What Makes a Good SaaS Product? A Guide to the Essential Features and Benefits

What Makes a Good SaaS Product

SaaS stands amongst the fastest-growing industries of the current era. In fact, it is predicted to experience its most dramatic annual growth between 2022 and 2023, with projections of a total market worth of $195.2 billion by the end of the year.

There’s no doubt that more and more companies are showing interest in this sector, indicating a bright future ahead.

Starting a SaaS business can be incredibly rewarding, but it also comes with its own set of unique challenges.

In order to successfully launch and grow your SaaS product, it’s important to understand the features and benefits that make a successful offering. You want to make sure that your SaaS product will be attractive to customers and that it meets their needs, while also providing a great user experience.

Data shows that if 40% of users would miss your SaaS product if it ceased to exist, you’re doing a great job. Hence, it’s essential to have a clear vision of the features and benefits you’ll offer to make sure your product stands out in the competitive market.

With this guide, we’ll explore what makes a good SaaS product and how you can build offerings that deliver value to users while helping you reach your goals. From features and pricing models to customer success initiatives, we’ll cover all the essentials for getting started on developing an exceptional SaaS solution.


Importance of Developing a Good SaaS Product


For SaaS providers, developing a good saas product is essential to success. Not only does a strong SaaS product give companies the competitive edge they need in a crowded marketplace, but it also helps to build and maintain customer loyalty.

A reliable and feature-rich SaaS product can enable customers to achieve their goals faster and more efficiently, reducing customer frustration and leaving them with an overwhelmingly positive experience.

Furthermore, strong SaaS products attract new customers more easily because of increased word-of-mouth advertising from existing satisfied users. All of these factors combine to make the development of a good saas product well worth the time and investment for SaaS providers.


Essential Features of a Good SaaS Product


For a SaaS product to be effective, it must include a few essential features. These include:


Ease of Use


Ease of use is an essential feature of any SaaS product. Having a simple and intuitive interface ensures that anyone from novice to experienced users can easily access information, making the user experience efficient and productive.

A user-friendly navigation system can prevent users from becoming confused or overwhelmed by the content available on the product.

Furthermore, a powerful yet easy-to-use platform greatly reduces learning curves as new features are introduced and make it much easier for customers to make the most of using the application.




Customizability is an essential feature of a SaaS product because it offers the user great flexibility and scalability. Through customizability, users are able to further personalize their experience and make sure that the software they’re using meets their individual needs.

Users can customize a variety of areas such as design, functionality, and integration options; this ensures that the software has all of the capabilities they need to get their job done efficiently. This also provides them with more control over the product and helps ensure that they remain satisfied with what they have paid for.




Security is a paramount requirement for any SaaS product. Data encryption and access control are two essential features that ensure the safety and privacy of data stored by users.

Data encryption enables companies to protect customer data from malicious access or theft. Furthermore, access control limits user access to certain areas within the application, ensuring that only the right personnel have access to privileged information.

All of these security measures help to prevent cyberattacks which can cost companies dearly in terms of compromised data, loss of reputation, and expensive recovery costs. An emphasis on security ensures customers trust a SaaS product, knowing their sensitive information is protected.




Integration allows users to integrate their software with other applications, and easily share data between them.


For example, an accounting program could be integrated with an inventory management system, enabling the user to automatically transfer sales figures without having to manually enter them into each application. This saves businesses time, money, and eliminates potential errors from manual data entry.

Compatibility between platforms can be the foundation of a great user experience and API support can provide customers with access to more features such as more widely accessible cloud data storage. It also guarantees seamless communication between different processes, something which has become more and more invaluable in the modern world.

Integration allows for swift and secure data transfer, thereby enhancing the overall user experience. This means businesses can better manage customer service requests or quickly analyze customer purchasing patterns in order to make well-informed decisions.




Support is another important feature of SaaS products. Being able to access support quickly and easily in the event of any technical difficulties or queries is vital for businesses using the product.

A good SaaS provider should offer a range of support options, such as online help documents, email and phone support, or even on-site visits. This ensures customers can get the quick assistance they need when something goes wrong.

Furthermore, providing a helpful and knowledgeable customer service team gives businesses peace of mind that any technical difficulties can be resolved quickly with minimal disruption to their operations. In addition, offering support in multiple languages can help companies expand into new markets and offer customer service to a wider audience.


Benefits of a Good SaaS Product


A good SaaS product should provide businesses with a range of advantages that can help them increase efficiency and profitability. These include:




A good SaaS product can help businesses save time and resources by automating and streamlining processes such as customer service, data entry, or inventory management.

Automating tasks that would otherwise require manual labor and taking away mundane, repetitive processes, not only save time, but can also help increase productivity in the workplace. This saves employees from having to waste precious time that could be invested into other more important tasks, helping advance their goals and objectives faster.

Automation within SaaS products can also free up extra resources needed for innovation and creativity across an organization. Automated SaaS products allow companies to optimize their processes so they’re maximally efficient, ultimately saving money and increasing profit.




SaaS products help to reduce overhead costs associated with traditional software. Instead of making expensive purchases of licenses, businesses can make one-time or monthly payments on subscription-based SaaS products. This reduces the risk for companies as they’re not locked into a long-term financial commitment that may not pay off in the end.




Accessing applications from anywhere, anytime is the ultimate convenience of owning a good SaaS product. Mobility goes even further to offer multi-device support, so you can access your application through your laptop, tablet, and phone easily and seamlessly.

This allows greater flexibility in how, when, and where you can use the application while being able to stay connected virtually on the go. No more being tied down to one location due to having to log into an onsite server – no matter where life takes you, a good SaaS product will always be accessible with its approachable mobility.


How to Develop a Good SaaS Product


Now that you know  the importance and benefits of a good SaaS product, let’s take a look at how to develop one.


1. Establish your target market


Who will be using your SaaS product? Knowing who is likely to use it and what their needs are will help you craft a solution that meets their expectations.

Start by defining your target market’s demographics, such as age, gender and location. Think about what major problems they have in their industry or profession that your product can solve. Then focus on developing features and functionalities that address those needs.

Creating a buyer persona, or a specific profile of your ideal customer, can help you further focus on their needs and wants.


2. Conduct a feasibility study


It’s essential to conduct a feasibility study to ensure that your SaaS product is actually doable. This process involves researching the current competition and analyzing various factors such as market demand, technical feasibility, cost-benefit analysis and more.

To ensure the success of your SaaS product, make sure to monitor user feedback throughout the development process.


3. Develop a prototype


Developing a prototype will give you tangible proof of concept for potential investors or partners that can help you further develop your project.

A prototype should be tailored to the customer’s needs and demonstrates how your product will solve their problem. It should also be flexible enough to accommodate future changes, as most software projects go through multiple iterations during development.


4. Design an intuitive interface


A good SaaS product should be easy to use and understand for users. That’s why it’s important to design with user experience (UX) in mind – the better the UX, the easier and more enjoyable it will be for users to interact with your product.

Think about what actions users will commonly take when using your SaaS product and design accordingly. Aim to make navigation clear and intuitive, so that users don’t have to spend time looking around trying to figure out how to use the product.

Also, keep in mind that users should be able to switch between devices without having to learn how to use the product again. Ensuring a consistent design across different platforms is key to user satisfaction.


5. Analyze your competitors


Analyzing the competition is a great way to get an understanding of what features are expected from a good SaaS product.

Start by researching what your closest competitors offer and how they structure their pricing plans or feature packages. This can help you determine which features to prioritize and how to price your product accordingly. If there’s something that customers are missing from competitors’ products, go ahead and design yours to fill that gap.


6. Test, iterate, and improve


Once you’ve designed a product that meets the needs of your target market, it’s time to start testing.

Reach out to potential users in your target market and get their feedback on the features of your product. Ask them to test the product, and listen carefully to what they have to say. Discovering customer pain points through testing can help you adjust your product so it meets user needs more effectively.

Once all feedback is collected, use it to make improvements and iterate on the design of your SaaS product until you have one that is ready for the market.


7. Set your pricing right


The key to successful SaaS product pricing is to find the sweet spot between achieving your desired ROI and remaining competitive in the market. You should also consider features that you plan on adding after launch and how much those will cost for users.

Make sure to research what competitors are charging for similar products so that you can set a price that’s competitive but still offers great value to your users. Don’t forget about offering free trials or various subscription plans so customers have the option to choose what works best for them.

To make sure that you’re getting the most out of your pricing plan, consider setting dynamic prices by analyzing user data and adjusting prices accordingly.


8. Create customer success initiatives


Creating customer success initiatives is key to ensuring that users are getting the full value out of your product.

Start by organizing onboarding sessions for new users, providing them with all the necessary information about your product and how to use it most effectively. You can also offer detailed tutorials, webinars, educational videos, or guides so that customers can continue to learn more and keep up with product updates.

Another great way to make sure customers are successful is by offering personalized customer service. This ensures that any inquiries or issues users have are addressed in a timely manner so they don’t feel lost or frustrated when using your product.


Final Thoughts


Strategic planning and a commitment to finding, developing and utilizing the right features and benefits are key to creating a successful SaaS product. It should provide value to customers, having been designed according to their specific needs; it should also offer ease of use while delivering reliable results.

With the right combination of features and benefits, you can ensure that your users perceive your SaaS tool as a profitable investment. Therefore, feasibility studies are essential for both the product development process as well as the overall growth of any SaaS business.

If you want more tips on how to create an effective SaaS product that is attractive for consumers, attractive for investors, and attractive for owners — visit our blog for further guidance and resources that will enable you to source success in running your own SaaS business.

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Ken Moo