How To Increase Click Rate In Email
Marketing For SaaS Businesses
Email marketing has proven itself to be one of the most effective SaaS marketing strategies of all time. In fact, HubSpot says that it can give you up to a 4200% return on investment (ROI).
That means you’re earning $42 for every dollar you spend on email marketing.
Definitely not a bad deal, right?
But aside from the ROI, how do you make sure your email marketing campaign is actually successful?
One key metric you should always keep an eye on is your click-through rate (CTR).
In this article, we will talk about CTR and how to increase click rate in email marketing for SaaS businesses.
What Is Email CTR?
The Email CTR is the number of people who click on a link in your email divided by the total number of people who received the email
For example, if you sent an email to 100 people and 10 of them clicked on a link in the email, then your CTR would be 10%.
Why Is Tracking The CTR Important?
Monitoring your CTR is important because it helps you gauge how successful your email marketing campaign is.
A low CTR means that not many people are interested in what you’re offering and they’re not clicking through to your website.
On the other hand, a high CTR means that more people are interested and they’re more likely to buy what you’re selling.
So how do you increase your CTR?
Let’s look at some strategies you can try out:
1) Improve Your Open Rate
To get your email recipient to read your message and click its links, you first have to get them to actually open it. That’s why you need to boost your open rate.
Open rate is the percentage of email recipients that open your email. For example, if you have 100 people on your email list and 10 of them open your email, you have a 10% open rate.
Now, there are a few ways you can improve your open rate:
Use An Attention-Grabbing Subject Line
Your email subject line is the first thing your recipients will see when they receive your email. Make sure it’s interesting and catches their attention so they’re more likely to open it.
You may also want to use power words on your subject lines. These are words that evoke emotion and trigger a response from your recipients.
Some examples of power words include:
Use A Friendly “From” Name
Your “from” name is the name that appears on the email when it’s delivered to your recipient. It’s usually your business name or your personal name.
If you’re using your business name, make sure it’s recognizable so people will know who the email is from.
And if you’re using your personal name, make sure that the subject line sounds friendly and approachable so people will be more likely to open the email.
Optimize Your Preview Text
Your preview text is the short sentence or phrase that appears right after your subject line in the inbox. It’s a good way to give your recipients a little more information about what they can expect from your email.
Make sure your preview text is interesting and entices people to open your email.
2) Personalize Your Emails
When you personalize your emails, you make them more relatable and relevant to your recipients. As a result, they’re more likely to engage with your email and click its links.
There are a few ways you can personalize your emails:
Segment Your Email List
One way to personalize your emails is to segment your email list. This means dividing your list into smaller groups based on common characteristics.
These characteristics can be based on demographic, psychographic, and firmographic factors.
Here are some examples of these types of factors:
Demographics: age, gender, location, job title
Psychographics: interests, lifestyle, values
Firmographics: company size, industry, revenue
Once you segment your email list, you can send emails that are more targeted and relevant to each group.
For example, if you have a segment of high-level executives on your list, you would send them different emails than the ones you would send to entry-level employees.
Use The Recipient’s Name In The Subject Line
If you have the person’s name, use it in the subject line. This will make the email feel more personal and tailored specifically for them.
For example, instead of saying “Check out our new product,” you could say “Hey John, check out our new product.”
Use Dynamic Content
Dynamic email content refers to email that changes based on who’s viewing it.
So if you have different segments in your email list, you can send them different versions of your email with different content that’s more relevant to them.
For example, if you have a segment of people who live in New York, you can send them an email with content about events happening in New York.
3) Use A Call To Action (CTA) Button
A CTA button is a clickable button that says something like “Buy Now,” “Sign Up,” or “Learn More.”
Using a CTA button makes it easy for people to take the next step and click through to your website.
Make sure your CTA button stands out and is placed prominently in your email so people will see it and be more likely to click on it.
But how do you use CTAs effectively?
Here are a few tips:
Use Power Words And Phrases
Just like subject lines, using power words or phrases in your CTA can trigger an emotional response and get people to take action.
Some examples of power words and phrases you can use in your CTAs include:
- “Yes! I want X”
- Start Your Journey
Use Contrasting Colors With The Email’s Background
One of the best ways to make your CTA button inviting and attractive is to make sure that it stands out from the rest of the email.
You can do this by using a color that contrasts with the background color of the email.
For example, if your email has a white background, you could use a green or red CTA button.
Don’t Add Too Many CTAs
If you add too many CTAs to your message, it will look cluttered and people won’t know which one to click on.
Stick to one CTA per email so people can focus on it and are more likely to click on it.
Place Your CTAs On The Right Side Of The Page
The thing about CTAs is that you would want your email subscriber to read all of your information before they come across your offer.
And people scan emails from left to right.
So, it makes sense to place your CTA on the right side of the page where people’s eyes will naturally go.
Otherwise, you may come across as making your offer prematurely.
4) Get Your Timing Right
When you send your email can be just as important as what you send.
Sending your email at the right time will help ensure it gets seen and doesn’t get buried in someone’s inbox.
Generally, the emails with the highest click rates are those sent around 10 AM, 1 PM, and 6 PM. These are usually the times when people aren’t too busy to check their messages.
But ultimately, the best time to send an email depends on your audience and what type of email you’re sending.
For example, if you’re sending a promotional email, the best time to send it is on a weekday during business hours.
But if you’re sending an email with educational content, the best time to send it is on a weekend when people have more free time.
5) Optimize Your Emails For Mobile Devices
More and more people are accessing their email on their mobile devices. In fact, over 50% of all emails are now opened on a smartphone or tablet.
That’s why it’s important to optimize your emails for mobile devices.
How do you make sure that your emails look good on mobile screens?
Keep Your Emails Short And Sweet
Mobile screens are small, so it’s important to keep your emails short and sweet. Get to the point quickly and don’t include too much fluff.
Moreover, make sure that your sentences aren’t too long and your paragraphs aren’t too bulky. This makes your email easier to read on a mobile device.
Use Responsive Emails
Responsive emails are emails that change their layout based on the size of the screen they’re being viewed on.
This means that your email will look good on both desktop and mobile screens.
In order to create responsive emails, you need to use HTML and CSS. But if you’re not familiar with coding, you can use a responsive email template.
Don’t Add Too Many Images
Images can make your email look good, but they can also make it load slowly on a mobile device.
So while you should include images in your email, don’t add too many. One or two images are already plenty.
What’s more, make sure that the images you do use are compressed so they load fast.
6) Add Social Sharing Buttons To Your Email
If you want people to share your email with their social networks, you need to add social sharing buttons to your email.
When you add social sharing buttons, make sure they’re placed prominently in your email so people will see them and be more likely to click on them.
So how do you add these social sharing buttons?
The easiest way is by using an email marketing tool, like Mailchimp, Constant Contact, or Campaign Monitor.
These tools offer a feature that lets you add social sharing buttons to your email with just a few clicks.
7) Use Action-Provoking Email Content
If you want people to click on your links, you need to make your email content more engaging and more inviting for readers to take action.
There are a few ways you can do this:
Stick To One Topic Per Email
When you’re writing your email, it’s important to stick to one topic.
Don’t try to cram too much information into one email. This will just overwhelm people and make them less likely to read your message.
Instead, focus on one thing and build up your story. Additionally, make sure that your email is clear and concise so that your subscriber can easily read it.
Use Scarcity And Urgency
When you’re creating your email content, you can use scarcity and urgency to make it more engaging.
For example, if you’re running a sale, you can include a countdown timer in your email to create a sense of urgency.
Or if you have a limited number of slots for a particular discount or promo, you can mention that in your email to create a sense of scarcity.
Using these techniques will help entice people to click on your links and take action.
Use Social Proof
People are more likely to take action if they see that other people have already taken action.
This is called social proof.
You can use social proof in your email by including testimonials from satisfied customers or by mentioning how many people have already bought your product.
8) Make Sure You Have A Good Email Sender Reputation
Your email sender reputation is how Internet Service Providers (ISPs) rate your emails.
The better your reputation, the more likely your emails are to reach people’s inboxes.
There are a few things you can do to make sure you have a good email sender reputation:
Send Emails Regularly
If you want to maintain a good email sender reputation, you need to send emails regularly. This shows ISPs that your subscribers want to hear from you.
Don’t Send Too Many Emails
While it’s important to send emails regularly, you don’t want to send too many. If you do, people will start marking your emails as spam.
To avoid this, only send emails when you have something important to say. And make sure to give people the option to unsubscribe from your emails if they don’t want to receive them anymore.
Keep Bounce Rates To A Minimum
Bounce rates are how often your emails “bounce” or get returned to you because the email address is invalid.
The higher your bounce rate, the worse your sender reputation will be.
To avoid this, make sure you’re only sending emails to people who have subscribed to your list. And if you do get a high bounce rate, remove those email addresses from your list.
9) Add A P.S. In Your Email
Adding a P.S. in your email can be a great way to get people to click on your links or reiterate your CTA.
The P.S. is usually the last thing people read in an email.
What’s more, a lot of people just scan emails rather than read them from top to bottom. Having a P.S. at the end of your email will make sure that these types of email subscribers can see your CTA.
So you want to make sure it’s something that will grab their attention and make them want to take action.
10) Send Triggered Emails
Triggered emails are emails that are automatically sent to people based on their behavior.
For example, you can set up an email to be sent to someone after they abandon their shopping cart on your website.
Or you can set up an email to be sent to someone after they sign up for your free trial but don’t upgrade to a paid subscription.
Sending triggered emails is a great way to increase your click rate because it’s a very targeted form of email marketing.
You’re only sending emails to people who have already shown an interest in what you’re offering. What’s more, the email is highly relevant to a very recent action they’ve taken.
This makes it much more likely that they’ll take the desired action, such as clicking on a link or taking advantage of a special offer.
11) Test, Test, And Test
The only way to know for sure what works and what doesn’t is to test different things that affect your email marketing campaign’s performance.
You can use A/B testing to compare two different versions of your email and see which one performs better.
For example, you can test different subject lines or different types of content to see which one gets more people to open and click on your email.
You can also use split testing to compare two different versions of your email list.
For example, you can send one version of your email to a segment of your list and another version to another segment.
This will help you determine which segment is more responsive to your emails so you can focus on that segment in the future.
Final Thoughts On Improving Your Email Click Rates
Email marketing is a great way to stay in touch with your customers and promote your products or services.
But if you want to be successful, you need to make sure your emails are getting opened and clicked on.
After all, people are already receiving a lot of emails every day. If you want your email marketing campaign to succeed, you need to make sure your emails stand out.
As we talked about in this article. There are a lot of factors you can maximize in order to increase your CTR.
From your email list segmentation, to your subject lines, down to your sending times, you need to find out what works and what doesn’t.
The best way to find out is to test different things and see how your audience responds.
Looking for more guides and tips to help you grow your SaaS business? Check out our blog here.