How Fast Should SaaS Startups Get Customers?

How Fast Should SaaS Startups Get Customers


If you’re a SaaS startup founder, you may be wondering how quickly you should start acquiring customers. The answer, unfortunately, is not as simple as it may seem. There are a number of factors that you’ll need to consider before making a decision.

In this article, we’ll discuss some of the key things to keep in mind as you determine your customer acquisition strategy.


The Problem With Slow SaaS Startups


In the past decade, the number of SaaS startups has increased dramatically. According to the latest data, the SaaS industry has ballooned in size by around 500% over the past seven years. However, many of these SaaS startups are facing a major problem: they are slow to grow in acquiring customers.

There are a number of factors that contribute to this problem.

  • It can be difficult to find the right market for a new SaaS product.
  • Even when a startup does find its market, it can take time to build up a customer base.
  • SaaS products often require significant investment in order to scale effectively.

The result of all these factors is that many SaaS startups find themselves in a position where they are not growing as fast as they would like. This can be frustrating for founders and investors alike.

Fortunately, there are a few things that slow SaaS startups can do to try and speed up their growth rate.


How to Get Your First Customers Quickly


SaaS startups have a lot of potential, but they need customers to be successful. Here are a few ways to get customers quickly:

  • Use social media platforms to reach out to potential customers.
  • Develop a strong marketing strategy that targets the right audience.
  • Create a free trial or offer discounts to attract new users.
  • Get involved with the community and build relationships with other businesses.
  • Foster word-of-mouth marketing by providing excellent customer service.
  • Focus on creating a great product that solves a problem for your target market.
  • Make it easy for potential customers to find you online and learn more about your company and what you have to offer.
  • Strengthen your customer support by creating a strong customer success team whose main job is to ensure that customers are satisfied with your product.
  • Invest in paid ads like Google ads and Facebook ads to increase your visibility.


The Benefits of a Fast Start


If you’re thinking about starting a SaaS business, you may be wondering what the advantages are of starting quickly. Here are a few key benefits of getting your new SaaS business off the ground quickly:


Save time and money


A fast start can help SaaS startups save time and money by allowing them to focus on their core product, get feedback from customers quickly, and iterate based on that feedback.

Time is one of the most precious commodities for any startup, including for SaaS startups. By starting fast in acquiring customers, SaaS startups can focus on their core product and get it to market quickly.

This allows them to get feedback from customers early on, which can help them make informed decisions about what features to build next and how to improve their product.

Starting fast also saves money. The sooner a SaaS startup can get its product to market and acquire customers, the sooner it can start generating revenue.

This revenue can then be reinvested into the business to help it grow even faster. Starting fast allows startups to avoid the costly mistakes that can occur when they take too much time to launch their product.


Get off to a good start


SaaS startups are always looking for an edge. They want to be first to market with a new product or service, and they want to make a splash. A fast start in customer acquisition can help them get off to a good start, but it’s not the only thing.

SaaS startups need to have a great product or service, and they need to market it well. A fast start can help them get attention and traction, but ultimately they need to deliver on their promises.

A fast start is just one piece of the puzzle for SaaS startups. They also need a great product, good marketing, and strong execution. But it’s a crucial piece, and one that can give them a big advantage in the early going.


Be more productive


SaaS startups need to be productive from the get-go in order to be successful. A fast start can help them accomplish this by getting them organized and on track quickly.

Time management is crucial for any startup, but especially for SaaS startups who often have to wear many hats and juggle multiple tasks simultaneously. A fast start can help them stay on top of their to-do list and avoid getting bogged down in the details.

Furthermore, a fast start can help SaaS startups stay focused on their goals. It’s easy to get sidetracked when you’re working on a new project, but if you can stay focused and make progress quickly, you’ll be much more likely to achieve your long-term goals.


Get ahead of the competition


As the SaaS industry continues to grow, startups are facing more competition than ever before. A fast start can help them get ahead of the competition and set themselves up for success.

There are a few things that startups can do to get a fast start.

  • They need to identify their target market and build a product that meets their needs.
  • They need to create a strong marketing strategy and execute it flawlessly.
  • They need to focus on customer acquisition and retention.

If SaaS startups can focus on these three areas, they will be well on their way to getting ahead of the competition. With a strong foundation in place, they can then start scaling their business and expanding into new markets.


Reduce stress


SaaS startups are under a lot of pressure to perform. A fast start can help them reduce stress and focus on the task at hand.

SaaS startups have a lot of pressure to succeed. They need to find a way to reduce stress so they can focus on their business goals. A fast start can help them do this.

When SaaS startups get off to a fast start, it takes some of the pressure off. They can focus on executing their business plan and achieving their goals. This can help reduce stress and give them the confidence they need to succeed.


Have more fun


SaaS startups are always looking for a competitive edge. A fast start can help them gain traction and market share quickly. It can also help them attract the attention of venture capitalists and angel investors.

A fast start can help SaaS startups in several ways.

  • It can help them gain traction quickly.
  • Can help them attract the attention of venture capitalists and angel investors.
  • It can help them build buzz and excitement around their product or service.

A fast start is not the only thing that SaaS startups need to be successful. But it can certainly help them get off to a great start. And that can make all the difference in the world.


The Risks of Going Too Fast


SaaS startups are often lauded for their fast-paced growth. However, this can be a double-edged sword. While it’s true that moving quickly can help you gain market share and reach critical mass, it can also lead to problems down the road.

Going too fast can cause you to make mistakes, both in terms of product development and in terms of how you run your business. It can also lead to burnout among employees and founders alike.

Of course, there’s no need to slow down your growth completely. But it’s important to be aware of the risks associated with moving too fast. By taking things slowly and deliberately at times, you can avoid some of the pitfalls that can sink your SaaS startup.


Too much, too soon


SaaS startups often go too fast and take on too much, too soon. This can be a recipe for disaster, as it can lead to burnout, poor decision-making, and ultimately, failure.

One of the biggest risks of going too fast is that it can lead to burnout. When you’re constantly pushing yourself to the limit, it’s only a matter of time before you hit a wall. At that point, you’ll either have to slow down or risk making mistakes that could jeopardize your business.

Another big risk is that you won’t have time to make smart decisions when you’re moving at breakneck speed. You might be tempted to cut corners or take shortcuts that could come back to bite you later on. Ultimately, if you’re not careful, going too fast can lead to your startup’s demise.


Overconfidence can lead to big mistakes


Going too fast can cause SaaS startups to overlook important details and take unnecessary risks. This can be disastrous for a young company that is still finding its footing. Overconfidence can also lead to arrogance, which can alienate potential customers and partners.

The best way to avoid these pitfalls is to maintain a healthy dose of humility and always be willing to learn from your mistakes. By keeping your ego in check, you can avoid making costly errors that could jeopardize the future of your business.


Hiring the wrong people


One of the most common mistakes that SaaS startups make is hiring the wrong people. This can be a huge risk factor for startups that are trying to grow too fast.

There are a few reasons why hiring the wrong people can be such a big problem for SaaS startups.

  • It can lead to high turnover rates, which can be very expensive.
  • It can create a negative culture within the company. And third, it can make it difficult to attract and retain top talent.

So what can you do to avoid making this mistake?

  • Take your time when hiring new employees. Make sure you really know who they are and what they can bring to the table.
  • Build a strong team of leaders who can help set the tone for the company and provide guidance to new hires.


Not being able to pivot


In the early days of a startup, it’s essential to be able to pivot quickly in order to find the right product-market fit. However, if a startup is moving too fast and isn’t able to take the time to assess their options, they may miss out on important opportunities.

Being unable to pivot can be a risk factor for SaaS startups because they may not have the time or resources to make necessary changes.

For example, if a startup is growing quickly and needs to raise more money, they may not be able to do so if they’re not able to show investors that they’re willing and able to make changes. Investors want to see that startups are flexible and can change direction when needed.




In the tech world, “fail fast” is a popular mantra. The idea is that it’s better to move quickly and learn from your mistakes than to stay static and risk being left behind. However, this philosophy can lead to SaaS startups burning out quickly.

When you’re constantly trying to innovate and move fast, it’s easy to lose sight of what’s important. Your team can become overworked and burnt out, which leads to mistakes and poor decision-making. This can be a death spiral for a young SaaS company.

It’s important to find a balance between moving quickly in new customer acquisition and existing customer retention and taking the time to do things right. If you’re pushed too hard, you’ll make mistakes that could cost you dearly in the long run. Be careful not to let your ambition blind you to the risks of burnout.


Losing focus


Losing focus is a risk factor for SaaS startups going too fast because it can lead to them making decisions based on assumptions instead of data. This can lead to them chasing after the wrong goals, or worse, making decisions that negatively impact their business.

Lack of focus can also cause SaaS startups to miss out on opportunities to improve their product or address existing customer needs. This can ultimately lead to a decline in customers and revenue growth.

Therefore, it’s important for SaaS startups to stay focused on their goals and make decisions based on data, not assumptions. By doing so, they’ll be more likely to achieve long-term success.


The Sweet Spot


In the early days of a SaaS startup, it is essential to move quickly and efficiently to gain market traction. But at what point does a startup need to start thinking about slowing down their acquisition rate?

There is no easy answer, but experts generally agree that the sweet spot for speed is somewhere between 10-20% month-over-month growth. This pace allows startups to maintain a high level of quality control while still rapidly expanding their customer base. 

Of course, every startup is different and there are always exceptions to the rule. Ultimately, it’s up to the founders to decide what pace of growth is right for their company. But if you’re looking for a general guideline, aim for 10-20% monthly growth and you should be in good shape.


Final Thoughts


It is evident that the faster a SaaS startup can get customers, the better. However, there are a few things to keep in mind when doing this. First, make sure that the product is actually ready for launch. There is nothing worse than having to delay a launch because the product isn’t quite ready.

Second, don’t be afraid to put some money behind customer acquisition efforts. Even if you can’t afford a full-time growth team, there are plenty of things you can do to increase your chances of success. Every dollar spent on a marketing strategy is a dollar that won’t be spent on developing your product.

To get more SaaS marketing tips on growing your SaaS company, check out our blog for more relevant topics.


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Ken Moo