10 Tactics to Increase Your SaaS Newsletter Subscribers Fast
Every good SaaS product needs a robust newsletter program to support it. But getting your subscribers off the ground can be tricky, especially at first. Thankfully, there are several ways you can grow your email list quickly and inexpensively.
So roll up your sleeves and let’s get started! We’ll show you ten of our favorite tactics for building an audience with a newsletter they love (and one they’ll actually read).
1. Make Them See Your Lead Magnet
The first step to building a successful SaaS newsletter subscriber list is making sure you can get your lead magnet in front of the right people. Lead magnets are enticing, informative content that helps you collect email addresses from potential customers.
They can be anything from an ebook to a video course, but they all serve the same purpose: getting your target audience to give you their information so that you can nurture them into becoming long-term clients.
If your lead magnet isn’t valuable or easy enough for people to share with their friends, it won’t help you grow your list and it might even cause you to lose opportunities!
2. Make It Obvious What the User Will Get for Free
If you have a gift to give away, make it crystal clear what this gift is and how to claim it. It’s easy to assume that people will know what they are getting when they sign up, but many people don’t realize that they can get something for free until they see it in front of them–and often not even then!
People might come across your offer and see that you’re offering them a freebie. But if they can’t tell what it is or how to claim it, chances are that they’re going to leave because 1), they don’t know what you’re giving away and what they’re getting, 2), they don’t know how to claim it. If this is your strategy, then in their perspective, they might think your offer is a scam.
So to solve this, be transparent. Make it easy for people to see what they will get and how to claim it. You will be much more successful in getting them to sign up. In addition, this will give them a positive user experience with your newsletters.
3. Create a Form That Can Be Filled Out Easily and Quickly
You want to make sure your website visitors can find the signup form as easily as possible. This means you should place it on a highly trafficked page and where people are likely to be looking for this kind of information.
You also want them to have options in case they don’t know what they need yet, so consider including links that point directly back home or into other content areas (like blog posts).
If you have multiple products, consider having separate forms for each one-it may seem like extra work now but will save you time in the long run since you won’t have to remake all those forms later if one product becomes more popular than another.
Create an intuitive process with minimal steps. The more steps there are between someone submitting their email and getting an automated welcome message from your company’s SaaS marketing team, the less likely they’ll follow through all the way with their commitment.
Keep in mind that some of your website visitors might not be comfortable giving out personal information online just yet or don’t want their product marketing emails ending up on spam lists due to poor design choices like generic opt-in boxes (which often appear as “Subscribe” somewhere at the end of every page).
If you want to increase the likelihood of someone subscribing to your SaaS newsletter, make the process as easy and straightforward as possible.
4. Give Subscribers a Reason to Subscribe
One of the best ways to get people excited about your product is by offering a freebie.
If you have an ebook, you may want to consider sharing it with your subscribers without a charge. If you have a webinar or web seminar coming up, give them a heads-up on that. Maybe you’re hosting an online workshop in conjunction with one of your SaaS products? Send them a link for registration!
You can also offer free trials or consultations as a way to help potential customers “try before they buy.” This tactic works especially well if there are certain things specific to your SaaS product that might be difficult to explain in writing – like how users can learn how best to use your SaaS product’s features or capabilities.
5. Use a Competitor Research Tool
There are many tools out there that will help you do competitor and keyword research, including Ahrefs, SEMrush, Spyfu and more. Using these tools will give you insight into what your competition is doing so that you can figure out how to beat them in the market. Ahrefs is among the favorites since it gives straight answers-and it costs less than $100/month for an enterprise plan.
Make sure that you’re tracking the right metrics, though!
If a lot of people visit your site but then don’t convert or sign up for anything (like with most SaaS companies), then this isn’t necessarily good news for your business as a whole (unless perhaps they are researching competitors too).
Instead, look at metrics like conversion rates or signup rates versus visits per person instead of the total number of visitors since those will be more indicative of whether someone actually converted or not when they visited the site in question.
6. Take Advantage of Customer Lifetime Value (CLV)
If you’re not sure how many customers you have or what their CLV is, don’t worry. we’ll show you how to find and calculate your CLV later in this post.
The most important thing to know about CLV is that it’s the amount of money a customer spends with you over their lifetime. If you know the CLV of your customers (and make sure they’re retained long enough), then it becomes pretty straightforward to work out how much a new customer will be worth by multiplying them together like so:
1st-year revenue * average retention rate * 2nd-year revenue = Customer Lifetime Value (CLV)
This equation helps us understand that bringing on more new customers isn’t always as good for a B2B SaaS company as we might think. If each new customer costs more than what they earn in that first year of being onboard, then it would be better off just focusing on retaining existing ones instead!
There are a number of ways to improve customer lifetime value, but two of the most common (and effective) methods are upselling and cross-selling.
Upselling
Upselling is when you offer a customer a more expensive version of the SaaS product they’re already interested in.
For example, someone might be interested in buying a basic pair of running shoes from you. But with a little upselling, they could buy a more expensive pair that comes with extra features like a better warranty, more customer support, or a waterproofing treatment.
Cross-selling
Cross-selling is when you sell a complementary product to a customer who’s already interested in what you have to offer.
For example, a SaaS company that sells project management software might also sell a project tracking tool. By offering these complementary products, the company can increase the likelihood that customers will use its products on a regular basis, which in turn will increase customer lifetime value.
In addition, cross-selling can also help to build customer loyalty, as customers who use multiple products from a single company are less likely to switch to a competitor. Ultimately, cross-selling is an effective way for SaaS companies to boost customer lifetime value and build long-term relationships with their customers.
Both upselling and cross-selling can be very effective in increasing customer lifetime value-but only if they’re done right. The key is to make sure that you’re only selling products that complement what the customer is already interested in, and that they’re things that the customer is actually likely to need or want.
If you try to sell them something that’s not a good fit, you’ll just end up annoying them and driving them away, or worse, canceling their subscriptions to your SaaS products.
7. Create an Exit-Intent Popup
Exit-intent popups are a great way to capture leads.
They’re triggered when the user is about to leave a page, so they offer a call to action (CTA) and prevent the user from leaving.
This type of popup works really well because when people are more inclined to buy something, they can take action on it without needing as many resources or time invested in researching your SaaS product.
They’re also more likely to be interested in something that’s being offered to them right before they leave, as opposed to when they first come to your site.
To create an exit-intent popup, you can use a tool like OptinMonster. There are also a number of WordPress plugins that can help you create one, like WPForms or Gravity Forms.
Make sure your CTA is clear and concise and that it offers something of value to the user. It could be a discount, a free trial, or an exclusive piece of content. Just make sure it’s something that will actually entice them to stay on your site, buy something, or sign up for your SaaS newsletter.
You can also use exit-intent popups to offer a lead magnet, like a PDF guide or an ebook. This is a great way to get people to sign up for your email list so you can keep in touch with them after they leave your site.
8. Create an Email List from Old Contacts
If you are using an email marketing tool like MailChimp and want to add contacts to your mailing list, you can create a new list in the same way that you would create any other type of list.
From there, you can import all of your old contact information into this new email address list so that your marketing campaigns will reach out to those people who have already expressed interest in what you have to say.
You should also make sure that it is legal for you to use this information before importing it into another database or database system. Many companies have strict rules about how they can use personal information and when they may share it with other organizations (for example).
9. Offer Free Trials and Demos
As opposed to offering a free trial or demo, you can also offer an incentive that encourages users to sign up or subscribe to using your SaaS product.
For example, if you’re launching a SaaS product that helps businesses manage their email marketing campaign and marketing automation process, then you could offer a discount on future services in exchange for filling out a form and giving them access to your application.
Another effective tactic is to have an employee, preferably a sales person, who reaches out and invites prospects via email. For example, if they’re interested in learning more about your SaaS, send over key information with a link where they can sign up for the trial version of your SaaS product.
Aside from free trials, you may also offer additional credits and one-on-one demos in your site after a certain action. You may even double down on this strategy and host a SaaS giveaway or a contest for the new people who just started using your SaaS tool.
10. Make Sharing Easy with Social Media Buttons
Utilize social media buttons to make it easy for users to share your SaaS product or newsletters. The more they can spread the word, the more potential customers you will have. This is especially important if you’re targeting a B2B audience, who are much less likely to get excited about your SaaS product on their own.
Moreover, make sure that your sharing buttons are visible on every page of your website and in every email newsletter that you send out.
You could even create separate templates for these emails so that your subscribers know where those buttons are located before opening them up in their inboxes, which might increase click-through rates.
Lastly, use the right sharing tools for each platform (e.g., Twitter vs Facebook vs LinkedIn). Each social network has different audiences and best practices when it comes to using various types of images or video content-so don’t be afraid of experimenting with different options until you find what works best for both parties involved!
Offer Your Consumers Something They Actually Want!
By offering your consumers something they want, you can quickly boost your SaaS newsletter subscribers!
A free trial is a great way to get people interested in your product. The goal is for them to enjoy their experience so much that they’ll want to subscribe and pay you for more.
Another way is by offering a discount on the first month of subscription, or even just one day’s worth of service (usually enough time to see how much value it provides).
A third option is offering a free ebook, which you can use as another way to advertise your SaaS newsletter and build your audience at the same time.
Creating an incentive for signing up to your SaaS newsletter is always a great way to increase your subscribers and grow your email list.
Final Thoughts
Those are 10 ways that you can boost your SaaS newsletter subscribers fast! If you want to get even more subscribers for your SaaS, you should consider getting a referral program. Your loyal customers and users who love your product are one of the best sources to get new subscribers.
Should you need more tips on growing your SaaS business, don’t forget to check our blog regularly. We write about various SaaS topics such as how to acquire new customers, how to boost customer retention, and much more!
