SaaS Marketing Calendar:
16 Tips for Creating a Successful Plan

SaaS Marketing Calendar


A SaaS marketing calendar is a valuable tool for any organization. It can help to keep your SaaS marketing efforts on track and ensure that you are reaching your target audience with the correct messaging.

The following tips will help you create an effective marketing calendar:


1. Know your audience


The first step in creating a successful marketing calendar is understanding your target audience. Who are they? What do they need or want? What are their pain points? Once you know who your audience is, you can start to tailor your content and messaging to speak to them directly.

To help you understand more about your SaaS company’s target audience, consider using buyer personas. Buyer personas are fictional representations of your ideal customer. They take into account factors such as age, gender, location, interests, and needs. Creating buyer personas can help you better understand your target audience so that you can create content that appeals to them directly.


2. Set realistic goals


After you understand your audience, it is time to start setting goals. What do you want to achieve with your marketing calendar? Are you looking to increase brand awareness, generate leads, or drive sales?

It is important to set realistic and achievable goals. Trying to accomplish too much can lead to overwhelm and ultimately lead to failure. Start small and build on your successes as you go.

To help you set realistic goals, consider using the SMART goal setting method. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. When setting goals, use these criteria to make sure they are achievable and relevant.


3. Plan ahead


One of the benefits of using a marketing calendar is that it allows you to plan ahead. By knowing what content you will be publishing and when you can ensure that all of your marketing efforts are cohesive and on-brand. This also allows you to better align your content with seasonal trends and events.

To help you in planning, consider using a content calendar (also known as an editorial calendar). A content calendar is a document that outlines all of the content you will publish over a set period of time. It can be a great way to visualize your content strategy and ensure that all of your efforts are aligned.

When planning, avoid creating content for the sake of creating content. Quality over quantity always!


4. Tailor your content


Once you know your audience, it is important to tailor your content specifically for them. This means creating different types of content that will appeal to them, such as blog posts, infographics, videos, etc. Furthermore, you will need to make sure that your SaaS content is fresh and relevant, and that it is updated regularly.

To ensure that your content is tailored specifically for your audience, consider using buyer personas again. When creating content, use the information you gathered from your buyer personas to help you create content that is specific to their needs and interests.


5. Utilize a content mix


To be successful in your content creation efforts, your marketing calendar should include a mix of different types of content. This could include blog posts, social media updates, e-newsletters, infographics, and more. By utilizing a variety of content types, you can reach your audience in different ways and keep them engaged.

To help you ensure a good content mix, consider using the Content Marketing Pyramid. The pyramid outlines the different types of content you should use, with the most important content at the top and the least important at the bottom.


6. Create shareable content


If you want people to share your content, you need to create quality content that is worth sharing. This means making sure your content is interesting, valuable, and relevant to your audience. Furthermore, you need to make it easy for people to share your content by including social sharing buttons on each piece of content.

In order to increase brand awareness and reach a larger audience, consider using infographics. Infographics are a great way to share valuable information in an interesting and engaging way. Furthermore, they are easy to share on social media and other websites.


7. Make it flexible


While it is important to plan ahead, you also need to be flexible. Things change and your calendar should reflect that. If something comes up that you think would be a great opportunity for your business, don’t be afraid to adjust your plans accordingly. For example, if you come across a timely news story that is relevant to your business, you may want to consider creating a blog post or social media update about it.

The goal is to be flexible and responsive so that you can take advantage of new opportunities as they arise.


8. Set a schedule


One of the most important aspects of using a marketing calendar is setting a schedule. This ensures that all of your content is published in a timely and consistent manner. When setting a schedule, consider the following:

  • How often do you want to publish content?
  • What types of content do you want to publish?
  • What are your target publishing dates?

By setting a schedule, you can ensure that your content is published regularly and that you are meeting your goals.


9. Use tools


There are a number of different tools that can help you with your SaaS content marketing strategy. These tools can help you plan and publish content, as well as measure its success. Here are a few of the most popular content marketing tools:

  • Hootsuite Insights: Hootsuite’s Insights platform provides users with access to a variety of data, including social media analytics, competitor analysis, and more.
  • Google Analytics: Google Analytics is a free tool that can help you track your website traffic and measure your SaaS content’s performance.
  • BuzzSumo: BuzzSumo is a tool that allows you to see the most popular content across all social media platforms.
  • ContentCal: ContentCal is a content calendar tool that can help you plan and publish your content.
  • CoSchedule: CoSchedule is a tool that helps you optimize your SaaS content for search engine optimization (SEO).

By using these tools, you can make sure that your SaaS content marketing strategy is successful.


10. Be consistent


It is important to be consistent with your SaaS content marketing strategy if you want to see results. This means publishing new content on a regular basis, and promoting your content across multiple channels. Furthermore, you need to make sure that your branding is consistent across all of your marketing materials.

For example, if you have a blog, make sure that your branding (including your logo, colors, and fonts) is the same on your social media profiles and your email newsletters. This will help your audience recognize your brand and associate it with quality content.


11. Keep up with trends


It is also important to keep up with the latest trends in your industry. What are people talking about? What are they interested in? What are the latest trends? By keeping up with the latest trends, you can ensure that your content is relevant and timely.

Some tools to help you stay up to date with the latest trends include:

  • Hootsuite Trends: Hootsuite’s Trends tool allows you to see the latest trending topics on social media.
  • Google Trends: Google’s Trends tool allows you to see what people are searching for online.
  • Twitter Trends: Twitter’s Trends tool allows you to see the most popular topics on Twitter.
  • Tumblr Trends: Tumblr’s Trends tool allows you to see the most popular topics on Tumblr.


12. Use social media


Social media is a great way to reach a large audience with your content. By sharing your content on social media, you can reach people who may not have otherwise seen it. In addition, social media platforms provide a way to engage with your audience and build relationships with them.

Some of the most popular social media platforms include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr

Each platform has its own strengths and best practices, so make sure that you are using the platforms that will be most effective for your content.

To choose which platform best suits you, consider the following:

  • Who is your target audience?
  • What type of content do you want to share?
  • What are your goals for social media?

By answering these questions, you can narrow down the list of social media platforms that will be most effective for your content marketing efforts. Once you are able to pick the right platform, make sure that you are using it to its full potential. For example, if you are using Facebook to share your content, make sure that you are using the features that Facebook offers, such as groups and pages.

Check out The Ultimate Guide To SaaS Social Media Marketing for more information.


13. Promote your content


In order to reach a larger audience, you need to promote your content. There are a number of ways to do this, such as:

  • Social media: Share your content on social media platforms such as Facebook, Twitter, and LinkedIn.
  • Email marketing: Send an email to your subscribers with a link to your latest piece of content.
  • Paid advertising: Use paid advertising platforms such as Google AdWords or Facebook Ads to promote your content.
  • Content syndication: Publish your content on other websites, such as industry publications or guest blogging platforms.
  • Outreach: Reach out to people who may be interested in your content and ask them to share it.

By promoting your content, you can reach a larger audience and get more people to see and engage with your content. Avoid relying on one method to promote your content. Instead, use a variety of methods to reach as many people as possible.


14. Measure your success


Measuring your success is essential to determine whether or not your marketing calendar is working. Keep track of your goals and objectives and see how well you are meeting them. Are you getting the results you want? If not, make adjustments to your calendar and try again.

Some tools to help you measure your success include:

  • Google Analytics: Google Analytics is a free tool that allows you to track website traffic and engagement.
  • KISSmetrics: KISSmetrics is a paid tool that allows you to track conversions and goals.
  • Sprout Social: Sprout Social is a paid tool that allows you to track social media engagement.
  • Hootsuite Insights: Hootsuite’s Insights tool allows you to track social media engagement.


15. Get input from others


When creating your marketing calendar, it is important to get input from others. This could include your marketing team, your boss, or even your customers. Getting different perspectives can help you create a more well-rounded and effective calendar.

To effectively brainstorm, try using a tool like MindNode. This tool allows you to create a mind map of your ideas and get feedback from others.

By getting input from others, you can create a marketing calendar that is more effective and resonates with your target audience.


16. Evaluate and adjust


Finally, it is important to evaluate your results regularly and make changes as needed. Are you seeing the results you want? If not, what needs to be changed? By evaluating your performance on a regular basis, you can adjust your content marketing strategies so you’ll meet your marketing goals.

A marketing calendar is a valuable tool that can help you plan and organize your marketing activities. By following these tips, you can create an effective calendar that will help you achieve your SaaS business goals.

Creating a SaaS marketing calendar is essential for any SaaS company. By planning ahead, you can ensure that all of your content marketing efforts are cohesive and on-brand. Additionally, by tailoring your content specifically for your audience, you can increase engagement and reach new heights. Lastly, measuring your success is key to determining whether or not your marketing calendar is working.

If you want to learn more about SaaS marketing, don’t forget to check out our blog. We cover a variety of topics, such as content marketing, lead generation, and more!


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Ken Moo