How to Think Like A SaaS Content Marketing Expert:
A Complete Guide
SaaS content marketing is a rapidly growing trend in the world of digital marketing. If you’re not using it to boost your brand awareness, you’re probably missing out on some great opportunities for your business. According to HubSpot, companies that blog generate 126% more leads than those that don’t. With that in mind, we listed 12 tips on how to think like a SaaS content marketing expert.
But before that, it’s important to know how to use B2B SaaS content marketing strategy as well as why you should be doing so.
What is SaaS Content Marketing?
If you’re not familiar with SaaS content marketing, it’s basically a way of using content to promote your software products and services. This can be done through various channels, such as your website, social media, email marketing, and even paid advertising.
There are a few things that make SaaS content marketing different from other types of marketing. For one, it’s usually more technical and complex. You’re dealing with software products, so you need to be able to explain how they work and what benefits they offer in a way that’s easy for your audience to understand.
Another thing that sets SaaS content marketing apart is the fact that it’s usually more expensive. Since you’re targeting a specific niche, you’ll need to invest in creating high-quality content that will resonate with your audience.
Check out our blog on 10 B2B SaaS Content Marketing Strategies That Truly Works to learn more.
Why Should You Be Doing It?
There are a few reasons why every SaaS company should be doing SaaS content marketing. For one, it’s an excellent way to build trust and credibility with your target audience. If you can provide them with valuable and informative content, they’ll be more likely to do business with you in the future. According to Demand Metric, 74% of consumers say that content has helped them make a purchasing decision.
Another reason to do SaaS content marketing is that it can help you generate leads. By providing your audience with helpful information, you can encourage them to sign up for your product or service. Once they’re on your list, you can then start marketing to them directly.
Furthermore, SaaS content marketing is a great way to keep your customers and clients informed about your product. If you regularly update them on new features and updates, they’ll be more likely to stick around and continue using your software.
Last but not least, SaaS content marketing can help you improve your search engine rankings. If you create informative and keyword-rich articles, you’ll be more likely to show up in the search results for relevant queries. This can ultimately lead to more website traffic and higher conversion rates.
12 Tips on How to Think Like a SaaS Content Marketing Expert
1. Keep your target audience in mind at all times
When creating content, it’s important to keep your target audience in mind. What are their needs and wants? What kind of information would they find valuable? Answering these questions will help you create content that’s relevant and interesting to them.
To help you know them well, create buyer personas for your target audience. This will give you a better understanding of who they are, what they’re looking for, and how you can reach them.
To create your buyer personas, you should:
- Define your target audience
- Research their demographics
- Identify their pain points
- Understand their goals
- Outline their journey
Avoid the temptation to create content for everyone. It’s important to target a specific niche if you want to be successful in SaaS content marketing. By doing so, you’ll be able to create more relevant and targeted content that resonates with your audience.
2. Make sure your website and your content are optimized for SEO
If you want your content to be seen by as many people as possible, you need to make sure your website is optimized for SEO. This means using the right keywords and phrases, as well as making sure your website is easy to navigate.
While there’s a lot that goes into SEO, there are a few things you can do to get started. First, do some keyword research to find the right keywords to target. Then, make sure your website is mobile-friendly and easy to navigate. Lastly, create high-quality content that’s relevant to your audience.
There are also tools and resources that can help you with SEO. Google’s Keyword Planner is a great place to start, as it can help you find the right keywords to target. Yoast SEO is another helpful tool that can guide you through the process of optimizing your website for search engines.
Your technical SEO should also be in order. This means having a fast website, as well as ensuring your site is secure.
3. Plan your content strategy
Before you start creating content, it’s important to have a plan in place. What kind of content are you going to create? When will you publish it? How will you promote it? Answering these questions will help you develop a solid strategy that you can follow during content creation.
To help you get started, take a look at your buyer personas and see what kind of content would be relevant to them. Then, create a publishing schedule and promote your content through various channels.
Some tools to help you with content planning and scheduling include:
- CoSchedule: This tool allows you to plan, publish, and optimize your content.
- Hootsuite: This platform lets you schedule and publish your content across multiple social media channels.
- Buffer: This tool helps you schedule and publish your content across multiple social media channels.
4. Write compelling headlines
Your headline is the first thing that people will see, so it needs to be attention-grabbing and compelling. A good headline should make people want to read your article.
To write headlines that get results, you need to understand what your audience is looking for and use relevant keywords. You should also keep it short and to the point. And lastly, make sure to test different headlines to see what works best.
Avoid using clickbait headlines, as they’ll only frustrate your readers. Instead, focus on writing headlines that accurately reflect the content of your article.
Other best practices when writing headlines include:
- Use numbers and lists
- Use positive superlatives
- Ask a question
5. Make your content easy to read and understand
When writing content, it’s important to make it easy to read and understand. Use simple language and short sentences. And if you’re covering a complex topic, be sure to break it down into smaller chunks.
You should also use formatting techniques, such as headings and lists, to structure your content in a way that’s easy to digest. By making your content easy to read, you’ll keep people engaged and increase the chances of them taking action.
Tools that can help you with this include:
- Hemingway app: This tool helps you make your writing more clear and concise.
- Grammarly: This tool can help you with grammar, spelling, and punctuation.
- CoSchedule’s headline analyzer: This tool helps you write headlines that are both effective and easy to read.
6. Provide value
If you want people to read your content, you need to provide them with something of value. This could be information that’s helpful, insightful, or entertaining. Whatever it is, make sure it’s something that your audience will find useful.
One way to do this is to focus on solving a problem that your target audience is facing. If you can help them overcome a challenge, they’ll be more likely to remember you when they need your product or service.
Using visuals, such as images and videos, can also help to add value to your content. These visuals can help explain complex concepts or break up large chunks of text.
Avoid creating content for the sake of it. Instead, make sure each content piece you create has a purpose and provides value to your audience.
7. Be original
With so much content being published every day, it’s important to be original. You need to stand out from the crowd if you want people to notice your content.
To do this, focus on creating quality content that’s not just a rehashing of what’s already out there. Share your unique insights and perspectives. And most importantly, be yourself.
When it comes to SaaS content marketing, quality is more important than quantity. It’s better to publish a few pieces of high-quality content than a lot of low-quality content.
To create quality content, you need to put in the time and effort. This means doing your research, planning your content, and writing headlines that will get results.
8. Write evergreen content
When creating content, it’s important to write evergreen pieces that will still be relevant months or even years from now. This way, your content will continue to drive traffic and generate leads long after you’ve published it.
To write evergreen content, focus on topics that are relevant to your audience and will never go out of style. For example, if you’re in the software industry, you could write about the benefits of using a certain type of software or how to use it effectively.
9. Promote your content
Just because you’ve published a piece of content doesn’t mean people will automatically see it. You need to promote your content if you want it to be seen by your target audience.
There are a number of ways to do this, such as sharing it on social media, emailing it to your list, or paying for ads. The key is to experiment and see what works best for you and your business.
Make sure to promote each piece of content you create. Otherwise, it’ll be lost in the sea of content that’s published online every day.
10. Analyze your results and adjust accordingly
Once you’ve published and promoted your content, it’s important to analyze your SaaS content marketing KPIs. How many people saw it? How many took action?
By looking at your analytics, you can get a better understanding of what’s working and what’s not. This will help you refine your content marketing strategy so you can get better results over time.
There are tools, such as Google Analytics, that can help you track your results.
Once you have a handle on your analytics, you can start to adjust your content marketing efforts. If you’re not getting the results you want, try something different.
11. Rinse and repeat
Content marketing is an ongoing process. It’s not something you do once and then forget about. To be successful, you need to keep creating quality content and promoting it on a regular basis.
It’s also important to continually analyze your results and make changes as needed. The key is to keep testing and refining your strategy so you can get the best possible results.
Avoid getting overwhelmed by the process. Just focus on taking one step at a time and you’ll be on your way to content marketing success. Remember to be patient, experiment, and always be learning. If you do that, you’ll be well on your way to driving traffic and generating leads with your content.
12. Stay up-to-date with the latest trends
Finally, it’s important to stay up-to-date with the latest content marketing trends. This way, you can keep your finger on the pulse of what’s working and what’s not.
There are a number of ways to do this, such as reading blogs, attending conferences, and subscribing to newsletters. By staying up-to-date, you’ll be able to adjust your content marketing strategy as needed to stay ahead of the curve.
Here’s our list of 8 Biggest SaaS Content Marketing Trends For 2022.
Content marketing is a crucial part of any SaaS marketing strategy. If you want to be successful in this area, you need to understand your audience and create quality, original content that provides value. You also need to promote your content and track your results so you can continue to refine your strategy. By following these tips, you can start to think like a SaaS content marketing pro and create content that will help you stand out from the competition.
So, what are you waiting for? Start blogging like a pro and watch your business grow. Need some help getting started? Check out our blog for more SaaS marketing tips.