by Darren | Jul 6, 2023 | Marketing, SaaS Metrics
As a SaaS entrepreneur or marketer, you need to know the metrics that matter most. Knowing the right metrics can help you measure the success of your SaaS business and make informed decisions about product development, marketing campaigns, and more. In fact, one of...
by Darren | Jul 6, 2023 | Marketing, SaaS Metrics
As a SaaS start-up, funds are often limited and it can be difficult to figure out how to get the most bang for your buck without compromising on quality. According to data, the minimum cost for establishing a SaaS company is $62 but can escalate up to $23,259. To keep...
by Darren | Jul 4, 2023 | Marketing, SaaS Metrics
B2B SaaS companies are growing fast. Gartner predicts that by 2022, enterprises will spend a whopping $482 billion on public cloud services from $396 billion the previous year. So if you’re a SaaS startup, you need to be smart about how you measure and grow your SaaS...
by Darren | Jun 21, 2023 | Marketing, SaaS Metrics
Understanding SaaS Market Size Analysis Before starting a new SaaS company or launching a new tool, it’s important to first understand the size of the market you’re trying to reach. This process is called market size analysis, and it’s a...
by Darren | Jun 2, 2023 | Marketing, SaaS Growth, SaaS Metrics
Boost Your SaaS LTV Without Sacrificing Customer Satisfaction You’ve poured your heart and soul into building a successful SaaS business. You’ve implemented an effective marketing strategy, built an amazing software, and now you’re reaping the...
by Darren | May 11, 2023 | Marketing, SaaS Metrics
What to Do When Your SaaS ARR Goes Down In the world of SaaS, there are two major metrics that dictate a company’s success: Annual recurring revenue (ARR) and customer churn. Churn is the rate at which customers leave a company, and ARR is the amount of...
