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Understanding SaaS Market Size Analysis

Understanding SaaS Market Size Analysis   Before starting a new SaaS company or launching a new tool, it’s important to first understand the size of the market you’re trying to reach. This process is called market size analysis, and it’s a...

What to Do When Your SaaS ARR Goes Down

What to Do When Your SaaS ARR Goes Down   In the world of SaaS, there are two major metrics that dictate a company’s success: Annual recurring revenue (ARR) and customer churn. Churn is the rate at which customers leave a company, and ARR is the amount of...
Ken Moo