10 B2B Social Media Marketing Strategies For SaaS Businesses

B2B Social Media Marketing Strategies


Having a strong social media presence can be the difference between success and failure for SaaS businesses. In fact, data show about three-fourths of B2B buyers and over 80% of C-level executives admit to consulting social media platforms before making a purchase.

If you’re looking to broaden your reach, build a more engaged audience, and drive conversions through social media marketing – no matter what industry you’re in – this article is for you.

We’ve gathered 10 tried-and-true strategies that have worked well for SaaS companies when it comes to driving successful B2B social media campaigns. Let us show you how making small changes to your already-established processes can quickly lead to big results.

Keep on reading if you want valuable insights into how the right approach to social media marketing can boost brand awareness, enhance customer relationships, and create exponential growth within the competitive online market space.


1. Use LinkedIn For Prospecting


SaaS companies have no shortage of specialty social media networks to choose from for B2B marketing purposes; however, few can generate real ROI like a SaaS-centric LinkedIn strategy. Data show Twitter, Facebook, and LinkedIn make up about 90% of total social traffic to B2B sites and blog posts, with over half coming directly from LinkedIn.

LinkedIn’s platform is the gold standard when it comes to connecting business professionals, making it the ideal place for SaaS companies to find their target buyers and build trust with potential customers. 

Through personalized messaging and thoughtful content distribution, SaaS organizations can increase brand awareness, drive website traffic, cultivate leads, and ultimately increase sales. With a clear action plan in place and proactive outreach efforts to nurture prospects into lifelong SaaS customers, companies will find success on this social media platform by ‘Start with Why’ SaaS solution truly solves complicated pain-point issues.

There are a number of ways to use LinkedIn for social media marketing, but one of the most effective is to use it for prospecting. You can search for potential customers and clients by their job title, company size, or location. Additionally, you can join relevant LinkedIn groups and participate in discussions to get your name and your company’s name out there.


2. Create Helpful Content


Content is king when it comes to social media marketing, and this is especially true for B2B companies. Your potential customers and clients are looking for helpful information that will solve their problems.

By creating blog posts, infographics, eBooks, and other types of content that is relevant to your target market, you can position yourself as an expert in your industry and build trust with your audience.  

This approach helps SaaS businesses establish a reputable presence where they can interact with customers, answer questions, and showcase their skills and resources in an authentic way that helps build credibility and trust.


3. Use Twitter For Lead Generation


SaaS companies have long relied upon Twitter as one of their most effective B2B social media marketing strategies for lead generation. With over 450 million monthly active users, Twitter provides a direct line to reach potential customers more quickly and effectively than many other channels.

From sponsored tweets with content designed to capture leads to leveraging organic followers and expanding the SaaS reach on the platform, businesses can create meaningful relationships with potential buyers and draw in qualified leads for SaaS products.

To maximize its efforts, SaaS should take the time to set relevant objectives, identify target audiences, craft proper content messages, use hashtags and visuals accurately, track success metrics, and measure results regularly—activities that are critical whether SaaS chooses to use Twitter or not.


4. Stay Active On Industry Forums


Industry forums are a great place to connect with potential customers and clients who are interested in the products or services that you offer.

By joining relevant conversations and contributing thoughtful insights, a SaaS business can leverage the power of community networks to strengthen its reputation as an industry expert and expand its reach. Not only does this engage potential customers in an online space that’s already focused on the SaaS offering at hand, but it also helps SaaS build relationships with other experts in the field that could result in partnerships or joint initiatives.

Additionally, you can use forums to generate leads by including a link to your website in your signature file.


5. Connect With Influencers In Your Industry


By engaging with bloggers, industry leaders, and journalists who are the key influencers of their respective fields, SaaS business owners can exponentially grow their brand’s presence on social media.

Many SaaS companies have already recognized the power of working with key SaaS influencers as it drives attention to their products or services. Through collaborative efforts with SaaS influencers, a SaaS company can increase website traffic from targeted prospects and exposed to new customers.

You can connect with influencers by commenting on their blog posts, tweeting them, or sending them an email.


6. Use Facebook Ads To Target Potential Customers


This social media marketing strategy allows SaaS companies to identify the interests of their ideal customer, reach those users quickly and cost-effectively, and build a brand through creative and compelling ads.

With the power of advanced targeting capabilities and robust analytics, SaaS businesses can use Facebook Ads to get maximum visibility for their products or services without spending too much on advertising. It also enables SaaS businesses to remain competitive in an increasingly digital world as they try to connect with and convince customers who already exist in the digital ecosystems of various platforms.

You can target Facebook ads specifically to people who live in certain locations, who work in certain industries, or who have interests that relate to your business. Additionally, Facebook ads allow you to specifically target people who have visited your website before but have not converted into customers yet.


7. Use Instagram to Showcase Products and Services


Whether by posting creative photos related to SaaS, utilizing the platform’s stories feature, or partnering with influencers, SaaS companies have a number of tools available for effective advertising on Instagram.

On top of this, SaaS businesses also benefit from effective cross-platform integration when it comes to marketing their services through Instagram. By pairing visuals posted on the app with other social media accounts, SaaS businesses are able to extend their reach beyond just their followers and engage potential customers from around the web.

Instagram is also a great platform for building relationships with customers and influencers.


8. Use Snapchat to Reach a Younger Audience


Snapchat is an excellent choice for SaaS businesses since it provides a unique and vibrant approach when it comes to reaching their younger customers. 

Through the use of Snapchat’s innovative filters and lens, SaaS businesses can create campaigns and content that is both engaging and creative. As well as this, SaaS businesses can use Snapchat to launch polls or surveys, giving them insights into their consumers and access to real-time data on likes, reactions, comments, and feedback. This allows SaaS marketers to refine their strategies in order to create further successful campaigns and ultimately reach more potential customers.

Snapchat is also a great platform for reaching a younger audience. Snapchat allows businesses to create short videos that can be shared with customers and followers. Snapchat is also a great platform for running contests and giveaways.


9. Use Google+ to Optimize SEO Efforts


Google+ is a great platform for optimizing SEO efforts. Google+ allows businesses to create Pages where they can share updates, photos, and videos. Google+ also has a powerful search engine that can be used to target potential customers with specific keywords.

The analytics and insights available on each post help SaaS businesses gain visibility and increase engagement, both of which are essential for a successful SEO campaign.

Additionally, valuable tools such as authorship markup create a direct link between SaaS business profiles and their website content, allowing Google’s search engine crawlers to rank them more effectively. Consequently, this increases SaaS visibility significantly.


10. Use YouTube to Create Video Content


YouTube allows businesses to upload videos that can be shared with customers and followers. YouTube is also a great platform for running ads and promoting content.  Educational tutorials, product demos, and how-to visual guides can be incredibly engaging when deployed strategically via YouTube’s video content channel.

Quality video content not only builds trust with existing and potential customers but also provides SaaS businesses with a platform that increases brand awareness and influences decisions at the top of the funnel. YouTube also offers detailed analytical metrics which allow SaaS companies to measure the success of their video campaigns and make improvements accordingly.


Final Thoughts


B2B social media marketing can be extremely effective when done correctly. SaaS companies in particular can use LinkedIn, Twitter, and Instagram to great effect if they keep in mind what their target customers are interested in. Creating helpful content, engaging with potential customers on various platforms, and using Facebook Ads are all strategies that can help a SaaS company grow its customer base.  

Remember, the key in creating successful social media marketing ideas is to be helpful and informative with your content, while also engaging with potential customers on a personal level. For more tips on growing your business, be sure to check out our blog.


Get fresh updates in your inbox 👇

Ken Moo