30 SaaS Acronyms Every SaaS Business Should Know

SaaS acronyms


The SaaS industry is very technical. There are usually a lot of terms and jargon being thrown around.

As a result, it can be difficult to keep up with all of the latest acronyms, especially for people who are new to the game.

Here are some of the most commonly used SaaS acronyms that you need to know.


General SaaS Acronyms


Software as a Service (SaaS)


Let’s start with the acronym.

SaaS stands for software as a service. It is a software distribution model in which software is provided to customers on a subscription basis.


Platform as a Service (PaaS)


PaaS is a platform that allows developers to create applications without having to worry about the underlying infrastructure.


Infrastructure as a Service (IaaS)


IaaS is a type of cloud computing that provides customers with access to storage, networking, and computing resources on demand.


SaaS Acronyms In Sales & Marketing


Business-To-Consumer (B2C)


B2C refers to the relationship between a business and its end customers. In the SaaS world, B2C applications are typically designed for use by individuals, as opposed to businesses.

Examples of B2C solutions include Spotify, Netflix, and Canva.


Business-To-Business (B2B)


B2B refers to the relationship between two businesses. In the context of SaaS, B2B applications are typically designed for use by businesses, rather than individuals.

For example, there are B2B SaaS products for marketing, sales, accounting, and a lot more business processes.

You may know some popular B2B solutions, such as Salesforce, Hubspot, and QuickBooks.


Go To Market (GTM)


Go to market (GTM) is a term that refers to the strategy and tactics that a company uses to bring its products or services to market. In the SaaS world, GTM strategies are often focused on acquiring new customers.


Product-Market Fit (PMF)


Product-market fit (PMF) is a term that refers to the degree to which a product or service meets the needs of a given market. In the SaaS world, achieving product-market fit is often seen as a prerequisite for success.


Ideal Customer Profile (ICP)


An ideal customer profile (ICP) is a description of the type of customer that is most likely to be successful with your product or service. In the SaaS market, ICPs often help identify and target new customers.


Search Engine Optimization (SEO)


Search engine optimization (SEO) is the process of optimizing a website for search engines. The goal of SEO is to improve the visibility of a website in search engine results pages (SERPs).


Content Management System (CMS)


A content management system is a software application that allows users to create, edit, and publish digital content. WordPress, Drupal, and Joomla are all examples of popular CMS solutions.


Customer Relationship Management (CRM)


CRM is a type of software that helps businesses manage their customer relationships.

CRM software can be used for a variety of tasks, such as tracking customer data, managing customer interactions, and automating marketing processes.


Call To Action (CTA)


A call to action is an instruction or suggestion that encourages a reader to take some desired action.

In the context of SaaS, CTAs are often used to encourage website visitors or email subscribers to sign up for a free trial or demo.


SaaS Acronyms In Product Development


Research and Development (R&D)


R&D refers to the process of creating new products or services. In the SaaS world, R&D is often focused on developing new features and functionality for existing products.


Minimum Viable Product (MVP)


An MVP is a version of a product that has enough features to satisfy early customers, but not so many features that it becomes bogged down in development.

The goal of an MVP is to get a product to market quickly so that it can be further developed based on feedback from real users.


User Experience (UX)


UX refers to the way users interact with and experience a software application.

Good UX is essential for any type of software. But it is especially important for SaaS applications, which are typically used by a wide range of people with different levels of technical expertise.

The more user-friendly your SaaS product is, the more likely it is to be successful.


Application Programming Interface (API)


An API is a set of programming instructions that allow one piece of software to interact with another. In the context of SaaS, APIs are often used to enable third-party applications to integrate with a SaaS platform.


SaaS Acronyms In Business Operations


Enterprise Resource Planning (ERP)


ERP is a type of software that helps businesses manage their core business processes, such as accounting, inventory management, and customer relationship management.

In the SaaS world, ERP software is often used by larger businesses that have complex business operations.


Service Level Agreement (SLA)


An SLA is a contract between a SaaS provider and its customers that outlines the terms of service, including the levels of uptime and support that the customer can expect.

Having an SLA in place is important for both SaaS providers and their customers, as it helps to ensure that both parties are clear about their expectations.


Unified Communications (UC)


UC is a type of communication that allows users to communicate using a variety of different devices and mediums. UC platforms typically include features such as instant messaging, voice over Internet Protocol (VoIP), and video conferencing.

In the context of SaaS, UC can enable real-time collaboration between team members located in different parts of the world.


Venture Capitalist (VC)


A venture capitalist is an investor who provides capital to early-stage companies in exchange for equity. In the SaaS industry, VCs are often involved in funding startups that are developing new SaaS products.


SaaS Acronyms: Metrics


Key Performance Indicator (KPI)


A KPI is a metric that is used to measure the success of a particular goal. In the context of SaaS, KPIs are often used to track overall business profitability, as well as marketing and sales performance.


Monthly Recurring Revenue (MRR)


MRR is a measure of a company’s recurring revenue or the amount of revenue that is generated on a monthly basis from subscriptions.


Annual Recurring Revenue (ARR)


ARR is another measure of a company’s recurring revenue. But it is measured in terms of yearly revenue.


Customer Acquisition Cost (CAC)


CAC is the cost of acquiring new customers. It is generally calculated as the total expenses incurred on your marketing and sales efforts.


Customer Retention Cost (CRC)


The thing about the SaaS business model is that the revenue is recurring. That means your relationship with your customers is also ongoing, hopefully even long after you’ve converted them from leads into paying customers.

CRC is the cost of retaining existing customers. In other words, it’s the amount of money that you have to spend in order to keep your customers from churning.


Annual Contract Value (ACV)


ACV is the amount of revenue that a customer generates on an annual basis from their subscription.


Average Revenue Per User (ARPU)


ARPU is a measure of the average revenue that is generated per user. It is calculated by dividing the total revenue by the number of users.


Customer Lifetime Value (CLV)


Customer lifetime value is a measure of the total value that a customer will generate over the course of their subscription to your SaaS product.

In other words, it’s the amount of money that a customer will spend with your company from the time they first become a customer until they eventually churn.

This metric is also sometimes called lifetime value or LTV.


Total Contract Value (TCV)


TCV is the total value of all the contracts that a customer has with your company. It includes the ACV of all their active subscriptions, as well as any other one-time fees or charges.


Return on Investment (ROI)


ROI is a measure of the profitability of an investment. In the context of SaaS, ROI is often used to assess the financial viability of a SaaS product or service.


Final Thoughts On SaaS Acronyms


As you can see, there are a lot of acronyms being used in the SaaS world. But don’t let that intimidate you.

While it’s essential to be familiar with the most commonly used acronyms, you don’t need to know all of them. Just focus on the ones that are most relevant to your business and your goals.

Ready for more guides that will help you grow your SaaS business? Visit our blog here.


Get fresh updates in your inbox 👇

Ken Moo