How to Grow SaaS Beyond the Startup Phase

How to Grow SaaS


When a startup begins to grow, it is often faced with the challenge of how to scale its software as a service (SaaS) offering. As the company grows, it may find that its current infrastructure cannot support the increased demand from customers.

In order to continue growing, the company must identify and address these scalability issues. There are a number of ways to do this, and each comes with its own set of benefits and drawbacks.


Tips on Growing a SaaS Startup


When your startup reaches a certain size, you need to start thinking about the next steps to take your company to the next level. This includes transitioning from a startup to a full-fledged SaaS company. Here are some tips on how to make that happen: 



Establish a clear vision


A vision provides a north star to guide decision making and helps to ensure all stakeholders are rowing in the same direction

The step to growing your SaaS is establishing a clear vision. This will help you focus on the areas that are most important and make it easier to make decisions down the road. Your vision should include both short-term and long-term goals, as well as what you hope to achieve in the next five years.

Once you have your vision in place, it’s important to create a roadmap that outlines how you plan on reaching your goals. This should include specific steps along with target dates for completion. Having a roadmap will help keep you on track and ensure that you’re making progress towards your ultimate goal.

Finally, it’s important to always be learning and evolving. The SaaS industry is constantly changing, so you need to be prepared to adapt accordingly.


Establish a market


When you launch a new SaaS, it can be difficult to determine the best way to establish a market for your product. You want to make sure that you reach your target audience, but you also don’t want to waste time and money on marketing strategies that don’t work. Here are a few tips to help you get started: 

  • Define your target market. This may seem like an obvious step, but it’s important to be specific when you’re defining your target market. Who is your ideal customer? What needs does your product address? Once you know who you’re targeting, you can focus your marketing efforts specifically on that audience. 
  • Research your competition. Once you know who your target market is, take some time to research your competition. What are they offering? What do their customers like about their product?


Build a great product


No one sets out to create a bad product, but it happens more often than you might think. So, how do you build a great product? And once you have that great product, how do you grow your SaaS? Here are some tips to help get you started. 

  • Define your goals and target market. It’s important to understand who your product is for and what you want it to achieve. This will help guide your development process and ensure that your end product is something that people will actually want to use. 
  • Build something users need, not just want. When it comes to products, people often want what they don’t need and don’t want what they do need. It’s important to focus on solving real problems so that people will be more likely to use your product. 
  • Keep things simple.


Create a strong culture


A strong company culture is essential for a successful SaaS company. Culture is what sets your company apart from others and it’s what makes your employees want to work hard and be a part of something special.

There are a few things you can do to create a strong culture in your SaaS company:

  • Hire the right people. Make sure you hire people who share your values and are passionate about your mission.
  • Set the tone from the top. The leaders of your company need to be role models and set the example for how employees should behave.
  • Foster a sense of community. Encourage employees to collaborate and help each other out. This will create a sense of team spirit and camaraderie.
  • Celebrate successes.


Nurture your customer base


Customer retention is key to a successful SaaS business. Here are four ways to nurture your customer base and improve retention: 

  • Make it easy for customers to sign up and get started. If the process is too complicated or time-consuming, they may not bother. 
  • Make sure customers can find what they need easily on your website or app. If they can’t find what they’re looking for, they’ll likely give up and go somewhere else. 
  • Offer customer support that is quick, easy to use, and helpful. Customers should be able to get help when they need it without having to wait long periods of time or jump through hoops. 
  • Keep your product updated and relevant. If new features and updates are released regularly, customers will be more likely to stick around long-term.


Scale your sales and marketing efforts


Sales and marketing are two of the most important functions of any business, but when it comes to scaling a SaaS business, they become even more critical. To scale your sales and marketing efforts, you need to focus on three key areas: growing your customer base, increasing average deal size, and reducing churn.

Growing your customer base is essential for expanding your reach and increasing your market share. You can do this by targeting new markets or verticals, expanding into new geographies, or developing new sales channels. Additionally, you can increase customer loyalty and encourage word-of-mouth marketing by delivering exceptional customer service.

To increase average deal size, you need to focus on selling to larger customers. One way to do this is by targeting enterprises instead of small businesses.


Develop an effective pricing strategy


Developing an effective pricing strategy for your SaaS company is critical to achieving success. You need to find the sweet spot between charging too little and losing money, and charging too much and losing customers. Here are a few tips for developing a pricing strategy that will help you grow your business:

  • Do your research. Look at what your competitors are charging, and find the right price point that will make your product attractive to customers without undercutting your competition.
  • Keep it simple. Don’t confuse customers with a bunch of different pricing tiers or plans. 
  • Offer one standard plan with different levels of service depending on how much functionality the customer needs.
  • Offer discounts for longer contracts. If you can get customers to sign up for a year or more, you can offer them a discount on the monthly price.


Optimize your customer experience


In order to grow a SaaS, it is important to focus on optimizing the customer experience. This means taking steps to ensure that customers have a positive experience with your product and are able to find what they need easily. There are several ways to do this, and some of the most important steps include:

  • Making sure your product is easy to use. This means designing a user interface that is simple and intuitive, as well as providing clear instructions and help files.
  • Creating a helpful customer support system. Make sure you have staff who are knowledgeable about your product and are available to answer questions quickly.
  • Offering a wide range of features. Make sure your product has all the features that customers need, and that they are easy to find and use.
  • Making sure your website is well-designed.


Build a world-class team


In order to grow a successful SaaS, you need a world-class team. But what does that mean? And how do you go about assembling one?

The first step is to define what you’re looking for. Not everyone on your team needs to have extensive technical knowledge or experience in the software industry. But you do need people with the right skills and attitudes.

Your team should be composed of individuals with the following characteristics:

  • They are passionate about their work and committed to your company’s success.
  • They are experts in their field and have the skills necessary to do their jobs well.
  • They are good at working together as a team and are able to contribute positively to the overall culture of your company.
  • They are willing to learn and grow with your company.


Common Mistakes SaaS Startups Should Avoid


SaaS startups are on the rise, growing by 18% per year and for good reason. They offer a more efficient and scalable way to provide software as a service. However, there are a few common mistakes that many new SaaS startups make.


Don’t neglect your onboarding process


Onboarding is one of the most important processes for a SaaS startup. It’s what helps new users become familiar with your product and start using it to its full potential. If you neglect your onboarding process, you could lose potential customers and damage your reputation.

There are a few things to keep in mind when designing your onboarding process.

  • Make sure it’s easy to use. Your users should be able to complete the steps without any trouble
  • Make sure it’s comprehensive. Your users should learn everything they need to know about using your product.
  • Make it interesting. Your users should enjoy the process and look forward to using your product.

If you follow these guidelines, you’ll create a successful onboarding process that will help your SaaS startup grow and succeed.


Don’t undervalue your customer support


SaaS companies often put a lot of emphasis on the customer experience and how they can make it the best it can be. However, some startups seem to think that customer support is not as important as other aspects of their business. This is a mistake, as undervaluing your customer support can lead to negative consequences for the company. 

One reason why SaaS startups should not undervalue their customer support is because it can impact the bottom line. If customers are unhappy with the level of service they are receiving, they may be less likely to stick around or to be willing to pay for premium services. In fact, research has shown that 86% of customers would leave a company due to poor customer service. 


Don’t skimp on product research


SaaS startups are often under pressure to hit their milestones and grow quickly, but they should avoid cutting corners on product research. Failing to do your homework can lead to a product that customers don’t want or that doesn’t meet their needs.

Ideally, you should spend at least six months researching and designing your product. This includes studying the market, talking to potential customers, and building prototypes. You also need to allocate enough time for user testing and iteration.

If you rush your research, you may end up building something that no one wants or that’s difficult to use. Your early adopters will be less likely to stick around, and you’ll have a harder time attracting new customers. So take the time to do it right – it will be worth it in the long run.


Don’t forget to market your product


SaaS startups are often so focused on building their product that they forget to market it. But marketing is just as important as the product itself, especially in the early stages. Without marketing, your product may not get the exposure it needs to grow and succeed.

There are many ways to market a SaaS product, and it’s important to tailor your strategy to your target audience. Traditional methods like advertising and PR can be effective, but you should also consider using social media, content marketing, and search engine optimization.

No matter what marketing strategy you choose, be sure to track its effectiveness and make changes as needed. Marketing is constantly evolving, so you’ll need to keep up with the latest trends if you want to be successful.


Don’t neglect your pricing strategy


As a startup, you may be tempted to focus on developing your product and attracting users, rather than thinking about your pricing strategy. However, if you neglect your pricing strategy, you could be missing out on a lot of potential revenue.

When it comes to pricing your SaaS product, there are a few key things to keep in mind. First, make sure you’re charging enough to cover your costs and generate a profit. Second, set your prices so that they appeal to both small and large businesses. And always be willing to negotiate with potential customers.

If you can get the right balance between price and features, you’ll be well on your way to success. So don’t neglect your pricing strategy – it’s an important part of any successful SaaS startup.


Don’t launch without a plan


One of the advantages of a SaaS startup is that you can get to market quickly. But this also means that there’s a greater temptation to launch without a plan.

This can be a costly mistake. Without a plan, you may not have a clear idea of who your target customer is, what problem you’re solving for them or how you’re going to differentiate yourself from the competition.

As a result, you may end up with a product that no one wants to buy or one that’s easily copied by competitors.

It’s therefore important to take the time to develop a detailed plan before launching your SaaS startup. This will help ensure that you have a clear understanding of your business and how it can succeed in the market.


Final Thoughts


Growing a SaaS business beyond the startup phase is not easy, but it is possible with the right approach. By focusing on growth hacking techniques, optimizing your sales process, and building a strong customer base, you can take your business to the next level.

Remember to always keep your customers top of mind and continue to provide them with valuable and innovative solutions. Also, don’t forget to check out our blog for more SaaS growth tips!


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Ken Moo