Why Content Marketing Consulting Is
Essential for SaaS Startups

Content Marketing Consulting


Every SaaS Startup is constantly on the hunt for ways to improve their visibility and reach, which is why content marketing consulting is so important.

SaaS content marketing consulting helps startups create and publish high-quality content that can be shared across social media, blogs, and other platforms to help grow their audience. According to Marketing Insider Group, high-quality content marketing can generate over $600 return on investments for SaaS brands.

By providing guidance and advice on how to best market and distribute content, content marketing consultants can help SaaS startups achieve their goals quickly and efficiently. 

In this article, we’ll cover the benefits of SaaS content marketing consulting, how it can help SaaS startups build their brand, and its unique benefits for the industry as a whole.


The Importance of Content Marketing Consulting to SaaS Startups


The importance of content marketing consulting to SaaS startups can hardly be overstated. For one thing, it’s a critical piece of the puzzle that helps SaaS startups build an audience and create valuable word-of-mouth buzz.

And since this approach is so important, there’s no shortage of agencies that offer content marketing services – meaning your SaaS startup has plenty of options when it comes to finding the right fit.

But beyond just providing the tools and expertise needed to get started, SaaS startups benefit from content marketing consulting in the following ways:


Content Creation and Dissemination


Getting advice from a professional content marketing agency can help to ensure that your content is executed effectively and that you are reaching your target audience.

In addition, a professional content marketing consultant can help you create the right mix of blog posts, case studies, social media posts, and other forms of digital media.

By engaging customers with valuable content, SaaS startups can:

  • Increase their brand awareness
  • Improve customer loyalty, and
  • Drive more leads and sales


Valuable Assistance


Content marketing consultants can help SaaS startups navigate the complex waters of digital marketing, content marketing, and lead generation. They offer strategic guidance and advice that can help SaaS businesses to:

  • Identify potential problems
  • Recommend actionable solutions
  • Identify opportunities that can help their clients find success


Search Engine Optimization (SEO)


Content marketing consultants develop content strategies and tactics that drive your target audience to you. A competitive consultant will get to know who your target audience are so he/she knows what search queries they use and what type of content you should produce.

A consultant also knows the ins-and-outs of SEO, and he/she would be able to suggest improvements that will push your content higher up in the search rankings. They usually have the tools to conduct an SEO audit on your blog, identify on-page SEO problems, and suggest solutions that when implemented, will give your blog a boost in rankings.


Social Media Marketing


Content marketing consultants can help SaaS startups with their social media marketing in a number of ways.

First and foremost, they can help to create content that is designed to be shareable on social media. This includes things like blog posts, infographics, and videos.

Second, content marketing consultants can also help to develop a social media strategy that aligns with the overall goals of your SaaS startup.

Finally, they can provide guidance on how to measure the success of a social media marketing campaign.

By partnering with a content marketing consultant, SaaS startups can ensure that their social media presence is aligned with their business goals and that they are able to effectively measure the return on their investment.


Measuring Success


Content marketing consultants provide valuable insights about how to measure the success of a content marketing campaign. Here are a number of important metrics that you need to take note of:


1. Engagement


This metric measures how much time users spend on your site, per visit. Some examples of engagement metrics are the following:

  • Monthly active users (MAUs)
  • Time spent on pages per visit (time on site divided by visits)
  • Click-through rate (CTR)

Engagement rates may also refer to how people are engaging with your content. This could come in the form of likes, shares, and comments, which are mostly common on social media platforms.


2. Reach


How far has your content been distributed? This could be by topic, channel, or audience. Reach could also be measured by the number of people who have viewed your content. This is usually called “impressions” or “views.”


3. Conversion Rate


This metric measures how many people complete a conversion action as a result of seeing your content, like subscribing to your SaaS deals or signing up for a trial.


4. Revenue Growth


Revenue growth is the year-over-year increase in a company’s sales. In a SaaS company, it is typically measured as the percent increase in recurring revenue from one year to the next.

For example, if a SaaS company had $100,000 in recurring revenue in 2016 and $120,000 in recurring revenue in 2017, its revenue growth would be 20%. Revenue growth is an important metric for SaaS companies because it is a leading indicator of the health of the business. A SaaS company with strong revenue growth is typically growing its customer base and expanding its product offerings.

And what’s one way to increase your customer base and let everybody know about your product expansions? Content marketing!

In one way or another, content marketing impacts your SaaS company’s revenue growth.


SaaS Business Expansion


A content marketing consultant can help a SaaS business expand or scale in a number of ways. 

First, they can help to develop a content strategy that is aligned with the business’s goals. This may involve creating buyer personas, identifying the most effective channels for reaching potential customers, and developing an editorial calendar. 

Second, similar to what we’ve discussed earlier in this article, a content marketing consultant can help to create and implement a more advanced SEO strategy. At this point, you’re not only going to be focusing on on-page SEO, but you will also be building links to high-quality websites, fixing any technical issues that might be lingering in the backend, and creating a more user-friendly blog structure for your website. This will all help to ensure that you STAY at the top of the SERPs at all times.

Finally, a content marketing consultant can help to measure and analyze the results of their efforts. This data can be used to inform future content strategies and ensure that your SaaS  business is getting the most out of its content marketing efforts. 

In sum, a content marketing consultant can provide valuable assistance to a SaaS business that is looking to expand or scale its operations.


Types of SaaS Content Marketing Services


Professional content marketing services can give SaaS companies a huge boost in customer engagement that may eventually turn into profit. They offer a variety of tools and services that can help you create, publish, manage, and promote your content more effectively.

Some popular types of content marketing services include:

  • Blogging
  • Link building
  • Social media management
  • SEO 
  • Video marketing
  • Email marketing


What to Look For When Finding a Content Marketing Consultant


If at this point, you’ve decided to hire or outsource a content marketing consultant, then we should provide you with a bit more guidance on what to look for when choosing a content marketing consultant.

Choosing an unqualified consultant to work with you can easily cost you a fortune. Therefore, keep an eye out for the following:


1. Expertise in Social Media and SEO 


A good content marketing consultant should be well-versed in both social media marketing and search engine optimization, so they can help you create effective campaigns that reach your target audience wherever they may be.


2. Knowledge of Your Industry


A content marketing consultant should have experience working in your industry (in this case, the SaaS industry), so that they understand how to write about the topics and issues related to your business, and that they know how competitive the landscape is.


3. A Track Record of Success


This should be obvious enough, but it’s still worth being a reminder. Look for a content marketing consultant with a track record of success. Preferably, someone who has worked on projects or companies similar to yours.


4. A strong Portfolio of Work


Before hiring a consultant, ask for their portfolio to see what they have worked on in the past. This will give you an idea of their achievements, what results they’re capable of bringing, and how they work with clients.


5. A Strong Understanding of Different Marketing Tools


Nowadays, there are plenty of marketing tools that are available at your disposal. And if you’re already using a content marketing software to manage your content, make sure that your consultant knows how to use it, or is willing to learn and be comfortable with it.


6. A Passion and Commitment for Helping Businesses Succeed


You know you’ll have a great time when you talk to someone who’s passionate about what they’re doing. So try to get to know their personality before you hire them. They should be excited to share their knowledge with you and they should be able to understand the unique challenges that you face as a SaaS business. Not only that, but they should also be easy to reach even after your initial meeting.


Final Thoughts about SaaS Marketing Consultants


Content marketing is an essential marketing strategy for SaaS startups. When done right, it allows them to do two important things: create a relationship with their target audience and drive more conversions. Content marketing consultants can help SaaS startups achieve these results effectively and efficiently. 

But, make sure you do your research before selecting a content marketing consultant. Don’t jump the gun too soon. Explore your options, and compare what each agency or individual brings to the table.

One thing’s for sure, though. In the end, you want to feel confident that the SaaS content agency is aligned with your company’s unique goals. 

A few other tips include: 

  • Pay attention to the way your consultant interacts with you throughout the process. Are they willing to answer your questions and provide individualized attention? 
  • Ask for references. Evaluate their reputation by asking for a couple of referrals from their previous clients.

For more SaaS marketing strategy tips and best practices for growing your business, check out our blog regularly.

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Ken Moo