10 Reasons to Hire a SaaS Marketing Strategy Advisor
There’s no question that a well-executed SaaS marketing strategy is essential for success. No wonder, recent data show SaaS businesses spend about 18% of their revenues on sales tactics and initiatives.
However, creating and executing a successful SaaS marketing strategy can be difficult for even the most experienced entrepreneurs and SaaS founders. That’s why many SaaS businesses choose to hire marketing advisors who have experience in this specific area.
In this blog, we’ll discuss 10 reasons why you should hire a SaaS marketing strategy advisor, and everything you need to know when hiring one. Let’s get started.
What Does a SaaS Marketing Strategy Advisor Do?
A SaaS marketing strategy advisor is responsible for developing and implementing marketing plans specifically for SaaS companies. In order to create a successful marketing strategy, a SaaS marketing strategy advisor will need to have a deep understanding of the unique challenges that come with marketing a SaaS company and the software that it offers to the world.
Some of the specific tasks that a SaaS marketing advisor may perform include:
- Analyzing the target market and identifying key buyer personas.
- Researching your competitors and developing strategies to differentiate your company in the marketplace.
- Developing a messaging and positioning strategy for your SaaS product.
- Creating lead generation campaigns that attract and convert high-quality leads.
- Develop content marketing initiatives to drive awareness and engagement.
- Designing and managing social media campaigns.
- Analyzing marketing data and metrics to optimize campaign efforts
The demand for SaaS marketing strategy advisors has been on the rise in recent years, as more and more SaaS businesses recognize the importance of having a solid marketing plan in place. On average, marketing advisors get paid up to nearly $80,000 a year.
Benefits of Hiring SaaS Marketing Strategy Advisors
If you’re on the fence about whether or not to hire a SaaS marketing strategy advisor, here are 10 reasons why you should definitely do so.
1) They help you create and execute an effective marketing strategy
When it comes to SaaS marketing, having a great marketing strategy is key to success. But coming up with the right plan can be tough. That’s where SaaS marketing advisors come in. They help you create a SaaS marketing strategy that takes into account your goals, budget, and target audience. Plus, they can give you guidance on how to execute your plan and measure its effectiveness.
2) Advisors can help you save time and money
Developing a marketing strategy from scratch can be time-consuming and expensive. With a SaaS marketing advisor, you’ll have access to a team of experts who can get the job done quickly and efficiently.
3) Advisors can help you avoid common mistakes
Even the most experienced SaaS founders make mistakes when it comes to marketing their software. With a SaaS marketing advisor, you’ll have someone to guide you through the process and help you avoid making costly mistakes such as failing to properly research your target market or neglecting to track important metrics.
4) Advisors can help you identify and target your ideal customer
One of the most important aspects of marketing is understanding your target market. Your SaaS marketing advisor will help you identify your ideal customer and develop marketing strategies to reach them. For example, they may help you create buyer personas or develop targeted lead generation campaigns.
5) Advisors can help you measure and track your results
Marketing efforts need to be continually monitored and adjusted to be successful. Your advisor will help you track your progress and make necessary changes to keep your marketing strategy on track. Some of the most important metrics they may track include website traffic, leads generated, conversion rates, and social media engagement.
6) Advisors can help you scale your SaaS business
As your SaaS business grows, your marketing needs will change. Advisors can help you develop and implement new strategies to accommodate your growth. For example, they can help you create a global marketing strategy or develop plans to enter new markets.
7) Advisors can help you improve your website’s SEO
Search engine optimization is a complex and ever-changing process. Advisors can help you keep your website optimized for the latest algorithm changes. For example, they can help you create content that targets long-tail keywords. They can also help you improve your website’s structure and navigation to make it more user-friendly.
8) Advisors can help you develop effective lead-generation campaigns.
Advisors can help you develop and implement campaigns that generate leads that convert. For example, they can help you create and manage a pay-per-click (PPC) campaign. They can also help you develop lead-nurturing email campaigns.
9) Advisors can help you create compelling content that attracts potential customers
Advisors can help you develop content that speaks to your target market and drives conversions. For example, they can help you create blog posts, eBooks, infographics, and case studies of your previous clients. They can also help you repurpose existing content to make it more engaging and effective.
10) Advisors can help you create a SaaS brand that customers will love
Your SaaS brand is more than just your logo and website design. It’s the promise you make to your customers about the quality of your product. Advisors can help you create a brand that is consistent across all channels and that resonates with your target market. For example, they can help you create a tagline, logo, and color scheme that matches your target audience.
When to Hire a SaaS Marketing Strategy Advisor
There is no one-size-fits-all answer to this question. Every SaaS business is different, and each has its own unique marketing needs. However, there are a few general rules of thumb that can help you decide if it’s time to hire a SaaS marketing strategy advisor:
1. When You’re First Getting Started
A marketing advisor can help SaaS startups create a marketing strategy that will get their startup off to a strong start. Additionally, a marketing advisor can help identify the ideal customer of a certain company and determine the best way to reach them.
2. When You’re Launching a New Product
SaaS product launches are complex and require a well-orchestrated marketing plan. A marketing advisor can help you develop a launch strategy that will generate excitement and interest in your product. They’ll create buzz around your software and generate excitement prior to its launch. Additionally, they can help you create targeted lead generation campaigns and promotional materials.
3. When You’re Struggling to Generate Leads
Leads are the lifeblood of any SaaS business. Without them, you won’t be able to generate sales or grow your business. If you’re struggling to generate leads, it may be time to hire a marketing advisor. A marketing advisor can help you develop targeted lead generation campaigns that attract high-quality leads. Additionally, they can help you create compelling content that drives conversions.
4. When You’re Struggling to Convert Leads into Customers
As mentioned above, leads are only valuable if they convert into customers. If you’re struggling to close deals and convert leads into paying customers, it may be time to hire a marketing advisor. A SaaS marketing advisor can help you develop targeted lead nurturing campaigns that move prospects through the sales funnel. Additionally, they can help you create compelling sales materials, such as proposal templates and case studies.
5. When You’re Ready to Expand Your SaaS Business
Scaling and expanding is a challenge for any business, but it’s especially difficult for SaaS businesses. If you’re ready to take your SaaS business to the next level, it may be time to hire a marketing advisor. A marketing advisor can help you develop a growth strategy and plan that will help you scale your business effectively. Additionally, they can help you create targeted lead generation and customer acquisition campaigns.
6) When You’re Having Trouble Closing Deals
When you’re trying to close a deal with a potential client, it can be helpful to have another perspective. A SaaS marketing strategy advisor can help you understand what the client is looking for and how you can best present your product.
An advisor can help you develop sales strategies, create sales collateral, and train your sales team. Additionally, they can provide guidance on how to negotiate deals and how to close them successfully.
7) When You Want an Outside Perspective
Even if your SaaS business is doing well, it can be helpful to hire a SaaS marketing strategy advisor from time to time in order to get an outside perspective on your business. A marketing advisor can provide valuable insights into your company’s strengths and weaknesses, as well as offer suggestions for how to improve or grow your business. Additionally, having an outside perspective can help you to identify any potential threats to your business that you may not have considered.
Questions to Ask Potential SaaS Marketing Strategy Advisor
When interviewing potential SaaS marketing strategy advisors, there are a few key questions you should ask in order to determine if they’re a good fit for your business.
1. What is your experience in the SaaS industry?
This is an important question to ask as you want to make sure that your potential advisor has a good understanding of the SaaS industry and the challenges that come with marketing a SaaS product.
2. What is your experience with growth hacking?
Growth hacking is a term that is often used in the SaaS industry and refers to creative and innovative marketing techniques that are used to grow a company quickly. As such, it is important to make sure that your potential advisor has experience with growth hacking and knows how to effectively use these techniques to grow your own SaaS company.
3. What is your experience with inbound marketing?
Inbound marketing is another important aspect of marketing a SaaS product and refers to the process of attracting customers to your software through helpful content and resources.
4. What is your experience with content marketing?
Content marketing is another key element of inbound marketing and refers to the creation and distribution of high-quality content that is relevant to your target audience. The more seasoned your potential advisor is with content marketing, the better they will be able to help you create and distribute content that will attract and convert your target customers.
5. What is your experience with email marketing?
Email marketing is a key tool for any marketer, regardless of industry, as it allows you to directly reach and engage with your target audience.
6. What is your experience with social media marketing?
Social media marketing allows you to reach and engage with customers on various social media platforms. Make sure your potential SaaS marketing advisor knows how to effectively use social media to reach and engage with your target customers.
7. What is your experience with paid advertising?
Paid advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where businesses can pay to have their ads displayed on search engines or other websites.
8. What is your experience with conversion rate optimization?
Conversion rate optimization (CRO) refers to the process of increasing the percentage of visitors who take the desired action on your website, such as subscribing to a newsletter or making a purchase.
9. What is your experience with market research?
Market research is an important part of any marketing strategy, as it allows you to gain insights into your target market and understand their needs and wants.
More specific questions to ask are:
- What is your success rate with SaaS marketing campaigns?
- What are some of the most successful SaaS marketing campaigns you have overseen?
- How would you go about designing a SaaS marketing campaign for my company?
- What are some of the unique selling points of my company that you would highlight in a SaaS marketing campaign?
- What are some of the common mistakes made in SaaS marketing campaigns?
- How do you measure the success of a SaaS marketing campaign?
- What are the ongoing costs associated with a SaaS marketing campaign?
- How long does it typically take to see results from a SaaS marketing campaign?
- Are there any risks associated with SaaS marketing campaigns?
Qualities to Look For When Hiring a SaaS Marketing Strategy Advisor
When hiring a SaaS marketing strategy advisor, there are a few qualities you should look for in order to ensure that they’re a good fit for your business.
1. Industry Experience
When looking for a SaaS marketing strategy advisor, you should first and foremost look for someone who has experience in the software as a service industry. This experience will allow them to better understand the unique challenges and opportunities that come with marketing a SaaS product.
A good SaaS marketing strategy advisor will be creative and have the ability to think outside the box when it comes to designing marketing campaigns. They should be able to come up with unique and innovative ideas that will help your company stand out from the competition.
It’s important to hire a SaaS marketing strategy advisor who has experience working in the industry, as they will have a good understanding of the challenges and opportunities that come with marketing a SaaS product.
A good SaaS marketing strategy advisor should be passionate about their work and be able to convey that passion to your team. They should be enthusiastic about helping your company grow and reach its full potential.
5. Strategic Thinking
A good SaaS marketing strategy advisor will be strategic in their thinking and have the ability to see the big picture. They should be able to develop comprehensive marketing plans that are aligned with your business goals.
6. Excellent Communication Skills
A good SaaS marketing strategy advisor will have excellent communication skills and be able to clearly articulate their ideas. They should also be a good listener and be open to feedback.
Additional Qualities to Look For in a SaaS Marketing Strategy Advisor
- A deep understanding of the SaaS industry and marketing trends
- The ability to develop and execute effective marketing campaigns
- A track record of successful SaaS marketing campaigns
- A high level of customer service
- The ability to work well under pressure
- Excellent project management skills
- Strong analytical skills
- The ability to think creatively
- A positive attitude
- A results-oriented mindset
When looking for a SaaS marketing strategy advisor, it’s important to keep in mind that they should be a good fit for your SaaS company culture and values. You should also make sure that they have the skills and experience necessary to help your business reach its marketing goals.
If you’re not sure where to start your search, you can check out online job boards or freelancer platforms. You can also ask for recommendations from people in your network who have hired a SaaS marketing strategy advisor in the past.
How to Find the Right SaaS Marketing Strategy Advisor
There are a few things you should keep in mind when you’re looking for SaaS marketing strategy advisors.
1. Define Your Goals
The first step is to define your marketing goals. What do you want to achieve with your marketing campaigns? What are your business objectives? Once you have a clear understanding of your goals, you can start to look for advisors who can help you achieve them. Each advisor excels in different areas, so it’s important to find one who specializes in the area you need help with.
2. Look for Experience and Expertise
When you’re searching for SaaS marketing strategy advisors, it’s important to look for those who have experience and expertise in the industry. They should be able to provide case studies, a portfolio, or proven evidence of successful marketing campaigns they’ve worked on in the past. They should also be experts in the area you need help with. You can find this information by reading their bios or looking at their websites.
3. Consider Your Budget
Another important factor to consider is your budget. How much are you willing to spend on SaaS marketing strategy advisors? Make sure to get quotes from different advisors so you can compare pricing. It’s also important to consider the value they will be bringing to your company.
4. Check Their References
When you’ve narrowed down your options, it’s a good idea to check their references. Speak to other companies they’ve worked with in the past and ask about their experience. You can also check their social media profile to see what others are saying about them. A recent study found that 9 in 10 employees find social media important in their recruitment process.
5. Ask for a Trial Period
Finally, before you commit to working with a SaaS marketing strategy advisor, ask if they offer a trial period. This will give you the opportunity to see if they’re a good fit for your SaaS company and if you’re happy with their services.
When you take the time to find the right SaaS marketing strategy advisor, you’ll be able to reap the benefits of having an experienced and knowledgeable team on your side. They can help you develop and execute effective digital marketing campaigns that will help you achieve your SaaS business goals.
If you’re looking to take your SaaS business to the next level, hiring a marketing strategy advisor is a great way to do it. With their help, you can create and execute a successful marketing strategy that will help you achieve your goals. We hope this article has given you some useful tips on how to find the right SaaS marketing strategy advisors for your SaaS business. Visit our blog for more tips on growing your SaaS business.