WebWave Review: Creative Freedom in a Website Builder (Updated Review of New AI Features)


Review updated on Dec 1, 2023

If you want to create a website using a website builder, you can either start with a blank page and design your site from scratch (or just customize a template if you wish), OR utilize AI to generate your web pages.

The latter option is a fairly new one. Only a few website builders on the market offer such powerful AI features.

However, AI takes everything by storm, so it’s not such a stretch to treat it as a legitimate way of creating websites.

Today, let’s revisit WebWave – a drag and drop website builder that checks off all the boxes. It allows you to create a website from scratch, use a template, or generate one using its new AI Website Builder.

Sounds promising? Let’s find out if it delivers in this updated review of Webwave.


About WebWave


WebWave is a website builder that allows you to create websites without doing any coding.

You design your website as if you were using graphic design tools. Their interface and workflow are similar to Photoshop and Canva.


Webwave Home Page


With WebWave, you can build both one-pagers and more extensive websites, like an online store or a blog. 

WebWave also offers a Content Management System (CMS) and a white label functionality. If you’re a web designer, that should grab your attention. 

You can create your website for free even if you use AI features. 

You can even publish your website at no charge under WebWave’s domain. Of course, you get to pay, if you want to connect it to a custom domain. 


Creating Websites with WebWave’s Builder


Now, with all this basic info, let’s take a look at the builder itself. 

The biggest promise that the team behind WebWave seems to give is creative freedom, manifested in total control over your design. Meaning, you can place elements wherever you want, and design them however you like. 

I was curious if they managed to stick to their commitment. 

Most website builders promise you freedom that eventually can be expressed only between rigid grid lines. 

To test WebWave’s abilities, you have to sign up. 

Once you’re ready, you get to choose how you want to create your website. I mentioned this before – you can start from a blank page, customize a template, or generate a website with AI. 


Working with Pre-Designed Templates


Since this is my first time, I decided to start with a template. 

WebWave’s template collection could have been more diverse and simply broader. 

They have some great templates, but I think it would be better if they had more template categories to fit different industries, website types, and aesthetics.  


Webwave Dashboard and Templates




When you open the website builder for the first time, you’re welcomed by a 4-step tutorial showing you around the interface. There’s also a 5-minute tutorial video if you want to learn things by following a demo.

It shows a brief rundown of the most important features. It’s quick and straight to the point, so it’ll be worth your time.


Webwave Tutorial


What I especially like is the fact that you can return to the videos whenever you need. You can access them through the “Help” tab on the top menu bar or, as I found out later, on their YouTube channel.

As you start creating and placing different elements on the workspace, you’ll get additional pop-ups explaining how to use them. 




Webwave Editor's Interface


WebWave’s interface was designed to resemble graphic design programs. 

Adobe Photoshop and Illustrator immediately come to mind. If you have any previous experience working with these graphic design tools, you’ll get a head start. However, the interface is pretty intuitive, so any beginner will get used to the editor after exploring around.

On the left side, there is a bar with design elements. They are logically categorized and set – going from the most basic ones (rectangle shape) at the top to more complex elements ( like contact forms) at the bottom. 

There is also the “composition” section. There, you can find pre-designed components that you can use to build your website. 

You can treat them as customizable blocks to speed up building a website. The fact that you can save your own compositions and use them from one project to another is a nice touch.


Webwave Layers and Settings


On the right side are the “layers” and “settings” panels. This is where you manage all the elements on your site from styling to keeping them in the right order. 

Overall, the interface is clean and well-structured. Sure, it has a slight learning curve but the important part is that if you want to change the placements of some settings – let’s say, you would rather the layers’ panel to be on the top-right corner – you can. WebWave’s interface is fully customizable. 


Ease of use 


At first, I was really impressed with WebWave. 

They kept their promise – you really can place the element wherever you want on the workspace. No grids, no boxes, a true drag and drop. It truly feels like a graphic design tool and gives you a sense of creative freedom. 

Unfortunately, for those with less experience in graphic and web design, this freedom can be overwhelming. However, there are rulers helping you align the elements as you wish.  


Webwave Ruler


But I’ll give you a tip. If you’re a rookie, the best way to get into WebWave is to start with a template.

It’s an easy way to build a website quickly without doing any initial set up. Just pick any template, edit it how you want (because you really can), and launch your website. It’s that easy, and you can do it in a few minutes. 

But even if you’re not an experienced designer, once you spend some time just playing with the tool, getting to know how it actually works, you will be pleasantly surprised at how much you can achieve. 

I’m glad graphic design programs inspired WebWave’s team. Layers and workspace with no limits allow you to really recreate your vision and effortlessly design an amazing website. 




WebWave AI


WebWave offers robust AI features – AI Website Builder and AI Writer.


Webwave AI Features


Let’s start with the WebWave AI Website Builder. 

With this new feature, you can generate a website by providing the AI with a  description. You can write something as brief as “Create a website for a small business” or be more specific and include the details of the copy or a color palette. 


Webwave AI Generating a Website


But take note. Sometimes, the AI gets lost and adds odd images to your site, but most of the time, I was surprised at how well WebWave manages to reflect my vision. 

The generation process lasts about a minute and a half. At this time, WebWave creates for you a multi-page website with a homepage, offer, gallery, and contact pages. 

It’s a functioning, ready-to-publish site. 


Webwave AI Result


AI generates the layout, and the color palette, picks the fonts, writes copy, and adds images. What I like the most is that after the website is ready, you can do whatever you want. You can customize each element, including changing the layout, not just the styling. 

You can add and delete elements, and move them around. Basically, you get to create whatever website you want but with the help of AI. 

This feature is a game-changer for business owners with no experience in web design, as well as freelance designers who want to streamline their operations. 

WebWave AI Writer, on the other hand, is a tool dedicated to creating content for your website in no time. And it’s not just empty words. It can literally write an entire blog post in a matter of seconds. 


Webwave AI Writer


With the AI Writer, you can generate new text or rewrite the existing one. You get to choose from various forms of text – from headlines to blog articles as I mentioned before. Additionally, you can specify the tone. You could set it as exciting, professional, friendly, etc. Then you just describe what you want it to be about and your copy is done. 

Optionally, you can also optimize your text for SEO. WebWave’s AI Writer deducts keywords from your description and optimizes the generated copy. 

Saying these new features are a time-saver is an understatement. They literally save you hours of manual work.

But since these are new features, I can’t wait to see how they will expand on them. They already give amazing results which are promising. 


Design features


In comparison with the competition, WebWave offers quite advanced design features. 

It is obviously possible thanks to the interface – which I have covered before, so I’m not going to repeat myself. 

First, let’s talk about responsive web design (RWD). It’s one of the most important elements of modern web design. A website that is not mobile-friendly, affects user experience, conversion rates, and SEO to name a few. 

Since it’s a crucial part of every design, I’m glad they made it easier for everyone to get it done. You can preview how your website looks on any screen type. Unlike in different website builders, you change screen size with rulers, not just switch between two predefined types. 

Every template is adjusted for mobile devices. When you’re designing a website from scratch, the builder sets its RWD automatically. It’s possible thanks to the dynamic sizing and positioning of elements. If you set it right at the beginning, you will save yourself so much time later. 

WebWave also offers a lot of modern and eye-catching animations and interactions.


Webwave Interactions


With all those features, you can actually create an interesting and unique design. I think they managed to find a perfect middle ground between an extremely advanced tool that requires coding that will be useful only for professionals and effective solutions for those who simply want to have a nice-looking website.

Plus, all of WebWave’s design features are available when you create a website with AI. That’s something that makes them stand out from the crowd.


Business Features


WebWave offers online store features.

You can set up your own store quickly and sell both physical and digital products. When it comes to payment methods, you can connect your store with Stripe and PayPal. It’s fewer options than competitors, but if you run a simple online store, it should be enough.

What’s also worth noting is the fact that they don’t charge any commission from your sales, which is great.

WebWave’s online store might not be as developed as other website builders, but from what I’ve read, they’re going to expand it. For now, there’s a solid base, for sure.

Another important part is SEO. WebWave automatically links your website with Google and has a built-in SEO analyzer. You can also edit meta titles and descriptions for each page. Plus with their AI Writer, you can optimize your content easily.


Webwave SEO Feature


They also provide you with website traffic statistics. And in terms of technicality, your website will also get free SSL encryption, 24/7 monitoring, and 99.9% SLA. WebWave has all the features that an SEO-friendly website builder should have. 


Freelancers and Agencies 


If you’re a web designer and want to create websites for your own clients, you can do it with WebWave too. 

With their Agency Account and white label feature, you can create websites for your clients under your own brand. 

Thanks to the CMS, you can work with your team. You can grant your CMS users permission on different levels and to different pages. It’s a very useful feature that allows you to have everything under control. 

With Agency Account you also get discounts on Premium Plans for websites you create. You can bill your clients by yourself or directly through WebWave if you set the commission rate. 

You manage all your projects and billings from one place – a Webmaster’s Panel. It’s pretty convenient. 


Who should use WebWave?


As you might have already noticed, WebWave positions itself to be for both professional web designers who want to create websites for their clients and non-specialists, like small business owners, who need a well-functioning website to get their business going. 

Did they manage to achieve their goal? In my opinion, yes they did. Thanks to their  unique approach to designing a website and a true drag and drop builder.

First, the website builder is a well-thought-out tool with really impressive features. It’s complex enough for creative masterminds to do their outstanding work, and intuitive enough for non-designers to manage. 

And no matter the level of your skills, if you ever need help, you can reach out to the support team via chat or email and get answers really quickly. My experience with the WebWave support team was incredible. Their online chat usually responds in less than 60 seconds! Unlike in Wix or other builders, I had a chance to talk to a real human, not a robot. They sent me short tutorial videos explaining my case, which was very useful and actually impressive. 

You can also connect with their welcoming community of web designers through the WebWave Facebook Group. What I like about their group, in particular, is the fact that the WebWave team really uses it to talk to their users. They ask what features they need the most or inform them about upcoming changes and answer any questions. 

In general, they seem to be really interested in user feedback. You can vote on the features you want to see next, or even suggest one yourself also on their website. They’re exerting the effort to build a strong community that makes you feel like you’re part of WebWave with actual influence. 

Andnow, by adding AI features, they have further simplified the process of creating a site. Generating a website with it really gets you started, and it’s up to you and your skills how far from the shore you want to go. You can just change the logo and publish your website as-is or you can spend more time on customizing it and extending it to make the website of your dreams. 


Pricing and Value For Money


They have 3 paid Premium Plans – Starter, Pro and Business.


Webwave Pricing Plans


With Premium Plans you get a custom domain, unlimited bandwidth, mailboxes, and e-commerce to name a few. When compared to other website builders on the market, WebWave’s offer comes out as very competitive. It’s budget-friendly. You know exactly what you’re paying for. The billing is very transparent with no hidden or additional, last-minute fees.

You create a website for free, then pay for a Premium Plan of your choice when you’re done. Pick a Starter for a one-pager, a Pro for a blog, or a Business for an online store. It’s a simple, fair deal.

To be honest, I don’t think I can find a better offer on the market right now.


WebWave – An Upcoming Star on the Website Builder Market


WebWave truly resembles a graphic design tool, like Canva, Figma, or Photoshop. This is the MAIN reason why WebWave really stands out from its competitors.

What’s more, for a reasonable price, you get a solid website builder with AI features.

I’m pretty sure that the flaws that I saw – like the few templates – will be resolved soon, especially with the rise of AI. The team behind WebWave is actively developing the tool, making sure that everyone is satisfied with their software.

With all that said, WebWave is a great choice for anyone who’s looking for a simple, efficient, AI-powered website builder. It’s as simple as that. And since it’s actually free, you can start using it now to see for yourself.


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Ken Moo