12 Tips to Create Irresistible SaaS Landing Pages
SaaS landing pages are the most important part of your SaaS marketing funnel. You can have a great SaaS product, but if you don’t have an effective way for people to find it and subscribe to it, then you won’t make any profits.
That’s where landing pages come in. They are the gateway to your SaaS product, and they need to be excellent in order to capture people’s attention and get them interested in subscribing.
According to Hubspot, companies with 31 to 40 landing pages generate seven times more leads than those with one to five.
Hence, here are 12 tips to create irresistible SaaS landing pages that will capture your prospects’ attention and help you convert more leads. Let’s get started.
1. Always Include Your “Brand Message”
Each SaaS has a unique brand message that should be included in its landing page. Your brand message is the core of your SaaS and should be clearly stated on your landing page so that people know what you’re all about.
Make sure to include a brief description of who you are, why people should trust you, and what benefits they can get from subscribing to your SaaS.
It’s also essential that this message is authentic. A brand message that doesn’t resonate with your customers won’t help you connect with them or build trust.
The key to creating a successful brand message is in understanding what your customers want. The best way to do this is to do customer research and find out what their needs are.
2. Create Compelling Copy
SaaS companies often face the challenge of creating a compelling copy that convinces website visitors to subscribe to their SaaS product. After all, the landing page is typically the first interaction a potential customer has with a SaaS. Therefore, it’s essential to make a good impression. Here are some tips for creating compelling copy:
- Use clear and concise language that communicates the value of your product.
- Focus on the benefits of using your product, rather than listing features. This means talking about how your product can solve specific problems they may be facing.
- Highlight customer success stories and testimonials to build trust in your SaaS.
- Use visuals such as images or videos to break up the text and keep people engaged on your landing page.
- Use persuasive elements such as testimonials and social proof to boost your credibility.
- Highlight what makes your product unique, and why it’s the best solution for the prospect’s needs.
By following these tips, you can create a copy that is both informative and persuasive, increasing your chances of making a conversion. If you’re struggling to make a copy on your own, then you may want to consider hiring a professional copywriter.
3. Use Short Paragraphs
Long paragraphs are not only intimidating, but they will also take away from the overall aesthetic of your landing page. It’s important to make sure that the information you provide is easy to read and understand.
By using short paragraphs and listing your highlights in bullet points, your customers can quickly scan through the content and get a better understanding of what your SaaS product has to offer.
This will also help keep them interested and make it easier to convert.
After all, who loves reading long blocks of texts, anyway?
4. Use White Space to Emphasize What’s Important
White space is an essential element of website design, and it’s especially important for SaaS landing pages.
White space can be used to draw attention to the most important elements on your landing page while also making it easier to read and understand.
For example, you can use white space around your call-to-action (CTA) button to make it stand out from the rest of the page.
White space can also be used to isolate important elements such as headlines or features, making them easier to read and understand.
By using white space strategically, you can make your landing page more visually appealing and help increase conversions.
Here are more ways that white space can help you improve conversion rates:
- White Space Guides the Eye. Use white space to guide people’s eyes where you want them to go. For example, if there are two buttons on a page with similar functions (e.g., “Send Request” and “Contact Us”), make sure that one is larger than the other so it stands out more easily from its surroundings when someone scans down the page for something interesting or important-looking before moving on. You may also want to place another element between these two buttons so that visitors will be drawn toward one side or another; this could be another button or perhaps just an image with an arrow pointing at one CTA button but not at another (again helping visitors focus on exactly where they need to go).
- White Space Creates Contrast. In addition to helping visitors focus on your most important elements, white space can also help them distinguish between what’s important and what isn’t. For example, having a white background on a page will help visitors focus on the important elements, such as the headline, by making them stand out from the rest of the page.
5. Use “Directional Cues” to Tell People What to Do Next
SaaS websites require a deft design to ensure visitors are able to easily find what they need and maneuver through the website. An effective way of optimizing SaaS website design is by employing directional cues on the landing page.
Directional cues use design elements such as typography, color, and motion to guide people’s attention and deliver the intended message faster. Directional cues help emphasize important messages and boost the impact of calls-to-action (CTA).
This can be achieved by aligning CTA buttons with other web elements or drawing attention to them via contrasting colors or other design strategies. By utilizing directional cues SaaS businesses can more accurately lead visitors closer towards completing their wanted action on the landing page.
6. Focus on Benefits Over Features
The best way to make your landing page irresistible is to focus on benefits over features.
Features are what you care about as a SaaS company, and that’s great. But benefits are what your customers care about.
When we say “benefits” of your SaaS product, we mean the value it will bring to your customer’s life. What can they gain from using your product?
For example, if you have a project management tool, don’t just list out its features like “drag-and-drop boards” or “real-time collaboration”. Instead, focus on the benefit that these features would provide: “Easily organize projects with drag-and-drop boards” or “Boost productivity by collaborating in real time”.
By focusing on benefits over features, you’ll be able to create a compelling message that resonates with your target audience and drives conversions.
7. Add Social Proofs
Social proof is powerful in marketing any product and SaaS is no exception.
Adding social proofs to your landing page helps build trust in the product and encourages more conversions. But what’s a social proof, you might ask?
Social proof is any type of public endorsement or sign of approval from customers, influencers, celebrities, or other sources. It could be a customer review on your website, a mention in the press about your product, an award you’ve won for your service, etc.
When visitors land on your page and see that others have found success with your product, they are more likely to be convinced that your product is the right choice for them.
When it comes to landing pages, the best way to convince your visitors to subscribe to your SaaS product are client testimonials and reviews.
A testimonial acts as an endorsement from a fellow customer that signifies to your visitors that your SaaS product is legit, it’s good, and it’s worth buying.
You can use testimonials from happy customers to build trust with new visitors and increase conversion rates by more than 30%.
So include social proofs on your landing page such as customer reviews, awards and mentions in the press, etc., so visitors can see how successful your product has been with others and make an informed decision about whether it’s right for them.
8. Pick the Right CTA
SaaS businesses often use different types of CTAs on their landing pages to encourage visitors to sign up for a free trial or register for an account.
The most common type of CTA is a button, which can be placed prominently on the page and is typically accompanied by text that explains what the user will get by clicking the button. For example, a SaaS company might use a CTA that says “Start your free trial today!”
Another common type of CTA is a form, which allows visitors to enter their information in exchange for access to a SaaS product. Forms are often used in conjunction with buttons, with the button being used to submit the form. One advantage of using a form over a button is that it allows businesses to collect more information about their leads.
For example, a SaaS company might use a form that asks for a name, email address, and phone number. By collecting this information, SaaS businesses can follow up with leads who are interested in their SaaS product but not ready to commit to a free trial or purchase.
If you’re not sure what’s the best CTA to use in your landing page, then test different CTAs and see which one works better.
And when testing different CTAs, make sure that they’re in clear view so that customers can see them easily.
If customers have to hunt around on a landing page in order to find a button, then it’s unlikely that they’ll click through and buy your SaaS product because they’ll feel frustrated looking for your CTA button.
9. Make Your Page Mobile Responsive
It’s essential for SaaS businesses to have a mobile-friendly landing page. In fact, studies have shown that the majority of people will not engage with a brand if their website is not mobile friendly.
There are a number of reasons why a mobile responsive landing page is so important.
First, it ensures that users have a positive experience when they visit your site. Because let’s face it, no one wants to try and navigate a website that is not designed for their device, and with most people using their phone nowadays, it’s essential that your site works seamlessly on mobile.
Second, a mobile responsive landing page can help you rank higher in search results. Google has stated that they are now using mobile-friendliness as a ranking signal in their algorithm. So, if you want your site to rank well, you need to make sure it is designed for mobile devices.
Third, a mobile responsive landing page can help you increase your conversion rate. When users have a positive experience on your site and can easily find what they are looking for, they are more likely to make a purchase or take the action you want them to.
Mobile design is not to be neglected in 2022. So if you want to ensure that your SaaS business is successful, make sure your landing page is mobile responsive.
Helpful tip: Use Google’s Mobile-Friendly Test tool to make sure that your site passes all of Google’s requirements for mobile-friendliness. You can also use Pingdom Tools’ free website speed test tool to see how fast (or slow) your current landing page loads on various devices, including smartphones and tablets!
10. Run A/B tests to Optimize Your Landing Page
A/B testing is a great way for optimizing your landing page design and content based on user behavior. Here’s how it works:
- Design your two different versions of the page (A and B) and then split test them against each other by randomly sending users to one version or another. You can also use split URL testing which will allow you to experiment with different elements on a single page rather than having multiple pages up at once.
- Run each AB test for long enough so that you’re able to collect statistically significant results about which version performs better than the other (usually around 10 conversions).
- Use Google Analytics or other web analytics tools like HubSpot’s Website Grader tool, heatmaps (like CrazyEgg), polls, surveys etc., so that they provide insights into what exactly users are looking at when they visit each version of your landing pages and how they interact with them; this will help identify any opportunities for improvement before making changes based on these insights
Once you have enough data to make an informed decision about which version is more effective, go ahead and implement your winning design.
11. Speed Up Your Website
Slow loading pages are a major issue for any website. Not only do they frustrate users, but they can also lead to lower search engine rankings and reduced conversion rates. You might be losing money because your page takes too long to load, and you might not even know it!
There are a number of things that can affect your page loading speed, including the size of your images, the complexity of your code, and the number of plugins you are using. Fortunately, there are a number of ways to improve your page loading speed.
Luckily, there are many tools to help you improve your website’s loading speed.
Google Speed Insights is a free tool that helps webmasters identify technical problems that cause their website to slow down. optimize their pages for mobile devices. It also provides suggestions and actionable solutions on how to improve your site’s performance.
Once you have identified the problem areas, there are a number of steps you can take to fix them. For example, you could reduce the size of your images, minify your code, or caching your pages. Landing page optimization is an important part of any website strategy, so be sure to invest some time in making your pages load as quickly as possible.
12. Take Advantage of Ad Extensions in Google Ads
If your SaaS business is investing on or running Google Ads, then this is for you.
Adding ad extensions is a great way to give your Google ad more visibility and help it stand out on the SERPs. It allows you to add more information such as a phone number or address at the bottom of the ad. This can be really helpful for users who want to get more information about your SaaS product or company before clicking through to your landing page.
Ad extensions can also help boost click-through rates (CTR), conversion rates, and customer loyalty by providing helpful information about your SaaS business that potential customers may find useful before making a purchase decision.
There are a few different types of ad extensions, but the most common are:
- Location extensions, which show your location on a map.
- Callout extensions, which allow you to provide additional information about your business. This could be in the form of a phone number or address, or even something like an offer or coupon code.
- Sitelinks, which show other pages on your website that are relevant to the user.
- App extensions, which allow you to link directly to an app on Google Play or the Apple App Store.
- Review extensions, which let you show star ratings and reviews from your Google Business page.
- Structured snippets, which show a snippet of your business description.
One of the most important elements of your SaaS marketing funnel is your landing page. It’s the place where you have to convince a potential customer to convert and sign up for your SaaS product.
Your landing page has to be well-designed, persuasive, and offer a clear value proposition. It’s also important to have a strong call-to-action that tells the visitor what you want them to do.
If you can create a high-converting landing page, you’ll be well on your way to generating more leads and customers for your SaaS business.
But if you don’t have an effective landing page, all your hard work will be for naught, and your SaaS business will struggle to find new customers. So if you’re serious about marketing your SaaS product, make sure you create a landing page that’s up to the task.
That’s why these tips are so important: they’ll help you make sure your landing page is as effective as possible at converting visitors to customers. If you need more SaaS marketing tips, check out our blog.