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TruConversion Webinar & Transcription

[00:00:01.240] – Lindsay (AppSumo)
What’s going on, Sumolings, thank you so much for joining us for another product walk through webinar. I am Lindsay and today I am joined by the team over at TruConversion. This is an easy to use funnel tracking and optimization tool that offers heat maps, session recordings and form analytics to help you craft your best strategies. It is on Sumell right now, starting at twenty nine dollars for a lifetime deal. This is an absolute steal, so I’m glad to have you guys here.

[00:00:30.790]
I’m going to go ahead and give you the lay of the land real quick. First thing you need to know if you want to tell us a little bit about your use case, why you’re interested in true conversion, you can go ahead and do that in the chat room. If you have any questions about the tool, the deal, how to get set up, go ahead and leave your questions in the Q&A box that’s down below this video. We’re going to go ahead and answer those questions at the end of the walk through.

[00:00:55.640]
And the last thing is that there will be a replay of this available. So if you need to step out or if you just wanna watch this again later, you totally can. All right.

[00:01:04.060]
Enough of me. Hey, Justin, how are you doing?

[00:01:06.490] – Justin (TruConversion)
I’m doing great. How about yourself? If you want to watch this later, of course, they’re going to want to see it later. You know, the on version.

[00:01:14.410]
They’re going to get enough today as many times as you want to watch it, because it’s, you know, the memories that I’m excited to have you. I’m going to go ahead and pass this over to you for the walkthrough. Let me know where the questions great.

[00:01:32.710]
I will share my everybody. Don’t judge me for my the wind up like you can’t see all my documents on the desktop because I’m a monster and I leave it a mess.

[00:01:43.270]
And I forget that it’s like that. I’ve given people stress tests from having to look at that before. So terribly sorry. If it’s starting your Monday, you’re getting a stress bomb from me with my desktop. But anyway, welcome, welcome. Thank you so much for coming today to kind of check out the true conversion dashboard and tool and all this fun stuff. I’m just an rondeau. I’ll be walking you through this bad boy. And really, let’s get started on maybe some of the less sexy stuff to go.

[00:02:11.860]
I think the stuff that people like to know is there and then we’ll move into the individual features. So here’s your standard true conversion dash.

[00:02:19.120]
If you didn’t have the code put on your side, should be a first time buyer.

[00:02:24.010]
What happens when you come in here? Is your property to take our script and install it on your site, whether you’re going to hardcoded use tag manager or any one of our integrations, like with WordPress or anything like that. From there it’ll start gathering data, probably about a ten, fifteen minute latency time upon installation. We to start seeing some of that data come in. So don’t expect it to come in right away. If you’ve installed it, we’ll have a way to track and say like, yes, the code is installed and they’ll start doing its work.

[00:02:51.160]
So first I’ll just go through this kind of like the more kind of like a logistics area. When you log in, you’re going to see obviously the logo there. But you’ll see here at the top, if you have multiple domains, are able to pick between them. So you’ll have under your main account your different domains. You can see here using a digital marketer scale, both those are all of our sister companies as well. We have help area.

[00:03:11.890]
So we have a really, really in-depth knowledge base. So we have a lot of information in there as well. Notifications, and then you can go into your standard settings so you can kind of break everything down from accounts and websites, plans, billing, like you’ll know client and billing is going to be kind of straightforward there. But I think some important stuff to show you, too, is if you have multiple domains, which a lot of these plans allow for, you can actually allocate the amount of traffic you want going to each individual domain.

[00:03:38.530]
So if you’re working with clients or anything like that, that you don’t want to have them go over a certain threshold. So you’re making sure you’re protecting your monthly page, your allotment. This is a good way to do that. You can break it down by new websites and new accounts there in terms of plans and billing like this will be straightforward. This will be telling you like where all your info is like this will pretty much just link back to apps because you purchased the website.

[00:04:01.150]
So I don’t even work with their personal details. It’s going to go down to that where you can get monthly or daily weekly email notifications about your campaigns as well, and then you can go down into the user management users can be broken down. You can assign them to individual websites, the entire account, and you can break them down into admins, editor or viewer.

[00:04:22.870]
So you have a little bit more control over what people are doing in your account. I’ve seen some people use this with clients. It’s not my or my recommendation to do that, to have them logging in. They can see a lot of stuff that’s going on. I’d recommend from there like we have shareable links and those types of things. I’ll show you how that that that works in a second. And then we have things like integrations, notifications, IP exclusions and then privacy options, stay compliant and all that good stuff in terms of integrations.

[00:04:52.390]
Currently, we have a decent amount of them, mostly all systems. And this is going to be mostly working with our smart with. Our survey and micro survey functionality, when you’re getting an email address or asking for that and you can work with MailChimp eye contact campaign monitor HubSpot, Salesforce, zap your active campaign.

[00:05:12.560]
So let’s get into some of the cooler stuff, because that’s really kind of the boring stuff. But a lot of the infrastructure that I think you don’t see in a lot of applications kind of out of out of the get go, it’s normally kind of like you have a user and that’s it.

[00:05:25.640]
We broke down beer, kind of your sub navigation in a way. That is the order in which we believe you should be tracking things.

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We all also notice we have smartphones and smartphones is always meant to supersede and kind of take the place of funnels. But we want it to kind of keep that functionality in for for new and legacy users for now. Eventually that will go away, but not for swelling’s or anybody previously. But it’s a less visual funnel tool that was kind of our initial way of tracking funnels before we came up with the concept for smartphones.

[00:05:56.480]
So let’s go into smartphones real quick. Let’s go to a new funnel here. And really what it breaks down is a card functionality here. You can name it. So I say yes. And then you start breaking everything down to see, OK, what’s the page type? Is it a homepage landing page, product, page, category, page sales, which you can pick all those. And this will be important because we look at your page type and Google type and we’ll give you a recommended conversion rate.

[00:06:21.140]
You can pick whatever you’d like for that recommended conversion rate, but we’ll say, hey, you know, generally, if you’re looking at an order form page in a form submission, we’d expect to see about 10, 20 percent. Right. And that’s that’s a good way to give you a threshold.

[00:06:35.270]
We’re looking forward into the future for that. Being able to pull a lot of hard data from users were able to kind of get a true conversion. Users normally see this. That’s something we’ve been really wanting to do for a while.

[00:06:47.270]
That’s required just maximum user base. And that’s the whole point of kind of doing the absolute launch. So let’s say it was let’s go to landing page and then I can name the step so I can be like a true conversion sign up and then you can break everything down into a simple match.

[00:07:05.010]
Exact match starts with ends, which contains regular, special, pretty much any way that you’d want to be able to identify the URL you’re able to do. We wanted to make this super simple, but as flexible as it can be for even advanced users. So let’s just say just I’ll just do a digital marketer because this is the DMG account. So then let’s do digital marketing dot com. And then now we get into the Gulf side, so it’s not just based off of, like, page views, like you can have it be a standard funnel, or if they saw this page and they see this page next, et cetera, et cetera.

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But we also allow you to say it a typo. Yeah, there we go, guestimates, it’s Monday. Get ready to fight. All right. And we’ll allow you to track form, submit to click on links or clicks on elements. So then you’d be able to if it’s a click on a link, you’d say, where’s the next page? And then that will actually factor into the next step. If you were going to click on an element, this is actually a cool thing we had here.

[00:07:58.710]
For people that don’t kind of know what their CSS selectors, you can click it to load your actual home page or the page that you define and then you can choose what clicks you’re looking for. So if it is this, then you could name it. It says Join Free Button and you can do that as much as you want throughout the page to identify those elements, which is pretty sweet. So say finish. And then there we go. We got it right from there.

[00:08:23.430]
We’ll say go conversion rate. We’ll say probably to go around 10 percent for this one. You can set that save and you’re done. So then you have your first step set. And so what happens after they click that link? You’d want to be able to say what happens when they go to that sign up page? And so you put your next page step here. So we kind of go from landing page to the next step, or it could be just as simple as if they click that.

[00:08:45.150]
But you could make it a one step where it says, hey, I just want to monitor what’s happening on this page. So you’ll also see here when they are signing up, we’ll preview the actual image of the page there so you can see it quickly. And some other kind of more advanced things I like about this is you can track in the main dash the overall flow conversion rate or the multiple step conversion rate. And then one thing I really, really like is being able to trigger heat maps, recordings or heat maps and recordings.

[00:09:12.420]
When there’s a light, you don’t reach a certain threshold for a particular conversion rate. And this is where I think we we’re different than a lot of the different products out there. We want our tools to be working together.

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Because how many people have run a campaign like I really wish I turned that heat map on the I know I did that all the time, which is why I added this functionality in here.

[00:09:32.160]
The other thing is, you’re not if you’re if you’re not getting a heat map of recordings turned on at the time or the conversion rates are kind of either below threshold or at their worst, you’re getting a different sample of people in there. So you want to know why things aren’t working at that specific time. And that’s what this allows you to do, which is to be really, really excited about. So we get our tools working together. Similarly for forms.

[00:09:54.960]
If you didn’t want to do a click buy element and you want to say, hey, I want to track it by a form submit, what it will do is then we can also fetch forms on the page that’s using our form analytics tool to identify the form, then use that as the form conversion rate. So that’s kind of the basics for smart controls and why we generally start there, because we want you to be able to start tracking the campaigns that matter.

[00:10:15.600]
And then as you as you are looking at performance, you want to be able to make decisions on how much time do you need to be investing and spending time looking at heat maps, at session recordings, et cetera, et cetera. So I’ll go briefly over our standard funnel tool. This one is it’s it’s it’s not it’s not the nicest thing to look at, but it works pretty well. It’s all. It’s all you are all based here.

[00:10:37.860]
You’re all based and javascript. So you can use a particular job scriptwriter’s that can add onto the site to to add events. But you don’t have that level of just simplicity that you have with smart funnels there. But we do allow for and or comparisons for like for next steps. If they hit this page or this page to say, for instance, we were at digital marketer dot com and then we are running a split test after somebody filled that form out, we could do a we have also is immediately followed by step two or is followed by step two.

[00:11:05.490]
So you can make it as tight or as loose as you want. Does it have to show up right away after or does it show up at least at some point after? And then what you can add in here is say you had a version, a list that contains, contains and let’s just have version dash A and an inversion dashboard. So now you’re able to connect that split test into this funnel tracking here, and you can do it at the smart funnels level as well, when you’re looking at the report in the reporting side of things, you can actually filter by the different versions at that given time so you can actually start seeing the breakdowns of different campaigns.

[00:11:41.400]
That’s one way to do it. You can also have two separate funnels that are just a standard linear funnel as well. But we can give you a few options there. You can also set different types of parameters for how they’re getting into this funnel if they’re coming from a different traffic source or a different campaign or anything like that. And just like the other one, we have turned heat maps in recordings as well. So that’s just kind of table stakes for us.

[00:12:09.070]
So let’s get into the maps are super easy to set up. I’ll show you how to set it up and I’ll show you a report. We want to break it down to you. You have preset areas of pages five thousand, ten thousand, twenty thousand. And you could set a custom page if you want. That was actually came from swelling’s who went through our application before our data.

[00:12:28.480]
Our beta testers were like, I really wish we could define a custom page, you know, and boom, we put it in here just before launch with apps to make sure that that was something that was you are able to do display options super, super simple and keep it simple or keep it go more advanced with projects or those things.

[00:12:46.190]
If you’re looking to look at groups of pages, you’d be using regular expressions or anything like that to make sure that you’re getting an overall template structure. So if you’re using it for a product page that you’re using across the site, you don’t want to just do an individual product page because you might not have enough traffic. If you have enough traffic, great. But you could also have group pages there. And then again, more and more advanced options.

[00:13:11.110]
You can hide elements from the heat map and those things and then you really get that thing going. So heat maps are simple to set up. It’s where do I want to see this? Cool. So let’s take a look at digital marketer. Here’s an example of one of our heat maps on the page for our new home page. And it load the entire site and this is the reporting area here. Yes. And you can start seeing where people are clicking the most as you hover over.

[00:13:39.350]
You can see what the number of clicks and the percentages obviously keep maps are a novel thing. It’s a visualization of clicks and behavior on the page. You can see we can break it down by clicks, movement scroll. And then we have a detailed report as well that breaks down versus return and campaigns or first time to click, et cetera. You can also break it down by the different device types. So let’s go back to a standard heat map real quick.

[00:14:06.130]
So you can look at a different device types, so you have tablet and phone as well, you can compare your different maps and you can also download the data and share. So this is a big one. If you have clients, you can just turn on the share you own and send that over to them and they can just take a look at it, which is a nice little thing there. We’ll also have we also have more advanced filters here at the top where you can start breaking it down by source operating system, browser campaign or country.

[00:14:29.890]
So say for campaign, if we want it to, it’ll redraw this based off of the the filters you put there. So you’re able to kind of really, really dove down into what individual behaviors are like on this.

[00:14:43.600]
So that was probably a smaller sample size. And I’ll tell you the number of samples that this is one click and one visitor section. Yeah, they pick the person coming from YouTube, came here to learn more about them. So you can get pretty granular with this as well. I’ve found that heat maps you generally want to imagine will give you the average diagnosis of what’s going on on your website. And if you aren’t seeing any odd behavior in terms of like, oh, they’re not interacting with a button here or they’re not scrolling, I reckon this will be a fun, little fun little case study.

[00:15:13.870]
Let’s actually see on this new page where the breakdown is in terms of scroll.

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Let’s do. So the scroll map will tell you how far down that you’re actually scrolling on the page.

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The. All right. Why is that not show and of course, with a demo, something happens. That’s why you always stay on script. Let me refresh. All right, to. We’ll hit that there, scroll in a second. What’s going up? CLECs. All right, and you can start seeing what the percentage breakdown so we lose about a quarter of our people just after the fall. So it’s where we want to see is if you’re kind of getting in the blue, is there any key content that should be moved up higher or what’s going on?

[00:16:04.070]
We had a we had a case where we had like this kind of fluffy it was just a fluffy headline and some headline and nobody scroll down or interacted with the page. So we realized that that was a pretty big problem because was about 50 percent of our visitor reached at that level. So, again, here’s a breakdown down the folders, which is all the content that’s seen above the fold. The fold is very much something that matters. I don’t care what any sort of UX people say anymore.

[00:16:28.670]
It does matter. It’s just elastic, depending on where it is cool.

[00:16:32.210]
So that’s where the heat map side of things forms I find to be a really just a really great underutilized tool. So let’s say a digital marketer, home form. Let’s go to digital marketer dot com. And so what it’ll do is you put the euro. Of the form you’re trying to get to. It’ll take a look at the page to see if there’s any forms that they can identify. There’s no forms found on that page. Try another. Where do we have one?

[00:17:08.480]
Form. GSP. That. And so this is actually one of our order forms for one of our one of the digital market or products reasons why, why is that not happening? All right. Well, that’s being odd. So when you can generate the form there, you’d be able to kind of view your individual report. So here’s an example of the report for that URL. We might have redirected that page, which is why it’s not there anymore.

[00:17:37.910]
You’ll see a number of visits total, what your conversion rate is on that page. And then if you had manual activation or from time, a form should be loading up now and you can start seeing the overall breakdown of everything here. So of the sessions that they’re how many people didn’t actually interact with form? That’s a pretty high drop off rate for an order form where people are clicking in and they’re about to purchase. But then you can start seeing for each field how much time do they spend on the field?

[00:18:04.670]
What’s the refill rate? What’s the left flank rate? Where kind of the what are your error rates look like? And then seeing what the general submission rate is over time, you can filter this report down by all these different levels of device operating system, browser parameters. If you’re running a specific campaign, you can get kind of crazy. But let’s see. Let’s just do this one. Let’s do mobile, because mobile traffic is such an important factor.

[00:18:29.150]
This is actually how we uncovered an issue with our with our actual mobile forms. Years ago on our landing pages, people were spending too much time on their email field. And so we needed to to remedy that. So you can see on mobile, we’re seeing what it’s over a third of the sessions at half of the conversion rate, that kind of things. So we can see where people running into problems here, right. Where they’re spending a lot of time is actually there’s nothing that’s really standing out to me there.

[00:18:58.280]
I think it’s just more of a matter of matching intent with with the traffic. OK, cool. So moving into recordists. Recordings, again, when it comes to set up very, very similar to heat maps, you can have your recording numbers, the custom recordings themselves, really flexible way to enter your page, URLs and those types of things.

[00:19:20.800]
Another cool thing here that we added that I don’t think that most tools don’t do, which I’m excited about, is we we want to record specific events. So how this function is, if you have a recording going on, digital marketer, dot com and your home page, and you want it to be for a specific event, like people who click that button. What we’ll be doing is recording those, but we’ll only save the recordings for you to review that.

[00:19:42.500]
People that have click that button so you’re able to to get that information. So let’s go to digital marketing.

[00:19:47.500]
I want to know anybody that clicks join three. Or let’s see if I want to know anybody that collects. Learning to learn more on digital marketer HQ, you’ll be able to set into those loops by suction well. Well, once. Back to recording, so you’ll be able to select those particular events and then record only the events that you only have the recordings of those particular events that are triggered, which makes it a lot easier to go to your actual recording data because the recordings take a long time to go through.

[00:20:26.860]
These are some of the last things I tell people to start digging into because they require like all those man hours, right. So let’s go into the recordings and take a look at a few. Let’s go napkin control and then we can start looking at some of the individual ones here. You’ll see the player at the top. It’ll tell you kind of your information. This is on a mobile phone, an Android nine Chrome on the date. It’s loading it up right now.

[00:20:51.610]
We have it set to skip pauses. Then you can also have, like, how much faster do you want it to run? So it’s rendering the paging and what’s the person going through and scrolling through the page? We can move up to four X, you can add specific tags. And then if there’s something interesting, you see in a particular recording, you can create that share button as well and share it with a stakeholder member of your team, etc.

[00:21:14.170]
. So let’s see. And while you’re digging into recordings here, you can also filter your report where you can break it down by, hey, I only want to see a recording where they saw multiple pages and you can say is between one and let’s say between two and 15 or something like that, and then it’ll filter out. There’s only thirty nine people. Recordings that we had for this had multiple pages in there which we could infer these are people that at least clicked through and got to the car.

[00:21:43.210]
Right. And then you could start setting up new things as well for did they. You can break down filters to as I did they have a statement. Do they reach certain pages or anything like that? So that’s really kind of the breakdown of recordings. That’s kind of the most one of the most manual processes we have. And so these are all of our passive analytics tools. We also have active analytics, which are the are active user feedback tools, which are things like micro surveys and surveys.

[00:22:09.400]
And so I’ll go into those real quick and then we can kind of get to questions. And so surveys, you name them, you know, simple Madchester become. And then we have a few ways for this survey to appear show at once to each user, and they only stop showing when they provide a response, continue showing, even if they have responded, you can select the devices that you want them on. My desktop generally works. Well, that’s kind of a good setup there.

[00:22:38.500]
But a lot of people are coming from mobile, but maybe you don’t want them as focused on that on mobile. Since you have less time, we can have it separate, instantaneous showing after they’ve been on the page for a particular amount of time. If they’ve scrolled halfway down the pages and when they’re about to abandon and then we have all sorts of different questions you can use for the micro survey, including an opt in form, which is what where we have all of our integrations pushing to so you can ask for their information, radio buttons, checkboxes long text dates, NPR’s rating, and then just a standard success message and then similar to let me go back one.

[00:23:14.440]
I know I get this question a lot, and I’m sure I’m about to get it, because I bet you all saw powered by true conversion, you can go into customize the design and you can remove the logo. So you can hide your conversion logo. You can upload your own if you want it. And you can also change the position of where this bad boys at and you can customize your themes or choose individual themes that we’ve already kind of have put in.

[00:23:37.480]
Or if you just map whatever color and font sizes to match your own branding guidelines. So that’s that’s how that would work. Let’s see the settings here. And then surveys work just about the same where they’re going to be a longer form survey. And what you’re going to be triggering is an invitation to take the survey. Right. So and then it will break down and go to that individual survey itself. Again, you can customize it in the same way here.

[00:24:07.720]
All the same types of settings are available here on surveys, customize the survey itself where. Thanks for being in your car. We had some just standard your survey form itself, customizing what that looks like that that’s hosted by us. And then also the invitation, which is obviously this is a pretty ugly looking thing. So you want to set up a little bit more. You can look at placements for it as well. And that’s that’s kind of how you trigger all those guys.

[00:24:33.870]
And then let’s see if I have any recent data in a survey here. Now, those are all old dealer.

[00:24:43.770]
And for any type of survey or microsurgery, you’ll get a standard overview, kind of like where the people are, where the recipients are coming from. You’ll get everything broken down by the questions and the answers and then you can dig into a detailed report that’ll have I only have one data point in there so it won’t have anything worthwhile. But the detailed report will be everything will be all of the survey data that you can then export. So that’s that’s the product in a nutshell.

[00:25:10.240]
I know that there’s a lot of stuff going on in there and we have varying types of tools that we use. But really for us in our philosophy, it’s all about getting that initial tracking in place and making it easy, easy and accurate for you to to track your performance and then to give you the tools you need to help improve that, whether it’s, hey, like our conversion rates low. When you take a look at some maps of these things or you know what, I can’t figure out why people are converting.

[00:25:35.970]
Let me ask them a quick micro survey or a full survey either on abandonment or even post purchase, like what got you to purchase this thing or sign up for this thing or anything like that where you get more active feedback. And so that’s really the like from a hierarchy perspective, how we look at the product levels and in terms of importance, in terms of kind of mass scale for you as a business owner and the person monitoring their campaigns. But all these work hand in hand in order to make sure that you are able to easily, accurately track your data and then being able to actively do something about it.

[00:26:11.790]
So that’s the overall overall tool there. Wonderful. Thank you so much for walking us through that Summerlands. It is time to do the Q&A. So if you have any questions that you want to drop in the Q&A box, now is your time. All right. So Peter asked a bit earlier, he said, at this point, does the smart funnel include branches?

[00:26:36.440]
It does not. That’s on our that’s on our roadmap. That’s the next thing we’re actually working on. So we were planning to have like we were working through branching and how we can kind of have a way to to have more advanced funnels because a digital marketer, we needed to make it that way. And so for a while we started doing work on that and all the initial kind of mockups research and how it was going to function. And then we were like, oh, we’re doing this absolute deal now.

[00:27:01.970]
So we needed to actually connect with their API. We moved resources to get everything put there. But we’re moving right back to working on branching because I believe that to be one of the weakest parts of the smart funnel tool, because most people don’t have standard linear files anymore.

[00:27:15.350]
Well, thank you. Dana says I use right message. Does this interfere with it in any way or is there some special setup I need to do if I’m using both?

[00:27:27.080]
I’m not familiar with right messenger. It’s it’s spelled right as in.

[00:27:36.060]
Correct, OK. And I don’t know anything about it either.

[00:27:43.070]
OK, so personal. It’s a personalization segmentation tool. Just on the outset, taking a look at that perfect year there, should it be any? This will be a probably, what, a third party script that gets thrown onto the site and or at 7:00 a.m. the.

[00:28:03.450]
I think both of them will work. They’ll work fine together. What will end up happening is if you’re having something dynamically, if you’re changing like CTA and you’re looking at a heat map, you’ll note that it’s going to load the live site. So say if you’re not factored into one of the personal stations, you might not see that exact that exact message there. I could see that being a little wonky for some people, but it’s not going to negate kind of like the different data sets that are in there.

[00:28:29.460]
You could also it’s just from a visual perspective that this is updating it on the site. You might not have a perfect representation in the heat map side of things, but everything else is going to be the same, like recordings you’ll have, like whatever that individual session was. If you’re looking at funnels like the page, you are not changing. So you can work all that stuff down there. It’s just weird if you’re not going to have the best representation from the heat map side of things because it is a variable like that.

[00:28:58.890]
All right.

[00:28:59.490] – Lindsay (AppSumo)
Blue says the concept in use case of funnels are totally new to me and I get the necessity to use them, set them up properly and track steps and engagement. Do you have in-depth tutorials to help me out?

[00:29:12.390] – Justin (TruConversion)
We have some. I wouldn’t say they’re they’re not as in-depth as I’d like them to be. We have in the knowledge base different breakdowns of actually just the standard funnel tool. I do have an overall demo in our knowledge base going through the platform, kind of similar to what I did right there. But if you’re if you’re looking for, I guess conceptually, are you looking for how to set them up correctly in those things within the application or you’re looking more like, is that a or is it more of a question of how should I architect funnels if if I get a follow up now?

[00:29:44.970]
Because if it’s how do I architect just go to DM Dotcom and just learn from there and then just into the OK.

[00:29:53.370]
So yeah I’d say go through, there’s a ton of a ton of just free content on, on digital marker site as well as on conversions blog. But that is a weak point in terms of like me taking some of that architectural lessons and then mapping them to the smartphone’s tool. I think when we have more branching capabilities, one of the really fun things I want to make is actually like templates. And this isn’t something that’s on the road map yet.

[00:30:17.610] – Lindsay (AppSumo)
This is something that’s still percolating in my head. So I don’t don’t hold me to this one here. But once we have branching working, I could I could see a world in words like, hey, this is like the the the standard upswell training. Oh, shoot. Why didn’t I think of this?

[00:30:31.380] – Justin (TruConversion)
Oh, you can go to I have a webinar that I did is a three part mini series that’s that’s all about architecture and it shows it in regards to smartphones. It’s not going to go as in-depth on on the exact how. And that’s where that’s where we saw the breakage in terms of like, oh, we need to stat because we have that, then it’s like a matter of just taking what I was calling our perfect font, like, is it the perfect funnel blueprint, taking that and making it a template so you don’t have to think about it or even architect where just like, boom, it’s done.

[00:31:02.160]
Fill in what you need to do. That’s where I really want to get the product to. So it’s again advanced enough for even the most kind of like advanced funnel hacker and marketer to use, but also simple enough for anybody to get what they need out of it. So I do. I’ll find the delivery. I’m not going to make people like register for something. I’ll find the delivery pages for that webinar and we can share it with the audience.

[00:31:24.660] – Lindsay (AppSumo)
OK, all right. What advantage do we have using your survey system versus the other ones we might already have? Is tracking on this slide ends better? Can we use can we only get tracking reports on yours? So in terms of our survey tool versus the others, I think really the big the big thing, a big differentiator is how we trigger the starts of micro surveys or the other surveys themselves. So it’s more of a matter of like, hey, when somebody is interacting with a page in a certain way that that you’re like, oh, I need to actually talk them with a micro survey or survey, then that’s that’s the main differentiator.

[00:32:06.270] – Justin (TruConversion)
So it’s based on connectivity. So those are our activity based triggers is what differentiates from like a like a form stack or a type form of those things. But for tracking type form our better survey tools, will it, because we’re not trying to compete with them. They are phenomenal, phenomenal tools and they do a lot more stuff than we do. What we’re trying to do is get you active feedback when you most need it. So that’s really the benefit of that.

[00:32:32.130] – Lindsay (AppSumo)
They’re. Awesome, thank you. What data is transferred in a CRM integration? Right now, it’s just first, I think it’s first last an email right now, we haven’t expanded those too much. We actually got some really cool questions about that on a on the deal page, which is I’ve been trying to think of other use cases of data points we could add, and we’ve been getting a few pieces of input there. But that’s something that’s been fairly weak.

[00:33:00.040] – Justin (TruConversion)
If I’m just going to be I think I’ve been fairly candid. Things are we’re a little weak there. It’s you can get that data if you really need.

[00:33:06.670]
We are pushing too much of the survey data into there because that would require that also requires kind of a concept of custom custom mapping and those types of things. And we just haven’t had the honestly, we haven’t had the use cases or just the volume of use for those tools to justify the work into that. But again, a lot of the reason why we’re doing doing this entire promotion is to get people in here using this stuff so that we can then guide the rest of the roadmap there, because I’ll admit, I have such a bias towards passive user data.

[00:33:36.640]
So things like your quant data, your heat maps, your recordings and those things where passive is defined as people, people are acting as they normally would like. They don’t know they’re being monitored. Right. They don’t know that that that’s not in a creepy way, but they just don’t know they’re being monitored. And so they’re acting like they normally would, whereas active user data is the type of data where they know that they’re being monitored or they know they’re giving feedback, which actually can have implicit biases put in place.

[00:34:02.230] – Lindsay (AppSumo)
So that’s why we’ve put so much time on the passive analytics suite and probably less time than we should have on the insight side of things. But again, as as we start seeing more users coming in, which has been phenomenal so far, we’ll be able to to kind of really hash out that roadmap a little bit more in regards to those tools. Awesome.

[00:34:24.100] – Justin (TruConversion)
Thank you. Yes, some people are saying that makes sense. It’s great information. And we’ve got just a few more questions. You’re smiling. So if you want to drop anymore, a couple more just started popping in. But great. If you have any more, throw in the Q&A box. This next one. Can you create a web hooke’s integration, please? Yes, yes, yes.

[00:34:46.150]
That’s all that’s come up so much like in the past lately.

[00:34:49.610]
And yes, yes, we we we can we will. Again, timeline notwithstanding, I know integrations are a big topic that have been coming up and I know we’re moving. Like I said, from a roadmap perspective, our next big focus and big launch is going to be on branching and really beefing up smartphones. And then I I imagine integrations are going to come next just just because yeah, I know ZAPORA is expensive, all that other stuff, but I know WebEx could solve a lot of those issues.

[00:35:23.920]
Yeah.

[00:35:24.340] – Lindsay (AppSumo)
They want to be able to connect any CRM of their choice. Yeah. I get here you, Matthew. All right. Isaac says if we need more than 15 domains, how can we access more that that one I don’t have a solution for just yet.

[00:35:39.880] – Justin (TruConversion)
So we do handle page views, like if you need additional page views on there, like you can, you can purchase more in the application and you won’t. You’re only prompted when you’re getting close to hitting your page the limit for that month. So we have that in place. We don’t currently have that for domains. And I can’t tell you why I’m the one who said to do it and I don’t know why we did it that way. So I that is definitely another one of those questions that’s popped up where if we already do it for page views, we sure as hell should be doing it for domains.

[00:36:10.180]
And so that’s just a matter of getting getting functionality in place there and kind of what what price point looks like and those I don’t know yet, but I know now where I mean, that’s my question probably of like twenty or thirty times at this point, which is it’s a glaring kind of oversight and one that will be revoted. I’m sure plenty of people happy what is an easy funnel builder for someone who is new? An easy funnel builder. So if you’re looking just to be honest, honestly, there’s so many click funnels is good.

[00:36:45.920]
They have some wonky stuff, I think, in the analytics and some things that’s good for people who are starting out.

[00:36:50.530]
We go for I just like everything I do. And actually, really, we’re all based on WordPress for all of our sister companies. And really, you just need something that can design a page that’s intuitive and easy for the end user to be able to design. And then you just create the sequence. We’ve been using elementary for everything, and it’s been an easy way for us to create page templates, page themes and all that fun stuff and being able to then then track things down the way.

[00:37:15.340]
So every every example, every page of digital marker, dot com through conversion, scalable echo starting, all of our companies all use WordPress Implementor for all of our pages. We don’t even have a landing page folder anymore at that point. So we just use that and we’ve used damn near all of them. So, yeah, sweet.

[00:37:36.820] – Lindsay (AppSumo)
All right. I don’t know what this word is, but I use. Gee, are you two map funnels and simulate potential conversions? Do you have any plans to include these kind of features?

[00:37:50.160] – Justin (TruConversion)
No plans yet and I’m familiar with that tool. That was some of the esthetic I was thinking of, for the smart for the addition of branching and smart funnels where that could be kind of like your your one stop shop for that. That’ll still need some work branching. I want to get make sure I have functionality really tight and in place there for the different use cases. When you’re looking at funnel mapping, that’s a little different because you’re like I guess you could start pulling in the data points there if you were to do it that way.

[00:38:17.130]
But I’d have to rethink a lot of stuff there. But I don’t I think it’s Garou or Jaru or.

[00:38:23.820]
Yeah, it’s a solid funnel mapping tool. I’m not sure how many data points come into there because it’s it’s almost like you’re building an org chart for your map, for your files is kind of like what. That what that is how I thought about that product and where we’re more about not as much the the the brain of your funnel architecture, but where the the actual kind of like the performance engine for it. Right. So that’s. Kind of where my head’s at their.

[00:38:54.540] – Lindsay (AppSumo)
All right, couple more questions. Blue says it’s one silly, silly question anyway, to track customers interactions with email campaigns.

[00:39:07.440] – Justin (TruConversion)
Oh. The most we could have would be if we were seeing you can set.

[00:39:18.090]
Like your heat maps and your record, you can set records, only show up if there’s a particular parameter in the URL so you can base everything on your parameters. So if you only want to see a heat map of people that were coming from one of your drip campaigns, I’d be like, you’re either the total campaign itself and then be able to filter down to individual ones. Or if you just only care about mail three, you can set that up where you say, I want this page and it must have this parameter in it.

[00:39:42.930]
And that’s the only way you’ll see that one you can filter down to based off that. So it’s like everybody who hits the home page you want to be seeing now. It’s filter down based on this parameter in there.

[00:39:52.170]
That’s all possible as well. All righty. For recordings, can we choose to record when specific events do not take place? Not yet.

[00:40:05.410]
No, I don’t have I don’t have a case or for events that don’t, but that’s a good that’s a good use case for something like, hey, I want anybody I only want to vent where this doesn’t occur.

[00:40:19.270]
You can filter that down, I’m pretty sure. But I’ve only thought of include not exclude.

[00:40:25.360]
Sure. And I don’t know why I was I was so one sided there. But that’s a really good. Saying to hold on, I had I had to abort. She used to record an event at. It’s only going to be include. OK, so, no, we don’t, but I want that now, but I want it now, I want it.

[00:40:58.110]
Matthew wants to know if you can please work with Web trends, optimize in the same way you do with optimized. Oh. I’ll make a note added to the list. Just keep just keep on them. Well, this list is getting big.

[00:41:18.110]
Both of those are tools. If I’m remembering correctly, I don’t know about optimizer, but what optimizes for sure. All right. We have just one more question here yet again, similar siblings anymore. Go ahead and drop them. Now is your time. Gary says, do we lose credits monthly or do they accumulate month to month? Also, the additional pageview credit. So what you end up doing with those is so much as it’s as it stands like whatever your plan is for your allotted page, like you have them for that month.

[00:41:51.070]
But if you have to buy additional page views, those are like they don’t expire. They they are there. They’re added to save. You are like, I need to add a half a million, but you’re not going to go through a half million that next month. You won’t lose those. Those will only go as they’re being used. So, yeah.

[00:42:07.980]
So there’s there’s no expiry on those suites and that’s it. That’s all we got to offer. Thank you so much for a fantastic walkthrough for answering all of our questions. This has been a great webinar. And Stollings, if you have not already, you can go to ABC dot coms to conversion to redeem your codes again.

[00:42:28.800]
This is starting again. This is starting at twenty nine dollars for a lifetime deal. Of course, that is back perhaps most 60 day guarantees. You can go ahead, get set up, play around with it and see how it works for you. Once you’ve done that, you can join all of the other reviewers that have been going crazy about this deal on the deal page here before this, Justin is definitely raving about all of the great reviews that they’ve been getting.

[00:42:56.400] – Lindsay (AppSumo)
That’s how much he loves similar things. And in this community and all the nice things we’ve been saying. So keep it up, guys.

[00:43:05.680]
And if you have any more questions, you can leave those on the deal page as well. Thank you so much, Justin. This has been a blast.

[00:43:12.570] – Justin (TruConversion)
Great. It’s fun being here. Have a good one.

[00:43:16.740] – Lindsay (AppSumo)
Thank you.

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