21 Must-Try Marketing Video Ideas For SaaS Businesses
Some say that video is the future of content marketing.
In fact, when Semrush launched a survey for 1,500 businesses, 37% of their respondents said that video is their best-performing content type. But still, blog posts come at a close second with 36% of the votes.
And it’s not hard to see why this is the case. Content in video format is generally more engaging and easier to digest.
That’s why content marketers, especially in the SaaS industry need more and more marketing video ideas to keep up with this trend.
In this article, we will talk about the best marketing video ideas that you can use to boost your content marketing campaigns.
Let’s dive right in.
1) Educational Videos
Content marketing is all about providing valuable information to your audience. And what better way to do that than through educational videos?
With these kinds of videos, you can easily explain various concepts and principles in your industry or niche. You can also provide helpful tips and tricks that your target market can use.
The great thing about it is that it doesn’t have to be new content.
You can repurpose your previous blog posts and turn them into educational videos.
You can also use infographics, PowerPoint presentations, and other types of visual content to create these kinds of videos.
2) Whiteboard Videos
If you want to add more excitement to your video content, then you can consider making whiteboard videos.
These are the kind of videos where a voice explains a certain concept while the video shows a simple drawing or scribbling like something you might see on a whiteboard.
I guess you could still consider it as an educational piece of content. But this kind of marketing video earns its own name because of its unique style of communication.
No complicated slides. No flashy animations. Just a simple explanation aided by real-time whiteboard illustrations and writings.
And since it’s more engaging than just normal talking head videos, it can help keep your viewers’ attention focused on your video. They would want to see what’s going to be drawn or written next.
3) Lifehack Videos
Since we’re talking about informing your audience and providing value to them, let’s also talk about giving them lifehacks.
People love lifehacks because they make their lives easier. So why not create videos that show your audience lifehacks related to your niche?
These lifehacks don’t have to be as technical as educational videos. They could be simple but they could also be useful and interesting to your target audience.
For example, a popular TikTok user named Timote Chanut shares underrated websites that can be useful (or even just entertaining) for students and businesses.
So how about your niche and industry? What are the lifehacks you can share with your viewers?
Those can be good ideas for your video content marketing strategy.
4) FAQ Video
Do you get a lot of questions from your target market? If so, then you can turn those questions into an FAQ video.
This type of video is quite popular among businesses because it allows them to answer the most frequently asked questions from their customers.
It’s also a great way to show that you’re an authority in your industry. After all, if you can answer all the commonly asked questions, then that means you really know what you’re talking about.
5) Expert Q&A Videos
Do you have industry experts in your network? If so, why not interview them and create question and answer videos?
This type of video is quite popular on YouTube. You can see a lot of experts being interviewed by other people in their field.
But don’t just limit this to YouTube. You can also do it on your own website or blog. You can even post it on social media platforms like LinkedIn.
The key here is to make sure that the questions you’ll ask are relevant and interesting to your target audience. It should also be something that they can’t easily find answers to online.
The awesome thing about having popular experts in your video content is that it can help you build brand awareness and your own authority at the same time.
Their big name will draw more viewers to your marketing video. And if you show your own expertise in it, you get to build your own credibility and create trust with those new viewers.
6) “Man On The Street” Videos
“Man On the Street” or street interview video is another type of marketing video that you can do to show your target market that you’re an authority in your industry.
You can go out on the streets and interview people about a certain topic. It could be something related to your product or service. Or it could be about a current trend in your industry.
For example, imagine that your SaaS product involves a lot of AI features. You can go out and interview people about their thoughts on AI.
Do they think it’s something that’s going to be helpful in the future? Do they have any concerns about it?
You can then use their answers in your video to show your target market that you understand their thoughts and concerns. You can then provide solutions to those problems through your product.
The key here is to make sure that the questions you’ll ask are relevant and interesting to your target audience.
If you can come up with ones that pique curiosity and even controversy (such as AI), that’s even better.
7) Myth-Busting Videos
There are a lot of myths in every industry. As an expert, it’s your job to debunk those myths and show your target market the truth.
You can do this by creating myth-busting videos. In these videos, you’ll talk about the most common myths in your industry. Then you’ll explain why they’re not true.
For example, let’s consider the myth that video marketing is too expensive.
You can create a video where you talk about how video content marketing doesn’t have to break the bank. You can then show examples of low-budget but effective video campaigns.
This video idea is great because it allows you to show your target market that you’re an expert in your field.
What’s more, it also helps build trust because you’re showing them that you’re not afraid to talk about the industry myths and bust them open.
8) Social Media Video
Any popular social media platform can be a good channel for distributing your video content.
And actually, “social media video” can be a broad term. It can refer to any video content that you post on social media platforms like YouTube, Facebook, Instagram, and Twitter.
It can be in the form of a short video post, Instagram story, video ad, and a lot more.
The great thing about social media video is that it allows you to reach a larger audience with your message.
That’s why social media marketing is effective both as a content distribution platform and a digital marketing channel in its own right.
What’s more, using a social media channel also allows you to create videos that are more informal and personal. This makes it easier to connect with your target market on a personal level.
The key here is to create video content that would compel viewers to like, comment, and share your post.
You also need to make sure that it’s properly formatted for the specific social media platform where you’ll post it.
For example, if you’re posting on Instagram, then you need to create vertical videos. If you’re posting on YouTube, then you can use either landscape or square videos.
9) Explainer Video
An explainer video is a short video that’s used to explain a complex topic or concept.
It’s a great video content marketing idea for SaaS companies because it allows you to show your target market what your product does in an easily digestible format.
Let’s have a bit more perspective here. Video marketing for tangible products usually involves a product showcase video.
This video features the product and how it works. It’s usually shot in a studio or involves the product in action.
Basketball shoes, for example, might have a product showcase video of LeBron sporting a pair.
But for SaaS products, things are a bit different. This is because SaaS solutions are digital products. Plus, they can be complex and involve a lot of features that cater to specific problems.
That’s where an explainer video comes in. You can use it to go into more detail about what your product does and how it can benefit your target market.
Explainer videos are usually around 2 minutes long. But they can be as short as 30 seconds or as long as 5 minutes, depending on the complexity of the topic.
The key here is to make sure that the video is informative but also entertaining. After all, you want people to watch the whole thing and not just skip through it.
10) Tutorial Videos
Tutorial videos are a great way to show your target market how to use your product.
This video marketing idea is perfect for SaaS companies because it allows you to showcase the features and benefits of your product in a more practical way.
What’s more, you can add tutorial videos to your knowledge base or FAQ section on your website.
With tutorial videos, you can show your target market how to do specific tasks with your product.
For example, if you have a project management SaaS solution, you can create a video tutorial on how to create and assign tasks.
If you have an eCommerce platform, you can create a video tutorial on how to set up products and categories.
The key here is to make sure that the video is clear and easy to follow.
11) Troubleshooting Videos
Troubleshooting videos are a great way to show your target market how to fix common problems, either general ones or specific issues with your product.
If you’re targeting potential customers, you may want to create troubleshooting videos for common problems in your niche.
For example, if you’re in the accounting and bookkeeping niche, you may want to create videos explaining how to fix common problems with spreadsheets.
On the other hand, if you’re targeting your existing customers, your troubleshooting videos would involve your SaaS product.
For example, let’s say you have a project management SaaS solution. You can create a video on how to fix common problems like tasks not appearing in the right order or not being able to assign tasks to team members.
If you have an eCommerce platform, you can create a video on how to troubleshoot common problems like products not appearing in the search results or check out issues.
This video marketing idea works really well for SaaS companies because it allows you to show your target market or customers that you’re there to help them when they need it.
Like tutorials, you can also add these videos to your knowledge base.
The key for both kinds of troubleshooting videos is making sure that you’re fixing common problems that your target viewers encounter.
12) User-Submitted Videos
User-submitted videos are a great way to show your target market how your product is being used in the real world.
This video marketing idea is great for SaaS companies because it allows you to show potential customers how your product is being used by other people just like them.
And when users see that, it builds trust and credibility.
It also helps create social proof, which is a powerful psychological trigger that can influence people’s buying decisions.
If you have existing customers, you can reach out to them and ask them to submit videos of themselves using your product.
You can then feature these videos on your website or social media channels.
For example, let’s say you have a video editing SaaS solution. You can reach out to your customers and ask them to submit videos of themselves using your product.
You can then feature these videos on your website or social media channels.
The key here is to make sure that the video is high quality and provides value to the viewer.
13) Customer Testimonial Video
Since we’re talking about social proof, let’s also talk about video testimonials.
Customer testimonial videos are a great way to show your target market how your product has helped other people just like them.
SaaS businesses benefit a lot from these kinds of videos because they allow you to show potential customers how your product has helped other people solve their problems.
When done right, customer testimonial videos can be very persuasive and can help you close more sales.
14) Success Stories
Success stories are similar to customer testimonial videos, except that they’re usually longer and more in-depth.
Your customer would explain the problems they’ve had and how your SaaS product solved those problems.
Just like the two previous video ideas we mentioned, this one also involves social proof.
One excellent example of this is HubSpot’s video about EZ Texting, one of its successful customers.
In it, the customer talks about how their sales team was having trouble handling the sheer volume of leads coming in.
Then they narrate how HubSpot streamlines their processes and makes their account executives’ jobs easier, leading to better results.
They also share the specific features that have helped them and how those features have contributed to their success.
If you want to create a video like this, make sure that you focus on the customer’s journey and how your product has helped them at every stage.
15) Seasonal Videos
Seasonal videos are a great way to take advantage of special occasions and trends to capture your target market’s attention.
You can create a video for Mother’s Day, Father’s Day, Valentine’s Day, or any other holiday that’s relevant to your business.
You can also create videos around seasonal trends like back-to-school or the winter holidays.
For example, let’s say you have an eCommerce solution. You can ride on the fact that online purchases skyrocket during specific times of the year, such as Black Friday or Valentine’s Day.
You can then create a video explaining how your product can help online stores take advantage of these trends and boost their sales.
16) “Meet The Team” Videos
“Meet the team” videos are a great way to show potential customers who you are and what your company culture is like.
This video idea is perfect for SaaS businesses because it allows you to show potential customers that there are real people behind your product.
As a result, it humanizes your brand and builds your relationship with them.
One classic example of this is Google’s “Meet the Doodlers” video. Although it was uploaded way back in 2010, it gives us a good example of what a meet the team video looks like.
Another great example is Dropbox, which got really creative with its “Working at Dropbox” video. Yes, they feature their team members, but they used puppets.
So not only does it feature the people behind the product. It’s also funny and memorable.
To create videos like these, simply introduce your team members one by one and have them say something about themselves.
You can also add some fun elements to make the video more interesting, such as having your team members answer funny questions or do silly challenges.
17) Behind The Scenes/Office Tour Videos
Similar to meet the team videos, BTS or office tour videos are a great way to show potential customers who you are and what your company culture is like.
But instead of focusing on your team members, this video idea focuses on giving your viewers a peek into your company’s day-to-day operations.
While a “meet the team” clip can also be a part of an office tour video, you can also show other aspects of your company, such as your workspace, break room, and meeting rooms.
What’s more, you can also add videos of your team in action, such as brainstorming sessions and team-building activities.
This video idea is good for SaaS companies because it helps you build a more personal relationship with potential customers.
And when they see the people and environment behind your product, they’ll be more likely to trust and relate with your company.
18) Mission Videos
While we’re on the subject of humanizing your brand and making potential customers relate with you, let’s talk about communicating your mission statement through video.
Mission videos are a great way to show potential customers what your company is all about. You can talk about your company’s history, mission statement, and goals.
You can also use this video to share your company’s story and how it started.
This video idea works well for SaaS businesses because it helps your target market see things from your perspective.
You don’t just sell a SaaS product, you offer a new point of view in solving problems in your industry.
When they see that you have a clear mission and vision, they’ll be more likely to do business with you.
19) Video Announcements
Another video idea for SaaS companies is video announcements.
This video idea can be used to announce new features, product updates, company news, or anything else that’s relevant to your business.
The key here is to make sure that your video announcements are interesting and informative. Don’t just throw a bunch of text on the screen and call it a day.
Instead, use engaging visuals and sound effects to grab your viewers’ attention. You can also use creative storytelling techniques to keep them hooked until the end.
20) Interactive Videos
Okay, this is not really an idea for the content you can put on a video. It’s more of the format and how your video works.
Interactive videos are videos that allow viewers to interact with the content and affect its outcome.
One example of this is the music video for Coldplay’s song Ink. The video allows viewers to choose different objects and paths in the video, and each choice leads to a different outcome.
But how can this apply to SaaS marketing videos?
Let’s say you have a how-to video for a specific feature that can function differently in various cases. You can use interactive video to allow viewers to choose the different options and see how it works in each case.
This video idea can work really well for SaaS companies because it allows potential customers to get a hands-on experience with your product without having to actually use it.
In other words, you can help them experience the value of your product without having to buy it.
And that will likely lead to an actual sale.
With an interactive video, they can explore your SaaS product’s different features and see how it works in various situations.
And when they’re done, they’ll have a better understanding of your product and what it can do for them.
A webinar is a type of video where you host a live session with an audience. You can use this video format to host live training sessions, product demos, or even Q&A sessions.
But even running a webinar can give you opportunities for a few other types of marketing videos, such as the following:
Event Promotion: You can create a short video to promote your upcoming webinar. This video should give viewers a taste of what they can expect from the event.
Webinar Highlights: After the event is over, you can create a highlights reel to show viewers the best moments from the webinar
Thank You Video: After the event is over, you can create a short video to thank your viewers for attending. You can also use this video to promote future events or lead them to a call-to-action that would capture them as leads.
Final Thoughts About Video Marketing Ideas for SaaS Companies
Video is a powerful marketing tool that can help you reach a wider audience and promote your product or service in a more engaging way.
And as you can see, there are a lot of video marketing ideas for SaaS companies. And these are just a few of the possibilities.
The key is to experiment and find what works best for your business.
There’s no one-size-fits-all solution when it comes to video marketing. But with a little trial and error, you’ll be sure to find the right video strategy for your business.
Looking for more guides and tips to grow your SaaS business? Visit our blog here.