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Spott Webinar & Transcription

[00:00:01.380] – Lindsay (AppSumo)
What’s going on, Sumolings, thank you so much for joining us for another product webinar. I am Lindsay and I am joined by the team over at that allows you to create interactive content, publish its different channels and track its success along the way. It’s available on AppSumo right now, starting at fifty nine dollars for a lifetime deal. But before we dove into the webinar, I just want to tell you a few quick things. The first is that if you want to tell us a little bit about your use case, if you want to tell us a little bit about why you’re interested in sport, love to hear those kind of things over in the chat room.

[00:00:36.980]
Tell us where you’re joining us from. I personally love that. And if you have any questions about the tool, go ahead and move those questions down below the Q&A box. We do have somebody from the SWAT team answering those questions, but we will also circle back to questions at the end of the walkthrough. And then the L’il in New York. I hope New York is going well. Hello, Toronto. And if you if you want to watch this again, you can replay also if you need to step out, you can watch this again.

[00:01:08.340]
And if you are watching the replay, hello to the future. I hope things are well. Hello, Atlanta. Hello, St. Louis. We got people from all over. How are you doing Michelle? I’m glad that you turned us today. Thanks, Lisa.

[00:01:19.020] – Michelle (Spott)
Thanks for the invitation. Looking forward to present spot on the very curious to see which kind of questions we get in so wonderfully.

[00:01:26.130] – Lindsay (AppSumo)
I love I love this tour. I’m excited for y’all. I’m going to let you take it away smiling. Go ahead and put your questions in the Q&A box. Go ahead and chat it up in the chat room and I will check in with you. And I’ll see you soon.

[00:01:39.660] – Michelle (Spott)
All right. Thank you. So hello, everybody. My name is Michelle. I’m one of the founders of sports. I’m just doing the most difficult thing here is to ensure our presentation that seems to be working well.

[00:01:53.640]
So basically, the idea of our presentation today is not only to deep dove into the product and into the details of the product, but also give you guys a little bit of framework on which kind of problems we hope to solve in the markets that we are in. So when looking at today’s agenda, first it’s the markets and the challenges, then how we believe that we can solve or we get an answer to those challenges, then we go through some examples, practical examples and some use cases.

[00:02:24.000]
Then we dove into deep into the product. I hope that those four bullets take us about 20 minutes to make sure that we have enough time for any Q&A or any questions that you guys would have. So first, the market challenges. So the markets we in does the marketing, of course, and looking at how that market is evolving, we could place it in three different buckets, if I may say so.

[00:02:48.930]
First one is, as an advertiser, it becomes much more difficult to reach your audience of the very simple reason that we as a consumer, we’re all over the place. We on existing different sorts of channels who have all different rules for advertisers. So it becomes not easy or even very, very complex to really make sure that you can reach your audience. And second part of that equation is that because we see so much content on so many channels, our attention span became less than that of goldfish.

[00:03:19.230]
So it becomes a major challenge that even you achieve to reach your audience, you have to make sure that you trigger them fast enough and intensively enough to make sure that they’re interested. So that’s the first big challenge. The second one is when you’re in luck to have created amazing content and to places on a channel that you’re able to reach your audience, you have to make sure that you allow people to do something with that inspiration. Right. So if you have an audience that really loves your content and we want to do something to try to avoid the magical work called awareness and allow optimal conversion, allow us as a user to do something to convert our inspiration.

[00:03:57.570]
So that’s the second point. And that’s an important one, because mostly what we see and that’s where we focus on is that that last step, the optimal conversion, is still not getting enough attention until we came along. Hopefully a third one is because you have so many channels and you have so many ways and so many different sorts of content to reach your audience. It becomes very, very, very difficult to try to understand where to put your focus on.

[00:04:25.650]
Right. So it becomes difficult, even if you measure everything. Mostly it’s apples and oranges that you have to compare to becomes very difficult to to optimize. So the challenge there is to understand that you can’t be present on every channel as you want and that you have to choose which channels that you want to be very active on. So that’s a sort of tradeoff that you have to generate. Basically, normally on data that you have available and the principle of availability, there is a major issue.

[00:04:58.020]
So what do you need to do? Well, first, you have to make sure that when somebody is inspired to allow immediate conversion, secondly, you have to make sure that you can publish your content as many channels as you can, as efficient as you can, so that your cost base or your marketing budget doesn’t explode. And third one is that you have to be able to set yourself up for success so that you understand the return on investment of each and every campaign that you do, so that you learn and that you can take those best practices back to the next campaign and that you’re coming sort of circle of you’ll learn something new in your campaign with better results.

[00:05:36.630]
You learn something, improve. But the campaign and results. So that’s basically the tools that everybody understands very well. So then you come up to what we call our unique selling proposition. So what do we do there? How do we give you guys a solution for those different sorts of problems? So basically translate that into a unique selling proposition, is that we’re a marketing tool or a marketing tool that allows our users to generate much more value out of their published content by not only making it interactive but also measurable.

[00:06:09.420]
And that not only on one channel, for instance, your website, but on different channels, on display, on different sorts of social media, on third party publishing websites. If you’re in a business so pretty much all over the place and that’s our strategy to be or to make sure that you can be omnipresent with interactive content so that you can start measuring, learning and optimizing.

[00:06:31.290]
So that’s our unique selling proposition as spot when you translate that in normal English or very practical stuff. It’s a simple equation. And the first one is that when you again, when you generate the perfect inspiration content for your audience and you put on a channel where you can reach that audience, the most important point that you have to do is the third part. That is to have the best and most optimal user experience. You have to allow people to actually inspire inspiration and convert seamlessly.

[00:07:02.970]
So that’s good for the user. Right. And when you do that, it’s also good for you because because of the interactivity, you go deep enough in the funnel to generate practical and real and tangible return on investment. So that last step that is good for the user, that seamless conversion by making an interactive, you allow yourself to set up different sorts of different definitions of what you perceive as being a value. It can be followers on Instagram.

[00:07:31.140]
You can be couponing. Couponing can be something. It can be the generation can be gamification, it can be actual purchases. So you allow yourself to sell them the flexibility that depending on the nature of your content and the channel where you put content on and the audience that you talk to, they can start playing around which kind of value you want to really get out of that concept and again, measure it, learn it and optimize it in the near future.

[00:07:57.720]
And then you come to this. Just explain that to you guys. So basically, the logic that you want to have is that you go deep enough. For instance, that one is for television people of the Big Bang Theory, because they’re between 15 and 30, too, and blah, blah, blah. Now we’re going to want to go much deeper and based on interaction, understands what are the parts of the things that you really love about the Big Bang Theory and learn from that and optimize from that.

[00:08:27.150]
And that’s a simple example. The Big Bang Theory, basically, it has to do with every sort of interactivity is content, whether it’s even displays or videos or whatever. This is the level of data and granular data that you really want to have. So basically, this is a screenshot of a dashboard continuously improving. So it’s not just the dashboard, it’s a by solution. So you can click on every media or every assets to really understand, OK, for instance, that that car from where does that traffic come from?

[00:09:04.770]
Is that from Facebook? Is it from a Pinterest Post that I made? Is it from that specific website that is an affiliate to us so that you can learn and go deep enough and improve when we go practical? Some examples on interactivity. This is one that we did for Benneton. So Benneton Italian fashion brands. And the practical problem that they have is that we’re weeks of difference between the momentum that they launched their new fashion campaign, if I may say so, on the on the catwalk and when the clothing or the garments came into their physical stores.

[00:09:44.430]
So the problem that they have is they invested a lot in the fashion fashion show to get a lot of, you know, a lot of buzz and a lot of traffic and a lot of noise about all the new clothing items. But they didn’t have any way to convert that immediately into sales or almost sales. Or even into leads, because it took weeks before all those quotes came in to the physical shops. So what did we do? What did we do?

[00:10:08.800]
We made those those fashion shows of Benetton interactive and you could select out the skirts or the shoes or whatever you you prefer in that in that video. And you could drop your email address in the content itself and submit and saying, OK, let me know by email when that product is in store in my neighborhood so that they had immediately lead generation and almost the sale of products that are not yet in the store. So that’s one practical example. Second one is cooking shows.

[00:10:43.450]
So we’ve done a lot of those in our history. Interesting thing with cooking shows is it’s not just about the ingredients that the chef is using for the visually prepares. It’s also about everything he uses in the pots and pans and knives, the oil, whatever. Most of the those things are not branded. So people want to know how old you here, what kind of knife is this? Or knives is Jamie Oliver’s using and where can I purchase that or the pots and pans?

[00:11:16.360]
So this one is super easy. You click on it, you can purchase it and don’t they’ll. To give you a very extreme example, we’ve done the best cooking show on most food cooking show in Belgium and the items that people click the most on. Where was the clothing that the chef was wearing? Strange, strangely enough. And the second one were the simple pots and pans that his assistant was buying the shop next door not even placed. So it opened a lot of opportunities for to generate much more value out of a simple cooking show.

[00:11:52.920]
Another example is for IKEA. So when you’ve got influencers, we’re talking about the new IKEA outfits and the and products that are available.

[00:12:01.750]
Interesting thing. What we’ve done there is that you can do sort of encountered baskets, so maybe I’ll show the next one. It’s easier to see. So if you are watching a video or you’re looking at a picture and you have the baskets functionality on your own website, you can allow people to shop through your content. So if somebody is watching your video on the click, for instance, here on the lamp, it gets automatically sent to the basket.

[00:12:26.690]
So if you have much less clicks and you have much more purchases, I give some statistics on that later on. So that’s another way you can use interactivity. This one was for a football team in Brazil. So they used, I should say, YouTube videos on their own websites where the prequels were, of course, from YouTube themselves. So what they’ve been doing is replacing the YouTube player by another video player and using those pre rules made interactive of their own sponsors.

[00:13:02.170]
So, for instance, Fiat Sports were major sponsors of of of that team. And they then offered those three roles as an extra visibility. So what the sponsors made it interactive to allow them to create some lead generation from the content of the football team themselves. So that’s how they are using it. Another way was also to get track of it, of course, to purchase tickets. So what they had is apparently in Brazil, we have some top teams, but most of the teams are from lower end.

[00:13:35.740]
So against the teams that are lower in the classification, it’s very difficult to fill the stadium. So depending on how close the next game is, they do bigger. They push bigger discounts on purchasing tickets. So that’s one example. Another example is you see there the G or the Gallico. So they use it for legitimate reasons. So with Agalloch one, you can purchase merchandizing or you can do a meet and greet with the player. So they hit it as a sort of esthetic in their content.

[00:14:06.850]
So the more content you look, the more or the bigger the chance that you will find eloquence and the more chance that you can get some merch or that you can talk or give and check to your favorite player and stuff like that. So that’s another example here. Also in content Bosket functionality or the product immediately added to their baskets. This one was a demo that was done specifically for Tommy Hilfiger. This was an artist that is being replaced by Tommy Hilfiger also there at the baskets.

[00:14:43.720]
Interesting thing is here, what they wanted to add was a principle that you could see is music video. So there we added in an iframe the music video so that above the main video you have the other video of on YouTube of that. Specific artists, you could get away and automatically the video continues. So another example, this one we like a lot because it works very well and everybody gets it from an added value perspective. So this is an example for automotive on.

[00:15:16.530]
That’s where the principle is normally that you have those most amazing videos of cars that are very shiny and and driving very, very fast with great music, amazing rims and stuff like that by making them interactive. What you will get is that, you know, which kind of dealer is closest to you, you know, which kind of rims the car have has, you know, all the you can click on the specifics of the car. So you as an advertiser could put much more information in one act.

[00:15:49.320]
And depending on the interest of the user, you’ll know exactly what to show. So the trigger is always with the user, but you can push a lot more information in there. And of course, the lead generation.

[00:16:02.400]
Another example is Google Display Network. So we integrate it with GDM. So the principle of Google display is that it has a reach of about forty nine, forty ninety five percent of the Internet. So I think there are a bit more than three million publishing websites. So that’s the good thing of of the less good thing of them is they’re basically awareness driven. So it’s an awareness. So what we try to do together with Google is that you can make your displays interactive.

[00:16:35.730]
You can put multiple inspiration points and much more information behind beyond your display, and you can make it more alive. So because, for instance, the pulsating element, it captures faster die, people can see much more information can on the display. So the click rates will be higher. So I added some some results below. So you had a 70 percent difference of engagement rates in in the same display, made interactive cost per click, went down with fifty two percent, which all makes sense because it’s basically make it more alive.

[00:17:11.590]
You put more information on it. So chances are much bigger that people are going to click on it. One very important disclaimer there, there’s one thing that is a limitation set by Google that we can’t pass if you can only put one year old behind it. So that’s a limitation set by Juden. So that’s something that we can’t alter. If you would love to have multiple URLs, you have to think about the 360 solution that we can put life pretty fast.

[00:17:38.400]
So there are no limitations of the customization. We can put multiple inspirational dots with different sorts of variables behind it so that it’s four within three weeks almost there. This is an example of Facebook. So when you link your Facebook account to your account and make a picture interactive, you can push it to Facebook as a carousel where you will have that picture made interactive as a first main poster and everything that has been tucked in that will follow that picture in the council.

[00:18:14.310]
Another way, how you can use Facebook as you when you make a picture of video interactive on spot, you have the possibility to generate a unique that you can put behind the call to action on the Facebook ads or Instagram ads or Facebook. So these are a ways how we can put interactive content today on Facebook to know that we are continuously working on Facebook and Instagram to see how far we can push it. And we’re currently also talking with Facebook on installing a feature talking about Instagram.

[00:18:50.430]
Today, you’ve got Instagram stories. So when you’ve got ten thousand dollars or more, you’ve got the possibility to swipe up. And what you can do there is put that same year there. So from a user experience perspective, what you do when swiping up is just pulling that interactive layer above that inspirational content. And you see everything that the advertiser or the influencer wants you to see that specific content. So suddenly that content becomes much more richer. So that’s about it’s examples.

[00:19:22.170]
I just want to share two cases. These are available on a website we can send out to you guys. So don’t worry about it. So the first one is an online retailer. What they did is they did a B testing, so they took a page. And half of the audience that fixes that page was seeing nothing. And half of the audience that saw that page saw the interactive audio version of the page. And the results were and it’s them that measured not just the results were that based on the questionnaire that people like much more, that the content has been made interactive because it more that.

[00:19:59.830]
The magazine feeling an inspirational feeling compared to a very functional e-commerce platform. The interesting thing is what we saw by allowing people to shop through the video is that the average order value went up. So the average order value went up by 19 percent. And when you think about it, it’s this logic if you push much more inspirational content to your audience. So instead of just a pair of shoes or skirt, you show the ensemble or instead of just a chair, you show the living room completely decorate it by just giving people the full inspirational picture people.

[00:20:41.020]
And you make it interactive. And actual people are people are much more enticed to purchase more, hence the net plus 19 percent and also the 20 percent increase in orders. So it’s what you also saw is that people just did more purchases, some first purchases, more people buying. So that was on the e-commerce site. The other one is Sopo. So that’s a publisher. It’s the biggest publisher in Portugal. And they have a big audience in Brazil also.

[00:21:09.790]
So basically how they use the interactivity is as a basic functionality where they push the content to their viewers. So making sure that the value perception of the content is much, much higher. So instead of just showing a video of a very nice looking bay where you can go to online travel, then make it interactive and they say, well, here’s the map. There it is. That’s the name of the hotel. That’s the name of the beach for accidents.

[00:21:41.050]
Top airlines is flying over there and stuff like that. So they use the enrichments to give much more information and the better experience to the to the reader. But at that same time, also to earn much more money, because pretty much is during the content. We’ve done a case together with them with SUPPO and that was for the English, which is fashion brands and fashion retailer. And they did print content. So the principle of showing people new ensembles on video made interactive.

[00:22:11.260]
What you saw is that in the very short timeframe to able to send much more than sixty thousand visitors to the website of Englis with a very low bounce rate. And the thing that surprised everyone the most also us was the duration. So people spent more than three minutes on the advertiser site, on the site of English again, where they also saw the interactivity there to purchase. So what you there saw was the stickiness of the content because of the interactivity needed to to be your sales.

[00:22:44.170]
So this is a little bit of theory, a little bit of framework and backgrounds about who we are and what we’re doing, what we’re doing.

[00:22:52.270]
And what I now want to do is if that’s OK, if you guys guide you through the products just to see if I can close my. Points move. Product here. Sirkin’s. OK, I can hope that you guys can see my screen now from the product, so basically I want to welcome you to spots. So we’ve got four big environments, the spot Eco-System. The first one is the media SEXON assets, styles and reporting. The most easiest way to start making something interactive is not with a picture of the video, but with the things that you want to make or put into interactivity.

[00:23:54.220]
So that’s what we call the assets. The assets are pretty much the products that you want to put into the videos or the pictures. So you’ve got two ways to produce an asset. The most easiest one available is an asset feet. So what do I mean with an asset fee? If you have your products stored somewhere where you change the picture sometimes, or the ability of a certain product to change the price that it automatically gets pushed towards so that you’re always showing the right information.

[00:24:28.000]
So it works. Very simple. I’m just going to edit this one. Copy paste. It’s. To do a new one, so pretty much this is how you connect that feed, you give it a name. Well, you put in your assets, Earl, this custom header is something that you can use if you want to put a sort of security on it. You guys, you’re on the air as upswelling here on our biggest Spycatcher business packet’s.

[00:24:56.250]
That means that you can update or select and update your feet every hour. This is especially important for e-commerce. If you change your prices suddenly, sometimes daily and multiple times a day, you really want to select an hour. And if you have a very, very, very big database, 20, 30, 40, 50 thousand products, you can do this. You can put on the official search. And what happens then is will index. So that’s a I will index every product in that database.

[00:25:25.680]
So later on, when you’re using a product and a picture, a picture or a video and you don’t know the exact name of that product, that you can just ask the algorithm, go fetch proposals, what it could be from my own database, and then it presents you some examples. And that’s an easy way to find it that way. So what happens if you click next? We’re just going to ask you if this is what you want to see.

[00:25:51.630]
So that’s basically how we going to read it as a system. And then the last step that you want to do is you just want to match one with the other so you can say, OK, the idea what you want to have is called product ID. My feet. The name is in the title. The is called Link in my database. And if you want to fudge the image, what you do is you click on Image Link. Do you have multiple products in your products, pictures?

[00:26:20.460]
And you know the problem. You just click, add another image and then you go for this additional image link. You should know that we’re from Belgium being sports important in multiple languages. So this is always also directly foreseen here. So if you have multiple feet in multiple languages, you can just like this one, say a default language and your other language. And what will happen is that based on certain parameters, but the most important one is the language professor will push the right language to your user.

[00:26:52.620]
So if some if you have an English Spanish product feet and the browser is in Spanish, you, the viewer will see the Spanish offering of your product. So that’s pretty much how it works. If I click here on my feet, then Bob’s your uncle. Everything is done and you have your product for life and kicking the second one you second way that you can generate unless it is by just manually generating your essid. So it’s a name and the product.

[00:27:24.450]
You’re also pretty much it’s the role of the, I should say, the product that you have life you can drag and drop your own image and then you can start adding fields. So what’s the price? What’s the brand, what’s the description? If you want to add more fields, then you can just add more fuel. So that’s not a problem at all. There are no limitations on here.

[00:27:46.710]
That’s pretty much everything about assets. Then we go to first styles, then I’ll jump into media styles. This is pretty much the most important parts of of the sports ecosystem. So the nature of your content and what you want to do with it from a conversion perspective pretty much defines which kind of style that you want to use there. Again, you guys, you’ve got a business package, so there are no limitations on the number of styles that you can generate or that you can customize so that you can use.

[00:28:21.420]
So there’s no limitations there. What we’ve done to set you guys already a little bit on track and to give it a little bit of inspiration is at some standardized styles of interactivity. For instance, if I would take Laura here, you get an overview of the different sorts of interactivity that you can put on your media. Do you want to have it like a button where you have the picture and hear the information? Or do you want do you want to have it that way with an expanding cart?

[00:28:51.300]
Do you want to have a closet, for instance, and kind of click this one where you have on the side not visible only, but here are the plus when you click on it, the probably the product or it comes open and you see the products here, you can test it out with different backgrounds just to make sure how the style looks. So this allows you to already understand what the basic or the standards applications are of interactivity. Mostly all of them are based on best practices.

[00:29:18.300]
So do know that we do know that we’ll be expanding those standardized style sets. So based on what you want to do, based on the nature of your content, based on your branding, it’s going to go, for instance, if you do a professional high in fashion, Laura, and bilum if you have really young. On fashion, you would go more in the direction of Sparke if you do something it like or four guys or a sporty you would consider night.

[00:29:45.220]
So depending on that kind of parameters, you will have a preference for a standardized style. You can use it, you can adapt it, you can save it, you can customize it so you can start playing around. And if you have any questions, we’ve got some questions from all sides who are really mastering this. So if you’re really if you would be a little bit lost in translation, you’re just a Chattaway or tool and we can set you on track and field.

[00:30:12.340]
So now you’ve seen what you can put in content, how you can put in content. Let’s not look, actually, how are you going to do it? So you become a medium media. You can upload or even upload your pictures, your videos or even displays for GM. And for instance, let me take a key on here. When you click on a video, what will happen is our tiger will open and the tiger have some, have some or hesam blocks.

[00:30:40.990]
Here on the left side, you will have all your products, all of your assets. If you click here, you will have all your widgets that are there. I do know that I’m here are just a little bit slower. So every style that you have active, you can choose from here. So and three is when you go to suggestions, you can just drag and drop it here. You can start playing the video and then you can start enriching how rich it is.

[00:31:14.860]
Very simple. You take a drag and drop it. Well, and then you can start playing so you can say, OK, I want to have that offset from that second to that second, you can select your style in the visibility on how you want to let it show made interactive. And if you want to test it out, what you do is you click on preview and then you can just see how it looks like before you will publish it, before you will publish it.

[00:31:45.630]
You should always look here on the left side. So standardize the video size will always be responsive because we do mobile first developments. But if you really want to choose to for some reason, you can also take fixed with you’ve got behavior. Behavior is a small, unimportant detail. So we standardize or set the standard on autopilot so that it’s. Yes. So that when somebody visits your website, the video starts playing from the moment it comes into the real estate so it becomes feasible.

[00:32:18.300]
That means that it’s automatically muted because some browsers do not allow us to play when the music is on or when the sound is on. So when you want to have it with the sound, you have to push up, play out, and then you can choose to put muted score and then you have some experience. Thing is, again, you guys, your business, what you can do is you can just say hi to Spot Loga and then you will not see made interactive by.

[00:32:43.510]
But when you select that, well, so that’s gone. If you want to check tags, what do we mean by that is when when you press pause that you then only see to show the tags if you want to have the tag counter on so that people see how many products are made interactive here. So that’s a little bit of fine tuning that you can do with cards. So these are cards in this file. You can ask to expand them so that they’re completely visible.

[00:33:13.320]
If you put that out, what will happen is they’re stacked. So that’s why you can play with how to make it visible. You have a closet if you want to. That’s what I showed you guys earlier. When you click on the plus so that it folds out and you see the products there do also know that you can put a poster image on it. And here unimportance, where is the data for. So what you can also do is when you select a style and you choose to say that it’s a data form, what you can do is you can ask people to drop their email addresses, for instance, in the picture or in the video so that you don’t have to click first where window opens, where you have to read it and then put your email.

[00:33:57.110]
Now, if you can put a call to action and the feeling you immediately in the content itself and all every input that comes in is available on your account. So every email, email address that you assemble will be available in your account and then you can publish. You’ve got a few ways to do it. So the first one is the JavaScript and that second one is iFrame, or you can just work with Shared Link. That’s up to you.

[00:34:25.020]
It’s the jobs. Keep them better from them, but it’s just copying this one and you’re alive and you can go for the rest. I think I’ve told you guys everything maybe except this one. Yes. This is the last one that I wanted to put you guys attention on is there are three actions that you can install when somebody clicks a spot. So the first one is the basic one is opening a euro from a political page.

[00:34:56.810]
The second one is iframe iframe popup. And so, for instance, that when somebody clicks on the video, you don’t want to push them out of your content, that when they click on the video you don’t have a new page. But the page is shown as an iFrame so that it doesn’t feel up, fill up your complete window and that people still stay in your video. Third one is the open form. So that’s what I discussed about filling in email addresses and WIDGREN.

[00:35:25.940]
The fourth one is triggering JavaScript event. That’s the one that you want to select if you want to do the content. So if you have a shopping basket on your own website, that’s what you do. You trigger JavaScript events and then you link your events from your baskets onto these events so that both talk to each other and you can push those projects into your shopping basket. So this is a drill through of our Tyga. Some extra information that I wanted to share with you guys is reporting.

[00:36:01.520]
I’m going to take this one. So what you saw in the PowerPoint presentation is the reporting that you have. This is one that we’re working on. So this one is a little bit different, is also a bit more detailed. But that’s not the one that you guys are seeing. This is still a work in progress. So pretty much what you get here as your funnel, your metrics over time, you can change tools, of course, from a data perspective, and then you can get your drill down depending on the media and the assets.

[00:36:28.790]
We can just select media and only the assets are shown of that media or if you want to work together around. So if this product is in 20 minutes, you get a selection of where that product is. And if you want to do a drill down, you can just analyze and go to some detail and then you get to drill them up to the product level. So that’s what we really want to do for you guys so that you can go as deep as you want to really understand the dynamic behind the reporting.

[00:36:59.360]
Some lost administrative points. So this is your profile and your settings. So here you’ve got your accounts. Here you can you can link your social channels. You can see which kind of subscription that you have and select. That’s the billing information if you’re your company and person, person, person, sorry. If you are paying clients, you will see your invoices here so that those are always available here. You’ve got the spent of your credits. So what we want to make sure is that you see where the credits are going through.

[00:37:37.490]
So we want to make that as transparent as possible. So if you see that your conservative credits are going to that, you can actually see why, when and how that happens for you guys. You here you have your codes that you can add here. You’ve got referral programs. So just for information, we have a referral program that is life where when we work with partners, we want every user can do that. And you have your unique referral code here that you get 50 percent of every purchase that you prefer and you can track that progress here.

[00:38:12.160]
Last one here on team. You can add all your team. Members or your team members here, so pretty much, and this gives you a very nice overview settings, maybe a last thing that I want to show you guys before we start Q&A is our roadmap we’re going through. So this is a public one. So you guys have all access to it. So how it works is very, very basic and very simple. So if you have ideas, please throw them in here, look through them.

[00:38:44.120]
If they’re not already there for the ones that you love, please be very, if I may ask it, be very active on it the more that you guys vote, but the better that we understand what you prefer. If you want to meet, if you want to have more information about a product strategy, you can find it here. So if you want to have some background information about the product strategy once in a while, we and that’s twice a week we look in here and we filter out those that we know are very interesting for existing clients because once you guys have voted on it.

[00:39:15.680]
But secondly, we’ve got requests in the chats and from my active clients from the past. So these are the ones that we’ve identified as ideas and ideas are the ones that we’re one wanting to scope that we really want to look at and if we can, that we want to integrate them. So it’s an interactive widget for test-Drive. It’s disqualify integration. We have quite a lot of requests for that. It’s the pixel. So just like Facebook pixel that you can put a spot pixel on your website so that you can see the actual not clicks but also purchase, so that you see the end of your funnel when you’re loading up videos or pictures, or if you are if you want to generate interest in our system that you see the loading time is two seconds, 20 seconds.

[00:40:04.340]
Do we have time for coffee or is that not needed so that you guys that you’re not in the dark here, compatibility with Bookham or so just like with Shopify today, you can use the that’s already. So you can use interactive content with consumers and you’ll be fine. But we really want to push that further, that it’s really integrating functionalities. Same with WordPress and mentor. So having our generating and producing plugins, their portability with open cards. This one is a very nice one, very interesting one.

[00:40:34.220]
So the principle that you can have multiple offerings or show multiple offerings for the same product. So that’s one that we see as being very interesting, senior integration. So that’s also a good one to dig a little bit deeper in that. So when you produce a urinal that you’re always a subdomain of our domain because we can’t impact your website or your domain today, we have already way too, if you want to have that under your name or your domain, that we can do that.

[00:41:06.590]
There was a very good proposal from one of the upswelling to say, OK, put out is also a simple solution, because that’s also a very simple, direct way to to get the same results. So we absolutely love that idea and we for sure going to do that. We just have to make sure that we can scope that in time. To put it like another one was special for agencies so that you can have credits or credits to different sorts of media.

[00:41:33.650]
So if you have three interactive campaigns life and you have 90 credits that can say 50 credits to contain, 120 credits to campaign to and twenty credits to three so that you can allocate your credits to different sorts of campaigns and media. And the last one is branching. So the principle that when you’re in the video that you can interact with the video and go to a for a later stage in the video or open a new video. So that’s branching.

[00:42:02.000]
We can already do that, but not super straight forward. But that’s perfectly possible today. So if you would be interested in that, you can contact us later through the chat. But there is a much better and much more slick way to to put that into the system. So that’s also one that we really want to do and really want school. And when you look at school and plans, so these are the things that we are currently working on.

[00:42:28.130]
So as I said earlier, 360 interactive ads. So normally that should be ready in the fourth, the same exhausting debate we’re working on. So that’s the end of September. So the preschool there is we’ve got some clients who are ottati over the top, so who do streaming and they make their previews interactive. So there we we’re evolving into the next stage where we will implement the first page structure so that they can work with programmatic.

[00:42:54.020]
And also we’ve taken up the challenge to that multiple social media accounts into one account. It was also very much a need and a request from quite a lot of upswelling. So also for agencies, if you’re working on multiple social media accounts, that you can lead up to the same account. So that’s also one that we’re working on for the moment. Things that are almost ready. So that’s on the working on a column. Our interactive catalogs. So it’s principle of uploading a PDF catalog, make it interactive and publish it on your website already to put in to bring it a bit to the next stage and not just adding buttons on a digital PDF, but also allow you to adjust features in between.

[00:43:40.690]
So if you have a PDF of a retailer that has been uploaded, be made interactive, that you can play around still with pages that you can add to your somewhere on the left side, you have the ingredients and the pots and pans. On the right side you have the cooking video over, for instance. So that’s one that we’re working on then two widgets. So to subscribe to newsletter widget discount widgets so that you can start playing around with prices that change so that the money’s 15 percent call to action.

[00:44:12.100]
Also, the strikethrough and the last one is install different user users. So everyone is as an administrator. So we want to make different sorts of rules there so that you have separate means. You have got people who make the content and directive and publish a content. You’ve got a client who’s watching it. So these are the rules that we’re preparing. Also a life that was also a request from a few of the of the upswelling. That’s what we’re doing now between so sculpting plants and working on it.

[00:44:43.900]
That’s between now and end of September, everything. What are some ideas from the moment that is for October? So just to give you guys a little bit of a heads up on how you have to read it again, don’t hesitate to add extra ideas or to vote there. We follow good growth. So we believe that the big blocks of our products are done and we just want to listen and see how people use a product to learn better, how we can mature further to be a better assistant.

[00:45:13.320]
So that’s how it works. For the moment. I think I’ve said everything. So lindsy. I think we’re ready for questions. Absolutely.

[00:45:23.230]
And I will say all of the questions in the Q&A box have been answered. Swelling’s if you have. Yeah. Your team’s great. So similar things. If you have any questions that you would like answered, you could definitely send those over now. Otherwise we can keep this relatively short and sweet. That was a really great walk through and a lot of questions that we usually get are going to be about roadmaps. So thank you for spending so much time on that.

[00:45:49.930]
I’m just going to ask a couple clarification questions, things like that that have come in. So the first one is, is this compatible with Wick’s e commerce? Yes, it is.

[00:46:02.800]
It’s the same logic there as as we had with the word press with him. So we already have clients who are using works and publishing interactive content on that. So if there would be any questions or information on how to put that life, don’t just hesitate to ask it in the chat and we’ll send you guys way to put it online as fast as you can.

[00:46:23.260] – Lindsay (AppSumo)
Thanks. All right. Can you upload Jeff’s to use US spots?

[00:46:29.950] – Michelle (Spott)
That’s a good question. I have to check. To be honest, I’m not sure. I don’t know if my team said it, but I think we have to come back to on that for the very simple reason we allow you to make juice out of interactive picture. So it’s a question that has not been asked yet. So if we know who asked it, we can send you guys the answer later on after the chat when we find out.

[00:46:58.570]
Yeah, I, I can probably find that person somewhere. Oh no I can’t.

[00:47:04.480]
They said it’s an anonymous attendee, but you can just drop his question into the chat on the and we’ll make sure that he gets an answer immediately on that one.

[00:47:13.630] – Lindsay (AppSumo)
OK. All right. Tom wants to know, can you import from Kim TaeJa or Snaggle? You can as long as you have an online product feed, so it comes back to you have to put a public figure URL in there and if themselves they don’t offer that, there is a simple way using a Google drive to to make sure that it works. Again, we have I think we had the question like two days ago from the personal user that we put on the way.

[00:47:50.120] – Michelle (Spott)
So it’s absolutely possible. Yes.

[00:47:52.790] – Lindsay (AppSumo)
All right. So all right. Why is there a max number of interactions per image slash video?

[00:48:03.360] – Michelle (Spott)
Yes and no, it’s a very difficult question. It depends on a few parameters, it depends on the nature of the content and depends on the length, for instance. But what I can say is you should never put more than three spots on the same time, on the same offset. So if somebody presses pause, for instance, you should never eat more than three. And three is the most optimal one, never to fire. Ever, never, ever.

[00:48:30.780]
That’s not good for any that’s not not good for any content. Do no. Again, it depends a bit on on the nature of the content. For instance, if you have very actionable fashion, high energy video, it may be best to use a closet. So remember, when you have the clothes on the left side, when you click, it opens. That’s the best solution, for instance, for that kind of content, because then you’re not disrupting the content experience and you leave it with the with the viewer to do that first interaction.

[00:49:03.000] – Lindsay (AppSumo)
So that’s that’s how you have to look at it. All right, the next question.

[00:49:12.530]
Ba, ba, ba, ba. OK, so this is a clarification question, so all of these have been answered, but I do want to make sure that people watching us in the replay against some of these answered. So the question has come up a couple of times. What kind of video resolutions do you support is for.

[00:49:30.730] – Michelle (Spott)
OK, yes. Simple answer. That’s OK.

[00:49:35.770] – Lindsay (AppSumo)
Awesome. And we had a couple of people asking specifically for that resolution. And then the last one, is there a maximum length of video that could be used?

[00:49:49.220] – Michelle (Spott)
Good question. It depends on the channel, for instance, for over the top to the extreme shows longer than twenty five minutes. Don’t make any sense. So forget about making James Bond interactive, for instance. Doesn’t make any sense to do some cooking shows, fashion shows, the voice travel shows, all those formats, about twenty five, thirty minutes kind of thing. Those are gimmicks.

[00:50:22.430]
When you’re talking about Instagram, of course you’re 10 seconds, 15 seconds kind of logic. So again, the length depends on the on the channel, but it all points itself out there. So the channel is more important than the interactivity.

[00:50:38.270] – Lindsay (AppSumo)
Cool. All right. There again, nothing else here in the Q&A. A couple of good questions and answers that we did get. The bullet sizes outside the bullet sizes can be customized. The size of the dots can be customized, that they’re more visible concerning stories. You mean the swipe up is something that people. I will actually see only if they swipe up, therefore reducing the chance of accidents, dental clicking. Yes, that is correct.

[00:51:12.230] – Michelle (Spott)
And on the buttons, because I didn’t spend too much time on that. Maybe a little time, if I may. Everything is customizable so you can change the color of the buttons. You can change the size of the buttons. You can upload icons where you just don’t use a shopping bag, shopping bag item or cartes item or the logo of the company. So you can use whatever, whatever image that you want to that you want to select or choose instead of a spot.

[00:51:42.050] – Lindsay (AppSumo)
So it’s complete. That’s the good thing. It’s a it’s a pocket knife. So it allows you to do what you want so you can customize interactivity up to pretty much. Amazing. Yeah, it sounds everything sounds wonderful, it sounds like. We also don’t have any more questions. Siblings, you’ve got anything.

[00:52:02.780]
Now is your moment and thank you all who have been sending in your questions. I’m just stalling. Just me over here, stalling a little bit. All right. I’m done stalling siblings. Thank you so much for joining us today. And thank you, Michelle, for walking us through all of that. If you have not already, you can go to APSA dotcom slash spot. That’s with two T’s and you can redeem your codes. It is starting right now for just fifty nine dollars for a lifetime deal.

[00:52:33.980]
And once you get rocking and rolling, we love to hear how it’s going for you so you can go ahead and leave those comments down in the review section. If you have any more questions, you can leave those on the deal page. And of course, this is backed by up to 60 day guarantee. So you can try it out, see how it works for you. It sounds like it’s going to work great. We’re getting a lot of comments.

[00:52:55.940]
We’re getting some comments in the chat. Thank you. This was awesome. We got a lot of thank yous in the Q&A box, so. Yeah, thank you so much for doing all this and for hanging out with us today. You have been awesome.

[00:53:06.770] – Michelle (Spott)
Thank you. Thanks, guys. Have a good one. Go one.

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