14 B2B SaaS Content Marketing Blog Writing Tips

B2B SaaS Content Marketing Blog Writing Tips


If you’re a business-to-business (B2B) SaaS company, then you know that content marketing is essential to your success. After all, it’s the best way to connect with your target audience and build relationships with them. But what if you’re not sure how to get started? Or what if you’re struggling to come up with ideas for what to write about?

Here are 14 tips to help you get the most out of your B2B content marketing efforts:


1. Start With a Strategy


When it comes to content marketing for SaaS companies, understanding your goals and your audience is essential for creating content that is more likely to be successful. Once you have a good understanding of both of those things, you can start to tailor your content specifically to what your audience wants to see. 

This means producing high-quality content that is relevant, informative, and engaging. In addition, it’s important to make sure that your website is optimized for search engines so that your target audience can easily find you online. 

Before you start writing, it’s important to have a plan in place. What are your goals for your content marketing? Who is your target audience? What type of content will appeal to them?

By taking the time to focus on these key aspects of content marketing, you’ll be able to create a strategy that helps you reach your business goals and connects with your target audience.

To help you get started, check out our post on How to Think Like A SaaS Content Marketing Expert: A Complete Guide


2. Know Your Audience


Once you know your target audience, then it’s time to know everything you can about them. This includes knowing what they are searching for, what they care about and where they are in the buying cycle. You should also know how much they are willing to pay for your product or service and where they hang out online. Knowing these things will help you create the right blog content that speaks to their needs and gets their attention.

You may not be able to please everyone, but you should still try. It’s important to remember that you can’t please everyone. Not every piece of content you write will be a hit with every person who reads it. And that’s okay.

The important thing is to focus on creating quality content that will appeal to your target audience.


3. Make Sure Your Content Is Well-written


This may seem like a no-brainer, but it’s important to make sure that your content is free of spelling and grammatical errors.  One way to make sure your content is free of spelling and grammatical errors is to use a tool like Grammarly. It’s a web-based application that checks for errors in your writing and offers suggestions for correcting them.

Another option is to have someone else read your work before you publish it. Ask a friend or colleague to take a look at it for you, or use a service like ProofreadNOW.com. Both of these methods can help you catch mistakes that you might otherwise miss.

Making sure your content is free of spelling and grammatical errors not only will this make your company look more professional, but will also ensure that your readers can actually understand what you’re trying to say.

It also means focusing on quality, not quantity. It’s better to publish a few pieces of high-quality content than a ton of low-quality content. So take your time and make sure your writing is up to par before publishing.


4. Have a Clear Call-To-Action (CTA)


Always have a clear call-to-action (CTA) for your blog posts. You should know what you want the reader to do after they’ve read your post. There should be some type of action that you want them to take, even if it’s just subscribing to your email newsletter or following you on social media.

Focus on the benefits to the potential customer. Any B2B marketer worth their salt knows that they need to show how their product or service will benefit the customer, not just explain why it is a great product or service. Your CTA should be no different. Instead of saying things like “Sign up for my email list!” or “Follow me on Twitter!” try something more like “Learn more about our company” or “Get a free sample of our software.”


5. Choose the Right Content Format


It’s all too common for marketers to choose a content format and then force their content into it, so they end up with a blog post that’s supposed to look like an infographic. The result is something that doesn’t serve either purpose well. The lesson here? Choose the right content format based on your content piece.

Here are some of the most popular formats:

  • Text-based (eBooks, white papers, case studies)
  • Long-form (blog posts, how-to guides)
  • Video (webinars, tutorials)
  • Images (infographics, screenshots)
  • Audio (podcasts)


6. Create Valuable Content


Creating valuable blog content for your B2B Saas Content Marketing strategy is important – but how you create it matters just as much. Your content should be designed to help your target audience in some way. Whether you’re providing tips and advice, or showing them how your product or service can solve a problem they’re facing, your goal should be to be helpful.

Here are a few tips:

  • Create a list of your top blog post ideas.
  • Brainstorm blog topics by asking “what questions do our customers ask?” or “what problems do they want to solve?”
  • Use keyword research tools to find out what people are searching for, then use this info to inform your topic selection.
  • Think about what’s unique about your company. What makes your company different from others in your industry? What do you offer that nobody else does? When you can answer these questions, you’ll have a better idea of what to write about that will resonate with your audience.


7. Optimize the Content for Search Engines


If you want your content to be found by potential customers, then you need to make sure it is optimized for Google search engine. This means using the right keywords and phrases, as well as making sure your website and blog are set up properly for search engine crawlers.

Use tools like Google AdWords Keyword Planner and Google Analytics to find the right keywords for your business. You can also use a tool like Yoast SEO to help you optimize your website and blog posts for search engines.

Check out our Guidde on How To Perform SEO For SaaS Startups.


8. Share Your Content on Social Media


Social media is a great way to reach new customers and followers. But in order for it to work, you need to actually share your content on social media. This means creating a social media posting schedule and sticking to it.

There are a number of social media scheduling tools out there that can help you automate the process, such as Hootsuite and Buffer.


9. Create an Editorial Calendar


An editorial calendar is an important tool for keeping you consistent with your content creation. It helps to keep you proactive, scheduling your content in advance and planning for future events. You can also use it to optimize for the right keywords.

Some tools that can help you create an editorial calendar include Google Calendar, CoSchedule, and Trello.


10. Be Consistent with Content Creation


You need to have a plan for how often you will create new content, as well as a plan for how you will promote it. Once you have a plan in place, stick to it!

Make sure you are creating and promoting new content on a regular basis if you want to see results from your content marketing efforts. According to most studies, the ideal frequency for blog posts is 2-4 times per week. But depending on your audience and your goals, you may need to post more or less often.


11. Identify Evergreen Topics and Write About Them


Let’s talk about evergreen content. Evergreen content is the type of content that is always relevant and useful, no matter when it’s read. This is the kind of content that you want to focus on creating, as it will continue to drive traffic and leads long after you publish it.

Some examples of evergreen topics include:

  • How-to guides
  • Product reviews
  • Lists (e.g., the top 10 ways to improve your website)
  • Industry news
  • Definitions of common terms

These are just a few examples, but you get the idea.

Stay focused on topics relevant to your audience and, most importantly, your business. By creating helpful, educational, and practical content that educates prospects on how your business can help solve their problems or make them better at what they do, you will attract customers ready to buy from you.

Here are a few ways you can identify evergreen topics for your audience:

  • Create a list of FAQs asked by prospects or clients and create blog posts that answer those questions. This will help make it easier for prospects who have these common questions to find answers online without having to call or email you directly – which can be time-consuming!
  • Use Google AdWords Keyword Planner or another keyword research tool to find popular keywords related to your business. These keywords can be used as topics for blog posts or even create an entire series of blog posts around that keyword.
  • Check out what content is being shared the most on social media in your industry. You can use a tool like BuzzSumo to find this information. These are the topics that people in your industry are interested in right now, so creating content around these topics is a great way to attract attention from new prospects.


12. Respond to Website Comments and Social Media Messages/Comments


How often do you respond to people who leave comments on your blog posts? And what about social media? Do you reply to people when they comment on your company’s Facebook page, Twitter account, or LinkedIn page? If you’re anything like the majority of B2B companies and SaaS providers out there, you probably don’t spend much time talking back to your readers.

The good news is that it doesn’t take much effort to change this. Just a little bit of extra time is all it takes to connect with people and make them feel like they matter. In fact, replying to comments and messages can help build relationships and trust with your community, which are some of the most important things for building a B2B audience.


13. Don’t Forget About Internal Linking


Internal linking is one of the most valuable things you can do for your site. Here are all the reasons why:

  • Internal links help your visitors navigate your website.
  • Internal links help your visitors find relevant content.
  • Internal links help search engines understand your website structure.
  • Internal links help you engage visitors to your website.
  • Internal linking allows you to distribute “link juice” to high-priority pages from our blog posts, landing pages, and pillar content pieces.


14. Know Your Blog Metrics & Analytics and Refine Accordingly


You need to measure your results to see how well your content is performing. This includes looking at things like page views, social media shares, email signups and sales.

You can use Google Analytics to track your blog traffic. Just set up a goal for each of the actions you want people to take on your blog and track the progress over time. This will give you an idea of which content is performing well and which content needs to be improved.

You should also keep an eye on your social media metrics. See how often your content is being shared and which pieces are getting the most engagement. This will give you an idea of what content is resonating with your audience and which topics you should write about in the future.

Finally, don’t forget to track email signups and sales. These are the ultimate goals of your content marketing efforts, so it’s important to see how well your content is converting prospects into leads and customers.

By measuring your results, you can fine-tune your content marketing strategy to make sure you’re creating the right kind of content that will help you achieve your business goals.


Final Thoughts


Now that you know how to create content that will attract customers, it’s time to start putting that into action!

Use the tips in this article to create blog posts, social media updates, and email newsletters that will engage your audience and help you achieve your business goals.

And don’t forget to measure your results so you can refine your content marketing strategy over time.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.

When it comes to your business, you should always be thinking about how you can use content to reach your goals. Whether you want to increase brand awareness, generate leads, or drive sales, content can help you get there.

To create a successful content marketing strategy, you need to start with a solid foundation. That means understanding what your audience wants and needs and what kind of content will appeal to them.

Note, though, that you don’t have to be an expert. One of the biggest myths about content marketing is that you have to be an expert on the topic you’re writing about. But that’s simply not true. As long as you’re providing valuable information that your audience will find helpful, you’ll be doing a great job.

Of course, it doesn’t hurt to do a little research before you start writing. But don’t feel like you have to be an expert in producing great content.

If you want more tips on growing your SaaS business, check out our blog regularly. We post new articles every week!


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Ken Moo