7 Reasons Why SaaS Startups Should Do Email Marketing
Email marketing can be an extremely effective way to keep in touch with your customers, promote new products or services, and increase customer loyalty. No wonder about 81% of marketers use email for customer acquisition, according to a report by email marketing provider MailChimp.
Email marketing is one of the oldest ways to market your company but remains a great way to reach out to customers who may not have visited your website recently, or who may not be aware of all the latest products or services that you offer. SaaS businesses, in particular, should be emailing their customers regularly to stay on top of the latest news, offers and deals.
Still not convinced? Here are 7 surprising benefits of using email marketing for your SaaS business.
What Is Email Marketing?
Email marketing is a type of direct marketing that uses electronic mail as its primary means of communication. It is a digital marketing technique where businesses can directly send promotional messages to a group of email addresses. Email marketing allows you to reach out to your target audience more accurately, and often at a lower cost than traditional advertising methods.
How Can SaaS Startups Benefit From Email Marketing?
There are many ways by which you can benefit from this marketing technique. Here are some of the key benefits that you can expect from email marketing:
1. Email Marketing Allows You To Reach More Customers
Email marketing is a great way for a small business or a SaaS startup to reach more customers. It allows you to build relationships with potential and current customers by sending them regular emails that contain useful information or promotions. According to a recent survey, more than half of the respondents said that they had signed up for or purchased a product due to an email campaign.
You can also use email marketing to gather feedback from customers and learn more about their needs. You can also use email marketing to promote upcoming events and promotions. For example, you can send out an email asking customers to RSVP for the next event.
Additionally, email marketing can help you keep track of customer interactions and track the success of your marketing campaigns. For example , you can use email marketing to track the number of people who have downloaded your app, or who have signed up for a promotional offer. You can also use email marketing to send out personalized messages to customers with relevant information and content.
2. Email Marketing is Cost Effective
Email marketing is an effective way for SaaS startups to reach out to their customers because it is a relatively low-cost means of communication but yields high return on investment (ROI). According to marketing firm Litmus, the typical ROI for email marketing is $42 for every $1 spent.
Email allows startups to send text, images, and videos to their customers, which can help promote new products or services.
Email marketing is an effective way for SaaS startups to reach out to their customers because it is a relatively low-cost means of communication.
Email marketing automation , which automates the sending of emails, can also be a good investment. You can use email marketing to automate the sending out of promotional offers and discounts to your customers.
3. Easy to Implement
Email marketing is easy for SaaS startups to use and understand. In many cases, email marketing requires only a few minutes of programming time and knowledge of HTML or other coding languages. The ease of use also makes it a good option for startups that are just getting started with their business.
4. Email Marketing Increases Brand Awareness
Email marketing can help SaaS businesses increase brand awareness and in turn, attract more customers. According to a report, SaaS companies can get more customers when they use email marketing to promote their products and services. This is because email communications are more highly regarded among 72% of consumers than other media such as banner ads.
By creating targeted emails, businesses can reach out to potential customers who may not be aware of the product or service. Ultimately, email marketing can help businesses create a strong relationship with current and potential customers, strengthening the brand in the process.
5. Keep Customers Informed
Email marketing is a powerful way for SaaS startups to keep their customers informed since it’s an efficient way to reach a large number of people with a message.
According to Marketing Sherpa, 61% of clients and subscribers prefer weekly promotional emails.
As a SaaS startup, you have a large number of users who are interested in your product. By sending out these promotional emails, you can keep those customers engaged, and give them reasons to come back.
Email also gives customers a way to easily share your message with their own network.
6. Build Customer Loyalty
Email marketing is an effective way to keep customers engaged and loyal to a SaaS startup. According to a study, 37% of customers say they will be loyal to a company that has effective email marketing. This is a huge number compared to the 11 percent of consumers who say they will be loyal to a company with good social media marketing.
Email marketing allows businesses to keep in touch with their customers on a regular basis, providing valuable information and updates about the company. Additionally, email marketing can be used to promote new features or products, as well as special offers and discounts. Ultimately, email marketing helps SaaS startups build customer loyalty and keep them coming back for more.
7. Email Marketing Increases Sales
Email marketing can help SaaS businesses increase sales in a few ways. In fact, according to a study by the Annuitas Group, email converts 40% more effectively than the most popular social media platforms, Facebook and Twitter. There are a few good reasons for this.
First, email allows businesses to keep in touch with their customers and remind them of the value of their product.
Additionally, email marketing can be used to target specific customers who may be interested in purchasing a subscription.
Finally, email marketing can be effective in increasing the overall customer base by promoting the product to new customers.
If you’re interested in learning more, then here are 10 email marketing strategies to gain more customers for your SaaS product.