Top 5 Signs You Need a SaaS Marketing Company
As the SaaS founder, you wear a lot of hats. You’re the salesperson, the coder, the customer service representative, and the CEO all rolled into one. But as your SaaS company grows, you can’t do everything yourself. Eventually, you’re going to need to start delegating tasks so you can focus on the things that only you can do.
One of the first areas you should delegate is marketing. Unless you have a background in marketing, it’s unlikely that you have the time or expertise to effectively market your SaaS company yourself. That’s where a SaaS marketing company comes in. A good SaaS marketing company or agency can take your business to the next level by helping you develop and execute a comprehensive SaaS marketing strategy.
A study shows, the marketing and sales teams in public SaaS companies spend a whopping 80 to 120% of their revenue on these two areas during the first three years. The figures are a lot higher than any other businesses at only 10-14%. This means that if you’re not allocating a significant portion of your budget to marketing, you’re likely falling behind your competition.
Not sure if you need a SaaS marketing company? This article outlines five signs that it’s time to outsource your marketing. But before that, let’s understand first the role of a SaaS marketing company.
What is a SaaS Marketing Company?
A SaaS marketing company is a type of digital marketing agency that specializes in providing marketing services to SaaS companies. Because SaaS companies typically have a subscription-based business model, they need to continually acquire new customers and retain existing ones in order to grow and be profitable.
A B2B SaaS marketing agency can help a SaaS company by developing and implementing marketing strategies and tactics that are specifically designed to generate qualified leads and convert them into paying customers.
In addition, a SaaS marketing company can also help a SaaS company with customer retention by developing and executing inbound marketing strategies and programs that keep existing customers happy and engaged.
Services Offered By a SaaS Marketing Company
The exact services offered by a SaaS marketing company will vary depending on the size and needs of the SaaS company. However, most SaaS marketing companies will offer some combination of the following services:
1. Search Engine Optimization
Search engine optimization (commonly known as SEO) helps to increase your visibility online and attract more visitors to your site. SaaS SEO involves a variety of techniques, including keyword research, link building, and content optimization.
2. Pay-Per-Click (PPC) Advertising
PPC is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. It can be an effective way to generate leads and sales from your website.
3. Social Media Marketing
Social media marketing involves creating and sharing content on different social media platforms such as Facebook, Twitter, and LinkedIn to generate interest and engagement from your target audience.
4. Email Marketing
Email marketing involves sending promotional messages to a list of subscribers via email. It can be an effective way to build relationships with potential and existing customers.
5. Content Marketing
A content marketing strategy includes a variety of content types, such as blog posts, articles, infographics, and videos. Creating high-quality content can help you to attract new visitors to your website and convert them into customers or clients.
6. Lead Generation
Lead generation involves a variety of activities, such as creating and distributing content, optimizing your website for search engines, and running pay-per-click advertising campaigns. It is designed to generate leads that can be converted into customers or clients.
7. Lead Nurturing
Lead nurturing involves developing relationships with potential customers and providing them with valuable information and resources that will help to convert them into paying customers. Examples of which are sending out educational emails, providing them with free trials or discounts, and staying in touch even after they becomes customers
8. Customer Retention
Customer retention involves creating and executing strategies and programs that will help to keep your customers coming back. You can for example offer loyalty programs, send out customer satisfaction surveys, or offer customer support.
9. Customer Acquisition
Customer acquisition is the process of attracting and converting new customers. SaaS marketing companies typically use a variety of marketing channels to reach potential customers, including paid advertising, email marketing, content marketing, and social media.
Converting them into paying customers usually involves providing a free trial or demo of the product, followed by an offer to purchase the product.You can also various pricing strategies to encourage customer acquisition, such as offering discounts for long-term contracts or lower prices for larger quantities.
10. Analytics and Reporting
In order to properly understand customer behavior, you need to have a robust system in place for collecting data. Analytics and reporting involve collecting data about your marketing campaigns and using that data to generate reports that will help you to improve your campaigns.This data can come from a variety of sources, including website traffic data, social media data, and customer surveys. Once you have this data, you can begin to analyze it and look for patterns.
Benefits of Hiring a SaaS Marketing Company
Below are some of the benefits of hiring a SaaS marketing company:
1. Increased ROI
SaaS marketing companies can help you increase your ROI in a number of ways as follows:
They can help you identify your target market and create marketing campaigns that are specifically designed to reach those customers. For example, they can help you to create targeted email lists or run pay-per-click advertising campaigns.
They can help you track and analyze customer behavior, so that you can adjust your marketing strategy as needed. For example, if you notice that a lot of customers are unsubscribing from your email list, the marketing company can help you to troubleshoot the problem and find a solution
SaaS marketing companies can provide valuable insights into customer trends and preferences. For example, they can help you to identify what type of content your customers prefer or what time of day they are most likely to purchase your product. All of this information can be used to fine-tune your marketing efforts and make sure that they are as effective as possible.
2. Access to Expertise
A SaaS marketing company can provide you with access to expertise that you may not have internally.
They will partner you with experienced marketers who can offer insights and recommendations on the best way to market your SaaS product. Additionally, they will have access to marketing automation tools and resources that you may not be able to afford if you were to handle your in-house marketing teams.
3. Increased Efficiency
A SaaS marketing company can handle all aspects of your marketing plan, from creating the initial strategy to executing the tactics and measuring the results. This can free up time for you and your team so that you can focus on other aspects of running your business.
4. Cost-Effective
A SaaS marketing company can typically charge based on a monthly retainer or a percentage of ad spend. This means that you will only pay for the services that you use, which can save you money compared to hiring an in-house team or working with a traditional agency.
5. Scalability
A SaaS marketing company can scale its services up or down as needed, depending on your SaaS business’s needs. This flexibility can be helpful if you are experiencing seasonal fluctuations in demand generation or if you are launching a new product or feature and need additional support.
Signs You Need to Hire a SaaS Marketing Company
There are a few key signs that indicate it may be time for you to hire a SaaS marketing company. Below are some of the most common signs:
You’re Not Seeing Results from Your Efforts
If you’ve been trying to market your SaaS company on your own but you’re not seeing any results, it might be time to get some help.
A good marketing company will be able to analyze your current efforts and determine what’s not working. As a result, they’ll develop a plan to help you start seeing the results you wanted to see in the first place.
They’ll also be able to track your progress and show you how your marketing campaigns are performing so you can see the ROI of their services.
You Don’t Have Time for Marketing
If you’re struggling to find time to work on your product, let alone market it, it’s time to bring in some help.
A SaaS marketing company will be able to take some of the load off of your shoulders so you can focus on what’s most important to keep your SaaS business up and running. They’ll handle everything from creating and executing your marketing strategy to analyzing your results so you can make the most of your free time.
Your Sales are Stagnating
If your sales have plateaued or they’re starting to decline, it’s time to invest in some help with your marketing strategy.
A good SaaS marketing team will be able identify any potential holes in your sales funnel and help you patch them so you can start generating more leads and closing more deals.
They’ll also work with you to create targeted marketing campaigns that will attract your ideal customers and help you boost your conversion rate optimization efforts.
You Don’t Know What You’re Doing
This one is pretty self-explanatory—if you don’t know what you’re doing when it comes to marketing, it’s time to bring in some experts who can give you professional advice.
The right marketing team will be able to teach you what you need to know about modern marketing techniques so you can start seeing results from your efforts. They’ll also be able to provide valuable insights and recommendations based on their experience working with other software companies.
Marketing just Isn’t Your Thing
Let’s be honest—not everyone is cut out for marketing.
If the thought of having to market your business makes you want to pull your hair out, it might be time to hand off those responsibilities to someone who actually enjoys it (or at least doesn’t hate it).
The right team will take care of all of the nitty-gritty details so all you have to do is sit back and watch your business grow.
How to Choose a SaaS Marketing Company
Now that you know it might be time to hire a SaaS marketing company, it’s time to start looking for one. But with so many marketing companies and agencies out there to choose from, how would you know which one is the right fit for your SaaS business?
Below are a few things to look for when you’re evaluating different marketing companies:
1. Experience working with SaaS companies
When you’re looking at different marketing companies, you want to make sure they have experience working with SaaS companies.
This is important because marketing a SaaS company is different from marketing other types of businesses. The right marketing company for your SaaS business understands the unique challenges that you face and they know how to address them.
2. A focus on results
Look for a company that’s focused on results. A good marketing company will be able to show you how they’ve helped other SaaS companies achieve their goals so you can see what they’re capable of.
They’ll also provide you with case studies and testimonials from past clients so you can get a feel for the type of results they’re able to generate.
3. A focus on your target market
When you’re looking at different SaaS marketing companies, you want to make sure they’re focused on reaching your target market.
The right marketing company will take the time to understand your SaaS business and your target market so they can create a marketing strategy that’s tailored to hook in your ideal customers.
They’ll also be able to provide you with insights and recommendations based on their experience working with other companies in your industry.
4. A focus on your budget
Look for a company that’s willing to work within your budget.
The right marketing company will understand that every SaaS business has different needs. They should be able to create a customized solution that fits your budget. They’ll also be transparent about their pricing so you know exactly what you’re paying for and there are no surprises down the line.
5. A focus on your goals
Finally, you want to make sure that the SaaS marketing company you choose is focused on helping you achieve your specific goals.
The right marketing company will create a tailor-made solution that’s designed to help you reach your goals. They’ll also be able to provide you with regular updates and reports so you can track your progress and ensure you’re on track to reach your goals
Final Thoughts
If you’re still not sure whether you need a SaaS marketing company, take a look at the top five signs listed in this blog post, and evaluate your SaaS company’s standing.
Remember, even if you only identify with one or two of these points, it may be worth considering outsourcing your marketing to experts.
After all, wouldn’t you rather focus on what you do best and leave the marketing to the experts? Once you’re ready to hire a SaaS marketing company, use the tips in this blog post to help you choose the right one for your SaaS business.
Visit our blog for more tips and resources in growing your SaaS business – including when it might make sense to outsource your marketing efforts.
