking – Set up events and goals right within Plerdy and transfer all relevant data to Google Analytics with a few clicks.
Track Sales Performance – Plerdy will be able to tell you which are the elements that are responsible for a conversion. (Is it the button prior to the order page? Or is it the cart abandonment popup?). This can help you improve your site design and conversion rate.
Conversion Funnel Analysis – Visually see where your visitors drop off in a funnel, which is a series of pages that your visitors will go through before buying or signing up, so you can fix problematic pages and get more people to convert.
A heatmapping tool shows what buttons or elements your visitors are clicking at, how far they scroll, among other insights.
Instead of recording the screen of each visitor, it displays the collective data of all your visitors on a screenshot of the webpage.
The above is a screenshot of a insurance blog. You can tell that visitors are clicking all around the page with certain buttons or elements clicked more frequently than others.
This helps you to understand user behavior so you can make better design decisions and improve website conversions.
Most if not all of the heatmapping software shows the heatmap on a screenshot.
Plerdy on the other hand shows it directly on your live site.
Here’s an example of a heatmap screenshot from Hotjar:
Pros of Heatmap in screenshot:
- Able to understand data intuitively (elements that are clicked more than others are darker in color)
- Shows exactly where each visitor is clicking
- If the page is too heavy and takes a longer time to load, the screenshot may be partially cut off.
In the screenshot example below, you can see that the screenshot was taken before the page finish loading, and there’s some white spaces making the data in that area useless.
- Click data might be blocked by your popup.
- Wrong data may be shown if there are misalignment issues.
Heatmap screenshots work by first taking a screenshot and then overlaying the click data on top of it.
When an alignment issue happens, the screenshot is not properly positioned causing wrong click data to be shown.
This seldom happens with more established tools like Hotjar or Crazyegg as they have a lot of data to fine tune the system.
Plerdy on the other hand shows the heatmap data right on your live site instead of a screenshot
Pros of Plerdy’s heatmap on live site:
- No problems with misalignment issues causing wrong data to be shown.
- No popups to block click data from being shown.
- No problems that commonly occur with heatmap screenshots.
- Cleaner look on the site as Plerdy will group all the clicks for a particular element and display the number of clicks instead of showing the actual clicks.
- or example, if there are 100 clicks, it’ll show a tooltip with the number 100 instead of 100 actual clicks.
- The data presented is not as intuitive to understand as compared to a heatmap screenshot.
- Odd clicks on empty spaces may not be recorded by Plerdy.
In the example below, I might want to investigate why I have 12 H1 tags on my thank you page.
And since there are 172 clicks, what are people clicking on? Can I better optimize the customer journey here to get more sign ups?
If I want to investigate further, I can click on the page URL to see the heatmap on the live site.
A sidebar will appear on the right and I can toggle and narrow down on the data I’m interested in.
Based on what I’ve selected, Plerdy will show the data on my live site.
Here are all the data that is available on the sidebar:
(Unique ones are in green)
- Filter by direct traffic/ organic traffic/ referral traffic/ social traffic.
- Shows the percentage of their traffic source.
- Filter by desktop/ tablet /mobile
Filter by month (strangely, you can’t show data across a number of months, only 1 month at a time).
- Filter by UTM and Ads.
- Clicks in %.
- Scroll depth – knows how many percentage of visitors reach the end of your page.
- Staying a mouse – Spot places where visitors are stopping to read.
- Text selection – Could a paragraph be confusing?.
- Sales performance – Track elements that is responsible for a sale.
- Quantity of sales – Which elements results in the most or least sale?.
In comparison, data from Hotjar is much simpler. (Though they do show the most important ones)
- Filter by Desktop/ tablet/ mobile
- Records how mouse moves (not available in Plerdy).
- Scroll depth.
If you are a marketer that prefers to have more data to work with, you’ll probably find Plerdy’s heatmapping tool much more useful.
So far, I’m impressed with what it can do.
They are on par or more advanced than major heatmapping tools out there.
But Plerdy doesn’t just do heatmapping, let’s see their pop up maker.
Plerdy’s Popup Forms
Apart from getting visitors to sign up for a newsletter or grab a lead magnet, popup surveys are a great way to gather feedback from your site visitors (especially right before they abandon their cart)
Let’s see how Plerdy’s popup form works.
Upon clicking on “Forms & Feedback”, you’ll be given the following options to select:
- Form constructor
- Email collection
- Phone collection
- Promotion/ Promo
- Call back
- Order in 1 click
- Custom Banner
They are just different templates to give you a quick head start.
At the time of this writing, there is only 1 template for each category.
Hovering over the options will give you a preview of the template.
The editor is basic with the usual functions that you can expect from a popup builder.
Here are all the things you can do with their popup/ form builder:
(Unique ones are in bold)
- Edit heading, description and refusal text.
- Add up to two buttons and customize the colors and border radius.
- Add up to three icons for bullet points.
Change background color and add shadows.
- Add image/ video.
- Ability to minimize form (wow this is a good idea. Not found in other builders).
- Good selection of display rules.
- Exit intent.
- After XX seconds.
- Date picker (for time sensitive promo).
- Upon click.
- Scroll to specific % of the screen.
- Trigger upon scrolling up.
- After page visit XX of times.
- Show popup based on screen size/ countries/ OS.
- Show popup based on type of traffic/ new vs returning visitor.
- Choose URL/ Global to show popup
- 9 pop up locations (not all popup maker has this)
Despite the lack of options as compared to other softwares that specializes in making popups, Plerdy actually has pretty good data and analytics. (After all, they are a UX tool, right?)
See the most important info at a glance, and if needed, click on the tabs to drill down on specific data.
Here are all the data you can get:
(Unique ones in green)
- Number of impressions (pop up being shown).
- Click through rate
- Number of leads
- Survey feedbacks
- No of clicks
- No of closed
- No of times popup is closed with the close button
- No of times popup is closed by clicking on the background
- No of times popup is closed with the cancel button
- Lost impressions in %
- Traffic sources
If you want nice popups with a lot of templates and customizations (for design), Plerdy’s popup builder is not the right one for you.
Other options like Sumo.com or Convertful would be a better option.
But if you are a person who needs more data on how your visitors interact with your popups, you will like Plerdy’s popup builder.
Plerdy’s SEO Checker
Plerdy is one of the very few heatmapping tool that has a SEO checker as well. It automatically scans your site everyday to identify potential SEO problems.
Let’s see how it works.
Once you are at the SEO checker tab, you’ll see this SEO summary for all your pages.
I like how you can navigate between “pages with errors” and “pages to pay attention”.
Instead of having you to analyze page by page and error by error, Plerdy does the heavy lifting in the background and points you to the exact page that you need to work on.
Just login, click on “pages with errors” or “pages to pay attention”, fix the problems, done!
There are two types of report. “SEO audit” and “Word analysis”. Let’s take a quick look at both.
Plerdy’s SEO Audit
You can even get all the information above with a free chrome extension like Detailed.
Then, what makes Plerdy’s SEO audit stand out?
The value here is that instead of having to check page by page with a chrome extension, you can automate the checking with this tool. It does cost them money to crawl all your pages everyday to identify problems.
This is useful to monitor basic SEO best practices on your website.
But if you need a through SEO audit, which you should conduct once a while, this audit is not sufficient.
Another problem is it even though it tells you there’s a problem with your page, it doesn’t tell you how to fix it or what exactly the problem is.
In the screenshot above, it shows an error for “Number of H5”. But what should I do? Should I add 1 more or 5 more?
Plerdy’s Word Analysis
I like how they have this two tools to complement one another.
There’s actually quite a few useful information here.
Like the spam score, readability index, and coleman-liau index (which tells you if your content is easy or hard to understand.)
Again, like the same problem for the SEO checker, the word analysis doesn’t tell you what the error is and how to fix it.
In the screenshot above, I have an error for “Total words”. But it does not say if I have too many or too few words.
Google Search Console Integration
Plerdy has a direct integration with Google Search Console.
Once connected, it shows you how your page performs and the search queries people are using to find your page.
One problem is that I couldn’t find a way to change the date.
In the screenshot below, it shows 2020-11-26 to 2020-12-23, which I have no way to change.
It seems to show you data from the last 1 month.
Narrow down on those that are not performing well and optimize it.
On the “Page” tab, you can measure the performance of each of your page with key metrics like clicks, impressions, average position, and CTR.
My “Frase vs Postpace vs Blogely vs Labrika” post seems to have nailed the site title and meta description as it recorded a 29.4% click through rate.
But it’s only ranking at position 12.
If I optimize the content and move it to page 1 of the search results (top 10), I’m sure I can bump up my traffic numbers.
You can also check what keywords are present in Google Search Console but are absent on your webpage, and vice versa.
So you can find opportunities to rank for more keywords with a single piece of content.
On my Appsumo briefcase post, it shows that there are 10 other keywords that are present in GSC but not found on the page.
Let’s see what they are:
Nice, they highlighted the missing keywords in red.
So instead of Appsumo and briefcase, some people are searching as app sumo and briefcasehq.
If I add those keywords in my page and other suggestions like “review”, “10%”, and etc, it should signal to Google that my page is more relevant.
Apart from keyword variations like the example above, sometimes you’ll see entirely different keywords or topics that your content might be ranking for but you have not optimize it enough.
If it has decent search volume, and the avg position is between 10-20, congratulations! You have found yourself a low hanging fruit.
Optimize for the new keyword and try to get your existing content to rank for more keywords.
Under the “SEO Settings” tab, Plerdy shows you your current robots.txt file and suggest other pages that you might want to consider adding to the file.
With 2 clicks, you can add the suggested URL into your new robots.txt file and export it to your website.
Overall, Plerdy’s SEO tool is basic. But gives you a good overview of important SEO metrics for your site.
It covers technical SEO, content optimization, search queries, keyword opportunities, meta description optimization and a few more.
It doesn’t overwhelm you with data as you check in regularly to monitor your SEO health.
One improvement I’d like to see is the UX.
Would be good to show all the crucial SEO insights in one dashboard with beautiful charts and graphs.
For now, you’ll need to click into each tab and view the reports.
It’ll also be good if there is an option to notify users when critical problems are detected.
It helps you to see your website through the eyes of your visitors.
To set up Plerdy’s session recordings, simply enter the URL of the page that you wish to record and set up filters so that you only capture relevant ones.
This helps you save lots of time especially if you have a lot of website traffic.
Let’s say you only want to analyze visitor who are interested in your product but didn’t convert, viewing screen recordings of those under 30 seconds might be a waste of your time.
In this case, simply filter the duration of the video for at least 1 min and above.
The video playback works as expected with options to play, pause, and skip pauses.
This is on par with major heatmapping tools out there.
Plerdy Conversion Features
There are 3 conversion features in Plerdy.
i) Event and Goal Tracking
ii) Conversion Funnel Analysis
iii) Sales Performance Analysis
Let’s take a quick look at each of them.
Event and Goal Tracking
This allows you to track certain buttons or elements that are important to you on a webpage.
Let’s say you run a digital marketing agency, you might want to track how many people are clicking on the “Get Free Proposal” button relative to other elements on a page.
If you find that your visitors are clicking on images more than the proposal button, you know that there’s some optimization that is needed.
Here I set up a simple goal to track the number of people who are clicking on the “Review” tab on my website.
If needed, I can push the goal to Google Analytics with just one click.
Setting up Google Analytics goals and events take several steps and can be complicated to some people.
Plerdy makes it easy for you to sync data between the two platforms.
Conversion Funnel Analytics
This tool allows you to visualize where your visitors drop off as they progress through the funnel you have designed.
Let’s say one of the goals is to have visitors download your lead magnet and upsell them a low ticket item.
You can have a conversion funnel like this:
Step 1: Lead magnet landing page
Step 2: Thank you + Upsell 1
Step 3: Upsell 2
Step 4: Thank you page
If you find a stage with unusually high drop offs, you can then go in and fix the problem.
This is especially important for E-com stores as they usually have multiple steps and high cart abandonment.
Whenever you implement a change, you can also use the tool to monitor the improvements.
Google Analytics have a similar feature called “Behavior Flow“.
It has much more data and filters compared to Plerdy’s conversion funnel.
But everything in one place so it can be confusing and overwhelming.
The UI is not as nice too.
If you have a defined funnel with step 1, 2, 3… leading to the ultimate goal, then Plerdy can help you visualize it clearly in a nice chart and and show you data only pertaining to this funnel.
Things To Note About Plerdy
- Limited filtering options for date range – for most of the Plerdy features, you cannot choose a custom date range (past 3 days, past 7 days…). There are only options to choose specific months.
- No ability to adjust to your time zone (in the roadmap)
- No live chat support. In my test, email support reply in 24 hours.
- No A/B testing feature.