How To Get The Easiest Organic Traffic For SaaS Websites
When it comes to acquiring customers for a SaaS company, one of the keys is to draw people to your website.
For you to have customers, you need leads. And to have leads, you need website visitors (if you’re using an inbound marketing strategy).
So how can you get the easiest organic traffic for SaaS websites?
Two strategies that have worked tremendously in the past are content marketing and search engine optimization (SEO). And I don’t mean just having these two strategies separately and hoping for the best.
I’m talking about making them work together to drive website traffic, generate leads, and win customers.
Let’s take a look at how this strategy works.
First off, we have content marketing. This is the art of creating helpful and relevant content for your target audience. The goal here is to bring value and engage with readers.
Content marketing can take many forms — from blog posts to videos, podcasts, whitepapers, webinars, infographics, and more.
So how can you draw traffic using content marketing? Let’s talk about some best practices.
Create High-Quality Content That Educates Potential Customers
When it comes to driving website traffic using content marketing, your target audience is potential customers who may not even be aware of your SaaS product yet. But they have a need and are looking for content that could help them with it.
That’s where you and your content pieces come in.
You need to create blog posts, videos, or other types of content that focus on educating your potential customers about the particular need they have at the moment.
You don’t even have to mention anything about your SaaS product yet. Your priority should only be to educate your target audience and earn their trust.
Do Your Keyword Research
How do you know what topics would attract the most people to your website?
Keyword research can help with that.
Keyword research is all about analyzing keywords to know how many people are searching for those terms and how difficult it would be to rank for them on search engines.
What’s more, it can help you find other keywords that are relevant to whatever keyword you are already analyzing. It’s a great way to discover new topics for your content and reach more prospective customers.
Now, the rule of thumb here is to choose the keywords with the highest search volumes and the lowest keyword difficulty. This increases your chances of ranking higher on search engine results pages and drawing organic traffic to your website.
Once you have created your content, the next step would be to share it across your social media channels. This will help you get more eyes on your content and drive additional organic traffic.
You can also use social media to engage with your potential customers. This will help you build relationships and foster trust, which is essential when it comes to driving more leads and winning more customers.
Speaking of getting more people to see your content, let’s move on to our next point of conversation.
Search Engine Optimization
Imagine you create the best-quality content that targets keywords with high search volumes. However, when people look up those keywords on Google search, your content only appears on page 10 of the results pages.
Do you think you would get significant traffic that way?
Probably not. After all, most people only look at the first few pages of the search engine results pages (SERPs).
This is why you also need SEO.
SEO is all about optimizing your content and website so that search engines would see your SaaS website as a reliable source of content.
And that involves a mix of on-page SEO, off-page SEO, and technical SEO tactics.
Let’s talk about some SEO strategies you can do to drive more traffic to your SaaS website:
Place Your Target Keyword On Your Content Strategically
Search engine algorithms use keywords to decide where to rank a website for a given target keyword. That’s why it is important to include the relevant keywords you are targeting in your content and place them strategically.
For instance, make sure that your target keywords appear in your subheadings, meta-titles and meta-descriptions, and all throughout the content itself.
However, keep your keyword placements as natural-sounding as possible. It should never sound forced or make the content hard to read.
What’s more, be careful not to overdo this. Placing too many keywords can actually backfire on you. It’s called “keyword stuffing” and Google may actually penalize you for doing that.
Have An Effective Link Building Strategy
When other websites link to your SaaS website, it is a signal to Google that your content is trustworthy and reliable. That’s why having an effective link-building strategy is important if you want to rank higher on SERPs.
Link-building is all about getting other websites to link back to yours. Of course, the best and most organic way to do that is to create high-quality content that other websites would trust and link back to.
But there are still other ways to do it. For one, you can guest blog on other websites. You can also find unlinked mentions of your SaaS product and ask those content creators to add your link.
What’s more, there’s this strategy we call broken link building. With it, you find broken links on other websites, specifically links about topics or keywords that you have content for. Then you reach out to that website and offer them your link that can serve as a replacement.
Optimize Your Website For Web Crawlers
Are you familiar with how search engines rank websites?
Basically, they have these programs called web crawlers that “crawl” throughout the world wide web and index each website’s content. Based on their algorithm, they would rank websites based on relevance and authority.
To make sure that your SaaS website is properly indexed, you need to make sure that web crawlers can go through it as smoothly as possible.
That’s where technical SEO comes in.
Technical SEO is all about optimizing your website so that web crawlers can go through it without any hiccups. That includes making sure you have a sitemap, organizing your website structure, using schema markup, and a lot more strategies.
Final Thoughts About Getting The Easiest Organic Traffic For SaaS
Content marketing and SEO can indeed serve as a one-two punch to drive more organic traffic to your SaaS website.
However, each of these marketing strategies themselves can get very complex.
So if you’re just starting out, you can focus on the easiest aspects first.
That means writing SEO content (usually blog posts) targeting high-volume, low-difficulty keywords. You may also want to focus on on-page SEO first.
But once you get traction (or your initial strategy doesn’t work) you can dive deeper into the more complex aspects of SEO. You can start building links, optimizing your website structure, and other advanced technical optimization techniques.