How to Create An Interactive Video Marketing
Strategy for Your SaaS Company

Interactive Video Marketing


In recent years, interactive videos have become a popular content marketing strategy for marketers to engage customers and promote products or services and for good reasons. They allow viewers to choose what they want to watch and how they want to interact with the video.  

More importantly, they are a great way to increase brand awareness and boost conversion rates. When potential customers can interact with your product, they’re more likely to want to buy it. In fact, studies have shown that interactive videos can increase conversion rates by up to 80%

In this article, we’ll share tips on how to create, publish and promote interactive videos that can be used to grow your SaaS company.


Types of Interactive Videos


There are different types of interactive content that can be used for different purposes as follows:


Explainer Videos


An explainer video is a short, animated video that communicates a business idea in a clear and concise way. They are often used to explain complex products or services in a simple way that is easy for viewers to understand.


How-To Videos


How-to videos are instructional videos that show someone how to do something. While there are many different types of how-to videos, most fall into one of two categories: demonstration or instruction.

Demonstration how-to videos show the viewer how to complete a task from start to finish. This type of video can be especially helpful for more complicated tasks that might be difficult to follow written instructions. Instructional how-to videos, on the other hand, break down a task into smaller steps so that it is easier to follow.


Animated Videos


Animated videos are created by using software to create a series of images that are then put together to create a moving picture.

This type of video can be very effective in explaining complex concepts or procedures. They can also be used to promote a product or service. In fact, research has shown that animated videos are more likely to be watched all the way through than traditional videos.


Live-Action Videos


Live-action videos are live streaming videos that are shot in real life, as opposed to animated or computer-generated videos. They can be used for a variety of purposes, such as promoting a product or service, showcasing a company’s culture, or recruiting new employees.


Screencast Videos


Screencast videos are a great way to show how a software program or application works. They can be used to train employees on how to use a new program, or to give customers a tour of the features and functionality of a new SaaS product.

Screencast videos are also helpful for troubleshooting if there’s a problem with how something is working, you can show your viewers exactly what you’re doing and where the issue is.


Interview Videos


An interview is a conversation between two or more people, typically one in which the interviewer questions the interviewee. The interviewer is usually a journalist, and the interviewee is usually someone who has some knowledge or experience relevant to the topic at hand. Interviews are used to gather information for news reports, to get insights from experts on various topics, and to hear personal stories.

Interview videos are an effective way to learn about a company’s culture and what it is like to work there. They can also be used to assess a candidate’s skills and see if they would be a good fit for the company. In addition, interview videos can help build trust with potential customers.


Creating Engaging Videos


Video has become an important part of online communication, and businesses are using videos more to market their products and services. But simply posting a video on your website or blog is not enough. If you want people to watch your video ad and take action, you need to create engaging videos. 

To create an engaging video, follow these steps:


Scripting Your Video


When creating video content for a SaaS company, it’s important to keep in mind the various stages of the customer journey. Videos should be tailored to help customers understand what your product is and how it can solve their problem.

To start, consider what your goal is for each video. Are you trying to generate awareness, interest, or conversions? Once you know your goal, you can begin scripting your interactive video content.

Your videos should start with a clear introduction that explains what your product is and how it works. You can then dive into specific use cases or customer stories to show how your product has helped others.

Make sure to end each online video with a call-to-action (CTA) that encourages viewers to learn more about your product or even try it out for themselves.


Storyboarding Your Video


Storyboarding is an essential step for any video content, but it’s especially important when your video is for a SaaS business. By storyboarding your video, you can plan out the key points you want to cover and make sure your video is on-brand and on-message.

Here are a few tips for creating a storyboard for your SaaS business:

  • Start with the goal of your video. What do you want viewers to take away from watching it? Make sure your storyboard reflects that goal.
  • Keep it simple. You don’t need to create a detailed storyboard with tons of sketches – just a basic outline will do.
  • Think about the visuals you want to use. Will there be people in the video? If so, what kind of shots will you need?


Choosing the Right Video Style


When it comes to video style content for a SaaS business, the sky’s the limit. You can be as creative as you want, but it’s important to choose a style that will engage and inform your customers. Here are a few tips for choosing the right style:

  • Know your audience: who are you trying to reach with your videos? Understanding your target market is essential in creating content that resonates with them.
  • Keep it simple: when it comes to SaaS, less is often more. Try to keep your videos concise and easy to understand so that viewers can quickly gain the information they need.
  • Be engaging: people don’t want to watch boring videos, so make sure to add some personality and keep things interesting!


Recording Quality Footage


The days of blurry, pixelated video footage are gone. With the right tools and techniques, you can produce clear, high-quality video content for your SaaS business that engages and informs your audience. Here are a few tips to get you started:

  • Use a good camera. If you’re shooting video yourself, invest in a quality camera that will give you clear, sharp footage. You don’t need an expensive professional model; even a basic digital camera will do the job.
  • Shoot in a well-lit area. If your footage is too dark or too bright, it will be difficult to see and difficult to edit later on. Make sure you’re shooting in a place with plenty of natural light, or use artificial lighting if necessary.
  • Keep your shots steady. If your hands are shaky or if your shot is out of focus, it will be hard to edit the video later on. If you’re using a tripod, make sure that the camera is steady before you start shooting.


Editing Your Video


Editing your video content is important for any SaaS business. In order to make a good impression on potential customers, you need to have high-quality videos that are well-produced and edited. Here are some tips for editing your video content:

  • Start by creating a storyboard or outline for your video. This will help you plan out the overall structure and flow of the video.
  • Make sure that all of your footage is high quality and properly edited. This includes removing any errors or unwanted footage, as well as adding in appropriate graphics or effects.
  • Be sure to keep your videos short and concise. Most people won’t want to watch a long, drawn-out video. Try to keep your videos under 5 minutes long.


Publishing Your Video


When it comes to publishing video content for your SaaS business, there are a few key things to consider. 

First, you’ll need to decide where to host your videos. There are a number of options available, including social media platforms and each has its own advantages and disadvantages. 

YouTube is the most popular interactive video platform on the internet, and it’s a great option for businesses of all sizes. It’s free to use, and it has a massive audience of over 2.6 billion users. However, YouTube is also very competitive, and it can be difficult to stand out from the crowd. 

Another popular option is Vimeo. Vimeo is also free to use, but its audience is much smaller than YouTube’s. It’s a great option for businesses that want more control over their videos and want to avoid the competition on YouTube.


Measuring the Success of Interactive Video Marketing Campaign


In order to measure the success of interactive videos, it is important to understand the different important metrics as follows:




Views can help you determine how engaging your content is, whether you need to make changes, and how well your video is resonating with viewers.

SaaS companies should track views closely and use them as a measure of success when creating interactive videos. If viewership dips, it could mean that your video needs to be reworked or that you’re not targeting the right audience. Conversely, if viewership increases, it means that you’re on the right track and should continue producing engaging content.




Shares are one of the best indicators of success because they show that people are watching and engaging with the content. 

For example, a video may have a lot of views but if no one is sharing it, that means it’s not resonating with viewers. On the other hand, if a video has a low number of views but is being shared often, that means it’s hitting home with viewers and is worth further exploration. 

SaaS companies can use this information to help determine what kind of videos to produce and how to promote them.


Time on Site


Interactive videos are generally longer than traditional videos, and that’s because it takes time for viewers to engage with them. As a result, time on site is often seen as a key indicator of the success of interactive videos. If viewers are spending more time on your site watching interactive videos, that’s a good sign that you’re doing something right.


Bounce Rate


A high bounce rate means that viewers are leaving your video after a few seconds or minutes. That means they’re not engaging with your content, and that’s bad news for your business.

But a low bounce rate means that viewers are sticking around and engaging with your content. That’s great news for your business, because it means you’re getting the most out of your videos.


Scroll Depth


The more a user scrolls, the more engaged they are with the content.  Since users are spending more time engaging with the content, this signals that the video is providing value and meeting their needs. Scroll depth can be used to gauge how well different interactive elements of the video are performing, such as the introduction, body, and conclusion. 

Businesses can use this information to improve their videos and make sure that they are providing value to their target audience. SaaS companies can use scroll data to see how engaged people are with their products and make changes accordingly.




There are several ways to measure engagement, but some of the most important include number of viewers, completion rate, and average time spent watching. All of these factors can be improved through thoughtful design and engagement-boosting features like quizzes and challenges.


Final Thoughts


Interactive videos are a great way to engage your SaaS company’s audience. By using creative and interesting techniques, you can create videos that will keep viewers engaged and interested in your product or service. So, start brainstorming ideas and get creative! Your viewers will thank you for it. Don’t forget to check our blog for more SaaS marketing tips.

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Ken Moo