Tips for Maximizing Content Production for SaaS Business
Content is one of the most powerful tools a SaaS company can use to increase its visibility, reach new customers, and generate leads. But producing high-quality content is no small feat. It takes time, resources, and expertise to create insightful articles and blog posts that people actually want to read – but it’s worth it!
In fact, a survey by Content Marketing Institute found that 60% of marketers mentioned that well-written content generates demand and leads. 70% of marketers also believe that content marketing educates the audience and builds loyalty with current customers. That’s why it’s so important for SaaS companies to invest in creating content that will help them stand out in this increasingly commoditized world of digital information sharing.
How to Maximize SaaS Content Production
When it comes to maximizing content production for SaaS companies, there are a few key things to keep in mind. First and foremost, it’s important to have a clear idea of what you want your company to stand for and communicate that through content. Secondly, it’s important to make sure your content is useful and interesting enough to keep viewers coming back for more. Finally, it’s important to constantly be creating new content in order to stay current and engaging with your audience. Here are some tips on how to maximize content production for SaaS companies:
Start with the basics
The first step in creating and implementing a SaaS content marketing strategy is to define your audience, goals, assets and channels:
- Who are you targeting? What’s their pain point or problem they need help solving?
- What do they want to know more about? How can you provide them with valuable information that solves their problem or answers their question?
- What assets do you have at your disposal (text, images, video)? Create content around these assets that delivers value for your target audience.
- Where are people searching for this information-online search engines like Google or social media sites like Twitter? Create posts that appear when people search for those keywords so that potential customers find them when they’re looking for solutions to their problems or questions.
- How can you position yourself as an authority in your field? This is especially important if you’re a B2B SaaS company, because potential customers don’t want to buy from someone who doesn’t know what they’re doing. Create content that shows off your expertise by sharing industry trends and insights with your audience.
You need to know who your audience is, how they consume content, what they want to learn from your content, and how you can help them.
If you’re not sure where to begin in identifying this information for a specific audience or group of people within your target market, there are a few ways to do so:
- Talk to people on social media who are interested in what you offer (and be sure not just look at their profiles-talk with them!)
- Read the comments and questions left by readers of your blog posts and webpages
- Run polls or surveys via social media channels like Twitter or Facebook (you may need some sort of incentive if you do this)
- Create a buyer persona (a fictional person who is interested in your product or service) based on their profile and customer data you’ve collected.
The key is, the more you know about your audience, the easier it will be for you to create content that resonates with them. You can use this information to help shape your content strategy and decide what type of content should be created in order to reach your audience most effectively.
Content must be a top-level priority for the company
One of the most important things you need to do is make sure that your company takes content seriously. It’s important that the CEO, CMO, CFO, and other key stakeholders are on board with this strategy and committed to making it work. And it’s not just going to happen overnight-it will take time, effort, and resources (both human capital and financial) before you see results from your efforts in producing great content for customers and prospects.
But if you do it right, it will pay off. You’ll have happy customers and prospects who are more likely to buy from you again (and tell their friends about their experience). And since content marketing is relatively inexpensive compared to other forms of SaaS marketing, the return on investment can be very high. According to Hubspot, video content used by B2B marketers, for example, has resulted in an 87% increase in website traffic and an 80% increase in revenue in 2022.
To ensure that your SaaS company’s content is a top priority, follow these tips:
- Make sure your team has the necessary skills. Content writers need to be skilled in writing for web audiences, as well as have strong writing skills. They should also have experience with writing SEO content and social media marketing.
- Prioritize editorial oversight. As the CEO or CMO of a SaaS company, you need to be involved in the editorial process from start to finish. This means reviewing drafts of all content before it goes live, and making decisions about where resources should be focused.
- Analyze your data carefully. To make informed decisions about content, your team needs to have data on how people are interacting with your content and what it is achieving for you. This means reviewing analytics from tools like Google Analytics and Mixpanel.
- Don’t be afraid to experiment. It’s easy to get stuck in a rut when you’re using the same content marketing tactics over and over again, but it’s important to try new things. This means experimenting with content types and formats.
- Don’t rely on one tool. Your content marketing strategy needs to be multi-faceted and work across channels. This means using tools like Feedly, Hootsuite and Buffer to manage your social media, email marketing campaigns and other forms of content marketing.
Set clear visions and goals for your content strategy
The importance of setting goals before starting on a solution can’t be overstated. Don’t just jump into creating content until you know why it needs to exist. Do your research and make sure that there isn’t already something out there that does the job better than what you could possibly create yourself. If there is an existing resource, try asking yourself how your content will add value beyond what’s already available (and if it doesn’t do anything new or different at all, maybe don’t bother).
Once you’ve established our goal(s), it’s time to think big! Yes, you heard us right: be ambitious with the size and scope of what you’re going after here; but also make sure that whatever lofty ambitions are guiding this content project are still achievable within three months (six months tops). That way, even if things don’t immediately work out as planned or go according to plan at all for any reason (which they probably won’t), at least we have some breathing room in which we’re not guaranteed failure by default because our time frame for success was too short anyway.
Create workflows and procedures tailored to producing more and better content
You can’t just write blog posts whenever you feel like it. You need to have the right people in place, the right tools and processes in place, and a schedule that works for your business. If you don’t have all of these things working together, your content production will be inconsistent and not as effective as it could be.
A content production schedule is a way to ensure that your blog posts are consistent and on-brand. The schedule should be designed by someone who knows your business well and can see what kind of content is needed and when.
For example, if you’re a B2B company, then you probably want to be publishing content that helps people solve problems and improve their businesses. If your business is consumer-focused, then it might be more important for you to create content that entertains or informs consumers about things they don’t know about yet.
Specialize in specific digital mediums
Different mediums have different audiences, and they’ve come to expect certain things in their content.
For example, videos and podcasts are ideal ways to express your expertise on a specific subject-but your audience may not want or need that same information in written form.
When you tailor your message for each medium, you end up with more value for the customer (and less work for yourself). So try your best to identify what the best medium is for the kind of content you want to deliver.
Measure the results of your content marketing efforts
When it comes to measuring the results of your content marketing efforts, you have many options. How do you know if a blog post was successful? What about an infographic? And what do you do with that data once you’ve collected it?
To start, let’s consider how to measure your content’s performance. There are two main types of metrics to watch out for: engagement and lead generation.
Engagement metrics are things like views, downloads, and comments on social media. These will all tell you how many people are engaging with what you’re sharing or publishing. Here are more examples of engagement metrics:
- Unique visitors
- Visits per day
- Average time on page
Lead generation metrics help determine the number of people who contacted you by any means via the content you’ve published. For example, did one person click on a link in your article and then submit their contact information on your website? Or did they simply leave the site without taking any action?
Make sure to keep track of these metrics in your blog and in your social media accounts. You must be able to know how many people saw your blog or updates, how many clicks the links or CTAs got, what its bounce rate is, and how many shares it has garnered since publishing.
For example, did one person click on a link in your article and then submit their contact information on your website? Or did they simply leave the site without taking any action? If it was the latter, then you probably wasted your time.
Hire a SaaS content marketing agency
A content marketing agency can help you create and distribute high-quality content that informs, engages, and sells your product or service.
Content marketing is an important part of a successful digital strategy, and a good SaaS content agency can:
- Help in content creation, ensuring that every piece is engaging and useful to your target audience
- Ensure that all of your content is consistent with your overall online strategy
- Provide you with valuable feedback on your content marketing efforts, helping you to improve them over time.
- Increase the visibility of your SaaS brand online and attract new customers.
- Help you identify and target your audience, which is important for SEO purposes.
- Help in keyword research
- Help you measure the effectiveness of your content marketing efforts.
A Well Thought Out Content Strategy Can Make All the Difference
A well thought out content strategy can make all the difference when it comes to producing high quality content efficiently and effectively.
So what do we mean by a “well thought out” content strategy? It’s one that is:
- Measurable: Your success should be quantifiable and trackable. You want to know exactly how much traffic your blog posts are driving, whether they’re generating leads, or how many signups they’re driving for your new product or feature launch. A good measurement system will provide insight into which topics are resonating with your audience so you can focus on creating more of those pieces of content.
- Scalable: The volume of new articles coming out each month shouldn’t be limited by human resources (time). Rather than investing time into writing every content piece yourself, have a tool in place that allows multiple people to contribute their ideas and insights at any given time-this will help ensure sustainability across all areas of content production while keeping costs low as scales grow larger over time
- Well defined: Your content writing strategy needs to be clearly defined and communicated to everyone involved in the process. This ensures that everyone on your team is working toward the same goal and understands how each piece of content fits into the bigger picture-it also helps keep things organized so that new ideas or concepts are easily integrated into existing systems.
We hope these tips give you an idea on how to maximize your SaaS’ company’s content strategy. When you put all the pieces together, it can be a lot of work, but if you’re willing to invest in the dedication and resources to make it work, then there might be a good chance that it will return to you tenfold.
The most important thing to remember is that there are no shortcuts when it comes to producing high quality content that resonates with your audience. You need to know what they want from the outset and tailor your outputs accordingly. It may take some trial and error before you find the right mix for your SaaS brand, but once things start clicking into place (and readers start responding!), we promise it will feel worth every second spent perfecting each piece of text or video.
If you need more help in growing your SaaS business, don’t forget to check out our blog.