Keyword Hero Review: Uncover Hidden Keywords on Google Analytics

Plerdy CRO UX Toolkit


There’s nothing more frustrating when you can’t find the specific information you’re looking for while creating an SEO strategy for your business or for your client.

Chances are, you’ve probably come across something like this while gathering keyword data on Google Analytics.



You’d love to dive deep into the details, however, Google Analytics doesn’t seem to provide you with the information that you need.

But let me tell you:

There is a solution to unlock all these hidden keyword data that you won’t be able to find anywhere on Google Analytics and Google Search Console.

Introducing Keyword Hero, a software that can bring you all the necessary organic keyword data to fuel up your SEO strategies. In this Keyword Hero review, we will be discussing the advantages and the value of the features that Keyword Hero offers.


Keyword Hero Levels Up Your Google Analytics


One of the best things about Keyword Hero is that you can access the data that this software provides within Google Analytics itself. There’s no need for you to get familiar with a new dashboard and relearn the basics of a new interface. You can just dive right into data analysis to save you time.

So let’s talk about how this is set up and done.

But first, a quick note:

You’ll need to set up your Google Analytics account and Google Search Console before you can proceed with these steps.

Step 1: We select the GA View that contains the domain we want Keyword Hero to analyze.

In this step, we also select the conversion goal of our website that we want to track.



Step 2: Connect your Google Search Console. All of your GSC properties will be shown here.

A great thing here is If you haven’t set up your Google Search Console to your website, they’ll provide you a link directly to GSC to be able to do so. The same goes for unverified properties. You cannot proceed until you have verified your properties.



Step 3: Keyword Hero will upload a new property on your account where all the data for your organic keywords will be shown.



Step 4: Select the right plan for you. One of the coolest things about Keyword Hero is that you can use it for free if you use less than 2000 sessions a month. Very useful for small businesses, I’d say.



Step 5: You’re all set! It takes 24 hours before your data reflects on your new Keyword Hero property. In some rare cases, it may take up to 48 hours.

By now, you should be able to see a new property on your Google Analytics dashboard when selecting a property. This is where you will find the organic keyword data that Keyword Hero provides.


Create Data-Driven SEO Strategies with Keyword Hero


Lack of data specificity is no more a problem with the information that Keyword Hero brings to the table. However, unlike other SEO tools, Keyword Hero doesn’t provide you keyword suggestions to focus on. It also doesn’t have the resources for you to do thorough keyword research like SEMRush and Ahrefs.

This is a keyword tool that is purely for data analysis.

Let’s look at some of the crucial information it provides:



👉  New users and Sessions initiated for each keyword

👉  Bounce rate

👉  Pages visited per session

👉  Average session duration

👉  Conversion Rate, Goals Completed, and Value

These performance metrics are very handy for getting an insight as to…

👉  What keywords are bringing the most/least traffic and revenue

👉  What people are doing on your website

👉  What conversion goals are the most effective

Because of this data, you will have more options when it comes to developing your own SEO strategy.

Do you want to focus and take advantage of your best keyword? Do you want to put more effort into optimizing your pages on certain keywords where you’re not ranking well?

The choice is up to you.


Take An In-Depth Look with Keyword Hero


Aside from giving you the session metrics, Keyword Hero also lets you add a secondary dimension so you’ll have a more in-depth look at how well you’re performing in your keywords.

Secondary dimensions give context to the data you see in the session metrics.

For example:

Do you want to know how well you’re doing on certain keywords across multiple devices? That information is only a few clicks away with Keyword Hero.

There are other options that you have when adding a secondary dimension, such as branded or non-branded keywords and landing page as well.



By default, Keyword Hero sets “Keyword” as your primary dimension. With it, you see the session metrics for each keyword. Just like what we’ve seen from the screenshot above.

Now, when you add a secondary dimension such as “Device Category”, you gain more insight as to how well you are performing in the SERPS and in the session metrics for these keywords across multiple devices.

By using this simple yet powerful tool, you’ll get the most of Keyword Hero.

Get an overview of your rankings in the corresponding keywords.


Keyword Hero Saves The Day


Keyword Hero is a must-have tool for any SEO team or agency or anyone who looks to step up their work on optimizing their website.

By setting it up for a few minutes, you’ll gain valuable insights that will help you improve your SEO strategies even further.

With this data, you can perform your own SEO audit, develop content marketing strategies, plan for social media content, and more.


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Ken Moo