19 SaaS SEO Marketing Tips to
Boost Your Visibility in Search Engines
If you’re a SaaS startup, then you know that visibility in search engines is key to your success. In order to compete with the big players in your industry, you need to be ranking high in Google and Bing for relevant keywords. According to a study by Search Engine Land, SaaS companies that rank in the top three organic search results receive nearly 60% of all web traffic.
But achieving this level of visibility can be a daunting task. There are many different factors to consider, and the rules keep changing all the time. That’s why in this blog post, we’ll discuss some search engine optimization (SEO) marketing strategies that will help boost your visibility and attract more customers to your website.
But before that, let’s take a look at some of the basics of SaaS SEO.
SEO for SaaS Startups: The Basics
In order to rank high in search engines and improve your brand awareness, you need to optimize your website and content for relevant keywords. But before you start targeting keywords, you need to understand your audience. Who are you trying to attract? What are their interests and needs?
Once you have a good understanding of your target market, you can start targeting keywords that are relevant to them. But remember, as far as digital marketing is concerned, it’s not enough to just include these keywords in your content. You also need to ensure that your content is high quality and provides value to your readers.
In addition to optimizing your website and content, you also need to build backlinks from high-quality websites. Quality backlinks are one of the most critical factors in determining your ranking in search engines.
Making sure your technical SEO is in order is also important. Your website should be fast and mobile-friendly, and you should use the correct title tags and meta descriptions.
Now that we’ve covered the basics of SaaS SEO let’s move on to each SaaS SEO strategy that will help boost your visibility.
SEO Marketing Strategies for SaaS Startups
Here are 19 SaaS SEO marketing tips that will help you boost your visibility in search engines:
Tip #01: Optimize Your Website for Mobile Devices
More and more people are using their mobile devices to access the internet, so it’s essential to make sure that your website is optimized for mobile devices. According to a study by Google, 61% of users are unlikely to return to a website that’s not mobile-friendly.
Google now uses mobile-friendly criteria as a ranking signal, so if your website isn’t mobile-friendly, you’re likely to rank lower in search results. To help you determine whether your website is mobile-friendly, Google has created a Mobile-Friendly Test. This test will analyze your website and let you know what needs to be fixed in order to make your website mobile-friendly.
Tip #02: Publish High-Quality Content
As we mentioned earlier, one of the most critical factors in ranking high in search engines is publishing high-quality content that provides value to your readers. In order to rank well, you need to have a steady stream of fresh, new content. According to a study by Hubspot, the most effective B2B content marketers publish at least 16 pieces of content per month, including four blog content, four e-newsletters, four white papers, two case studies, and one interactive asset.
Not only is it important to publish high-quality content, but you also need to make sure that your content is well-optimized for keywords. You should use your target keywords throughout your SEO content and make sure that they appear in the title, the body, and the header tags.
Tip #03: Use Relevant Keywords in Your Title Tags and Headings
One of the best ways to optimize your SaaS website for keywords is to use them in your title tags and headings. This will help tell search engines what your website is about, and it will also help attract more visitors to your website.
For example, if you have a SaaS company that provides online invoicing software, you would want to use the keywords “online invoicing software” in your title tags and headings. This will help you rank higher in search engine results for those keywords.
You may use a tool like SEOMoz’s Title Tag Analyzer to help you come up with the best title tags and headings for your website.
Tip #04: Optimize Your Images for SEO
When you upload images to your website, be sure to optimize them for SEO. You can do this by adding keywords and captions to your images and by using the correct file names.
For example, if you have an image of a woman typing on a computer, you would want to name the file “woman-typing.jpg.” This will help you rank higher in search engine results for those keywords.
You can use a tool like ImageSEO Tool to help you optimize your images for SEO.
Tip #05: Use Social Media to Promote Your Content
Social media is a great way to promote your content and attract more visitors to your website. Not only can you share your content on social media, but you can also use social media to interact with your readers and build relationships with them. According to a study by Social Media Examiner, 93% of marketers who have used social media for at least two years report that it has helped them increase exposure for their business.
Some of the best social media platforms for promoting content include Twitter, Facebook, LinkedIn, and Google+. Note that you don’t need to use all of these platforms; you can focus on the ones that work best for you.
Tip #06: Publish Frequent Blog Posts
In order to rank well in search engines, you need to have a steady stream of fresh, new content. This means publishing frequent blog posts regularly. Ideally, you should aim to publish one or two blog posts per week. If you can’t publish that many, try to publish at least one blog post per month.
According to a study by HubSpot, “companies that blogged 16+ times per month got almost three times more leads than those that published 0-to-two times per month.”
You can use a tool like WordPress to help you publish frequent blog posts.
Tip #07: Use Anchor Text in Your Links
When you link to other websites from your website, be sure to use anchor text. This will help tell search engines what the websites you’re linking to are about.
For example, if you’re linking to a website about online invoicing software, you would use the anchor text “online invoicing software” to link to that website. This will help you rank higher in search engine results for that keyword.
You can use a tool like SEOMoz’s Anchor Text Generator to help you create anchor text for your links.
Tip #08: Create Interactive Assets
One of the best ways to attract more visitors to your website is by creating interactive assets. These are assets that allow your readers to interact with your content in a unique and interesting way.
Some examples of interactive assets include infographics, calculators, and quizzes. According to a study by Unbounce, companies that use infographics grow traffic an average of 12% more than those that don’t.
You can use a tool like Infographics Maker to create interactive assets for your website.
Tip #09: Publish Guest Posts on High-Quality Websites
Guest posting is a great way to get your content in front of a new audience and build relationships with other bloggers. In order to get the most out of guest posting, you need to publish posts on high-quality websites.
Some of the best websites to publish guest posts on include HubSpot, Copyblogger, and ProBlogger. Note that you don’t need to publish posts on all of these websites; focus on the ones that work best for you.
You can use a tool like Guest Post Tracker to help you find high-quality websites to publish guest posts on.
Tip #10: Link to Your Own Content from Your Emails
When you send out emails to your subscribers, be sure to include links to your latest blog posts. This will help you attract more visitors to your website.
You can use a tool like MailChimp to help you create email newsletters and send them to your subscribers.
Tip #11: Use Social Media Ads
Social media ads are a great way to attract more visitors to your website. Not only can you target your ads to specific demographics, but you can also track how well they perform. Data from social media ads can help you improve your content creation and marketing strategies.
Some of the best social media platforms for advertising include Facebook, LinkedIn, and Twitter. You can use a tool like Social Media Examiner’s Social Media Advertising Toolkit to help you get started.
Tip #12: Use Paid Search Advertising
Paid search advertising is a great way to get your website in front of a new audience. You can target your ads to specific demographics and track how well they perform. According to a study by Statista, in 2024, spending on paid search in the US will reach $322 billion, up 43.0% from 2020.”
You can use a tool like Google AdWords to help you create and track your paid search advertising campaigns.
Tip #13: Participate in Online Forums and Q&A Sites
Online forums and Q&A sites are a great way to connect with your target audience and build relationships with other bloggers. According to a study by Content Marketing Institute, companies that use forums grow traffic an average of 17% more than those that don’t.
Some of the best online forums and Q&A sites to participate in include Quora, Reddit, and Inbound.org.
You can use a tool like BoardReader to find online forums and Q&A sites relevant to your business. Nonetheless, avoid spamming these sites with your content. Instead, focus on providing helpful and valuable insights.
Tip #14: Use External Link Building Strategies
One of the best ways to improve your website’s SEO is by using external link building strategies. External linking is the process of linking to another website from your own website. By doing this, you’re not only providing your readers with valuable information, but you’re also helping to improve the SEO of the other website.
Some of the best external link building strategies include:
- Creating blog posts that mention other websites and include links to them
- Adding links to other websites in your email newsletters
- Adding links to other websites in your social media posts
- Creating infographics that mention other websites and include links to them
- Adding links to other websites in your press releases
You can use a tool like Majestic SEO to help you find other websites to link to.
Tip #15: Use Guest Blogging and Interviews as a Way to Build Links
Guest blogging and interviews are a great way to build links to your website. When you guest blog on another website, you’re providing them with valuable content and helping to improve their SEO. Same goes when another website interviews you.
Some of the best websites to guest blog on and be interviewed include Forbes, Entrepreneur, and The Huffington Post.
You can use a tool like BuzzSumo to find websites that are relevant to your SaaS business.
Tip #16: Use Social Media to Connect with Other Bloggers
Social media is a great way to connect with other bloggers. By following other bloggers and connecting with them on social media, you’re not only creating relationships with them, but you’re also helping to improve the SEO of their website.
Some of the best social media platforms to connect with other bloggers include Twitter, LinkedIn, and Google+. You can use a tool like Hootsuite to help you connect with other bloggers on social media.
Tip #17: Use Quora to Answer Questions Related to Your Business
Quora is a great way to answer questions related to your SaaS business. By answering questions on Quora, you’re not only providing valuable information to potential customers, but you’re also helping to improve the SEO of your website.
Some of the best questions to answer on Quora include questions related to your SaaS business, industry, and products/services.
You can use a tool like Quora Answers to help you find questions to answer on Quora.
Tip #18 Improve Your Local SEO strategy
Local SEO is the process of optimizing your website for local search engines. By optimizing your website for local search engines, you’re not only helping to improve the SEO of your website, but you’re also helping to connect with potential customers in your local area.
Some of the best ways to improve your local SEO include:
- Adding your business to Google My Business
- Adding your website to local directories and review sites
- Creating local blog posts
- Adding your business to local social media pages
You can use a tool like Yext to help you improve your local SEO.
Tip #19 Measure Results and Adjust Your SEO Strategies Accordingly
The best way to improve your website’s SEO is by measuring the results of your SEO strategies and adjusting them accordingly. By measuring the results of your SEO strategies, you’re not only able to determine which strategies are working, but you’re also able to determine which seo tactic needs improvement.
Some of the best tools to use for measuring the results of every SEO effort you have include Google Analytics, Moz, and SEMrush. You can use a tool like Google Analytics and Google Search Console to measure the website traffic that’s coming to your website from search engines. You can use a tool like Moz to measure the number of links to your website. And you can use a tool like SEMrush to measure the organic search traffic to your website.
If you’re not sure how to use these tools, you can find tutorials on their websites.
SEO can be a tricky business, but you can start to see some serious results with the right strategies in place. Tapping a reliable SEO service provider can help you get on the right track, but it’s important to be aware of the basics so that you can make sure your site is getting the attention it deserves.
In this blog post, we’ve outlined 19 actionable tips that will help improve your visibility and attract more customers to your website. So what are you waiting for? Start putting these tips into practice and watch your traffic grow! And if you want even more marketing advice tailored explicitly for SaaS startups, make sure to check out our blog. We have tons of helpful content waiting for you there.