5+ Tips and Tricks for Keyword Research with Writerzen’s Keyword Tool

Plerdy CRO UX Toolkit

 

Writerzen is for the all-around blogger and writer.

This is because Writerzen is equipped with all the necessary tools for content marketing.

Writerzen has the features that will assist you in the content creation process from start to finish. This includes tools for content idea generation, SEO, and grammar plus plagiarism check.

In this review, we will take a deep dive to test one of its tools: Writerzen’s Keyword Tool.

 

Keyword Explorer Dashboard

 

Writerzen's keyword explorer tool

 

Clean and simple. A search bar to enter your keyword in different countries/languages.

If you want to find out all the keywords a particular website is ranking for, you can switch to “domain” mode.

 

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This is a great way to find keywords that your competitors are ranking for.

Here’s the first thing WriterZen stands out from other Keyword tools.

 

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It allows you to search “Allintitle” and also automatically cluster keyword results (more on that later).

What’s missing here is a tooltip to explain what exactly “allintitle” and “keyword clustering” is.

At least briefly and with a link to a help document/article in case the user wants to learn more.

But basically, “Allintitle” shows results that have the exact keyword in the title.

Usually SEOs will include the target keyword in title tags.

So this is a great way to find actual websites that are targeting the same keyword as you.

Use “Allintitle” if you want to find out who your competitors are, how they rank and even content gaps that you can include in your article.

 

Keyword Research

Let’s do a search for the keyword “Keyword research”.

 

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The UX here is pretty good.

It shows you the most important data at the top and more data as you scroll down. (we’ll go through them later)

When doing keyword research, there are 3 things that you want to know.

  • Do you have the ability to rank in the top 10 search results?
  • Does this keyword have any search volume?
  • Is this a “money” keyword?

Why? 

According to MOZ, up to 92% of all clicks happen on the first page of Google. 

If you’re not confident of ranking on the first page now or in the future, why waste all that time and money writing an article optimized for SEO?

And even if you can rank #1, it may not be worth it if the search volume is like 1 per month. Your time is better spent on other keywords.

Here’s the amazing part…

You can answer the above 3 questions in WriterZen without having to scroll down.

The team behind the tool obviously knows something about keyword research and intentionally designed this to give you the best user experience.

Kudos to them!

Let’s go through the 3 questions one by one and see how we can use the tool to answer them…

 

1. Do you have the ability to rank in the top 10 search results?

To check, see the search engine results page (SERP) summary table on the right and look at the top ten websites.

 

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When you see big authoritative sites like Wikipedia, Wikihow, news sites, government sites, educational sites, you know your chances are slim…

In this case, I see very established sites like MOZ, Google, Backlinko, Ahref…

How can my blog compete with them 😅

But if you are not sure, take a look at “RD”, “UR”, & “DR”.

 

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RD = Referring Domain which means how many domains link to that particular website.

UR = URL rating, which indicates the SEO performance of this particular page.

DR = Domain Rating, which shows the SEO performance of the entire website.

Note: These metrics come from Ahref. Most keyword tools integrate with MOZ to get their data, so I’m quite surprised they’re using Ahref’s data here. Personally, I think Ahref’s data is more accurate, but that’s another discussion for another day.

My blog, Kenmoo.me, has a DR of 53. While the top ranking sites have an average DR of 88-93.

Do you think I stand a chance?

On top of that the average number of backlinks from unique domains ranges from 57,000 to 600,000 (RD)

If I publish an article today, I will have 0 backlinks. (0 RD)

I’ll need a lot of time and effort to build these backlinks.

Even if I publish a groundbreaking keyword research study, it’s unlikely I’ll rank above these giants without raising the SEO power of my entire domain.

Should I spend 30 hours writing an article trying to rank for the keyword “keyword research”?

No!

The only thing missing at the first section is a keyword difficulty scale. To tell you how difficult it is rank for a particular keyword without doing the research.

Here’s how it looks like in Ahref.

 

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The funny thing is that WriterZen actually provides this keyword difficulty scale for other sub-keywords (we’ll examine later) but not for the main keywords.

Let’s hope they implement it soon.

 

2. Does this keyword have any search volume?

On the top left side, we can see the average search volume for this particular keyword.

 

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5,400 per month in the United States.

Nice!

Depending on your goals, sometimes even a monthly search volume of 50 – 100 is worth your time.

Let’s say you do lead generation for motorcycle accident lawyers…

and winning one client is worth $5,000 to you.

Then even a search volume of 10 per month is worth it for you to invest in content and SEO.

For example, look at how much people are willing to pay per click for the keyword ” motorcycle accident lawyer”…

 

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$435 per click!

This must be a highly profitable keyword.

Anw, this also answers our third question… “Is this a “money” keyword?”

Ideally, you should be looking for a keyword that you are confident at ranking at the top 10, has enough search volume, and is a money keyword. (makes you money).

Let’s scroll down to the next section to check out more keyword data.

 

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Here we can see “Keyword ideas”, “Keyword trend”, “and “Total search volume”

Let’s go through them one by one.

 

Keyword Ideas

 

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This tells you how many related keywords you can rank for.

They are also broken down into categories to help find what you need easier.

We will go through the categories in detail later.

Having 2,420 to choose from is good news for us since we’ve determined that the keyword, “keyword research” is too difficult to rank for.

 

Total Search Volume

 

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The total search volume shows you the combined search volume of the main keyword and all the sub keywords.

A comprehensive article can often rank for multiple keywords in one article.

While it’s impossible to rank for all of them with one article, it gives you a good idea of the potential of the keyword.

 

Keyword Trends

 

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This shows you the keyword volume for the last 12 months.

Good to spot any anomaly and check for consistency.

Maybe the average search volume is high due to just one particular month?

Then it’s not a good keyword after all.

You can also see if the keyword is in an upward or downward trend.

With these 2 sections, you’ll get a pretty good understanding of the keyword you’re searching for.

Now let’s scroll down to the last section to look at the nitty-gritty data.

 

More Keyword Features

 

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There is actually a lot of data here.

2,420 results. 4 categories. 3 different tools. With different filtering options.

It’s impressive how they manage to keep the dashboard clean and simple while still being powerful.

First, let’s take a look at the 4 different categories of all related keywords that WriterZen found.

 

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Total = all keyword data.

Good if you don’t care which category a keyword belongs to, but are more interested in other parameters like search volume or keyword count. You can use the filter options we’ll go through later to narrow down on what you need.

Phrase Match = The starting keyword you’re searching for needs to come first, and other searches are appended at the back. For example, “Keyword research (for beginners)”

This is useful for finding longer tail keywords.

Since I can’t rank for “keyword research”, this category can give me more ideas.

Here are 2 phrase match keywords I can consider.

 

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Let’s say I found one that I like, I can click on the magnifying glass to reveal more data.

 

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Here we see a dropdown with more data for “Keyword research SEO tools”.

You can see the keyword difficulty scale I was referring to on the left. I find it interesting that they implemented it here at the sub keyword level but not on the main keyword.

There’s also other handy data that we’ve gone over before like the keyword trends, search volume, and more.

Once you think you’ve found a keyword you can potentially rank for, go back to the main keyword explorer and do a full search.

It would be helpful if there was a button we could click here to make the process automatic.

Maybe a button that says “Search in Keyword Explorer”.

Now let’s move on to the next category…

 

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Having same terms = The starting keyword must be in the search term, but words can be added at beginning or at the end. For example: “(pro) keyword research” or “(google) keyword research (api access)”.

Like “phrase match”, this can give you more keyword ideas.

Also search for = other keywords that are not closely related to your main keyword. For example, “free keyword tools”.

Good for more ideas and inspiration.

Here’s an example:

 

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Instead of “keyword research”, I can also write about SEO keyword tool, keyword analysis, and more.

 

Keyword Filter

One very powerful feature here is the keyword filter.

 

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You can add multiple filters to find precise keywords that are suitable for you. 

Since I can’t rank for the main keyword, let’s try to find other potential keyword.

Let’s try the following parameters:

Include: “tools”
Exclude: “free” (don’t wanna talk about free tools :p)
Volume: at least 500
CPC: at least $1
Word count: 3 (let’s try a longer tail keyword)

 

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Nice.

From 2,000+ keywords, I now narrow down to only 3 keywords.

If you have a lower DR site, you can try the “low” competition keyword here.

Again, we can click on the magnifying glass to see more data to help me decide whether or not to dig deeper.

Let’s move on to the “Insights” tab.

 

Keyword Insights

 

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Here we can find even more keyword that didn’t make it in the earlier tab.

These are usually super long tail keywords such as questions.

 

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You can include these questions in your article to make them more relevant.

Remember, these questions here are for the search term, “keyword research”.

If you are trying to rank for a different keyword, remember to go back to the Keyword Explorer to do another search.

Apart from the “questions” there is also the “comparison”, “sort by alphabet”, “sort by numbers” which I won’t go through.

 

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The idea is the same – to help you find more long tail keywords.

If your website is new with very low DR (under 20), I suggest checking out these sections and shoot for longer tail keywords to have the highest chance of ranking.

 

Keyword Cluster

This is an amazing feature not found in many keyword tools!

Not even in Ahref or Semrush.

Keyword clusters allow you to group similar keyword intent together.

When you write an article, you can try to rank for all these keywords at the same time.

You can do keyword clustering manually, but it is EXTREMELY time consuming.

Therefore, it is best to use a software like this to help you.

 

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WriterZen automatically groups all the 2,000+ related keywords that you’ve seen earlier into clusters.

You can treat the keyword at the top as the “Parent keyword” and the keywords below that as “sub-keywords”.

 

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Ideally, each cluster is an article.

And with one article you can rank for the parent keyword and all their sub-keywords.

Nice.

But don’t take all the suggestions blindly. You’ll have to do your own due diligence to see if they  make sense.

Let’s check out this one.

 

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Click on “Show ideas” to see more data.

 

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It is unlikely that the longer tail keyword “Google search suggestion tool” is the parent topic, while the shorter tail keyword “keyword research tool” is the sub keyword.

It seems to be the other way around.

That’s why you need to dig deeper to make sure.

I suggest doing a search for the parent keyword to check the search volume.

Remember, parent keywords should have the highest search volume compared to other sub keywords.

 

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For “Google search suggestion tool” there are only 30 monthly searches. It’s most likely a sub keyword instead of a parent keyword.

Here’s another Keyword cluster.

 

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The parent keyword, “SEO keyword tool” has 1,000 monthly search volume.

The most compared to the other sub keywords.

Nice! Seems like I’ve found a potential keyword to write about.

Go through the list and check those that are related and you can click export at the top when you’re done.

 

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Alternatively, you can add them to a keyword list or another keyword cluster group.

 

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What if you do keyword research on another software, not on WirterZen.

Will you still be able to take advantage of their keyword clustering tool?

 

Keyword Insights

 

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With the keyword importer you can import a CSV file filled with keywords.

Use this to perform an “allintitle” bulk search

Or simply cluster them into relevant groups.

Very cool.

 

Keyword Data Accuracy

So the features are rich and the UX is amazing.

What about the quality of the keyword data?

Nothing else matters if they are bad.

I use Keywordtool.io as a benchmark because I know they use Google Keyword Planner (GKP) API for their data source.

There are other tools like Ahref & Semrush that layer their own technology over GKP to give us better data.

While it’s good to have, it’s not an absolute necessity.

Google data is good enough for most sites to get a rough estimate of search volume and discover related keywords.

Let’s check Keywordtool.io’s search volume for the keyword “keyword research”.

 

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They have exactly the same result as WriterZen’s data.

 

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I did a few other searches that returned a similar result.

This is enough for me to conclude that they both use the same data source – Google.

 

In Summary

 

The UX for WriterZen is extremely well thought out. I’d say it rivals even the mature tools out there.

Although there is a lot of data, it is not presented in a cluttered manner. The layout flows in a logical way from the most important to the less important information.

Sure, there are certain things they can improve, such as including the keyword difficulty value for the main search term.

But considering they’re just starting out, what they’ve accomplished so far is pretty impressive.

WriterZen’s features are comprehensive and sufficient for most businesses without needing another keyword tool.

This is important because some keyword tools out there are incomplete and you end up having to sign up for multiple tools to get the job done.

You also have the keyword clustering tool, which is pretty unique in this space. There are only a handful that I know of that has this feature.

Last but not least, they use Google API to provide accurate keyword data that you can trust.

 

Keyword Tool Overall Score: 9/10!

 

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Ken Moo
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