StoryChief — Multichannel content planning platform
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Lifetime DealNewAppsumoMarketing & SalesSocial Media Management
Inrō — Instagram DM sales automation
Tool Overview
Instagram conversations are hard to answer quickly when comments, DMs, story replies, and ad leads arrive throughout the day. Inrō uses an AI agent and automations to handle those conversations in an account's own tone.
It is built around Instagram rather than a general social inbox. Teams can connect lead capture, campaigns, a CRM, and human handoffs to their Instagram workflow.
Date added October 20, 2026
Our Take on Inrō
Inrō is a focused option for businesses that treat Instagram DMs and comments as a real sales channel. Its agent, triggers, lead capture, and campaign tools cover the work between a public comment and a qualified conversation.
The focus is also the limit. It suits teams with an active Instagram Business or Creator account, not businesses looking for a broad help desk or a tool for every social network.
At a Glance
What stands out
It can trigger AI-powered or keyword-based DMs from comments, story mentions, story replies, and ad leads.
The AI agent can use an account's tone, knowledge base, and real messages as training material.
Every tier includes the Inrō API and MCP server.
It runs on Meta's official API as a Meta-approved Tech Provider.
Things to note
Inrō is built around Instagram, so it will not replace a multichannel social media suite.
AI messages and AI checks use monthly credits that reset each month.
Automation quality still depends on the account's training material, triggers, and escalation rules.
Meta Conversions API access starts at Tier 3, so lower tiers have a narrower measurement setup.
Tiers Comparison
| Feature | Creator | Creator Pro | Business | Scale | Agency |
|---|---|---|---|---|---|
| Price | $59 | $119 | $299 | $499 | $799 |
| Lifetime access | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Inrō API and MCP | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Meta Conversions API | ❌ | ❌ | ✔️ | ✔️ | ✔️ |
| Best For | One creator account | Growing creators | Small business teams | Higher-volume teams | Client work |
Deal Details
Deal TypeLifetime Deal
Current Price$59
Refund Policy60 days
PlatformAppsumo
Founded2023
Team Size1–10
HeadquartersFrance
FundingPre-Seed
What's Included in the deal
Core conversation tools
AI DM agent
Comment triggers
Story reply triggers
Story mention triggers
Lead capture
Human handoff
Growth and connection tools
Keyword automations
Multi-media campaigns
Inrō API
MCP server
Calendly, Make, Shopify, and Stripe connections
Founder and Company Information
Pierre and Etienne founded Inrō after working together in e-commerce and marketing for more than six years. Etienne Gatti is listed as CEO. The company describes Inrō as an AI agent for natural Instagram conversations that can qualify leads and support sales.
Interested in this deal? Check it out on the deal platform.
Inrō's Key Features
AI DM agent — An AI agent can reply to DMs and comments using an account's tone, knowledge base, and real messages.
Comment triggers — AI-powered or keyword-based automations can send DMs when someone comments on a post.
Story triggers — The platform supports triggers for story replies and story mentions.
Lead capture — It can capture emails and phone numbers and qualify leads during Instagram conversations.
Human handoff — Teams can hand a conversation to a person or limit the agent to selected folders and topics.
Campaign tools — Multi-media campaigns and automations help teams manage follow-up from Instagram activity.
Inrō's Use Cases
Content creators who receive recurring Instagram questions and want a structured way to turn replies into conversations.
Online coaches using Instagram comments and DMs to qualify people for calls or offers.
Marketing agencies handling Instagram workflows for more than one client account.
Ecommerce teams that need to connect Instagram conversations with Shopify, Calendly, Stripe, or Make.
Watch it in action
Similar Alternatives to Inrō
ManyChat
ManyChat is an alternative listed on the deal page for teams comparing Instagram automation options.
Hootsuite
Hootsuite is an alternative listed on the deal page and is better known as a broader social media management option.
Manual inbox
A manual Instagram inbox keeps every answer human-written but can become difficult to manage as message volume rises.
Standalone CRM
A standalone CRM can manage sales records but does not by itself automate Instagram comments, story replies, and DMs.
User Reviews for Inrō
Here's what our community thinks about Inrō
Here's what people are asking about Inrō (FAQs)
What does Inrō automate?▼
Inrō can automate Instagram DMs and comment replies with an AI agent. It also supports triggers from comments, story replies, story mentions, incoming DMs, and ad leads. The goal is to carry a conversation toward a lead, booking, or sale.
Can Inrō sound like my account?▼
The AI agent can be trained on a knowledge base, an account's tone, and real messages. That gives it material to work from, but the team still needs to review the setup. A human can take over conversations when needed.
Is Inrō safe for an Instagram account?▼
Inrō says it is a Meta-approved Tech Provider and runs on Meta's official API. It distinguishes this from tools that bypass Instagram's API. That does not remove the need to use responsible messages and account settings.
What are AI credits?▼
Each AI message uses one credit. An AI condition check or AI detection step inside an automation also uses one credit. Credits reset monthly.
Which integrations does Inrō support?▼
The deal page lists native connections to Shopify, Calendly, Stripe, and Make. It also says every tier includes the Inrō API and MCP server. Make can connect the workflow to additional platforms.
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