The Do’s and Don’ts of Working with a SaaS SEO Consultant
There are a lot of moving pieces when it comes to running a successful SaaS business. You need to have a great product and an effective sales and marketing strategy, but you also need to make sure your website is optimized for search engines. Single Grain notes search engine optimization (SEO) is the top source of attracting new potential customers for SaaS companies, boosting up to 68% of their organic traffic. No wonder, software companies on average spend up to $48,000 annually on basic SEO.
With so much on the line, it’s important to make sure you’re working with a SaaS SEO consultant who will help you achieve your desired results. But before you do, there are a few things you should know about how to work with them. Here are the do’s and don’ts of working with a SaaS SEO consultant.
What is a SaaS SEO Consultant?
A SaaS SEO consultant is a professional who specializes in optimizing SaaS websites for search engines. Because they understand how search engines work and what factors influence ranking, they can help you tweak your website and content to improve your chances of appearing in relevant search results. As a result, you can attract more website visitors, leads, and customers
According to Glassdoor, an SEO consultant in the U.S. earns almost $60,000 a year. A specialized SEO consultant for SaaS businesses may be earning higher than that considering the level of difficulty and the niche nature of the job.
Professional SEO services being offered by a SaaS SEO Consultant may include the following:
- Conducting keyword research: Determining which keywords to target that your customers are using in search engines
- Optimizing website content: Updating website with high-quality content, blog posts, and other forms of content to include target keywords
- Technical audits: Addressing website technical issues that could be hindering your ranking in search results
- Link building: Creating quality links from other websites to yours to improve your website’s authority
- Reporting and analytics: Generating reports to show progress and using analytics to assess traffic and conversions from organic search.
The Do’s of Working with a SaaS SEO Consultant
Now that you know what a SaaS SEO consultant does, here are the do’s of working with one:
Do Your Research Before Selecting a Consultant
When it comes to selecting a consultant to improve your SEO strategy, it’s important to do your research in order to choose the right person for the job. There are a few key factors you’ll want to consider, such as:
- What type of consulting services does this person offer? The best consultants will offer a variety of services, such as keyword research, content optimization, technical SEO audits, and link building
- Does this consultant have experience in the SaaS industry? Make sure the consultant you’re considering has experience working with SaaS businesses. This way, you can be confident they understand the unique challenges and opportunities.
- What is this consultant’s reputation like? Be sure to read online reviews and testimonials to get a sense of what other people have said about working with this consultant
- What is this consultant’s communication style? It’s important to work with someone who communicates well and is responsive to your questions and concerns. You should also feel comfortable asking for clarification when needed.
Answering these questions will help you narrow down your choices and select a consultant who is a good fit for your needs. Once you’ve chosen a consultant, be sure to set clear expectations and objectives for the project. This will help ensure that both you and the consultant are on the same page from the start.
Provide the Consultant With All the Necessary Information
When you hire a SaaS SEO consultant, it is important to provide them with all the necessary information about your company or organization. This will allow the consultant to understand your needs and objectives and develop an effective plan to improve your business. Without this information, the consultant will not be able to provide you with the best possible advice.
SaaS businesses are complex, and there are often many moving parts. In order to optimize your website for search engines, the consultant will need access to all aspects of your business. This includes your website, blog, social media accounts, and any other digital properties you may have. The consultant will also need to know about your target market, sales process, and competitors. By providing the consultant with this information, you will give them the best opportunity to succeed.
Additionally, you should be prepared to answer any questions the consultant may have. By being open and honest with the consultant, you will ensure that they are able to provide you with the most accurate and helpful information possible.
Track Progress and Results
You need to track your SaaS SEO consultant’s progress and results in order to gauge the effectiveness of their work. There are a few reasons why this is important.
First, tracking progress and results allows you to see whether or not the SaaS SEO consultant is actually improving your search engine rankings. If your rankings improve, it means that the SaaS SEO consultant is doing their job.
Second, tracking progress and results also allows you to see how long it takes for the SaaS SEO consultant to improve your rankings. This information can be helpful in determining whether or not the SaaS SEO consultant is worth the investment.
Finally, tracking progress and results allows you to identify any areas where the SaaS SEO consultant needs to improve. By tracking progress and results, you can ensure that you are getting the most out of your SaaS SEO consultant.
Some of the key SaaS SEO key performance indicators you need to track include:
- Overall website traffic
- Qualified traffic from organic search
- Keyword rankings
- Click-through rate (CTR) for key keywords
- Conversion rate
- Backlink profile or quality backlinks
- Domain authority
The Don’ts of Working With a SaaS SEO Consultant
Now that we’ve gone over the Dos of working with a SaaS SEO consultant, let’s take a look at the Don’ts.
Don’t Be Afraid To Ask Questions
SaaS SEO can be a complex and confusing topic, which is why it’s so important to ask questions when working with a SaaS SEO consultant. By asking questions, you can get a better understanding of what the consultant is recommending and why it’s the best course of action for your SaaS company.
The consultant can also provide you with valuable insights into the ever-changing world of SEO and how to keep your SaaS company ahead of the curve. In addition, asking questions shows that you’re engaged with the process and that you’re willing to put in the effort to make sure your SaaS company is successful. So don’t be afraid to ask questions – it’s one of the best ways to ensure that you’re getting the most out of your SaaS SEO consultant.
Don’t Make Assumptions
When working with a SaaS SEO consultant, it’s important to avoid making assumptions, and always clarify expectations. This is especially true when it comes to expectations. You need to make sure that you understand what the consultant is expecting from you, and vice versa.
If there is ever any confusion, make sure to clarify expectations with the consultant. By doing so, you can avoid any misunderstandings or disappointments down the road.
Some of the best practices for clarifying expectations include:
- Defining the scope of work upfront
- Creating deliverables and timelines
- Agreeing on communication frequency and method
Don’t Forget About the Bigger Picture
When working on SEO for your SaaS company, it’s easy to get caught up in the details. However, it’s important to remember the big picture.
Your ultimate goal is to grow your SaaS company, and SEO is just one piece of the puzzle. While it’s important to focus on optimizing your website for search engines and organic channels, you also need to focus on other digital marketing channels, such as content marketing, social media marketing, and email marketing.
In addition, you need to make sure that you’re providing a great product or service that meets the needs of your target market. After all, no amount of SEO can make up for a bad product and poor user experience.
Don’t Stop Communicating With Your SaaS SEO Consultant
The benefits of maintaining communication with your SaaS SEO consultant even after the project is complete are plentiful. For one, they can help you to monitor your progress and ensure that you are on track to achieving your business goals. Additionally, they can help you to identify any new opportunities that may arise, as well as any potential problems that could impact your success. By remaining in close contact with your consultant, you can rest assured that you will always have access to the latest information and insights, making it easier to keep your business on the path to success.
Final Thoughts About Working With a SaaS SEO Consultant
Working with a SaaS SEO consultant can help take your business to the next level – but it’s important to keep in mind a few things. Do your research, ask around for recommendations, and be prepared to answer some tough questions from potential SaaS SEO experts.
You should also have realistic expectations and be open to change. On the other hand, don’t forget about your budget or try to do everything yourself. A good consultant will save you time and money in the long run by helping you focus on what’s important.
Ready to get started? Visit our blog for more tips and resources for growing your SaaS business.