Referly Atlas — Server-side ad attribution platform
Server-side conversion tracking and ad attribution for stores that need fuller conversion data in their ad platforms and reporting.
Lifetime DealNewDirectMarketing & SalesAd Management
Referly Atlas — Server-side ad attribution platform
Tool Overview
Referly Atlas is designed to capture store conversions, match them to ad activity, and send the resulting events back to ad platforms. It uses first-party and server-side tracking to reduce gaps caused by browser pixels, ad blockers, and cookie limits.
The product connects with ecommerce stores and payment sources, supports multiple ad destinations, and adds reporting for campaign, ad, and creative performance. Its lifetime tiers scale by stores, tracked revenue, ad accounts, seats, and data retention.
Date added October 27, 2026
Our Take on Referly Atlas
Referly Atlas is aimed at ecommerce teams that want their ad platforms to receive more complete conversion signals than a browser pixel alone can capture. Its mix of server-side events, cross-device matching, campaign reporting, and creative reporting is focused on paid acquisition decisions.
The plan limits matter: store count, tracked monthly revenue, ad accounts, seats, and event history all change across tiers. Its promised performance outcome is subject to the terms of its 90-day guarantee, so the tool should be judged on a real store’s setup and results.
It fits businesses and agencies already spending on paid ads across supported platforms. It is less relevant for teams without ecommerce conversion data or a meaningful ad budget to measure.
At a Glance
What stands out
Atlas sends first-party, server-side events to supported ad platforms and includes platform event-ID deduplication.
It matches conversions with cookies, email, phone, customer IDs, or fingerprints to fill gaps left by browser-only tracking.
The product supports stores, payment sources, and up to 10 ad platforms, with unlimited pixels per store on every tier.
Its reporting includes an ad center for spend, ROAS, and MER plus a creative center for ranking campaign creatives.
Things to note
The product's higher-ROAS claim is part of a conditional 90-day guarantee, not a result promised for every account.
Tier limits cover stores, tracked monthly revenue, ad accounts, team seats, and how long event history remains available.
Google Ads events fire in the browser automatically, while several other destinations use server-side events.
Tracking continues after a monthly revenue cap, but the selected tier still sets the cap and other usage limits.
Tiers Comparison
| Feature | Tier 1 | Tier 2 | Tier 3 | Tier 4 |
|---|---|---|---|---|
| Price | $199 | $499 | $799 | $999 |
| Stores | 1 | 5 | 15 | 50 |
| Tracked revenue per month | $25k | $150k | $500k | Unlimited |
| Ad accounts | 2 | 10 | 30 | 100 |
| Team seats | 1 | 5 | 25 | 50 |
| Event history | 90 days | 1 year | 2 years | 2 years |
| Creative center | ❌ | ✔️ | ✔️ | ✔️ |
| Priority support | ❌ | ❌ | ✔️ | ✔️ |
| Best For | One store finding winning ads | A few stores scaling paid ads | Brands and agencies with many stores | Large portfolios with unlimited revenue |
Deal Details
Deal TypeLifetime Deal
Current Price$199
Refund PolicyFull refund within 7 days for any reason. From day 8 to day 90, the conditional guarantee offers a refund if Atlas does not lift ROAS by 20% and its stated terms are met.
PlatformDirect
Founded—
Team Size—
Headquarters—
Funding—
What's Included in the deal
All tiers include
Lifetime Atlas access
Future updates for the mapped plan
Unlimited pixels per store
First-party server-side tracking
Cross-device matching
All 10 ad platforms
Scales by tier
Store allowance
Monthly tracked revenue cap
Ad account allowance
Team-seat allowance
Event-history length
Creative center and priority support
Founder and Company Information
Ayo Aliyu is named as Referly’s founder on the Atlas deal page. The page says the company has spent two and a half years building its tracking technology before bringing that work to ad tracking.
Interested in this deal? Check it out on the deal platform.
Referly Atlas's Key Features
Server-side tracking — Capture visits and conversion events with first-party, server-side tracking designed to keep working beyond browser-pixel limits.
Conversion matching — Match orders to ad activity through cookies, hashed customer details, customer IDs, or fingerprints.
Ad destinations — Send selected events to Meta, Google Ads, TikTok, Snapchat, Pinterest, X, Reddit, Microsoft, Taboola, and Klaviyo.
Store connections — Connect Shopify, WooCommerce, Ecwid, Wix, Squarespace, Webflow, or a custom website, plus listed payment sources.
Ad center — Compare paid-channel spend with tracked revenue, ROAS, CPA, and MER in one reporting view.
Creative center — Review creative-level performance signals including revenue and hook, hold, and click scores.
Referly Atlas's Use Cases
Shopify stores spending on Meta, Google Ads, or TikTok that want order data sent back to those platforms.
WooCommerce and custom-store operators who need server-side conversion tracking without relying only on browser pixels.
Ecommerce agencies managing paid acquisition across several stores, ad accounts, and team members.
Growth teams that want campaign and creative reporting beside their tracked ecommerce revenue.
Watch it in action
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User Reviews for Referly Atlas
Here's what our community thinks about Referly Atlas
Here's what people are asking about Referly Atlas (FAQs)
What does Referly Atlas track?▼
Atlas captures visits, orders, leads, trials, and subscriptions from connected sources. It then matches those conversions to ad activity and sends selected events to supported destinations.
Which stores and payment sources can connect to Atlas?▼
The page lists Shopify, WooCommerce, Ecwid, Wix, Squarespace, Webflow, and custom websites. It also names Stripe, Paddle, and Chargebee among its payment and conversion sources.
What happens when I pass the tracked revenue limit?▼
Tracking does not stop after you pass the monthly cap. The deal page calls the cap soft, but each tier still has its own monthly tracked-revenue allowance and other limits.
Does Atlas work with Google Ads and Meta?▼
Yes. Atlas lists Meta, Google Ads, TikTok, Snapchat, Pinterest, X, Reddit, Microsoft, Taboola, and Klaviyo as destinations. Google Ads fires in the browser automatically, while several other destinations use server-side events.
How does the 90-day guarantee work?▼
You can request a full refund within the first seven days for any reason. From day 8 to day 90, the additional refund condition depends on Atlas lifting ROAS by 20% and on meeting the stated tracking, spend, and comparison terms.
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