by Darren | Oct 21, 2021 | Marketing
Moving Upmarket: What It Is And How You Can Do It In 1999, a customer relationship management software called Salesforce was founded. It catered to small and midsize businesses (SMB) and continued to do so for almost two decades. But in 2017, during a recap of...
by Darren | Oct 21, 2021 | Marketing
Lead Nurturing in SaaS: 6 Best Strategies & 4 Common Mistakes According to Marketing Sherpa, 73% of all B2B leads are not willing to buy yet. It’s especially true if your lead generation campaigns include cold calls, cold emails, and other methods where you...
by Darren | Oct 20, 2021 | Marketing
Blue Ocean Strategy in SaaS: New Pain Points, New Market In the business world, particularly in the early days, competition has always been at the forefront of the conversation. You start a business and compete with whatever players are operating and dominating...
by Darren | Oct 8, 2021 | Marketing
The SaaS Rule of 40: What It Is and How You Can Achieve It How do you measure the success of a SaaS business? Is it through the amount of profit that it generates? Or the speed of its growth rate?As a SaaS company, you need to be able to precisely measure the...
by Darren | Oct 8, 2021 | Marketing
Growth VS Profit: Which is Better When It Comes to SaaS A lot of entrepreneurs wrestle with this question as they strategize and plan for their businesses. How nice would it be if you could maximize both at the same time? Unfortunately, it’s impossible. If...
by Darren | Oct 8, 2021 | Marketing
S Curve in SaaS: Growth, Inflection Points Napster, Yahoo, Netscape, Myspace – all of these companies have once been giants in their respective industries. But now, they’re either dead or shadows of their former selves. What happened? How could these...
