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Moving Upmarket: What It Is And How You Can Do It

Moving Upmarket: What It Is And How You Can Do It   In 1999, a customer relationship management software called Salesforce was founded. It catered to small and midsize businesses (SMB) and continued to do so for almost two decades. But in 2017, during a recap of...

Blue Ocean Strategy in SaaS: New Pain Points, New Market

Blue Ocean Strategy in SaaS: New Pain Points, New Market   In the business world, particularly in the early days, competition has always been at the forefront of the conversation. You start a business and compete with whatever players are operating and dominating...

Growth VS Profit: Which is Better When It Comes to SaaS

Growth VS Profit: Which is Better When It Comes to SaaS   A lot of entrepreneurs wrestle with this question as they strategize and plan for their businesses. How nice would it be if you could maximize both at the same time? Unfortunately, it’s impossible. If...

S Curve in SaaS: Growth, and Inflection Points

S Curve in SaaS: Growth, Inflection Points     Napster, Yahoo, Netscape, Myspace – all of these companies have once been giants in their respective industries. But now, they’re either dead or shadows of their former selves. What happened? How could these...
Ken Moo