12 Killer Strategies For Growing Your
SaaS Marketing Platform
SaaS marketing is a term you may have come across if you’ve ever been interested in the software industry. If not, then it’s time to get up to speed on this important topic of digital marketing! In this article, we will be looking at 12 killer strategies for growing your SaaS marketing platform. These are all tried and tested methods that will help any SaaS company increase its visibility and attract more customers.
But before that, let’s take a quick look at what SaaS marketing actually is.
Essentially, SaaS marketing is the process of selling software as a service. This can be done in many ways, but the most common approach is to offer a subscription-based model where customers can pay a monthly or annual fee to use the software.
The subscription-based model has become increasingly popular in recent years as it allows businesses to reduce their costs and avoid the need to purchase and maintain expensive software licenses. Itl also makes it easier for customers to get started, as they don’t have to worry about installing and setting up the software themselves. All they need to do is sign up for a subscription and they can start using the software immediately.
Now that we know what SaaS marketing is, let’s take a look at 12 killer strategies that you can use to grow your startup business.
1. Keep your website updated
One of the most important things you can do to market your SaaS platform is to keep your website updated with fresh content. This will not only help to improve your SEO ranking, but it will also make your site look more professional and credible. According to a study by Content Marketing Institute, businesses that publish at least 16 blog posts per month get 3.5 times more traffic than businesses that publish fewer than four blog posts per month.
That’s a lot of traffic! So, make sure you are blogging regularly and publishing high-quality content that will appeal to your target audience. Also, make sure to include information about your product or service and case studies, and customer testimonials. You can also use your website to publish blog posts and articles about the latest industry trends.
Social media is a great marketing tool to promote your product and reach a wider audience. According to a study by Social Media Examiner, 93% of marketers use social media to promote their products. So, it’s definitely a marketing channel that you should be using.
The key is to choose the right social media platform for your target audience. For example, if your target market is young professionals, then you should focus your efforts on platforms like Instagram and Snapchat. If your target market is businesses, then you should focus on platforms like LinkedIn.
Also, be sure to create a profile for your company on all the major social media platforms, and post regular updates about your product. You can also run social media campaigns, or hold contests and giveaways to engage your followers.
3. Create a promotional video
A promotional video is a great way to introduce your product to potential customers. It can be used to showcase the features and benefits of your product, and it can also be used to generate interest in your company. If done correctly, a promotional video can be a great way to increase traffic to your website and boost your sales.
According to a study by Wyzowl, 83% of businesses that use video marketing say that it is effective. So, it’s definitely a channel that you should consider using.
There are many different ways to create a promotional video. You can hire a professional video production company or create a video yourself using a tool like Adobe Premiere or Final Cut Pro. You can also use a website like PowToon or Wideo to create animated videos.
4. Use SEO to improve your ranking
SEO is one of the most effective ways to improve your visibility online and attract more customers. According to a study by Moz, organic search traffic accounts for 51% of all website traffic. By optimizing your website for keywords related to your product or service, you can improve your ranking on search engine results pages (SERPs). This will help you to gain more exposure and attract more visitors to your website.
There are many different things you can do to improve your SEO ranking, such as optimizing your website for keywords, publishing high-quality content, and building backlinks. You can also use a SaaS marketing tool like Moz or SEMrush to help you track your SEO progress and identify opportunities for improvement.
5. Publish guest articles on popular blogs
Guest blogging is a great way to get exposure for your product and reach a wider audience. By publishing guest articles on popular blogs in your industry, you can gain credibility and attract more readers. According to a study by HubSpot, businesses that publish at least one guest article per month get 3.5 times more traffic than businesses that don’t publish guest articles.
There are many different ways to find popular blogs in your industry. You can use a tool like BuzzSumo to find the most popular blogs or search for blogs in your niche using Google. You can also find bloggers looking for guest contributors by using a tool like InkyBee.
Once you’ve found a blog you want to contribute to, send them a pitch email explaining why you’d like to write for them. Be sure to include some of your previous writing samples and follow their guest blogging guidelines.
Also, make sure to include a link to your website in the author bio, and make sure the content of your article is relevant to the blog’s audience.
6. Run online ads
Online ads are a great way to attract attention to your product and generate leads for your business. According to a study by Adweek, businesses that use online ads see an average ROI of $2 for every $1 spent. By targeting your ads to the right audience, you can increase your chances of success.
There are many different types of online ads, such as display ads, text ads, and video ads. You can use a tool like Google AdWords to create and manage your online ads. Be sure to target your ads to people who are likely to be interested in your product, and measure the results of your ads to see how they’re performing.
You can run ads on popular websites and social media platforms or use Google AdWords to target potential customers. By using targeted keywords and demographics, you can ensure that the right people see your ads.
7. Attend industry events
Attending industry events is a great way to meet potential customers and build relationships with other businesses in your industry. It’s also a great opportunity to promote your product and learn about the latest industry trends. According to a study by Bizzabo, businesses that attend at least three industry events per year see a 27% increase in leads.
There are many different types of industry events, such as trade shows, conventions, and networking events. You can use a tool like Eventbrite to find events in your area or search for events on Google. Be sure to research the event before attending, and make sure to bring your business cards so that you can network with other attendees.
Also make sure to distribute flyers and brochures about your product, and offer free samples or demos to potential customers.
8. Establish partnerships with other businesses
Partnering with other businesses is a great way to promote your product and reach a wider audience. According to a study by Gartner, businesses that partner with other businesses see a 58% increase in leads. There are many different types of partnerships, such as content partnerships, joint ventures, and affiliate programs.
You can find potential partners by using a tool like InkyBee. Once you’ve found a potential partner, reach out to them and explain how you can help each other. Be sure to include some of your previous work samples, and make sure that the content of your article is relevant to the blog’s audience. Also, make sure to include a link to your website in the author bio, and make sure the content of your article is relevant to the blog’s audience.
You can partner with other businesses in your industry or partner with companies that offer complementary products or services. By working together, you can share resources and increase awareness of your product.
9. Offer free trials or demos
Offering free trials or demos is a great way to attract attention to your product and generate leads for your business. By offering a free trial, you allow potential customers to try out your product before buying it. This is a great way to increase your conversion rate and boost your sales. According to a study by Totango, 16% of businesses that offer free trials get half of their new business from free trial.
You can offer free trials on your website or offer them on popular websites and social media platforms. Be sure to make the free trial easy to sign up for, including a link to your website on the sign-up page. Also, make sure to have a clear description of the free trial and include a time limit so that potential customers don’t delay in signing up.
You can also offer free demos to potential customers. This is a great way to show them how your product works, and it’s a great way to answer any questions they may have. Be sure to make the demo easy to access, and be sure to include a link to your website on the demo page. Also, make sure to include a description of the demo, and be sure to answer any questions potential customers may have.
10. Use marketing automation tools
Using marketing automation tools is a great way to improve your marketing campaign and boost your sales. Marketing automation tools allow you to automate certain tasks, such as email marketing, social media campaigns, and lead capture. This allows you to save time and energy, and it will enable you to focus on other aspects of your business.
There are many different types of marketing automation tools, and you can find them by doing a Google search. Be sure to research the tool before you buy it, and be sure to read the reviews so that you can get an idea of what the tool is like. Also, make sure to contact the company’s customer service department if you have any questions about how the automation tool works.
11. Take your SaaS content marketing efforts to the next level
If you’re using SaaS content marketing to promote your product, then you’re on the right track. According to a study by Content Marketing Institute, 73% of B2B organizations use SaaS content marketing. However, many businesses still don’t use this type of marketing.
If you’re not using SaaS content marketing, then you’re missing out on a great opportunity. SaaS content marketing is a great way to reach your target audience, and it’s a great way to improve your brand reputation. In addition, SaaS content marketing is a great way to improve your website traffic and to boost your sales.
If you want to take your SaaS content marketing efforts to the next level, then be sure to follow these tips:
- Make sure that your website is optimized for SEO
- Make sure that your website is easy to navigate
- Make sure that your website is mobile-friendly
- Create high-quality content that is relevant to your target audience
- Submit your content to popular websites and social media platforms
- Use marketing automation tools to improve your marketing efforts
- Participate in online forums and discussion groups
- Attract attention to your product with a strong headline
- Include images and videos in your content
- Make use of infographics
- Use case studies to illustrate how your product can benefit your target audience
- Participate in webinars and podcasts
- Promote your product on social media platforms such as Facebook, Twitter, and LinkedIn
Make sure to track your progress, and make changes to your marketing efforts as needed. Continue to test different strategies to see what works best for you and your business. You may use tools like Google Analytics to track your website traffic and measure the effectiveness of your B2B SaaS marketing strategy.
12. Send out a mailing list
A mailing list is a great way to reach prospective customers and promote your product. By sending regular email updates about your product, you can keep your followers informed of the latest news and developments. You can also offer discounts and special promotions to people who subscribe to your mailing list.
Are you ready to take your SaaS marketing platform to the next level? These 12 killer strategies are sure to help you gain more visibility and attract more customers. But don’t stop here! Our blog is packed with even more helpful inbound marketing tips and advice on how to grow your business. So be sure to check it out frequently for the latest updates. Thanks for reading!