13 Steps To Increase SaaS Website Conversion Rate

SaaS Website Conversion Rate


SaaS businesses are booming and for good reason. offering software as a service allows customers to pay for what they need, when they need it, without the upfront cost of software licenses or installations. But even the most user-friendly SaaS products can be difficult to sell if their website conversion rates are low. Thankfully, there are steps you can take to increase your website’s conversion rate and make it easier for customers to buy your product. 

This blog post will discuss 13 of the most important ones. So keep reading if you’re ready to boost your SaaS website’s performance!


What Are the Current Conversion Rates for SaaS Websites?


The conversion rate for a SaaS website can vary greatly depending on the industry, the target audience, and how well the website is designed for conversion rate optimization. However, according to recent research, the average conversion rate for a SaaS website is around 3%. This means that out of every 100 visitors to a SaaS website, only 3 will end up signing up for a subscription.

While this may seem like a low SaaS conversion rate, it’s important to remember that not all visitors are interested in signing up for a subscription. In fact, many visitors may only be looking for information or pricing information and will not be interested in signing up for a subscription. As such, it’s important to focus on improving the overall user experience on your website in order to increase your lead conversion rate.


How to Increase SaaS Website Conversion Rates


1. Understand your user: Who are they, and what are their needs?


Understanding your user is essential to improving your SaaS website conversion rates. You need to know your users, their needs and goals, and what motivates them. Only then can you create a website that meets their needs and persuades them to convert. 

You can improve your website’s conversion rate by using a buyer persona. It is a fictional, generalized representation of your target users. By understanding the characteristics and needs of your personas, you can design a website that is more likely to appeal to them. You can also create targeted content and messaging that speaks to their needs and motivations.

Another way to understand your users is through user research. This involves observing and interviewing actual users as they interact with your website or product. This information can help you identify areas where your website needs improvement. User research includes surveys, interviews, and focus groups. You can also use Google Analytics to understand your users.


2. Identify your goals: Set specific, measurable goals that you want to achieve


Studies have found that when people know what they want, they are more likely to take the necessary steps to get it. Applying this principle to online conversions, it becomes clear that identifying your website goals is one of the simplest and most effective ways to increase your SaaS website conversion rate.

By understanding what you want your visitors to do on your site – whether that’s signing up for a trial, downloading a white paper, or making a purchase – you can create targeted pages and content that guide them towards that goal. You can also track how well each element of your site is performing in terms of driving conversions, and make adjustments as needed.

For example, if you find that many of your visitors are abandoning your shopping cart before completing a purchase, you might need to work on making the checkout process more user-friendly.


3. Simplify your design: Keep it clean and simple


When it comes to SaaS websites, every millisecond counts. The faster your website loads, the more likely users are to stick around and convert. However, optimizing your website for speed can be a tricky balancing act – too many bells and whistles and you risk bogging down your site, but too few and you may not be providing enough value to users.

One way to simplify your design and increase your website’s conversion rates is to focus on creating a clean, user-friendly interface. This means using easy-to-read fonts, spacious layouts, and simple navigation menus. It also means avoiding cluttered pages with too much text or graphics.

In addition to making your website look more appealing, simplifying its design can also help improve its usability. People perceive the site to be more readily navigable if the design and color scheme are easy to understand and dominant elements are placed in places that are easily reached.


4. Create a user journey: Map out the steps a visitor takes on your website


When it comes to website design, user experience is key. If your website isn’t easy to navigate or is cluttered with too much information, users will be less likely to convert. This is where creating a user journey can help.

A user journey is a map of how a user interacts with your website. By creating one, you can identify any areas where a certain website visitor is struggling and make changes that will improve their experience. This, in turn, will lead to a good conversion rate.

There are several things you can do to create a user journey for your website:

  • Start by creating a storyboard that outlines the different steps a user takes on your website.
  • Use wireframes to create more detailed sketches of each page on your website.
  • Use heatmaps and click maps to track how users interact with your website.


5. Make your call to action clear: Use strong verbs and make it easy to find


When you’re asking people to take any action on your website, it’s important to make the call to action clear. If it’s not clear what you want people to do, they may not do anything at all. This can lead to decreased website conversion rates.

Making your call to action clear is especially important for SaaS websites. Since people are typically using these websites to sign up for a trial or purchase a subscription, it’s important that they know exactly what they need to do in order to do so.

If your website has a confusing or cluttered call to action, it can be difficult for people to know what you want them to do. As a result, they may not take any action at all. This can lead to decreased website conversion rates and lost revenue.


6. Test, test, test: Use A/B testing to determine what works best for your site


A/B testing is a process of experimentation that helps you to figure out how different changes to your website will impact your conversion rate. This can be an extremely valuable tool, especially for SaaS websites. By making small tweaks to your website and then measuring the impact of those changes on conversions, you can gradually increase your conversion rate.


7. Offer value: Provide something of value for free


One of the main goals for any SaaS company is to increase their website conversion rates. However, this can be difficult when selling a SaaS product. In order to increase these rates, it’s important to offer value to customers from the start.

One way to do this is by creating a free trial or demo account. This allows customers to test out the product and see if it meets their needs. If it does, they’re more likely to purchase it.

Another way to add value is by providing educational resources. These could be in the form of blog posts, ebooks, or even video tutorials. This helps customers learn about the product and how to use it effectively. 

Ultimately, adding value helps convince customers that your product is worth purchasing. And by increasing website conversion rates, you’re more likely to see increased sales and profits.


8. Stay up to date: Keep your content fresh and relevant


Consumers are always looking for the newest and most relevant information. If your website doesn’t offer that, they will move on to one that does. In order to keep your website conversion rates high, it’s important to keep your content fresh and relevant. This means regularly updating your website with new information, products, and services. It also means making sure that the information on your website is accurate and up-to-date.

If you can keep your website content fresh and relevant, you’ll be able to keep your website conversion rates high. Not only will this help you attract new customers, but it will also help you retain existing customers. Consumers are always looking for the best deals and the most up-to-date information. If your website can’t offer that, they’ll go somewhere else.


9. Promote your website: Use effective marketing techniques 


The use of effective marketing techniques can help to increase the conversion rates of SaaS websites. Marketing is essential to any business, especially for businesses that offer services or products online. When done correctly, marketing can help to create awareness for a company’s product or service and can also help to persuade potential customers to convert into paying customers.

There are a number of different marketing techniques that can be used to increase the conversion rates of SaaS websites. One of the most important is creating a strong marketing message. This means developing a clear and concise message that explains what the company does and why potential customers should care. The message should be easy to understand and should highlight the benefits of using the company’s product or service.

Another important technique is creating attractive and user-friendly website designs. If a website is easy to use and visually appealing, users are more likely to stay on the site longer, which could lead to more conversions. Additionally, well-designed websites can help build trust with potential customers, leading to more sales in the long run.

 According to a study, 94% of respondents mistrusted a website because of aspects specific to the site’s layout, compared with only 6 percent who expressed distrust due to the content. So web design was by far the most important factor in determining users’ feelings of distrust. Hence, by investing in good design, businesses can see a real return on investment in terms of increased website conversion rates.


10. Make it easy for users to convert


There are many factors that contribute to making it easy for users to convert on your SaaS website. One is providing clear and concise instructions on how to sign up or purchase a product or service.

You should also make the process of signing up or buying as simple as possible, with minimal clicks or steps required. In addition, you should ensure that all forms are easy to fill out, with no hidden fees or complicated procedures.


11. Identify friction points


In order to identify friction points, one must first understand the different types of conversion funnels and how they work. There are three types of conversion funnels: the customer acquisition funnel, the activation funnel, and the retention funnel. The acquisition funnel is all about getting people to your website in the first place. The activation funnel is all about getting people to do something on your website, such as signing up for a trial or buying a product. The retention funnel is all about keeping people coming back to your website. 

Once you understand these different types of conversion funnels, you can start to think about where the friction points might be. In most cases, there will be at least one point in each of these funnels where someone might get stuck and not convert. Identifying these friction points is the first step in fixing them and increasing your SaaS website conversion rate.


12. Use effective visuals


Visual elements are key to getting users to convert on a SaaS website. The right visuals can help communicate the value of the product and the benefits of signing up. They can also simplify complex processes and make it easy for users to see what they need to do in order to complete a conversion. Good visuals also create an attractive, professional appearance that inspires trust among every potential customer.

AB testing showed that a website with an effective visual design (including images, videos, and infographics) increased its conversion rate by 13%.


13. Use social media: Leverage social media platforms to drive traffic to your website


There is no question that using social media helps increase SaaS website conversion rate. After all, social media is one of the most effective ways to reach and engage potential customers. But what makes social media so effective for boosting conversions?

There are actually several reasons. First, social media puts your brand in front of a large audience. And when people see your brand frequently – whether through organic posts or paid ads – they’re more likely to consider doing business with you.

Additionally, social media allows you to build relationships with potential customers. When people feel like they know you and trust you, they’re more likely to buy from you.

Finally, social media provides opportunities for engaging with potential customers. Through interactive content such as quizzes and polls, you can get potential customers interested in your product and help them learn more about it.


Final Thoughts


Following these seven simple steps will help you increase your SaaS website’s conversion rate and improve your business. Remember to focus on creating a user-friendly website that is easy to navigate, provides valuable content, and offers a great user experience. Implementing these changes may take some time, but the results are well worth it! Check out our blog for more SaaS growth tips.

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Ken Moo