Is AppSumo Worth It for SaaS Businesses?

Is AppSumo Worth It


In a world where so many SaaS startups are founded on the idea of cutting out the middleman, it’s no wonder that SaaS companies are quickly becoming one of the most popular business models today.

But what’s the best way to go about doing this? What’s the fastest way of bringing your new SaaS product to the market? Is it by building a relationship with customers and offering them exclusive deals on your own? Or should you rely on an outside platform like AppSumo to help you find new customers and make more money?

In this blog post, we’ll mainly talk about Appsumo and answer the question that might be lingering in every new SaaS founder’s mind: “Is selling my SaaS product on Appsumo worth it?


Why Should SaaS Businesses Use AppSumo?


The SaaS market is booming, and it’s projected to reach over $480 billion by 2022. That’s a lot of potential customers, and AppSumo can help you reach them.

In a nutshell, these are the 10 reasons why your SaaS startup should take advantage of AppSumo.


1. Gate exposure


The AppSumo platform is a valuable resource for SaaS startups seeking exposure to their target audience. The company has a massive email list of over 700,000 subscribers, and it regularly promotes lifetime deals on SaaS products. 

Their marketplace can easily give you months’ worth of exposure time to their massive customer base. In addition, your SaaS product may also get featured in the home page of their website and in their email newsletters, giving your SaaS startup a huge boost in exposure.


2. Get feedback


SaaS startups often find it difficult to get feedback from their customers, since most of them are in their early stages of development. However, if you manage to pass Appsumo’s evaluation and strike a deal to launch a lifetime deal campaign with them, their customers can help you by providing much needed customer feedback about your SaaS product. Appsumo will also  provide you with tools for analyzing sales metrics and customer feedback or ratings. Appsumo  also publishes blogs and podcasts that feature interviews with SaaS entrepreneurs, which can help SaaS businesses learn from the experiences of others.


3. Get customers


Acquiring new customers can be expensive and time-consuming. AppSumo is a great resource for SaaS businesses of all sizes. That’s because AppSumo has a large audience of tech-savvy consumers who are always looking for new software products to try out.

To take advantage of AppSumo’s reach, contact them and talk about how you can launch your own lifetime deal on their platform. If you pass their evaluation and launch your product with them, your SaaS lifetime deal will get featured in their marketplace and that’s when you can expect new customers to come in.

Passing their evaluation will take a lot of work on you and your team’s part, but like we mentioned before, you’ll gain a lot of exposure in return since AppSumo will also promote your SaaS lifetime deal on Twitter, Facebook, and their own website.


4. Get accurate sales data


If you’re in the business of selling software as a service (SaaS), then you know that data is everything. Without good data, it’s impossible to make informed decisions about your pricing, your product features, and your marketing strategy. That’s why Appsumo is such a valuable tool for SaaS companies. Appsumo tracks your sales data on their platform, so you can see how your business is performing at a glance. 

This data is essential for making sure that you’re on track to hit your targets. And because Appsumo will offer your SaaS lifetime deal on their platform, you can be sure that you’re getting the most bang for your buck since a number of customers will see your listing and will be willing to invest in your SaaS’ future. So if you want to keep tabs on your SaaS company’s sales data, Appsumo is the marketplace for you.


5. Get marketing help


SaaS companies can often find it difficult to get the word out about their products. AppSumo can help with this by providing marketing help and tools to SaaS businesses.

One of the services that AppSumo offers is a list of email subscribers who are interested in learning about new SaaS products. This can be a valuable resource for SaaS businesses looking to expand their customer base.

AppSumo offers discounts on marketing tools and services, which can be helpful for smaller businesses that may not have the budget for expensive marketing campaigns. Overall, AppSumo provides a variety of helpful services and tools that can assist SaaS businesses in getting their products noticed.


6. Get access to valuable resources


Like any business, SaaS companies need to allocate their resources carefully in order to get the most return on investment. Appsumo is a resource that can help these businesses access valuable tools and services for a fraction of the cost.

For example, Appsumo once offered an annual subscription to Salesforce for $399/year, which is a savings of over $2,000 off the regular price. They also offer a wide variety of other software and services in low discounted prices which may help your SaaS business in its operations and processes, such as social media management tools, email marketing platforms, and more.

Appsumo also shares and sells a wide variety of educational resources. These include webinars, tutorials, and ebooks that can help SaaS businesses learn how to use the tools they’ve purchased and get the most out of them.


7. Save money on marketing and development costs


AppSumo is a great resource for SaaS businesses to find deals on marketing and development tools. The site offers a variety of deals on software, services, and courses that can help businesses save money on their marketing and development costs.

You can also find deals on online courses that can help you learn new marketing or business development skills that may help your SaaS startup grow. 

Overall, AppSumo is a great resource for businesses looking to save money on their marketing and development costs.


8. Access to top talent


There are a lot of considerations that go into whether or not a startup is ready to start hiring employees. But when you’re ready, AppSumo has the resources to help you find top talent.

It has partnered with some of the best recruiting firms in the country, so they can help connect you with the perfect candidates for your company. And because they understand the SaaS market, we can help make sure that you’re finding people with the right skills and experience for your business.


How Can SaaS Businesses Get the Most Out of AppSumo?


SaaS businesses can get a lot of value out of AppSumo. There are several ways to get the most out of AppSumo as follows:


Get the most out of your subscription


If you’re a SaaS business, you know that AppSumo can be a great way to get the most out of your subscription. Here are a few tips on how to make the most of your subscription:

Make sure you’re using all of the features AppSumo offers. There are a lot of great tools and resources available, so make sure you’re taking advantage of them all. Don’t forget to check out AppSumo Tips. This page is a great place to find new and useful tips on how to get the most out of your subscription.

  • AppSumo Deals Directory. Keep an eye out for current lifetime access deal offers from AppSumo partners, like Pardot or Salesforce.
  • Connect with other AppSumo users. The AppSumo community is full of entrepreneurs and business owners who can provide valuable insights and advice.
  • An AppSumo user can also make a purchase with the AppSumo Rewards program. This is an affiliate deal that provides partners with a dollar for dollar credit for their purchase when they share the link with their social networks. These are just some of the ways that AppSumo can be used to promote your business.


Utilize the right tools


SaaS businesses are growing in popularity for their ability to provide a subscription service for software. It can be difficult, however, to find the right tools and services to help these businesses grow. AppSumo is one resource that can be extremely helpful for SaaS businesses.

AppSumo is a website that offers deals on tools and services for businesses. It has a wide range of options, including marketing tools, productivity tools, and even accounting tools. This can be extremely helpful for SaaS businesses that are looking to expand their operations but don’t have the budget to do so.

One of the best things about AppSumo is that it offers a free trial for many of its services. This allows businesses to test out different tools before they decide to purchase them.


Take advantage of discounts


When AppSumo Ltd first launched in 2010 by entrepreneur Noah Kagan, it was a small startup with big ambitions. And for good reason: the company’s founders had a novel idea to help small businesses take advantage of software discounts.

Now, over 12 years later, AppSumo has become a go-to destination for software discounts. But what about SaaS businesses? Can they take advantage of the discounts offered by AppSumo?

The answer is yes. In fact, there are several ways that SaaS businesses can benefit from the discounts available on AppSumo.

  • SaaS businesses can offer their own products on AppSumo especially during special sale seasons like Black Friday and Thanksgiving Day. This can be a great way to reach new customers and grow your user base.
  • SaaS businesses can partner with AppSumo to offer their products as part of bundles or deals. This can be another way to reach new customers. AppSumo will also give SaaS businesses a share of the profits from any product or Appsumo deal that they refer through their platform.
  • SaaS businesses can subscribe to Appsumo Plus membership. It is a subscription-based service that offers users access to best Appsumo deals on tools and software for businesses. Deals for a Plus member are available for a limited time and vary in price, but typically offer a significant discount over the regular price of the product.


Get involved in the community


SaaS businesses can get involved in the community by working with AppSumo. AppSumo has a wide variety of products, and they work with a number of different SaaS businesses.

If you are looking for a way to get your product in front of new users, then AppSumo is a great option. They have a large audience, and they are always looking for new products to offer their customers.

A great way to get involved in the community is by sponsoring events. There are a number of different events that focus on SaaS businesses. Sponsoring these events is a great way to build relationships with other businesses in the community. It also allows you to showcase your product and get feedback from potential customers.


Experiment with new products


In the world of SaaS, it can be difficult to experiment with new products. Because SaaS companies often offer a subscription service, they need to be careful about how they introduce new products and features. If they make changes that their customers don’t like, they could lose subscribers.

One way to experiment with new products is to use AppSumo. AppSumo is a great place for SaaS businesses to test out new products without making a big investment.

If you’re considering using AppSumo to test out a new product, here are some tips:

  • Make sure the product is relevant to your business.
  • Don’t offer too many deals at once.
  • Test the product before you offer it to your customers.


Stay up to date with the latest trends


There are a few things SaaS businesses can do in order to stay up to date with the latest trends in AppSumo.

  • They can sign up for AppSumo’s email list so they can be notified when new deals are announced.
  • They can follow AppSumo on social media (Twitter, Facebook, Instagram) so they can see updates about the latest deals and products.
  • They can visit the AppSumo blog frequently to learn about new and upcoming products.
  • They can join Appsumo Facebook Group so they can talk to other people in the AppSumo community.

You may also want to check out our blog on: Launching Your SaaS Product on AppSumo: Passing the Evaluation.


Appsumo Competitors Worth Considering


While Appsumo pioneered the SaaS discounted deal model, a number of competitors have emerged with unique value propositions worth exploring. Here are some top Appsumo alternatives for both buyers and sellers:




SaaSZilla stands out by providing extensive marketing support and a 70/30 revenue share that empowers sellers. Their promotional efforts across community engagement, influencers, social media, and content creation ensure partner deals get maximum visibility. This unique combination attracts sellers looking to acquire engaged users at launch.




GrabLTD has carved out a niche catering to entrepreneurs and small business owners. Their lifetime deals focus on business tools for goals like boosting productivity, cutting costs, and streamlining operations. Their curation and community discussions help buyers discover useful SaaS tools tailored to running a lean startup or small business.




SaaSMantra not only offers SaaS deals but also provides online courses and communities covering topics like SaaS growth, product management, and startup advice. Their educational resources help buyers make informed software purchase decisions. For sellers, they offer mentoring on topics like improving conversion optimization.




While SaaSPirate focuses on aggregating the best discount and lifetime SaaS deals across the web, they differentiate by emphasizing flash sales with deep discounts but very limited availability. The urgency creates excitement and FOMO around their most coveted deals. Savvy buyers visit SaaSPirate first to discover deals with the highest potential savings.

While Appsumo holds an impressive market share, sellers should look closely at alternatives like SaaSZilla that offer more attractive seller terms. And buyers can complement Appsumo’s selection by mixing in competitors with niche focuses like undiscovered products, education, and flash deals.

The expanding SaaS deal ecosystem gives both buyers and sellers more choice. And competition ultimately breeds better value across the board.


Final Thoughts


AppSumo is a great resource for SaaS businesses. It can provide you with 10 valuable benefits, including access to a large customer base, discounts on marketing and advertising, and help with product development. If you’re looking to grow your SaaS business, AppSumo is definitely worth considering.

And if you’re looking for more Appsumo competitors, make sure to check out SaaSZilla, GrabLTD, SaaSMantra, and SaaSPirate. Each of these SaaS LTD platforms has their own way of selling and promoting your SaaS deal, so choose what best suits your needs.

If you need more tips on growing your SaaS business, check out our blog for more relevant articles.


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Ken Moo