Hy.page: Sell Digital Products & Set Up Membership On Your Bio Link

Plerdy CRO UX Toolkit

Overall Score: 

  • Functionality: 4/5
  • Easy to use: 4/5
  • Overall UX: 4/5
  • Support: 5/5
  • Deal structure: 4/5
  • Roadmap: 3/5
  • Overall: 4/5

Who is it for:

👉  Individuals and small businesses who need payment capture for one-off purchases or sell memberships.

👉  Other common biolink needs: display multiple links, embed videos, etc.


What’s unique about it: 

👉  Quick, straightforward setup to take payments.

👉  Robust: Manage users & memberships right in the web app.

👉  So simple it prompted me to start listing my own content up.


The Features



Hy.page is not a drag and drop builder, so building links won’t be as fast as tools such as Shorby. With those drag and drop builder, you get to build up your biopage while seeing in real-time how it would look as well. However, the drawback is that they often only focus on the visual and lack other meaningful functions & integrations.

With Hy.page, it’s a feature-first-then-design approach: You choose the type of link -> configure link -> customize the overall design.

There are 6 types of links that you can create with Hy.page. The last 3 are where it stands out. With Hy.page, your audience can send payments for purchases and donations without having to leave the platform.


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For non-payment links, you have a few options on how you want it to look: Use an icon, use an image as icon or preview image. Below is how the same link would show up in those 3 different ways.

Notice that:

  • Image preview mode: The Title and Description overlaps on the image.
  • I intentionally did not put the Description on the last link. As you can see, the link domain would replace the empty description field.


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Selling a Product

Taking payments: Overall, the setup is similar to Taplink, with one big notable difference being you can also set up membership/blog. The more I dove into it, the more I realized how good this part of Hy.page is.

Let’s start with the most basic type of payment function: selling a single product.

For creators: This is a great alternative to Gumroad for selling digital products as there’s 0 fee (other than Stripe’s) and everything is simplified.

As a buyer to a few products on Gumroad, I simply hate the platform.

Single products are called Simple Products on Hy.page. Creating a new product/ membership is just as easy as how you would do it from Stripe (we’ll come back to the Membership part later). Before putting the product on the link page, you need to create it first with some details:

  • Product name
  • Price
  • Descriptions (optional)
  • Image (optional)

For the purpose of this test, I used the Hiring VA tips in our group Digital Marketing Tools – Lifetime Deals – SaaS/WordPress Software as the paid product (at $0). Below is how it looks in the setup.


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Coupons: You can set up coupons pretty easily. However, I noticed there are some restrictions that are worth noting, such as:

  • Coupons/offers only apply for the first initial order, it won’t apply for future payments (in a payment plan) or subscription / recurring billing payments.
  • If coupon/offer is applied to a subscription product, PayPal is not available as a payment choice.

Check out the complete list of restrictions here.



Although Membership & Blog are under the same setup, I’ve decided to separate them because of the slightly different use cases here. After all, this is where Hy.page really stands out in my opinion.



Here are a few things you can do inside the Membership option:

  • Create courses and gated content right inside Hy.page.
  • Create a name for your followers: Beliebers, LTD Insiders, etc.,
  • Choose which Simple Products above or any other Courses you want to give access to members.
  • Give access to private FB & Discord groups

Another feature that shows how well thought out Jack and his team is when building Hy.page is that as people subscribe to your membership, or pay you for any of the single products, you can add custom tags to allow further customization down the line (email, ads, etc.,).

For Paid content, guests can view. a short snippet, and you can set up a CTA to ask them.



Each individual post can be set as either Free or Requires Paid Plan. Free posts would work as a blog, while Posts under Paid plans are for paying members. Once people join your membership, they can see your gated content.

Writing the content is pretty easy as well. The builder is simple but enough for me to format the article properly, add video embeds, and any media I need.


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As I mentioned above, the blog features are very similar to those of the Membership, except that instead of the subscribe CTA, you can add an email capture form on the top.


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Email form (top): Suitable for blogs

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Subscribe CTA (bottom): Suitable for membership/gated content


Managing Members

You can see people’s basic info, their orders and the total lifetime value, and export them to your CRM/email autoresponder or to create a custom audience on FB.


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Currenty Hy.page has integration for a number of email autoresponders such as Mailchimp, Drop, ConvertKit…

They also have Webhook and Zapier to allow integrations with other tools (fire when there’s a purchase or an opt-in).


What’s Currently Missing:

  • More in details click stats: Traffic over time, devices, location etc.,
  • More powerful editor in Posts
  • More integrations: Integromat, Pabbly

Final Verdict

Hy.page is a solid and a unique biolink tool that allows you to take payments from your audience and manage memberships. Although you can set up to take payments with a few other tools in the market, few are as thoughtful robust as Hy.page in this area, and I’ve not seen any so far that have a complete content management system built-in, saving you and your audience from jumping between different platforms.

I would highly recommend this if you’re using Gumroad/Substack, as it can cover quite a lot of the features on those platforms.


Written by: Duy Nguyen of Mightytools.co

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