Top 11 Reasons Why You Should Use
Video Content Marketing
As a business, why should you use video content marketing?
In a survey conducted by Semrush on 1,500 businesses, 37% of them said that video is the highest performing content type.
And despite being the most common form of content marketing, blog posts came in second at 36%. Still pretty close, though.
In today’s digital age, it is more important than ever to have a strong online presence. And one of the best ways to build a strong online presence is through content marketing.
Content marketing is all about creating and sharing valuable content that attracts, engages, and drives customers or clients. This can be in the form of blog posts, articles, infographics, ebooks, or even videos.
So why use video content marketing?
In this article, we are going to talk about the reasons why video content marketing is so important and why your SaaS business should start using it.
1) Video Is One Of The Most Engaging Forms Of Content
When it comes to content marketing, engagement is key.
The whole point of content marketing is to create valuable content that will drive customers or clients to your business.
And what better way to engage your target audience than with video marketing?
Blog posts and images appeal to the sense of sight. Podcasts stimulate the sense of hearing.
But videos appeal to both senses. That’s why it’s generally more engaging than the other two content types.
Let’s look at some video marketing statistics to back this up.
A study conducted by Brightcove showed that 45% of consumers (and 56% of Millenials) feel that video content is more engaging than other forms of content.
Not only that, but video marketing is also making headway in the business-to-business (B2B) space. According to a study by Forbes, 59% of senior executives would rather watch a video than read an article or blog post.
So if you want to engage your audience and get them interested in your SaaS business, video marketing is the way to go.
Another important aspect of content marketing is sharing.
You want your content to be shared as much as possible so that it reaches a larger audience and drives more traffic to your website.
And when it comes to social shares, video is king.
A study by Small Business Trends found that 56% of video consumers are more likely to share a video than any other type of content.
In fact, content posts in video format are more likely to get viral.
When it comes to content marketing, going viral is the “Holy Grail”. If you can get your content shared by a large number of people, it can have a big impact on your business growth.
And while all types of content can go viral, video is more likely to do so than other formats.
This is likely because video content is generally more engaging and easier to consume than other forms of content like blog posts or articles.
Plus, social media platforms like Facebook and Twitter have made it easier than ever to share videos with just a few clicks.
3) You Can Use Video Content On Multiple Channels
When it comes to content marketing, it’s important to use a variety of channels to reach your target audience.
This way, you can make sure that your content is seen by as many people as possible.
And when it comes to channels, video is one of the most versatile.
Let’s talk about some digital marketing channels where you can leverage your video content:
Social Media
As we mentioned earlier, you can share your videos on various social media platforms like Facebook, Twitter, and Instagram.
In fact, if you’re targeting a younger audience, you may even want to explore TikTok as a video content marketing channel, especially for short videos.
YouTube
YouTube is the second-largest search engine in the world. And it’s a great platform for sharing your video content.
You can create a YouTube channel for your business and post all of your videos there.
This is a great way to increase the reach of your video content and drive more traffic to your website.
Your Website or Blog Site
Of course, you can also embed your videos on your own website.
This is a great way to keep visitors on your site longer and increase the chances that they’ll convert into customers or clients.
What’s more, you can add relevant videos to your blog posts to give your articles a bit more “oomph”.
Email Marketing
You can also use video content in your email marketing campaigns. This is a great way to capture the attention of your subscribers and get them interested in your business.
In fact, according to HubSpot, including a video in an email can increase open rates by up to 5 times and open-to-reply rates by up to 8 times.
So if you’re not using video content in your email marketing strategy, you’re missing out on a huge opportunity.
Webinars
Actually, a webinar is another content type. But since we do it using live video, let’s talk about it here.
Webinars are live online events where you can share your expert knowledge with your viewers.
You can use webinars to generate leads, build relationships with them, and close deals.
You can host your webinars on different platforms too. For one, you could do it on a video conferencing platform like Zoom.
But if you’re expecting a bigger turnout, you may also have a live video broadcast of your webinar through Facebook live or your YouTube channel.
Paid Advertising
Finally, you can use video content in paid advertising campaigns on platforms like YouTube, Facebook, and Instagram.
This is a great way to get your video ad in front of a larger audience and drive traffic to your website or landing page.
As you can see, there are lots of different ways that you can use video content in your digital marketing efforts. And we’ve only just scratched the surface.
4) Video Helps You Rank Higher In Search Results
If you want your SaaS business to be successful, you need to make sure that your website is ranking high in search results.
And one of the best ways to do this is by using video content.
Have you ever looked up something on Google and the first few results are videos?
This is because Google loves video content and may even rank it higher than some blog posts.
5) Video Helps You Connect With Your Audience on an Emotional Level
When it comes to marketing, emotions are important in really engaging with your target audience.
You want them to feel something when they see your content.
Otherwise, they are not going to remember it or take action.
Video marketing is a great way to connect with your viewers on an emotional level. With a video format, you can tell your story and show your personality.
Plus, video allows you to evoke emotions such as laughter, happiness, or even sadness. This can help your viewers connect with your brand on a deeper level and make them more likely to take action.
You can influence an emotional response by adding the appropriate music and visual effects.
This helps create a connection with your viewers that is difficult to achieve with other forms of content.
6) Videos Are More Effective For Tutorials And Explainers
If you want to explain something to your audience or show them how to do something, a tutorial or explainer video is the way to go.
Tutorials and explainer videos are some of the most popular types of videos on the internet. This is because they are an effective way to teach people something new.
When you want content that demonstrates how to use different features of your SaaS solution, having screen recordings would be effective as tutorials.
Plus, people are more likely to watch an explainer video than read a blog post or article when they are trying to learn something.
7) Video Conveys A Lot Of Information In A Short Amount Of Time
As a business, you always want to be efficient with your time and resources. And one of the best ways to do this is by using video content.
Video allows you to convey a lot of information in a short amount of time. You can show off your products or services, explain how they work, and even give customer testimonials all in one video.
This is why video is such an effective marketing tool. It allows you to pack a lot of information into a short and sweet package that is easy for your audience to consume.
8) Video Helps You Build Trust With Your Audience
Trust is another important aspect of marketing. You want your audience to trust you and your products or services.
Otherwise, they are not going to buy from you.
Video is a great way to build trust with your audience.
When someone watches a video, they can see your face and hear your voice. This helps create a connection with the viewer that is difficult to achieve with other forms of content.
Plus, video allows you to show off your products or services in action.
This helps build trust because your audience can see that your products or services are effective and worth their money.
9) Video Is More Memorable Than Other Forms Of Content
When it comes to digital marketing, you want your content to be as memorable as possible. After all, if your content is forgettable, then it is not going to do anything for your business.
Video is more memorable than other forms of content because it is more engaging. It is also easier to remember something when you see it and hear it rather than just reading about it.
So if you want your marketing to be more memorable, start using video content.
10) Video Helps You Stand Out From Your Competition
In today’s competitive marketplace, it is more important than ever to stand out from your competition.
If you are selling the same products or services as everyone else, then you are going to have a hard time attracting customers.
But if you use video content, you can easily stand out from your competition. Video is a unique and engaging form of content that will help you capture attention and stand out from the crowd.
Plus, with video, you can show off your products or services in a way that is difficult to do with other types of content. This will help you attract more customers and grow your business.
11) Video Is the Future of Content Marketing
Video is the future of content marketing. More and more businesses are using video to reach their target audiences. And there is no sign that this trend is going to slow down anytime soon.
What’s more, tools for creating and editing videos are getting more and more accessible over time. This makes the video format a more feasible option for content marketing.
If you want to stay ahead of the competition, then you need to start using video in your content marketing efforts.
Final Thoughts About Video Content Marketing
As you can see, there are many reasons why you should use video content marketing. Video is an effective way to reach your target audience and grow your business.
However, video production can take a lot of time, effort, and resources compared to other content types.
Blogs and emails are easier to create since you would only need to write them. But video production takes a lot more than just writing. There’s the process of shooting or animating the video, then editing it.
So if you use video, make sure that you are prepared to invest the time and resources necessary to produce high-quality videos.
If you are looking for more tips and strategies that can help you grow your SaaS business, visit our blog here.
