TruConversion: An Easy-To-Use Funnel Tracking and Optimization Tool


TruConversion is a powerful, yet easy-to use tool that will help you create the most successful campaigns. It offers heatmaps and session recordings as well as form analytics to craft strategies for your success!

TruConversion is an all-inclusive toolkit for marketers. You can track your funnel’s performance and optimize it with heatmaps, session recordings, form analytics and surveys to find out what works best so that you don’t waste time or money on unproven strategies!


TruConversion Pricing Overview


TruConversion’s monthly price starts at $49 a month for a basic plan, which already gives you access to many of its core features. The price scales up if you want more pageviews, users, and domain that comes with your account.

Alternatively, TruConversion offers a limited lifetime deal on Appsumo which starts at $69. Find out more about TruConversion’s lifetime deal below:

Find out more details about their lifetime deal here »


Price starts from:
$49.00 per month


✅  Has a 14-day free trial 
Save 10% when you subscribe to a yearly plan
✅  30-day money-back guarantee

Lifetime Deal price starts from:

$69.00 – Single payment for a Tier 1 deal

TruConversion lifetime deal on Appsumo

Features and Benefits of TruConversion


👉  Heatmaps – These reports show what your visitors are doing in your site.

👉  Click Map – This map lets you see where the visitors click the most. This way you can map out their patterns and highlight those sections with the lowest click ratio.

👉  Move Map – It helps you see the most popular paths on your page. This way, you will see how your page should flow.

👉  Scroll Map – This map allows you to find out if the fold actually matters. Since there has been a debate between long form and short form pages. It makes you see if your visitors are actually consuming your content.

👉  Detailed Report – For those of you who are very meticulous when it comes to reports, there is also a more detailed report available in this app for you.

👉  Screen Recordings – There are also screen recordings of individual browsing journeys that you can watch to see where they are clicking and discover why you are losing them or why you are gaining more.

👉  Funnel Analytics – This feature allows you to make more sales from the traffic and leads that you are getting through your page or domain.

👉  From Field Report – You can see which fields are getting filled and which ones are causing your visitors to go.

👉  MicroSurveys– Know your visitors more through micro surveys which enables you to post simple polls within seconds.

👉  Surveys –These are full-blown surveys that you can use to discover your customers’ needs and expectations.



Who is TruConversion for?


👉  Marketing professionals who are looking for a tool that can help them monitor their visitors’ activities in their site.

👉  Media managers who need help in making sure that their domain’s visitors are not declining.


Things to Note About TruConversion


👉  The user will not be able to search for a specific recorded session or form field.

👉  You won’t be able to share survey results directly through an email. Instead, you can use the generated URL.

👉  It needs to be integrated with other website tools.


TruConversion Alternatives



User Reviews for TruConversion


TruConversion said it was an “Easy funnel tracking and optimization with heatmaps, session recording, and form analytics” I am learning to use it quickly and loving the ability to make and track my funnels.


This is just what I needed to help run and keep track of my analytics for 3 website. Learning as I go.

by hauteliondesign | From Appsumo | ⭐⭐⭐⭐⭐



After trying it, I have to say this is on par with hotjar, with the only difference being that:


1) The support team is excellent and super active


2) The lifetime deal gives a critical economic advantage if we compare it with its competitors (they have nothing to envy to competitors)


3) The road map excites me; this company wants to grow and is hungry. Also, you can interact and give suggestions that are added to the backlog.


I think you have to try it on your sites and test the product, if you don’t know how to use this type of tool, get a 1 to 1 course, yes it’s all true, the company makes a presentation to show you how the product works, and an expert accompanies you answering questions.

by Gianfranco | From Appsumo | ⭐⭐⭐⭐⭐


TruConversion perfectly meets our needs for both private and public sector customers. It allows us to achieve significant savings given the consolidation of its various modules and functions under the same roof.


Very easy tool to use, that gives you lots of analytics about your visitors on your website.
I highly recommend using TruConversion and skyrocketing your conversions on your website!

by magnet-me | From Appsumo | ⭐⭐⭐⭐⭐


I have only scratched the surface of Truconversion at the moment. Mainly due to lacking tie to really investigate. I brought it for the Heatmaps and visitor journey videos as an alternative to several other tools I was using. As such I have not been disappointed a great value product with lots of options and tools to experiment with in the future.


Even if you are like me and only one a small part of the functionality it is a great value option and I would recommend.

by iang | From Appsumo | ⭐⭐⭐⭐⭐


I didn’t have much contact with customer support at this point, but the follow up and onboarding is great. That said, let’s move on to the product itself.


TruConversion gets the job done, and it does it well. If you are familiar with Hotjar, you won’t have much trouble adjusting to TruConversion. You can focus your analyzing efforts, by just specifying certain pages to record, and how many samples you need, or go wide range on the side by various URL matching rules. Same applies to heatmaps, forms and surveys.


There are a couple of things that bugged me on the entry plan, specifically not being able to let a survey pop up after a specified amount of seconds, which is exclusive reserved for higher tier plans, while Hotjar provides it on the basic tier.


As for future improvements, I’d like to see docking options for the mobile survey, rather than centered in the middle of the screen. Sliding the survey in from the bottom might be less intrusive approach on such limited space. People tend to close sudden pop-ups quickly and without taking much notice.


Still excited to see how Smart Funnels play out. They are a great add-on which give extra insights, and who doesn’t like funnels?


While available as LTD, it’s probably best to get at least Pro for all the sweet features and without too many limitations and all the customization options – you might otherwise regret it.

by Sumo-ling | From Appsumo | ⭐⭐⭐⭐⭐


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Ken Moo