How to Create a SaaS Marketing Funnel: An Ultimate Guide

SaaS Marketing Funnel


Creating a SaaS marketing funnel is essential for any business looking to increase leads and sales. A funnel helps you map out your marketing strategy, track results, and optimize your efforts to ensure that you’re getting the most out of your campaigns.

There are many different elements that go into creating a successful funnel, from building an effective landing page to creating compelling content that drives leads further down the funnel. In this article, we’ll walk you through everything you need to know about how to create a SaaS marketing funnel that will help your business grow.


What is a SaaS Marketing Funnel?


SaaS marketing funnels are key to success in the SaaS world. By bringing new prospects into your sales pipeline and generating qualified leads, while also nurturing existing customers, SaaS marketing funnels help you create more revenue for your business!

SaaS marketing funnels help you identify potential customers, qualify them as leads, and then nurture them through the sales process until they become paying customers.

A SaaS marketing funnel is different from a SaaS sales funnel in that it encompasses the entire customer journey, from awareness to purchase.

By providing value at every stage of the customer journey, SaaS marketing funnels ensure that your customers are happy and satisfied with your product or service, while also generating more revenue for your business!

SaaS marketing funnels are designed to create a seamless experience for customers, from the moment they first hear about your product or service, to the time they make a purchase.

SaaS marketing funnels are also different from traditional marketing funnels in that they are geared specifically towards the SaaS market.

With a focus on recurring revenue and customer lifetime value, SaaS marketing funnels are designed to help you increase leads and sales in the long-term.

For more information, check out our blog on What Is the Difference Between Marketing Funnel and Sales Funnel?


Why Your SaaS company Needs a Marketing Funnel


There are many benefits of having a SaaS marketing funnel in place. Perhaps most importantly, it allows you to track your progress and results so that you can see what’s working and what isn’t. This data is essential for making informed decisions about your marketing strategy and budget.

Additionally, a funnel provides structure for your sales team and helps everyone understand what needs to be done at each stage of the process.

With a SaaS marketing funnel in place, you’ll be able to:

  • Generate more leads: By bringing more visitors to your website and capturing their contact information, you’ll have more leads to work with.
  • Qualify leads: By providing valuable content that moves leads further down the funnel, you’ll be able to qualify them as potential customers.
  • Nurture prospects with targeted content: By providing targeted content that’s relevant to where they are in the buyer’s journey, you can nurture prospects and keep them engaged.
  • Convert leads into customers: By focusing on providing a great user experience and customer service, you can convert leads into paying customers.
  • Upsell and cross-sell to existing customers: By providing additional products and services that complement what they’ve already purchased, you can upsell and cross-sell to existing customers.
  • Improve your customer retention rate: By ensuring that your customers are happy and satisfied with your product or service, you can improve your customer retention rate.
  • Grow your business: By generating more leads, converting more prospects into customers, and retaining more existing customers, you can grow your business!


How to Create a SaaS Marketing Funnel


Now that we’ve covered the basics, let’s dive into how you can create a SaaS marketing funnel of your own.

There are four main stages in a typical SaaS marketing funnel:




In this stage, your goal is to get your target audience’s attention. You can do this through various digital marketing channels, such as paid ads, social media, content marketing, and search engine optimization (SEO).

To choose the right marketing channels for your business, consider your target audience’s needs and pain points. What type of content will they find valuable? Where do they hang out online?

Your goal in this stage is to generate as much traffic to your website as possible. Once you have visitors on your site, you can then capture their contact information so that you can move them further down the funnel.




Once you have their attention, you need to pique their interest and get them interested in your product or service. You can do this by providing more information about your offering and its benefits.

In this stage, it’s also important to build relationships with your prospects. You can do this by providing valuable content that’s relevant to their needs. By establishing a rapport with your prospects, you’ll be more likely to convert them into customers.

Consider using email marketing, webinars, and free trials in this stage to generate more interest.




In this stage, you want to convince your prospects that your product is the right solution for their needs. You can do this through case studies, free trials, demos, and other types of content that show off your product’s features and benefits.

It’s also important to address any objections that your prospects may have. For example, if they’re concerned about the price, show them how your product is a good investment.

At this stage, you should also be working to build trust with your prospects. This can be done by ensuring that your website is user-friendly and easy to navigate. You should also have a strong customer service team in place so that you can address any concerns that your prospects may have.




At this stage, your prospects are interested in your product and are considering purchasing it. Your goal is to make the purchase process as easy and seamless as possible.

You need to help your prospects make a decision and take action. You can do this by providing a clear call-to-action (CTA) and making it easy for them to purchase your product. You should also provide customer testimonials and reviews so that your prospects can see how others have benefited from your product.

By following these steps, you can create a strong SaaS marketing funnel that will help you generate more leads, convert more prospects into customers, and retain more existing customers.


How to Drive Traffic


Once you have your funnel set up, you’ll want to start driving traffic to it. The best way to do this is through inbound marketing, which is a type of marketing that focuses on getting your target audience to come to you, rather than you going to them. Inbound marketing tactics include content marketing, SEO, social media marketing, and pay-per-click (PPC) advertising.


Content marketing


Content marketing is a great way to attract leads at the top of the funnel. By creating helpful, informative, and interesting content, you can draw prospects in and get them interested in your product.

Content marketing can be a very effective way to generate leads, build brand awareness, and even drive sales. When done correctly, content marketing can be a powerful tool in your lead generation and sales funnel.

Content marketing can be used to attract leads at all stages of the funnel, but it is especially effective at the top of the funnel where it can help you to generate interest and build rapport with your audience.




SEO is a key part of content marketing. Once you have captured the attention of your target audience, you need to make sure your website is easy for them to find. By optimizing your site for relevant keywords, you can help prospects find your site when they are searching for information related to your industry or product.

In addition to content optimization, SEO also entails making sure your website is well-structured and fast-loading. By taking these steps, you can help improve your site’s visibility on search engine results pages, making it more likely that interested prospects will find your site and eventually become customers.


Social media marketing


Social media marketing is another great way to generate awareness and interest in your product. By sharing your content on social media and engaging with your target audience, you can get them interested in what you have to say. You can also use social media to build relationships with influencers in your industry, which can help you generate even more leads.

To help you get started with social media marketing, check out our blog on The Ultimate Guide To SaaS Social Media Marketing.


PPC advertising


PPC advertising is a great way to generate leads at the bottom of the funnel. By targeting your ads to people who are already interested in what you have to offer, you can get them to take action and convert into customers.

Great channels to use for PPC are Google Ad and Facebook Ad. For more information on how to use these channels, check out our blog on How to Use Google Ads for Business.

By following these steps, you can generate leads at all stages of the funnel and eventually convert them into paying customers.


SaaS Marketing Funnel Checklist


Now that you know how to set up and drive traffic to your SaaS marketing funnel, let’s go over a quick checklist of things you need to do to get started.


1. Define your target audience


The first step is to define your target audience. Of course, you want to attract as many leads as possible, but you need to focus your efforts on those who are most likely to convert. By defining your target audience, you can create content and campaigns that are more likely to resonate with them.

It entails asking the following:

  • Who are you trying to reach with your marketing efforts?
  • What are their pain points?
  • What are their goals?
  • How can your SaaS product help them achieve those goals?


2. Create a lead magnet


A lead magnet iiss an irresistible offer that entices prospects to exchange their contact information for something of value. It is a key part of the lead generation process and can help you to increase conversions.

When creating a lead magnet, you need to keep the following in mind:

  • The offer must be relevant to your target audience.
  • The offer must be something of value that they are willing to exchange their contact information for.
  • The offer must be delivered in a format that is easy for them to consume.


3. Create a landing page


A landing page is a stand-alone web page that is designed to convert visitors into leads. It should contain a lead capture form and a call-to-action (CTA) that encourages visitors to sign up for your offer.

When creating a landing page, you need to keep the following in mind:

  • The page should be designed with conversion in mind.
  • The copy should be clear and concise.
  • The form should be easy to fill out.
  • The CTA should be strong and compelling.


4. Create a thank-you page


A thank-you page is the page that visitors are taken to after they fill out your lead capture form. It should thank them for signing up and provide them with next steps on how to get started with your product.

When creating a thank-you page, you need to keep the following in mind:

  • The page should thank the visitor for signing up.
  • The page should provide them with next steps on how to get started with your product.
  • The page should contain a CTA to encourage them to take action.


5. Research your competition


This step is important because it will help you to understand what’s working well for them and what isn’t. It will also give you ideas on how you can improve upon their strategies.


  • Who are they?
  • What are they
  • What are they doing that’s working (or not working)?


6. Create buyer personas


Your buyer personas are semi-fictional representations of your ideal customer. They are based on market research and real data about your existing customers.

When creating buyer personas, you need to keep the following in mind:

  • The persona should be based on market research and real data.
  • The persona should be semi-fictional.
  • The persona should be realistic.


7. Set up your website


Your website is the foundation of your online presence and should be designed with conversion in mind.

When setting up your website, you need to keep the following in mind:

  • Make sure your site is optimized for SEO and conversion.
  • Use effective calls-to-action (CTAs) to guide your visitors through the sales funnel.
  • Make sure your forms are easy to fill out.
  • Include testimonials and customer reviews.


8. Create valuable content


This could be blog posts, eBooks, infographics, etc. Make sure your content is helpful and informative, and that it addresses the needs of your target audience.


9. Promote your content


Get the word out there about your great content through social media, email marketing, and other channels.


10. Analyze your results


See what’s working and what’s not by looking at your website traffic and conversion rate data. Use this information to improve your funnel and get better results.

Some of the important tools being used in measuring results are:

  • Google Analytics: tracks website traffic and conversion data.
  • LeadPages: creates landing pages and measures conversion data.
  • SumoMe: creates pop-ups and measures conversion data.
  • Crazy Egg: creates heat maps and measures conversion data.


11. Rinse and repeat


Keep creating and promoting great content to keep the leads flowing. Avoid getting complacent and always be looking for ways to improve your lead generation process.


Final Thoughts


There you have it! These are the 11 steps you need to take to create a successful SaaS marketing funnel. While there are many different elements that go into creating a successful SaaS marketing funnel, following these steps should give you a good foundation to start from.

And if you need more help putting together your funnel, be sure to check out our blog for more tips and advice.

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Ken Moo